MODERN MANAGEMENT

CASES IN INDIAN MANAGEMENT TURN AROUND INDIA

(Vol. III) “Thru Inclusive Governance &
B.A. Chansarkar Team Spirit”
1. Alhuwalia’s Distribution Problem, 2. Visibly a Wrong R.P. Gupta
Acquisition?, 3. Sun Pharma – Strategies that Shine, 1. Indian Economy – History (Fast Forward-Pause-Rewind),
4. Ingredients of a Successful Innovation, 5. Car Recall by 2. Gross Domestic Product (Source of Public Income and
General Motors in India, 6. Valuable Shirtings Ltd. (VSL) – Development), 3. Inclusive Governance (Key to Economic
Financing of a Business, 7. E-tail in India – Fast Forward, Growth), 4. Global Crisis (A Missed Opportunity), 5. Natural
8. Doorstep School: Education Moves on to Every Resources (Need Logical Approach for Productive Use),
6. Environment (A Political Overtone), 7. Energy Policy (Needs an Integrated
DOORSTEP, 9. OLX – The Game Changer, 10. Genesis
Approach), 8. Transportation (A Great Challenge), 9. Manufacturing Sector (Under
and Growth of IndiGo Airline – As an Aviation Leader, Stress), 10. External Sector (Handle with Care), 11. Black Money (Prevention is
11. Barefoot Entrepreneuer Better than Cure), 12. Inflation (Actual Control is Missing), 13. Public Finances
(Needs Judicious Approach), 14. Subsidy Model (Needs Fresh Look), 15. Savings
Channelization (For Productive Investments), 16. Inclusive Growth (Prime Duty
of States), Bibliography, Table Index, Abbreviations

ISBN: 978-93-5202-197-0 Edn: 2015 Price: ` 650 (US $ 26) ISBN: 978-93-5097-616-6 Edn: 2015 Price: ` 1295 (US $ 52)

NEW PERSPECTIVES IN MANAGEMENT CONCEPTS &

INDIAN MANAGEMENT PRACTICES
B. Janakiram & Others Manmohan Prasad
Part I : Management Principles
Theme 1 : Finance
Part II : Planning and Business Forecasting
Theme 2 : Human Resources
Part III : Organisation
Theme 3 : Marketing
Part IV : Controlling
Theme 4 : General
Part V : Miscellaneous Chapters
Theme 5 : Indian Innovative Practices
Part VI : Cases and their Discussions
Bibliography

ISBN: 978-93-5202-241-0 Edn: 2015 Price: ` 950 (US $ 38) ISBN: 978-81-8318-917-0 Edn: 2015 Price: ` 1595 (US $ 64)

CONTEMPORARY ISSUES IN ADMINISTRATION OF PUBLIC

MANAGEMENT ENTERPRISES IN INDIA
Ajay Wagh & Shailendra Singh Bhadouria J. Prakash, N. Rao & M.B. Shukla
1. Performance of Mutual Funds: A Study of Selected
Equity and Debt Schemes, 2. Impact of Stock Inclusion
Part 1: Rationale and Growth
or Exclusion on Stock Returns: A Study of CNX Nifty, Part 2: Organisation and Management
3. Revenue Potentials in Medical Tourism: A Case Study
of Gujarat, 4. Talent Retention Strategies for Indian Part 3: Leading Issues
Banking Sector, 5. A Study of the Literature Review in Part 4: Accountability and Control
the Area of Mergers and Acquisitions, 6. Investment
Decisions in Commodity Market: A Study of Retail Investors, 7. A Study of Part 5: Emerging Dimensions
Employee Satisfaction and Organizational Commitment of the Teaching and Part 6: Miscellaneous Issues
Non-teaching Staff, 8. Role of e-Banking Services in Improving Bank Service
Quality at Aizawl, 9. Effective Rural Marketing in India: A Changing Paradigm, Appendices
10. A Systematic Profiling of Small-scale Industries in India: Unlocking Potential
for Growth, 11. Earn by Your Home a Reverse Mortgage Scheme, 12. Impact of
Social Media on Consumer Behavior

ISBN: 978-93-5202-506-0 Edn: 2015 Price: ` 850 (US $ 34) ISBN: 81-7866-528-x Edn: 2015 Price: ` 1350 (US $ 54)

PRINCIPLES OF MANAGEMENT PERCEPTION MANAGEMENT

Adarsh Mishra
(CONCEPTS & CASES) Introduction to Print Media
Free Online Instructor & Student Manual

Rajeesh Viswanathan Abstract

1. Introduction to Management, 2. Evolution of Management Thought,
Pre 1991 Scenario of Newspaper in Mumbai and
3. Social and Ethical Responsibilities of Management, 4. Fundamentals Neighbouring Cities
of Planning, 5. Objectives and Process of Planning, 6. Strategies, Policies Pre and Post 1991 Strategy Comparison
and Planning, 7. Managerial Decision-making, 8. Fundamentals of Challenges before Print Industry
Organizing, 9. Strategic Organization Structure, 10. Line and Staff Part I - Background
Authority and Decentralization, 11. Effective Organizing and Part II - Research Findings
Organizational Culture, 12. Human Resource Management and Staffing, 13. Performance Appraisal Part III - W hat is News?
and Career Strategy, 14. Organizational Change and Organization Development, 15. Managing and
the Human Factor, 16. Motivating Employees for Job Performance, 17. Leadership,
Part IV - Motivators and Influencers
18. Managing Communication, 19. The Control Function, 20. Control Techniques, 21. Productivity Part V - Decision Making
and Operations Management, 22. Direct Control versus Preventive Control, 23. Management Part VI - Perceptions
Information Systems, 24. International Management  References  Index. Part VII - Perceptions
Part VIII - Research Observations

ISBN: 978-81-8488-793-8 Edn: 2015 Price: ` 1250 (US $ 50) ISBN: 978-93-5142-493-2 Edn: 2014 Price: ` 950 (US $ 38)

31
JAN 2020 www.himpub.com
 MODERN MANAGEMENT
MANAGING DEVELOPMENTS IN DEVELOPING SOUTH ASIA AS A GLOBAL
HUB OF MANAGEMENT PROFESSIONALS
DEVELOPING COUNTRIES
Kartick Chandra Paul – ROLE OF MANAGEMENT EDUCATION
1. Ethical Accounting: Primacy of Honesty and Integrity of the Accountant, Ashok Joshi & Others
2. Survival Potentiality of Small Scale Sector in the Era of Globalization:
A Case of Bishnupur-Sonamukhi Silk Industry, Bankura, West Bengal, 1. The Growth of Global Business and the Role of Business
India, 3. Recent Trends on Utilizing the Content Management System Diplomacy, 2. Corporate Governance and the Role of
(CMS) in the Academic Institutions and Organizations in Developing Independent Directors in China and India: An Assessment
Countries, 4. Managing Employee Diversity in Tourism Industry of India, of the Evidence, 3. Family Business: Components of
5. Human Skills in Development: A Review of Indian Construction Industry, Architect ure, 4. India Refined: W e Need a F ace-lift,
6. Nanoconjugated Vancomycin – A New Approach to Kill Drug Resistant Bacteria, 7. A Note on 5. Governance Practices in Management Education Institutions in South Asia,
Population Dynamics of Interacting Population, 8. Recent Global Meltdown and Lessons for India, 6. Towards a Cultural Theory of Management Communication, 7. A Study of
9. Tourism and Coastal Environment Conflicts: An Attempt to Minimize Them by Environmental Existing Management Education Models across South Asian Region and its
Management, 10. A Hydrological Catchment Area Analysis and Management Strategy using Development by Focusing on Partnerships, 8. Exploring the Relationships among
Geoinformatics – A Case Study of Dwarakeswar Upper Catchment in West Bengal, India, Tr an sfo rma ti ona l L ea der sh ip, De vi ant W o rk pla ce Be havio r, and Job
11. Understanding Ecology through Mathematics, 12. Promoter Prediction using Neural Network, Performance: An Empirical Study, 9. Management Education for Engineers:
13. Assessing Risk to Climate Change: Indian Scenario, ...(Contd.) A Study on Joint MBA Program of USTC and IEB... (Contd.)

ISBN: 978-93-5142-472-7 Edn: 2014 Price: ` 850 (US $ 34) ISBN: 978-93-5097-998-3 Edn: 2014 Price: ` 1250 (US $ 50)

SERVICE QUALITY AND PILGRIM SUSTAINING GROWTH IN THE ERA

SATISFACTION IN TIRUMALA OF GLOBAL COMPETITION
TIRUPATI DEVASTHANAMS D. Henry, Arjita Jain, S. Laddha
& R.K. Ranjan
G. Vamshi
Section I: Marketing
1. Introduction
2. Pilgrim Services of TTD Section II: Finance
3. Demographic, Economic and Travel Behaviour
Profiles of Pilgrims Section III: Human Resource
4. Pilgrim Utilisation of TTD Services Section IV: Technology & Information Management
5. Pilgrim Perceptions of TTD Services
6. Pilgrim Satisfaction with Individual and Overall Services of TTD
7. Summary of Findings, Conclusions and Recommendations
Appendix: Interview Schedule
Bibliography

ISBN: 978-93-5142-977-7 Edn: 2014 Price: ` 950 (US $ 38) ISBN: 978-93-5142-629-5 Edn: 2014 Price: ` 950 (US $ 38)

EMERGING ISSUES AND CURRENT TRENDS IN

CHALLENGES IN MANAGEMENT MANAGEMENT
Pavnesh Kumar V.S. Mangnale &
Bharatbhushan Sankaye
Part I: Marketing Management
Part II: Financial Management 1. Knowledge Management

Part III: General Management 2. Six Sigma

3. Mergers and Acquisitions
4. IT Enabled Services
5. World Class Manufacturing
6. Corporate Governance

ISBN: 978-93-5142-617-2 Edn: 2014 Price: ` 850 (US $ 34) ISBN: 978-93-5051-396-5 Edn: 2013 Price: ` 750 (US $ 30)

RECENT TRENDS IN BUSINESS INNOVATION FOR

AND TECHNOLOGY ORGANISATIONAL EXCELLENCE
MANAGEMENT LEARN.... TO LEAD
A. Jain, N. Baveja, S. Laddha & M.W. Meghrajani
Jayalekshmi K.R. Part 1 : General Management
Section – I : Human Resource Management Part 2 : Finance
Section – II : Marketing Management Part 3 : Marketing
Section – III : Financial Management Part 4 : Information Technology
Section – IV : Information Technology and Operations Part 5 : Human Resource
Management

ISBN: 978-93-5097-396-7 Edn: 2013 Price: ` 950 (US $ 38) ISBN: 978-93-5051-656-0 Edn: 2012 Price: ` 650 (US $ 26)

32
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 MODERN MANAGEMENT AND BUSINESS ENVIRONMENT POLICY
REVIEW OF LIFE INSURANCE SRI BHAGVADGITA FOR
SECTOR IN INDIA MANAGERS
Ranjan Kumar Patra N.M. Khandelwal
1. Introduction to Life Insurance Introductory Essay, 1. Dilemma and Strategic Management,
2. Origin of Life Insurance Industry 2. Buddhi Yoga, 3. Karma Yoga, 4. The Path of Knowledge–
Janana Yoga, 5. The Yoga of Renunciation of Action,
3. Life Insurance – Types and Procedures
6. The True Yoga of Meditation, 7. God and His Creation,
4. Liberalisation of Life Insurance Sector 8. The Course of Cosmic Evolution, 9. Supremacy of the
5. Insurance Regulatory and Development Authority Lord, 10. Excellence is Reflection of God, 11. Three Forms of God (Three Tiers of
Management), 12. Devotion or Bhakti Yoga, 13. Field and its Knower, 14. Three
6. Innovations in Insurance Sector in India
Modes of Nature, 15. The Yoga of Supreme Person (The Most Secret Doctrine),
16. About Divine and Demonaic Persons, 17. Detailed Applications of Three
Modes of Nature, 18. Conclusion (The Yoga of Release by Renunciation),
Appendices.

ISBN: 978-93-5142-473-4 Edn: 2012 Price: ` 325 (US $ 13) ISBN: 978-93-5024-840-9 Edn: 2011 Price: ` 850 (US $ 34)

MANAGING TWENTY FIRST TRANSFORM TO PERFORM

CENTURY ORGANISATION V.R. Katkhede
1. In Search of Confirmation, 2. Introduction, 3. Human
S.G. Bhanushali
Side of an Enterprise, 4. Performance Management,
1. Development of the Concept of Management 5. Basics of Business Objectives - I, 6. Performance
2. Total Quality Management Measurement, 7. Performance Development, 8. Workplace
3. Supply Chain Management Performance Improvements, 9. Reward Management and
4. Six Sigma Management Performance, 10. Supplementary Readings.
5. Benchmarking
6. Relationship Marketing
7. Knowledge Management
8. Intellectual Capital
9. Core Competence
10. Corporate Governance
11. We Will Manage This Way

ISBN: 81-8318-410-3 Edn: 2011 Price: ` 850 (US $ 34) ISBN: 978-93-5024-713-6 Edn: 2011 Price: ` 850 (US $ 34)

‘MANTHAN’ “NOT JUST EFFECTIVE BUT EFFICIENT: CASE METHOD: CASES IN

A NEW BLUEPRINT FOR MANAGEMENT IN 21ST CENTURY”
S.H. Gawhane & Omprakash Haldar MANAGEMENT
1. CSR..., 2. Evaluation of Training..., 3. Deposits Repayable by Banks..., Neeta Baporikar
4. New Criteria for Marketing..., 5. Disclosure of Corporate..., 6. Consumer
Satisfaction..., 7. A Study on Master..., 8. A Critical Study of Implementation..., Part One: Case Method:
9. A Comparative Study on Effective..., 10. Customer Relationship...,
11. Risk of System Failure..., 12. A Study of Impact of Tax..., 13. The Role of 1. Introduction to Case Method, 2. Principles Underlying
Technology in Im proving..., 14. CRM: A Tool for Gaining...,
15. Understanding the Rural..., 16. Identifying the HR Functions..., Case Method, 3. Approaches to Learning, 4. Case Method
17. E-Banking: Technological..., 18. W ork-life Balance – HR..., of Instruction, 5. Case Technology, 6. Case Writing,
19. Competencies of Successful HR..., 20. Information & Communication..., 7. Case Method and Roles, 8. Perspectives to Doing Case
21. Efficient Leadership..., 22. KPO Opportunities in India – Current...,
23. 4G – A Real Time Technology, 24. Efficiency and Effectiveness..., 25. Business Ethics: An Essential..., Research, 9. Critical Thinking and Co-operative Learning,
26. Nano Computing — Advancement..., 27. Smart Phone Banking: Threats..., 28. Financial Stability: The 10. Difficult Teaching Situations and Case Method,
Challenge..., 29. Theme – Great Managers have Different..., 30. Training and Development..., 11. Case Method of Instruction and Development.
31. Effectiveness of Differential Pricing..., 32. The Pyramid of Corporate..., 33. Data Mining for Churn...,
34. Role of Technology in Banking..., 35. Strategic Competitive Advantage..., 36. CRM: A Tool for Part Two: Cases in Management
Gaining..., 37. Customers Value in Marketing: Customer..., 38. An Article on: Competencies of
Successful..., 39. Financial Leverage and Effective..., 40. HR Competencies Required..., 41. HR
Competencies — Key to Become..., 42. A Case Study on Competency...

ISBN: 978-93-5024-785-3 Edn: 2011 Price: ` 1250 (US $ 50) ISBN: 81-8318-111-2 Edn: 2017 Price: ` 850 (US $ 34)

BUSINESS, ECONOMY AND BUSINESS ENVIRONMENT

Revised

ENVIRONMENT: (Text & Cases)

THE NEW NORMAL Francis Cherunilam
Shome, Rijwani & Danak Part 1 : An Overview of Business Environment
1. Applications of RFID Technology: A Study of Manufacturing Organizations, Part 2 : Business and Society
2. Application of Blockchain Techniques in Agriculture Sector, 3. Growth Part 3 : Industrial Policies and Regulations
Investing in India: A Study of Long-term Returns from High P/E Stocks in
Indian Market, 4. Impact of Primary Agriculture Credit Societies on the
Part 4 : The Financial System
Gross State Domestic Product (Agriculture and Allied Activities): A Study of Five Different States of Part 5 : Labour Environment
India, 5. A Conceptual Analysis of the Financial Instruments to Meet the Challenges of Low Carbon
Part 6 : Economic Planning and Development
Economy: The Guidelines for Future Research, 6. Non-cognitive Skill: A Driving Force for
Entrepreneurship, 7. Developing Entrepreneurial Leadership for Sustainable Entrepreneurial Ecosystem, Part 7 : Global Environment
8. Role of Entrepreneurship, Innovation and Creativity in Optimizing the Performance of the Organization,
Part 8 : Cases
9. Next Engineering: The Road Ahead?, 10. Best Incubation Practices in Globally Relevant Entrepreneurial
Eco-system, 11. Role of Digitalization in Agriculture and its Allied Industries in Chhattisgarh with
special reference to Chhattisgarh State Cooperative Marketing Federation Limited, Raipur (Contd....)
ISBN: 978-93-5299-691-9 Edn: 2019 Price: ` 995 (US $ 40) ISBN: 978-93-5202-803-0 Edn: 2019 Price: ` 1895 (US $ 76)

33
JAN 2020 www.himpub.com
 BUSINESS ENVIRONMENT POLICY AND STRATEGIC MANAGEMENT
OBJECTIVES AND MCQS IN BUSINESS, ECONOMY AND
BUSINESS ENVIRONMENT ENVIRONMENT:
Himalaya’s
1. A Glimpse of Business Environment, 2. Environment
CORPORATE PERSPECTIVES
Analysis and Forecasting, 3. Political and Government Rijwani, Shome & Danak
Environment, 4. atural and Technological Environment, 1. Payment Banks: Digital Revolution in Banking Sector, 2. Devising Balanced
Scorecard to Determine Performance of Kotak Mahindra Bank Ltd.,
5. Societal Environment, 6. Social Responsibility of
3. A Study of Reflection of Negative Working Capital on Corporate
Business, 7. Consumer Rights, Consumerism and Profitability with Special Reference to Automobile Industry in India, 4. A
Business, 8. Corporate Governance, 9. Industrial Policy, Comparative Study on Impact of Non-performing Assets in Public Sector,
10. Privatization and Disinvestment, 11. Village and Small Industries, 12. Price Private Sector and Co-operative Sector Banks, 5. An Empirical Study on Impact of Basel II Norms on the
and Distribution Controls, 13. Indian Company Law, 14. Patents and Trademarks, Productivity of Banks in India, 6. A Study on Analyzing Gap between Expected and Actual Customer
15. Competition Policy and Plan, 16. Monetary and Fiscal Policies, 17. Money and Satisfaction Regarding Royal Enfield’s Features and Services, 7. Influence of Consumer Ethnocentrism
Capital Markets, 18. Stock Exchange and Its Regulations, 19. Industrial Finance, on Intention to Purchase Made-in-India Ayurvedic Oral Care Products with Reference to Selected Region,
8. Putting Employees as the Top Priority in the Context of Human Resources: A Case of Taxi for Sure
20. Industrial Financial Institutions, 21. Labour Legislation, 22. Labour Welfare and Acquisition by Ola, 9. The “Brand Valuation” Paradox at Present, 10. A Study on Consumer Buying
Social Security, 23. Industrial Relations, 24. Trade Unions, 25. Workers’ Participation Behavior towards Ayurvedic Medicine at Ahmedabad District of Gujarat, Driving Organizational
in Management Performance through Entrepreneurship, Innovation and Creativity (Contd.....)
ISBN: 978-93-5367-739-8 Edn: 2019 Price: ` 1595 (US $ 64) ISBN: 978-93-5299-692-6 Edn: 2019 Price: ` 995 (US $ 40)

ANALYSING STRATEGIC STRATEGIC MANAGEMENT

MANAGEMENT AND MARKETING
Vidya Hattangadi Narendra Singh
1. Basics of Strategy Part I – Basics of Management in Practice
2. Strategic Planning Process Part II – Strategic Management
3. Strategic Analysis Part III – Sales and Marketing Management
Part IV – Glossary of Management
4. Organizational Structure and Leadership
5. Strategic Control and Corporate Governance
6. Innovation is Key to Business Success
7. Marketing Plays Key Role in Business Strategy
References

Edn: 2020 in press ISBN: 978-93-5051-526-6 Edn: 2020 in press

BUSINESS ECOSYSTEM: Revised

ESSENTIALS OF BUSINESS
INTERPLAY OF KEY DIMENSIONS ENVIRONMENT

Free Online Instructor & Student Manual

Nilam Panchal K. Aswathappa
Part A: 1. Business and its Environment — An Introduction,
Section I: Government, Policies and Goals: The Support 2. Meaning and Rationale for Globalisation, 3. Strategies for Going Global,
Mechanism 4. Foreign Direct Investment, 5. India, WTO and the Trading Blocks,
Part B: 6. Technological Environment, Part C: 7. Political Institutions,
Section II: Entrepreneurial Development: The Real Game 8. The Constitution of India, 9. Rationale and Extent of State Intervention,
Changer 10. End of Government in Business?, Part D: 11. Economic Environment,
12. Industrial Policy, 13. Industrial Licensing, 14. Competition Law and
Section III: Corporate Corridor: Sustainable Business
Foreign Exchange Management Act, 15. Companies Act, 1956, 16. Public Sector Enterprises,
Models 17. Privatisation, 18. Micro, Small and Medium Enterprises, 19. Industrial Labour, 20. Industrial Sickness,
Section IV: Augmentors of Sustainability: Environment, 21. Exit Policy, 22. Infrastructure, 23. Development Banks, 24. Stock Exchanges, 25. Financial System,
26. Fiscal System, 27. Agriculture, 28. Balanced Regional Development, 29. Human Development,
Education and Health 30. External Sector, 31. New Economic Policy, Part E: 32. Cultural Environment, 33. Social Responsibility
of Business, 34. Business and Society, 35. Social Audit, 36. Business Ethics, 37. Corporate Governance,
Part F: 38. Natural Environment, Index

ISBN: 978-93-5273-901-1 Edn: 2018 Price: ` 1295 (US $ 52) ISBN: 978-93-5299-682-7 Edn: 2018 Price: ` 1995 (US $ 80)

Revised
INTERNATIONAL STRATEGIC Revised
STRATEGIC MANAGEMENT
MANAGEMENT Francis Cherunilam
Free Online Instructor & Student Manual

R.M. Srivastava  Strategic Management: An Introduction  Mission,

Objectives and Social Responsibilities  Business
Section I : Introduction Environment  SW OT Analysis and Strategy Formulation
Section II : Environmental Scanning  Strategy Implementation  Strategy and Structure
 Strategy Evaluation and Control  Portfolio Strategy
Section III : Strategic Making Process
 Competitive Analysis and Strategies  Corporate Level
Section IV : Making Strategic Decisions Generic Strategies  Business Growth  Mergers and
Section V : Formulating Functional Strategies Acquisitions  Globalisation  Turnaround Management and
Restructuring  Management of Change  Corporate
Section VI : Implementation of Strategy
Governance

ISBN: 978-93-5299-316-6 Edn: 2018 Price: ` 1995 (US $ 80) ISBN: 978-93-5262-037-1 Edn: 2018 Price: ` 1295 (US $ 52)

34
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 BUSINESS ENVIRONMENT POLICY AND STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT COMPLIANCE MANAGEMENT OF
Rajiv M. Gupte & Anand N. Limaye CONTRACT LABOUR
1. Introduction to Strategic Management (Formulation,
Implementation and Strategic Management Process), K. John
2. External Environment Analysis (SWOT and PESTEL as 1. Technical Session I: Theme: Contract Labour and
Tools for Strategic Formulation), 3. Corporate Level Legal Compliance
Strategy (ANSOFF Model and GRAND Strategy), 2. Technical Session II: Theme: W omen Employment
4. Product Portfolio Matrix (BCG, GEMckinsey, 7S), and Contract Labour
5. Business Level Strategy (Porter’s Generic Strategy and Theme: Concept of W elfare State and Contract
Porter ’s Value Chain), 6. Core Competence of the Labour
Corporation (Internal Competence and Vrio Framework), 3. Technical Session III: Theme: Unorganized Labour
7. Red, Blue and Purple Ocean Strategy, 8. Competing in and Contract Labour
Global Market, 9. Mergers and Acquisition, 10. Change 4. Technical Session IV: Theme: Advantages Vs
Management and Turnaround Strategies, 11. Complexity Disadvantages In Employing Contract Labour
Management and Globalization, 12. Strategy Formulation 5. Technical Session V: Theme: Human Resources
Schools, 13. Strategy Implementation and Control, Functions Outsourcing
14. Case Studies, 15. Epilogue 6. Abstracts

ISBN: 978-93-5299-286-7 Edn: 2018 Price: ` 995 (US $ 40) ISBN: 978-93-5299-040-5 Edn: 2018 Price: ` 995 (US $ 40)

BUSINESS ENVIRONMENT FOR STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT G. Sudarsana Reddy
 Business Policy – An Overview  Strategic Management
K. Aswathappa & G. Sudarsana Reddy  Strategic Intent  Analysis of External Environment
1. Nature of Business, 2. Business Environment, 3. Meaning and Rationale  Analysis of Internal Environment  Corporate Level
for Globalisation, 4. Strategies for Going Global, 5. From Domestic Market
to Global Markets, 6. India, W TO and the Trading Blocks, 7. Technological
Strategy   Mergers and Acquisitions   Stability and
Environment, 8. Politic al Ins titutions, 9. The Constitution of India, Retrenchment Strategies   Corporate Restructuring
10. Rationale and Extent of State Intervention, 11. End of Government in  Business Level Strategies  Strategy Implementation
Business?, 12. Economic Environment, 13. Industrial Policy, 14. Industrial  Structural Implementation  Organisational Change
Licensing, 15. From the MRTP Act, 1969 to the Competition Act, 2003,
16. From Foreign Exchange Regulation Act to Foreign Exchange Management  Behavioural Implementation  Organisational Conflict
Act ,17. The Companies Act, 1956, 18. Public Sector Enterprises, 19. Privatisation 20. Small Scale Industries,  Functional and Operational Implementation  Strategy
21. Industrial Labour, 22. Industrial Sickness, 23. Exit Policy, 24. Infrastructure, 25. Development Banks, Evaluation and Control  Social Responsibility  Social
26. Stock Exchanges, 27. Monetary and Fiscal Policies, 28. Agriculture, 29. Balanced Regional
Development, 30. Price and Distribution Controls, 31. External Sector, 32. New Economic Policy,
Audit  Index
33. Cultural Environment, 34. Social Responsibility of Business, 35. Business and Society, 36. Business
Ethics, 37. Corporate Governance, 38. Natural Environment, 39. Integrating Environment and Strategic
Management.

ISBN: 978-81-7493-217-8 Edn: 2018 Price: ` 1995 (US $ 80) ISBN: 978-81-8488-123-3 Edn: 2017 Price: ` 1250 (US $ 50)

A TEXTBOOK OF BUSINESS ENVIRONMENT

ENVIRONMENTAL STUDIES Ravindranath V. Badi
1. Introduction to Business Environment
Vijay Kumar Tiwari
2. Political Environment
1. The Multidisciplinary Nature of Environment Studies, 3. Economic Environment
2. Natural Resources, 3. Forest Resources, 4. W ater
Resources, 5. Mineral Resources, 6. Food Resources, 4. Technological Environment
7. Energy Resources, 8. Land Resources, 9. Ecosystem, 5. Socio-cultural Environment
10. Biodiversity and its Conservation, 11. Environmental 6. Natural Environment
Pollution, 12. Solid Waste Management, 13. Disaster Management, 14. Human
7. Global Environment
Population and Environment, 15. Sustainable Development and Environment,
16. Climatic Change, Global W arming, 17. W asteland Reclamation and 8. Business Ownership
Consumerism and Waste Products, 18. Environmental Protection Act ,19. Social Skill Development Exercises
Issues of the Environment  Selected Bibliography  Multiple Choice Questions

ISBN: 978-81-8488-640-5 Edn: 2017 Price: ` 950 (US $ 38) ISBN: 978-93-5051-350-7 Edn: 2017 Price: ` 950 (US $ 38)

BUSINESS AND GOVERNMENT AN INTRODUCTION TO

Francis Cherunilam
 Business and Government – An Introduction  Business
ENVIRONMENTAL MANAGEMENT
and Government in India  Industrial Policy  IDRA and Anand S. Bal
Industrial Licensing  Public, Private, Joint and Cooperative
Sectors  Privatisation and Disinvestment  Village, Small 1. Environment, Ecology and Biosphere, 2. Natural
and Ancillary Industries  Industrial Sickness  Monetary Resources, Limitations and Conservation, 3. Elements of
and Fiscal Policies  Money and Capital Markets  Stock Environmental Resources Management, 4. Principles of
Exchange and its Regulation  Industrial Finance  Industrial Environmental Pollution, 5. Pollution of Atmosphere,
Financial Institutions  Indian Company Law  Patents and 6. Pollution of Earth Surface Water and Land Pollution,
Trade Marks  Competition Policy and Law  Price and Distribution Controls 7. Environmental Management, 8. Sustainable Development, 9. Environmental Impact
 Consumer Rights, Consumerism and Business  Labour Legislation  Labour
Assessment (EIA), 10. Risk Assessment and Applications in Environmental
Welfare and Social Security  Industrial Relations  Trade Unions  Workers’ Management, 11. Environmental Audit – A Support Tool for Environmental
Participation in Management  Exit Policy  Planning in India  GATT/WTO and Management Systems, 12. Global Environmental Policies and National Strategic
Global Liberalisation  Foreign Investment  Development and Regulation of for Protection of Environmental Quality.
Foreign Trade  Foreign Exchange Management Act
ISBN: 978-93-5051-732-1 Edn: 2017 Price: ` 1595 (US $ 64) ISBN: 81-8318-375-1 Edn: 2017 Price: ` 995 (US $ 40)

35
JAN 2020 www.himpub.com
 BUSINESS ENVIRONMENT POLICY AND STRATEGIC MANAGEMENT
ADVANCED ENVIRONMENTAL ENVIRONMENT AND
MANAGEMENT MANAGEMENT
H.V. Jadhav & S.H. Purohit H.V. Jadhav & S.H. Purohit
1. A Preliminary Approach, 2. Significance of Environmental 1. Introduction: Need for Management, 2. Management
Management, 3. Management Concept, 4. Need for and Environment , 3. Pat hways for Management,
Management, 5. Fundamentals of Management and 4. Environment and Business School, 5. Basic Concepts
Polic ies, 6. St atus and Is sues of Environm ent al of Environmental Management, 6. Impact of Population
Management Relevant to India, 7. Global Issues of on Environment, 7. Energy Conservation and Trade,
Management, 8. National and International Strategies for 8. Management of W ater, Forests and Biodiversity,
Protection of Environment, 9. Preventive Environmental Policies (PEP) and 9. Development of Industries – Case Studies, 10. Energy
Sustainability, 10. Implementation of Agenda – 21 Fundamental Rights Protection Conservation – Case Studies, 11. E.M.S. – Environment Management Systems,
of Environment, 11. Boards and Monitoring of Pollution, 12. EMS: ISO – 14000, 12. Green Rating and Industrialization – Case Studies, 13. Eco-friendly Business
13. TQEM: Total Quality Environmental Management, 14. Urban Environment Environment, 14. Eco-marketing, 15. Environmental Accounting, 16. Patents
(Mumbai), 15. National Population Policy 2000 (NPP) and Rural Health, and Intellectual Property Rights – I.P.R. – Case Studies, 17. Environmental
16. Environmental Legislations, 17. Abatement of Pollution and Industrial Pollution Audit, 18. Environmental Legislations, 19. Abatement of Pollution, 20. Case
Prevention Projects (IPPP), 18. Environmental Audit, 19. Case Studies on Studies on Environmental Management
Environmental Management
ISBN: 978-93-5142-606-6 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5024-746-4 Edn: 2017 Price: ` 750 (US $ 30)

STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT Revised

K.G. Bhatt M. Jeyarathnam

 Strategic Management – An Introduction  T he 1. The Strategic Management Process, 2. Mission and Goals,
3. Corporate Governance and Social Responsibility,
Environment of Strategic Management  The Social 4. External Environment, 5. Porter’s Five Forces Model
Environment and Social Responsibility of Business and Strategic Groups, 6. Competitive Advantage, 7. Internal
 The Political and Legal Environment  Technological Scanning, 8. Strategy Formulation, 9. Strategy Formulation:
Environment  The Economic Environment  Mission Corporate Strategy, 10. Strategy Formulation: At the
Business Level, 11. Strategy Formulation: Functional
and Goals and Organisational Assessment  Tools of Strategy, 12. Strategy in Global Environment, 13. Building
Strategic Management  Strategies – Integration, and Restructuring the Corporation, 14. Choice of Strategies
Diversification, Disinvestment, Downsizing  Organisational Structure and Balanced Scorecard, 15. Implementation of Strategy, 16. Designing Strategic
 Resource Mobilization – Money, Markets, Machine, Material, Men (Human Control Systems, 17. Matching Structure and Control to Strategy,
18. Implementation of Strategic Change, 19. Evaluation and Control of Strategy,
Resource)  Role of Leadership and Motivation  Role of Creativity and
20. Strategic Issues in Managing Technology and Innovation, 21. Strategic Issues
Innovation  Evaluation and Control of Strategies  Summary of the in Entrepreneurial Ventures and Small Business, 22. Strategic Issues in Not-for-
Book  Bibliography  Question Paper profit Organizations, 23. Role of Technology and Knowledge Management,
24. New Business Models and Strategies for Internet Economy  Cases
 References  Syllabus/University Questions.
ISBN: 978-81-8488-644-3 Edn: 2017 Price: ` 550 (US $ 22) ISBN: 978-81-8488-159-2 Edn: 2015 Price: ` 1250 (US $ 50)

Revised
STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT
P. Subba Rao
AND ENTREPRENEURSHIP
1. Concepts in Strategic Management
Debidutta Acharya & Amitabh Nanda
2. Environmental Scanning
1. Corporate Strategy: An Overview, 2. Mission and
3. Strategic Analysis and Choice Objec ti ves , 3. Str ategi c Management Proces s,
4. Strategy Formulation 4. Environmental Analysis and Environmental Scanning,
5. Internal Analysis, 6. Competitive Analysis, 7. Business
5. Strategy Implementation
Port fol io Analysi s, 8. Mergers and Acquis iti ons,
6. Change and Different Strategies 9. Strategic Alliances, Joint Ventures and Divestment,
7. Diversification Strategy 10. Diversification Strategies, 11. Strategic Alternatives,
12. Ent repreneurship Devel opment, 13. Strategy
8. Strategy Evaluation and Control
Evaluation and Control, 14. Case Study, 15. References.

ISBN: 978-93-5097-152-9 Edn: 2017 Price: ` 1250 (US $ 50) ISBN: 978-81-8488-916-1 Edn: 2017 Price: ` 795 (US $ 32)

BUSINESS POLICY AND BUSINESS, GOVERNMENT AND

STRATEGIC MANAGEMENT SOCIETY
Free Online Instructor & Student Manual

N. Mohan, Priyadarshini Pillai

(Text and Cases) & Archana B.S.
P. Subba Rao 1. The Study of Business, Government and Society
1. The Strategic Management Process, 2. The Strategist
and Strategic Decision-making, 3. Establishing Corporate
2. The Dynamic Environment
Direction, 4. External Environment Scanning and Industry 3. Corporate Governance
Analysis, 5. Internal Environment, 6. Global Strategic 4. Public Policies
Management, 7. Corporate Level Strategic Alternatives, 8. Business Unit Level
5. Environmental Concerns and Corporations
Strategies, 9. Functional Level Strategies, 10. Strategic Analysis and Choice,
11. Structural Implementation, 12. Behavioural Implementation, 13. Functional 6. Business Ethics
Implementation: Functional Issues, 14. Strategic Evaluation and Control, 7. Corporate Social Responsibility
15. Strategic Management in Non-profit Organisations, 16. Social Responsibilities 8. Business Law
and Ethics of Business, 17. Corporate Governance, 18. Corporate Strategic
Case Studies
Failures  Game and Cases  Subject Index
ISBN: 978-81-8488-645-0 Edn: 2017 Price: ` 1350 (US $ 54) ISBN: 978-93-5142-142-9 Edn: 2016 Price: ` 950 (US $ 38)

36
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 BUSINESS ENVIRONMENT POLICY AND STRATEGIC MANAGEMENT
BUSINESS POLICY AND Revised
BUSINESS POLICY AND
STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT
M. Jeyarathnam (TEXT & CASES)
1. The Strategic Management Process, 2. Mission and Goals,
3. Corporate Governance and Social Responsibility, 4. External
Francis Cherunilam
Environment, 5. Porter’s Five Forces Model and Strategic Groups,
6. Competitive Advantage: Resourc e, Capabilities and Core  Strategic Management: An Introduction  Mission,
Competencies, 7. Internal Scanning: Organizational Analysis, 8. Strategy Objectives and Social Responsibilities  Business
Formulation: Situation Analysis, 9. Strategy Formulation: Corporate Environment  SWOT Analysis and Strategy Formulation
Strategy, 10. Strategy Formulation: At the Business Level, 11. Strategy
 Strategy Implementation  Strategy and Structure
Formulation: Functional Strategy, 12. Strategy in Global Environment, 13. Building and Restructuring
the Corporation, 14. Strategic Choice and Balanced Scorecard, 15. Implementation of Strategy:  Strategy Evaluation and Control  Portfolio Strategy
Designing Organizational Structure, 16. Designing Strategic Control Systems: Matching Control  Competitive Analysis and Strategies  Corporate Level
and Structure to Strategy, 17. Matching Structure and Control to Strategy, 18. Implementation of Generic Strategies  Business Growth  Mergers and
Strategic Change: Politics, Power and Change, 19. Techniques of Strategic Evaluation and Control,
20. Strategic Issues in Managing Technology and Innovation, 21. Strategic Issues in Entrepreneurial Acquisitions  Globalisation  Turnaround Management
Ventures and Small Businesses, 22. Strategic Issues in Not-for-profit Organization, Cases, and Restructuring  Management of Change  Cases
References
ISBN: 978-93-5202-971-6 Edn: 2015 Price: ` 950 (US $ 38) ISBN: 978-93-5367-690-2 Edn: 2015 Price: ` 1695 (US $ 68)

STRATEGIC MANAGEMENT: MANAGEMENT POLICY AND

EMERGING ECONOMIES’ STRATEGIC MANAGEMENT

Free Online Instructor & Student Manual

PERSPECTIVE R.M. Srivastava
Section I : Introduction
Roshny Unnikrishnan & Lakshmypriya K.
Section II : Environmental Scanning
1. Business Strategies in a Global Context Section III : Making Strategic Decisions
Section IV : Functional Strategies
2. Strategic HRM
Section V : Implementation of Strategy
3. Strategic Finance Section VI : Case Studies
4. Strategic Marketing
5. Contemporary Practices in Emerging
Economies

Edn: 2014 Price: ` 750 (US $ 30) ISBN: 978-93-5142-687-5 Edn: 2014 Price: ` 1595 (US $ 64)

ABHYUDAY – ENABLING IT FOR GLOBAL ECONOMY AND

BUSINESS STRATEGIES BUSINESS ENVIRONMENT
Rishikesh Kumar Francis Cherunilam
1. Bridging the Gap between Academia and Industry, 2. Automation in Army’s Global Economy, Characteristics and Issues  An

Logistics for Efficiency Enhancement, 3. Effective Marketing: A Strategy for
Success, 4. Emergence of Cloud Based Technology in Higher Education: Overview of Business Environment  Environmental
A New Revolution, 5. Threshold in Face Detection, 6. E-CRM – A Tool for Analysis and Forecast ing  International T rading
Communication Sector, 7. Cloud Computing: Security and Privacy Issues
and Algorithms, 8. The Impact of Information Technology on HR Management
Environment  Economic Integration and Cooperation
is an Opportunity, 9. A Study of Approaches to International Human Resource  GATT/W TO and Global Liberalisation  Global Trade
Management, 10. Impact of IT in Risk Management and Corporate Governance  International Investments  Multinational Corporations  Globalisation  Global
– Paving the Vision to Future, 11. Spatial Data Warehouse: With a Conceptual Meta Data Framework,
12. Horizontal Aggregation Approach in SQL to Prepare Datasets in Data Mining Analysis and Decision
Competitiveness  Political and Regulatory Environment  Social/Cultural and
Tree, 13. Location Privacy Protection against Location-dependent Attacks in Mobile Services, 14. Views Demographic Environment  Technological and Natural Environment  Some
on the Payment of Gratuity Act 1972 – Administration and Unfair Practices Carried by Many Employers Social Issues in International Business  International Organisations  Cases
with Regards to the Act, 15. The Impact of Green Cloud on Economic Growth, 16. Social Entrepreneurship
in India, 17. Work-Life Balance and Stress Management, 18. Controlling Productivity in Software,
19. Impact of Motivation and Organizational Behaviour on Day-to-day’s Work Culture, 20. Data Protection
as a Service in Cloud, 21. A Survey on Detection of Gray Hole and Black Hole Attacks in MANET... (Contd.)

ISBN: 978-93-5142-459-8 Edn: 2014 Price: ` 850 (US $ 34) ISBN: 978-93-5097-925-9 Edn: 2013 Price: ` 950 (US $ 38)

BUSINESS PLANNING AND GLIMPSES OF MANAGERIAL

POLICY CHALLENGES AND STRATEGIES
Mamoria, Mamoria & Subba Rao
IN THE NEW MILLENNIUM
 Business System  Business Planning  Business
Policy  Business Policy Related Aspects  Objectives Dr. H.S. Cheema & Prof. Kashinath Jadhav
of Business  New Economic Policy  Major Macro Policies
Part A – Effect of Globalization and its Impact
 Organisational Structural Issues Behavioural Policies
 Personnel Policies  Marketing Policies  Production/ Part B – Education and its Role Society
Oper ati ons Pol ici es  Fi nance Polic ies  Soci al Part C – Financial Integration, Investment and
Respons ibi li ties of Bus iness  Social Acc ounting and Social Audit Economic Growth
 Business Ethics  Corporate Strategy  The Strategist  Environmental Analysis
 Analysis of Organisational Resources  Selection of Strategic Alternatives Part D – HR Challenges in the New Era
 Total Quality Management  Business Process Re-engineering and ERP
 E-Commerce  Multinational Corporations  Strategy Formulation  Strategy
Implementation  Strategy Evaluation  Managing Strategic Change  Strategic
Management in Non-profit Organisations  Index
ISBN: 81-7866-180-2 Edn: 2013 Price: ` 1500 (US $ 60) ISBN: 978-93-5097-264-9 Edn: 2013 Price: ` 1550 (US $ 62)

37
JAN 2020 www.himpub.com
 BUSINESS ENVIRONMENT POLICY AND STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT IN GLOBAL BUSINESS
ORGANISATIONAL BEHAVIOUR ENVIRONMENT AND ITS IMPACT
AND DEVELOPMENT ON MANAGEMENT EDUCATION
Sanjay Bhattacharya N. Rajendhiran & V.R. Palanivelu
1. Strategic Management 1. Impact of Globalization on Corporate Cultures, 2. Impact of Globalization
2. Management by Objectives in Knowledge, Education and Training in the Information Age, 3. Empirical
Analysis of Factoring Services – With a Special Reference to SSI Units in
3. Human Behaviour in Organisation Tamilnadu, 4. A Study on the Relationship between I-R Locus of Control and
4. Organisational Development Emotional Intelligence, 5. Nothing is Permanent; Only Change is Permanent – A View on Globalization
11. Learning Organisation 5. Change Management and Management Education in India, 6. Impact of HR Practices and Challenges Globally, 7. Global Retail
12. SW OT Analysis 6. Organisational Culture and Climate Revolution with the Evolution of Malls: A Study with Special Reference to Chennai, 8. Impact of Globalization
Case Studies 7. Conflict Management on Human Resource Management, 9. Role of Management Education and Training in the Era of Post
8. Team Building Globalization, 10. Employee Branding – A New Mantra of Employee Retention in the Indian Corporate,
Bibliography
9. Organisational Effectiveness 11. Impact of Retailing Industry in India, 12. Management Education – Current Issues and Emerging
Index Trends…(Contd.)
10. Organisational Stress Management
ISBN: 978-93-5142-213-6 Edn: 2013 Price: ` 850 (US $ 34) ISBN: 978-93-5097-056-0 Edn: 2012 Price: ` 1250 (US $ 50)

STRATEGIC MANAGEMENT: GLOBAL BUSINESS

A GLOBAL CHALLENGE ENVIRONMENT AND ITS IMPACT
V.S. Mangnale, Prachi Pargaonkar,
K.B. Ramanando & Ashutosh Gadekar
ON MANAGEMENT EDUCATION
N. Rajendhiran & V.R. Palanivelu
Track 1: Marketing 1. Impact of Globalization on Corporate Cultures, 2. Impact of Globalization
Track 2: Human Resource in Knowledge, Education and Training in the Information Age, 3. Empirical
Analysis of Factoring Services – With a Special Reference to SSI Units in
Track 3: Finance Tamilnadu, 4. A Study on the Relationship between I-R Locus of Control and
Track 4: Information Technology Emotional Intelligence, 5. Nothing is Permanent; Only Change is Permanent – A View on Globalization
Track 5: General Management and Management Education in India, 6. Impact of HR Practices and Challenges Globally, 7. Global Retail
Revolution with the Evolution of Malls: A Study with Special Reference to Chennai, 8. Impact of Globalization
Track 6: Operations on Human Resource Management, 9. Role of Management Education and Training in the Era of Post
Globalization, 10. Employee Branding – A New Mantra of Employee Retention in the Indian Corporate,
11. Impact of Retailing Industry in India, 12. Management Education – Current Issues and Emerging
Trends…(Contd.)

ISBN: 978-93-5051-664-5 Edn: 2012 Price: ` 950 (US $ 38) ISBN: 978-93-5097-056-0 Edn: 2012 Price: ` 1250 (US $ 50)

BUSINESS MODEL FOR BUSINESS STRATEGIES FOR

TELECOM INDUSTRY IN EMERGING MARKETS
COMPETITIVE ENVIRONMENT Sibaca
Track I : Finance
R.M. Chaturvedi
Track II : HR
1. Introduction
2. Review of Literature Track III : Marketing
3. Methodology Track IV : Operation Production
4. Secondary Data Collection and Analysis Track V : IT
5. Primary Data Analysis
Track VI : General Management
6. Findings of Research
7. Conclusion and Recommendation
8. Bibliography and Glossary
9. Annexures
Index
ISBN: 978-93-5051-650-8 Edn: 2012 Price: ` 950 (US $ 38) ISBN: 978-93-5024-792-1 Edn: 2011 Price: ` 950 (US $ 38)

BUSINESS ENVIRONMENT AND GLOBAL STRATEGIC

SUSTAINABLE DEVELOPMENT MANAGEMENT
Francis Cherunilam Neeta Baporikar
Business Environment: 1. G lobal Ec onomy, 2. G lobal is ati on and W or ld
Business and Government – Indian Perspective Developments , 3. Managi ng Global Environment,
4. Cultural Context of Global Management, 5. International
Managing Environmental Issues and Sustainable
Strategic Management, 6. Implementation of Strategy,
Development
7. Leadership and Group Behaviour, 8. Motivation,
Case Analysis Compulsory 9. Strategic Human Resource Management, 10. Developing a Global Management
Cadre,11. Challenges of Global Management, 12. Innovation and Global
Organisations, 13. Global Strategic Management in a New W orld, 14. Case
Studies, Key Questions, Glossary, Further Readings

ISBN: 978-93-5051-350-7 Edn: 2011 Price: ` 950 (US $ 38) ISBN: 978-81-8488-050-2 Edn: 2011 Price: ` 1500 (US $ 60)

38
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 BUSINESS ENVIRONMENT POLICY AND STRATEGIC MANAGEMENT
MANAGING TECHNOLOGICAL ENVIRONMENTAL STUDIES
Urvi Shukla & Sucheta Das
AND ENVIRONMENTAL
DISASTERS 1. Understanding Environmental Studies
2. Natural Resources
Satish Modh 3. Biodiversity and its Conservation
Section I: Environmental Disasters
1. The Global Climate, 2. Predictions of Future Climate, 3. The Greenhouse 4. Environment Issues, Policies and Practices
Effect and Global Warming, 4. Ozone Depletion, 5. Air Pollution and Acid
Rain
Section II: Biodiversty and Biosafety
6. Biodiversity Extinction, 7. Deforestation and loss of Biological diversity, 8. Biotechnology and Genetic
Manipulation, 9. Biosafety and CBD
Section III: Technological Disasters
10. Man-made Hazards, 11. Toxic Chemicals and the Environment, 12. International Efforts to Reduce
Chemical Disasters, 13. Mining Disasters, 14. War and the Environment, 15. Hazardous Waste,
16. Technological Hazards
Section IV: Case Studies
ISBN: 978-93-5367-520-2 Edn: 2019 Price: ` 1890 (US $ 76) ISBN: 97893-5367-672-8 Edn: 2019 Price: ` 995 (US $ 40)

ENVIRONMENTAL MANAGEMENT
H.P. Behera & M.S. Khan
1. Environmental Management – A Critical Approach, 2. Green Marketing, 14. Environmental Accounting/Green
Energy Management, 3. Energy Production and Trade, 4. Accounting, 15. Environmental Ethics,16. Business and
Climate Change, 5. The Methane Threat from Indian Dams, Environment, 17. Forest and Biodiversity Management,
6. Ecosystem Concepts, 7. Environmental Standards, 8. 18. Environmental Pollution, 19. Disaster Management, 20.
Audit Procedure, 9. Environmental Laws, 10. Environmental Human Population and the Environment, 21. Social Issues
Clearance, 11. The Patents and Intellectual Property Right and Environment.
(IPR), 12. Environmental Management and Valuation, 13.

ISBN: 978-81-8488-351-0 Edn: 2011 Price: ` 550 (US $ 22)

ETHICS AND VALUES

ETHICS, INTEGRITY AND INDIAN CORPORATE
APTITUDE CITIZENSHIP (CASE STUDY ON CSR)
S.S. Khanka CA. Bimal R. Bhatt
1. Ethics and Human Interface
2. Lessons from the Lives and Teachings of Great Leaders,
1. Voice of Leader 9. Policy Advocacy
Reformers and Administrators 2. Philosophy 10. Product
3. Attitude 3. Education Responsibility
4. Aptitude and Foundational Values for Civil Service 11. Sustainable
4. Employee Engagement
5. Emotional Intelligence (EI) Livelihoods
6. Contributions of Moral Thinkers and Philosophers from India and 5. Energy Conservation
World 6. Environment 12. Waste Management
7. Ethical Dilemma 7. Health and Safety 13. Water Management
8. Public/Civil Service Values and Ethics in Public Administration  Annexures
9. Probity in Governance
8. Human Rights

ISBN: 978-93-5299-253-9 Edn: 2019 Price: ` 1295 (US $ 52) ISBN: 978-93-5262-282-5 Edn: 2018 Price: ` 850 (US $ 34)

BUSINESS ETHICS BUSINESS ETHICS

C.S.V. Murthy Niraj Kumar & Paras Tripathi
1. Introduction to Business Ethics, 2. Values, Norms, Beliefs
and Standards, 3. Normative Ethics in Management, 1. Ethics, 2. Business Ethics, 3. Business Ethics in India,
4. Ethics Mentioned by Some Great People, 5. Managing 4. Corporate Social Responsibility, 5. Culture and Ethics,
Ethics, 6. Intellectual Property Rights, Designs, Patents, 6. Ethical and Unethical Business Practices, 7. Ethics and
Trademark, Copyrights, 7. Ethics and the Organisation, Religion, 8. Ethics and Hinduism, 9. Ethics and Action, 10.
8. Broader Ethical Issues in Society — Corruption and Ethics and Buddhism, 11. Ethics and Jainism,
Bribery, 9. Ethical Aspects in Marketing, 10. Ethics in HRM, 12. Ethics and Sikhism, 13. Islam and Ethics, 14. Holistic
11. Ethics in Production and Operations Management, Decision-making, 15. Indian Socio-political Environment
12. Ethics in Finance, 13. Ethics in Social Responsibility and Corporate Social Work Ethos, 16. Management of Ethics, 17. Modern Indian
Responsibility, 14. Broader Ethical Issues in Society – Ecological Concerns, Ethics, 18. Personal Growth and Human Values, 19. Value,
15. Discrimination on the Basis of Gender, Caste or Race, 16. Ethical Decision-making,
20. Professional Ethics, 21. Relevance of Values in
17. Global Business, 18. Ethics and Information Technology, 19. Indianism and Indian
Management, 22. Stress in Corporate Management – Indian
Management, 20. Ethical Dilemma, 21. Euthanasia and Abortion, 22. Miscellaneous
Topics, 23. Student’s Presentation of Projects, 24. Case Studies  Glossary
Perspective
 References  Index.

ISBN: 81-8318-148-1 Edn: 2018 Price: ` 1595 (US $ 64) ISBN: 978-93-5142-960-9 Edn: 2017 Price: ` 1050 (US $ 42)

39
JAN 2020 www.himpub.com
 ETHICS AND VALUES
BUSINESS ETHICS BUSINESS ETHICS AND
C.S.V. Murthy
1. Introduction to Business Ethics, 2. Values, Norms, Beliefs
CORPORATE GOVERNANCE
and Standards, 3. Normative Ethics in Management, K. Nirmala, B.A. Karunakara Reddy &
4. Ethics Mentioned by Some Great People, 5. Managing N. Aruna Rani
Ethics, 6. Intellectual Property Rights, Designs, Patents,
Trademark, Copyrights, 7. Ethics and the Organisation, 1. Introduction to Ethics
8. Broader Ethical Issues in Society — Corruption and 2. Ethics in Business
Bribery, 9. Ethical Aspects in Marketing, 10. Ethics in HRM, 3. Ethical Theories
11. Ethics in Production and Operations Management, 4. Corporate Social Responsibility
12. Ethics in Finance, 13. Ethics in Social Responsibility and Corporate Social 5. Ethics in Marketing
Responsibility, 14. Broader Ethical Issues in Society – Ecological Concerns,
6. Ethics in Finance
15. Discrimination on the Basis of Gender, Caste or Race, 16. Ethical Decision-making,
17. Global Business, 18. Ethics and Information Technology, 19. Indianism and Indian 7. Ethics in Human Resource Management
Management, 20. Ethical Dilemma, 21. Euthanasia and Abortion, 22. Miscellaneous 8. Ethics and Information Technology
Topics, 23. Student’s Presentation of Projects, 24. Case Studies  Glossary 9. Corporate Governance
 References  Index. 10. Reforming Board of Director
ISBN: 81-8318-148-1 Edn: 2018 Price: ` 1295 (US $ 52) ISBN: 978-93-5142-380-5 Edn: 2017 Price: 1595 (US $ 64)

BUSINESS ETHICS HUMAN VALUES AND ETHICS:

(CONCEPTS, APPLICATIONS, IN SEARCH OF ORGANIZATIONAL
FRAMEWORK AND CULTURAL IMPACT) INTEGRITY
K. Aswathappa, J. Usha Rani S.K. Chakraborty & D. Chakraborty
& S. Gundavajhala
Part - A: Concepts and Principles
Part - I: Introduces the Basic Concept of the Subject Part - B: Vignettes
Part - II: Focuses on Ethics in Various Disciplines Part - C: Case Studies
Part - III: Covers Regulatory Framework Part - D: Autobiographical Notes and Milestone Letters
Part - IV: Includes Compliances and the Essence of
Part - E: Dialogues
Ancient Scripts, Vedas and Upanishads in Indian
Context Part - F: Bibliography

ISBN: 978-93-5273-162-6 Edn: 2017 Price: ` 1450 (US $ 58) ISBN: 978-93-5202-543-5 Edn: 2017 Price: ` 850 (US $ 34)

BUSINESS ETHICS AND INDIAN ETHOS –

CORPORATE GOVERNANCE Modern Management Mantra
C.S.V. Murthy Kumardatt A. Ganjre, Prafulla A. Pawar &
Laxman N. Renapure
Module 1 : An Overview of Business Ethics
1. Bases of Indian Ethos, 2. Modern Approach towards
Module 2 : Individual and Organisational Factors Indian Ethos, 3. Indian Ethos Managements – Thoughts
Module 3 : External Context Ecology and Practices, 4. Ethos in Indian Context, 5. Managerial
Module 4 : Internal Context – Employee Performance – Indian Context, 6. Era in Knowledge
Economy, 7. Learning and Education System in India,
Module 5 : Business Ethics in a Global Economy 8. Human Values and its Implications, 9. Work Ethics and
Module 6 : Corporate Governance Motivation, 10. Value-oriented Holistic Management,
11. Indian Styles of Leadership, 12. Top Leaders as Role
Index Models, 13. Value-based Leadership – In Consciousness,
14. Social Harmony and Social Mortality, 15. Case Studies,
Selective Readings, W ebsites

ISBN: 978-93-5093-151-2 Edn: 2017 Price: ` 950 (US $ 38) ISBN: 978-93-5097-542-8 Edn: 2017 Price: ` 750 (US $ 30)

BUSINESS ETHICS AND INDIAN ETHICS AND VALUES FOR

VALUE SYSTEM ENGINEERS AND MANAGERS
Free Online Instructor & Student Manual

Subrata Chattopadhyay & Saumya Singh

(Text & Cases)
Anand Singh 1. Introduction
1. Renaissance and Emergence of Modern W orld, 2. Effect of Technology Growth
2. W estern Ethical, the Other Approaches and its 3. Ethical, Societal and Global Issues in Information
Contribution in Management, 3. Role of Indian Ethics in Systems
Management, 4. Corporate Social Responsibility and
4. Technologies for Freedom: Collective Agency-
Corporate Governance, 5. Ethical Managerial Practices,
6. Stress, 7. Globalization and its Impact, 8. Indian Social oriented Technology for Development Processes
System as a Sourc e of Ethi cs, 9. Moder n Soci al 5. Value and Ethics
Institutions in India, 10. Overview of Cross-cultural 6. Question Papers
Management  Exhibits and Case Studies

ISBN: 978-93-5024-586-6 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5142-661-5 Edn: 2017 Price: ` 950 (US $ 38)

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 ETHICS AND VALUES
ETHICS IN MANAGEMENT BUSINESS ETHICS AND VALUES
S.A. Sherlekar & K.G. Bhat D. Senthil Kumar & A. Senthil Rajan
1. Management and Ethics 1. Introduction to Business Ethics
2. Introduction to Business Ethics 2. Ethical Decision-making and Role of CEO
3. Ethics Theory and Beyond 3. Ethical Issues in Society
4. Legal Aspects of Ethics 4. Human Resources Management Ethics
5. Indian Culture and Values 5. Marketing Ethics
6. Environmental Ethics 6. Environmental Ethics
7. Corporate Social Responsibility 7. Indian Ethos for Management
8. Corporate Governance 8. Social Responsibility of Business
9. Social Accounting and Social Audit

ISBN: 978-93-5262-031-9 Edn: 2020 Price: ` 850 (US $ 34) ISBN: 978-81-8488-636-8 Edn: 2020 Price: ` 795 (US $ 32)

BUSINESS VALUATION INDIAN ETHOS AND VALUES FOR

MANAGEMENT – CORPORATE VALUATION MANAGERS
P.K. Bandgar N.M. Khandelwal
1. Business Valuation 1. Model of Management in Indian Socio-political
2. Approaches to Valuation Environment, 2. Indian Work Ethos, 3. Indian Heritage in
Production and Consumption, 4. Indian Insight into Total
3. Discounted Cash Flow Valuation
Quality of Mind (TQM), 5. Stress Management – Causes
4. Relative Valuation and Remedies – Indian Approach, 6. Management – Indian
5. Brand Valuations Perspective on Functions of Management, 7. Management – Indian Perspective
6. Valuing Private Companies on General and Functional Management, 8. Teaching Ethics, 9. Values for Managers,
7. Option Pricing Application in Valuation 10. Personal Growth and Lessons from Ancient Indian Education System Cases.

8. Valuation in Acquisitions
9. Value Enhancement

ISBN: 978-93-5142-987-6 Edn: 2017 Price: ` 750 (US $ 30) ISBN: 978-93-5273-069-8 Edn: 2016 Price: ` 950 (US $ 38)

BUSINESS ETHICS A STUDY IN BUSINESS ETHICS

A.K. Gavai Rituparna Raj
1. An Overview of Business Ethics
1. Business Ethics – A Conceptual Framework 2. Work-life in Indian Philosophy
2. Philosophical Foundation of Ethics - I 3. Attitudes, Beliefs and Life Positions
3. Philosophical Foundation of Ethics - II 4. Part I – Overview of the Ethical Value System
4. Moral Duty, Rights and Justice 5. Part II – Culture and Ethics
5. Business and Society 6. Role of Legislation and Other Bodies in Enforcing
Ethical Business Behaviour
6. Values and Work
7. Relationship between Ethics and Corporate
7. Ethics at Workplace - I Excellence
8. Ethics at Workplace - II 8. Ethics and Individual Behaviour
9. Institutionalising the Ethics 9. Gandhian Philosophy of Wealth Management
Bibliography 10. Social and Economic Responsibilities of Business

ISBN: 978-81-8318-962-0 Edn: 2016 Price: ` 950 (US $ 38) ISBN: 978-81-8488-096-0 Edn: 2016 Price: ` 750 (US $ 30)

ETHICS IN BUSINESS AND ETHICS AND HUMAN VALUES

MANAGEMENT Harjeet Singh
1. Impact of Ethical Leadership on Employees’ Innovative Work Behaviour:
A Per spective of Intr ins ic Motivation, 2. Bus iness Ethics (Ethic al
R.P. Banerjee Production), 3. The Reflection of Human Values and Ethics in Gandhi’s
Section I: Ethics: Definition, Scope and Relevance Autobiography [The Story of My Experiments with Truth], 4. Ethics and
Human Values in English Literature, 5. Mahatma Gandhi: A Test-case for
 Mathematics for Ethics  Philosophical Foundations of Human Values in His Attitudes towards the English Language, 6. Optimum
Ethics – The Normative Ethics  Ethics Values of Bhagwat Replacement Policy under Linear Cost Structure: A Case of T.V. Component
Gita  Ethics Consciousness of the Markets  Empirical Replacement Problem, 7. Evolution and Practice of Ethics in Marketing
Area by Various Companies in India, 8. Cricket – The Way of Life, 9. Values
Ethics vs. Eternal Ethics  Technologi cal Ethics Education, 10. Ethics and Human Values in Business, 11. Ethics in
 Denotological Ethics  Kan’s Universalism and Categorical Ramayana – An Overview, 12. Values Education and Teachers’ W ork:
Imperative  Ethics of Spinoza  Ethics Principles of Aristotle  Ethics Views of A Quality Teaching Perspective, 13. Failures of Feelings – The Blackness of Human Heart [The Novels
of Toni Morrison], 14. Relation between Ethics, Moral Leadership and Organizational Culture, 15. Socio-
Plato  Rawl’s Theory of Justice  Kautilyan Ethics  Ethics Dimensions of economic Status as Determinant of Values, 16. Nurturing Human Values in the Education System of
Gandhi  Ethics in Buddhism  Ethics Dimensions in Sufism  Environmental. Prevent Society, 17. Ethics and Human Values in Education through RTE-2009, 18. Ethical Organisations
Section II: Applied Ethics  Ethics in HR – Functions  Ethics Issues in Mergers and Stakeholders – A Distant Dream, 19. Ethics and Human Values in Education, 20, Being Ethical
towards Nurture of Life, 21. Ethical Leadership – A Key Factor of a Successful Mission, 22. Comparison
and Acquisitions  Ethics in Marketing vs. Social Darwinism  Ethics in Finance of Iris Recognition Algorithms, 23. Identifying Unethical Language Use in Pedagogical Tools of Business
 Ethics Cases. Writing, 24. Historical Development of Ethics in Language Testing, 25. Back to Vedas for Restoring the
Section III:  Ethics in Practice in Selected Organisations in India. Case Studies Ethics and Human Values....

ISBN: 81-7866-035-0 Edn: 2015 Price: ` 650 (US $ 26) ISBN: 978-93-5142-466-6 Edn: 2014 Price: ` 850 (US $ 34)

41
JAN 2020 www.himpub.com
 ORGANISATIONAL BEHAVIOUR
ORGANISATION DEVELOPMENT OBJECTIVES AND MCQS IN
INTERVENTIONS ON WORK PRACTICES ORGANIZATIONAL
IN INSTITUT SUPERIEUR PEDAGOGIQUE
DE GITWE (ISPG) IN RUHANGO, BEHAVIOUR
RWANDA, EAST AFRICAN COMMUNITY Himalaya’s
1. What is Organizational Behaviour?, 2. Foundations of Individual Behaviour,
Hakizimana Philippe 3. Attitudes and Job Satisfaction, 4. Personality and Values, 5. Perception
1. The Challenge and Individual Decision Making, 6. Motivation Concepts, 7. Motivation: From
Concept of Applications, 8. Emotions and Moods, 9. Foundations of Group
2. The Research Focus
Behaviour, 10. Understanding Work Team, 11. Communication, 12. Basic
3. The Research Design Approach to Leadership, 13. Contemporary Issues in Leadership, 14. Power
4. Presentation, Analysis and Interpretation of Data and Politics, 15. Conflict and Negotiation, 16. Foundation of Organizational
5. Summary, Findings, Conclusion and Structure, 17. Organizational Culture, 18. Human Resource Policies and
Practices, 19. Organizational Change and Stress Management,
Recommendations
20. Motivation in Action, 21. Resolving Disputes, 22. Organizations,
Bibliography 23. Organizational Culture, Creativity and Innovation, 24. International
Appendices Organizational Behaviour
ISBN: 978-93-5299-945-3 Edn: 2019 Price: ` 995 (US $ 40) ISBN: 978-93-5367-735-0 Edn: 2019 Price: ` 1595 (US $ 64)

ORGANISATIONAL BEHAVIOUR Revised

ORGANISATION THEORY AND
K. Aswathappa
BEHAVIOUR
Free Online Instructor & Student Manual

1. A Prelude to Organisational Behaviour, 2. Management and Managers,

3. OB — The Emerging Challenges, 4. Ethics and Social Responsibility, B.R. Rathnam, K.V.J. Rao, K. Swapna
5. Foundations of Individual Behaviour, 6. Intelligence, 7. Personality, & A. Parameshwar
8. Perception and Attribution, 9. Learning, 10. Attitudes and Values,
11. Motivation — Theories and Principles, 12. Applied Motivational Practices, 1. Introduction to Organizational Behaviour
13. Work Stress, 14. Group Dynamics, 15. Team Dynamics, 16. Power and 2. Understanding Individual and Group Behaviour
Political Behaviour, 17. Workplace Behaviour – Conflict, Negotiation, Trust,
Psychological Contract and Deviance, 18. Leadership — Influencing Others, 3. Motivation, Morale and Culture
19. Communication, 20. Organisations, 21. Organisational Culture, 4. Organisational Power and Politics, Conflict,
Creativity and Innovation, 22. Organisational Change and Development, Communication
23. Decision Making, 24. Human Resource Policies and Practices,
25. International Organisational Behaviour  Index
5. Leadership and Change

ISBN: 978-93-5262-024-1 Edn: 2018 Price: ` 1895 (US $ 76) ISBN: 978-93-5273-644-7 Edn: 2017 Price: ` 995 (US $ 40)

ORGANISATIONAL SYSTEMS, ORGANISATIONAL BEHAVIOUR

DESIGN, STRUCTURE AND (TEXT & CASES)
Priyadarshini, Manjula,
MANAGEMENT Sundari & Sujatha
D.K. Bhattacharya 1. Focus and Purpose
1. Introduction to Organisational Systems, Structure and 2. Individual Behaviour
Design, 2. Introduction: Concepts, 3. Evolution of
Management T hought, 4. Forms of Organisation, 3. Group Behaviour
5. Organisational Planning, 6. Organisational Structure and 4. Leadership and Power
System, 7. Staffing in Organisation, 8. Directing in Organisation – Employee 5. Dynamics of Organisational Behaviour
Motivation, 9. Directing in Organisation – Leadership, 10. Directing in Organisation Case Study
– Communication and Negotiation, 11. Co-ordination, 12. Organisation Control,
13. Technology Management in Organisation, 14. Technology and Culture in
Organisation, 15. Globalisation and Business Organisations, 16. Organisation
Development and Culture, 17. Introduction to Case Study, 18. Final Questions,
19. Index.
ISBN: 978-81-8488-321-3 Edn: 2017 Price: ` 1250 (US $ 40) ISBN: 978-93-5273-646-1 Edn: 2017 Price: ` 995 (US $ 40)

MANAGEMENT AND ORGANISATION THEORY AND

ORGANISATIONAL BEHAVIOUR BEHAVIOUR
Binoy Mathew & Others N.S. Gupta
Book I: Organisation Theory – 1. Organisation: Nature and Structure,
1. Introduction to Management 2. Understanding Organisation Structure, 3. Theories of Organisation
and Span of Control, 4. Authority Relationship, 5. The Manager,
2. Planning and Organising 6. Decision Making, 7. Communication, Book II: Organisational
3. Controlling Behaviour – Part-I: Introductory: 8. Organisational Behaviour: A
Conceptual Analysis, 9. Historical Development of Organisational
4. Introduction to Organisational Behaviour Behaviour, 10. Environmental Analysis, 11. Foundation of Organisational
Behaviour, 12. Globalisation and Organisational Behaviour, 13. Development of Human Relations,
5. Foundation of Individual Behaviour, Personality, Part-II: Individual Behaviour: 14. Foundations of Individual Behaviour, 15. Understanding Human
Attitude and Perception Behaviour, 16. Variables of Human Behaviour, 17. Individual and Personality, 18. Individual Difference
and Work..., 19. Perception, 20. Learning, 21. Motivation, 22. Interpersonal Behaviour, 23. Team and
6 Motivation and Leadership Team Building, Part-III: The Group Dynamics: 24. Group Dynamics, 25. Leadership: Approaches
Case Studies and Style, 26. Theories and Mechanism of..., 27. Enclave Leadership Style, 28. Power and Politics,
29. Conflict Management, Part-IV: Organisational Change and Development: 30. Management
of Change, 31. Organisation Development, 32. Organisational Effectiveness, 33. Stress Management,
34. Cultural Basis of Management..., 35. Cultural Dynamics and Management...  Cases  Index
ISBN: 978-93-5273-708-6 Edn: 2017 Price: ` 995 (US $ 40) ISBN: 978-93-5202-544-2 Edn: 2017 Price: ` 1650 (US $ 66)

42
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 ORGANISATIONAL BEHAVIOUR
MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
ORGANISATIONAL BEHAVIOUR (TEXT & CASES)
J.P. Reddy Lad, Trivedi & Meman
1. Basic Understanding of the Context of OB
1. Nature and Significance of Management, 2. Social
Responsibility of Business and Business Ethics, 3. Planning, 2. Understanding Dynamics of Individual Behaviour
4. Organising, 5. Staffing, 6. Directing – Supervision, 3. Understanding Organisational Dynamics of
7. Controlling, 8. Decision-making, 9. Introduction to Behaviour
Organisational Behaviour, 10. Personality, 11. Perception,
4. Basic Theories of Leadership
12. Learning, 13. Motivation: Concepts, 14. Leadership,
15. Organisational Conflicts, 16. Organisational Culture, Case Studies
17. Organisational Change and Development, References.

ISBN: 978-81-8488-634-4 Edn: 2017 Price: ` 750 (US $ 30) ISBN: 978-93-5273-645-4 Edn: 2017 Price: ` 995 (US $ 40)

ORGANISATIONAL BEHAVIOUR FOOD AND BEVERAGE

(Text & Cases) MANAGEMENT
Suja R. Nair Jagmohan Negi & Gaurav Manohar
Part I : Introduction 1. Food and Beverage Industry
Part II : Individual Determinants of Organisational 2. Developing Operational and Basic Management
Behaviour Skills
Part III : Group Interactions and Organisational 3. Food and Beverage Administration
Behaviour
4. Food and Beverage Sales
Part IV : Organisation System Issues
5. Marketing of Food and Beverage Products
Part V : International Organisational Behaviour and
6. Control of Food and Beverages
Knowledge Management
Bibliography
Part VI : Cases
Index
ISBN: 81-7866-750-9 Edn: 2017 Price: ` 1395 (US $ 56) ISBN: 978-93-5024-828-7 Edn: 2017 Price: ` 550 (US $ 22)

ORGANISATIONAL INTELLIGENCE MANAGEMENT AND ORGANISATIONAL

R.H. Tupkary BEHAVIOUR (Text, Cases & Games)

Free Online Instructor & Student Manual

1. Introduction, 2. Evolution, 3. Organisationality, P. Subba Rao
4. Varieties, 5. Origin, 6. Characteristics, 7. Requirements,
8. Models, 9. Freedom, 10. Psychology, 11. Process, Part A: Principles of Management – 1. Nature and Functions
12. Leadership, 13. Structural – types, 14. Formation, of Management, 2. Development of Management Thought,
3. Social Responsibilities of Business, 4. The Planning Process,
15. Religious Organisations, 16. Disciple – Syndrome, 5. Objectives of Business, 6. Decision Making, 7. Delegation,
17. Hindu Social Syndrome, 18. Neo-religious Syndrome, Decentralisation and Span of Management, 8. Directing (Morale,
19. Growth, 20. Inspiration, 21. Perception, Judgment, Committees and Coordinating), 9. Controlling, 10. Recent Trends
Decision and Implementation, 22. Decay and Decimation, and Paradigm Shifts in Management Principles.
23. Consultants and Advisors, 24. Visioning, Forecasting Part B: Organisational Behaviour – 11. Introduction to Organisational Behaviour,
12. Values, Attitudes, Emotions, Moods and Job Satisfaction, 13. Personality, 14. Perception
and Futuring, 25. Reform T rends, 26. Fourth W ave and Learning, 15. Motivation: Concepts and Theories, 16. Motivation: Application,
Evolution, 27. Corporate Social Responsibility, Appendix, 17. Foundations of Group and Team Behaviour, 18. Group Conflicts and Negotiations,
Subject Index, Person Index, Sanskrit in Devnagari Script 19. Communication, 20. Leadership and Followership, 21. Power and Politics, 22. Organisational
Theory, 23. Organisational Design and Structure, 24. Organisational Culture and Effectiveness,
25. Organisational Change and Development, 26. Stress Management.

ISBN: 978-93-5051-294-4 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5097-064-5 Edn: 2017 Price: ` 1250 (US $ 50)

ORGANIZATIONAL BEHAVIOUR ORGANISATION CLIMATE AND

Mohini Sukhapure & Uday N. Limaye
MANAGERIAL EFFECTIVENESS
1. Introduction to Organizational Behaviour
Arun Sacher
2. Constituents of Individual Behaviour
3. Personality 1. Introduction
4. Group Dynamics 2. Objectives
5. Team Building 3. Conceptual Framework and Research Methodology
6. Change Management 4. Profile of Pharmaceutical Industry
7. Conflict Management 5. Results and Discussions
8. Leadership and Motivation 6. Conclusions and Recommendations
9. Stress Management Annexures
10. Organizational Development Bibliography
Websites

ISBN: 978-81-8488-355-8 Edn: 2017 Price: ` 525 (US $ 21) ISBN: 978-81-8488-906-2 Edn: 2017 Price: ` 300 (US $ 12)

43
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 ORGANISATIONAL BEHAVIOUR AND MARKETING, SALES AND ADVERTISING
Revised
ORGANISATIONAL BEHAVIOUR BUSINESS ORGANISATION AND
(Text, Cases and Games) MANAGEMENT
Free Online Instructor & Student Manual

P. Subba Rao V.S.P. Rao

1. Introduction to Organisational Behaviour, 2. Organisational
Behaviour: Challenges and Opportunities, 3. Values, 1. Busines s System and C ontemporary Business
Attitudes, Emotions, Moods and Job Satisfaction, Environment, 2. Forms of Business Organisation,
4. Personality, 5. Perception and Learning, 6. Job Design 3. Entrepreneurial Process, 4. Emerging Trends in Business,
and Flexible Job Environment, 7. Motivation: Concepts 5. Planning and Strategy Formulation, 6. Decision Making,
and Theories, 8. Motivation: Applications, 9. Foundations 7. Organising, 8. Departmentation, 9. Types of Organisation
of Group Behaviour, 10. Team Work and Team Building, 11. Group Conflicts and
Structures, 10. Delegation and Decentralisation of Authority, 11. Dynamics of
Negotiations, 12. Communication, 13. Counselling and Mentoring, 14. Individual
and Group Decision-Making, 15. Leadership and Followership, 16. Power and Group Behaviour, 12. Leadership, 13. Motivation, 14. Control, 15. Marketing
Politics, 17. Organisational Theory, 18. Organisational Design and Structure, Management, 16. Financial Management, 17. Human Resource Management,
19. Organisational Culture and Effectiveness, 20. Organisational Change and 18. Management of Change, 19. Management of Conflict, Question Papers
Development, 21. Stress Management, 22. Strategic Organisational Behaviour,
23. International Organisational Behaviour, 24. Cases and Games, Index.

ISBN: 978-93-5024-744-0 Edn: 2017 Price: ` 1500 (US $ 60) ISBN: 978-93-5051-982-0 Edn: 2017 Price: ` 800 (US $ 32)

MANAGING ORGANISATIONS MAKE A LIVING BY SELLING,

H.R. Appannaiah & G. Dinakar NEGOTIATING AND IN SALES
1. Management – Overview 11. Individual Behaviour
2. Manager 12. Personality MANAGEMENT
3. Evolution of Management 13. Attitude
Thought 14. Perception Manish Ishwardayal Gupta
4. Planning 15. Emotion 1. Importance of Selling
5. Decision-making 16. Motivation 2. Attributes of Good Salesperson
6. Organising – I 17. Leadership 3. Personal Selling
7. Organising – II — Recent 18. Group Behaviour 4. Negotiation Skills
Trends 19. Conflict Management 5. The Negotiation Process
8. Organising – III — Internal 20. Power and Politics 6. Sales Force Management
Practices 21. Organisational Culture 7. Sales Distribution
9. Controlling 22. Stress Management
8. Retailing, Franchising and other Methods of
10. Behavioural Process-An References
Retailing
Overview
Sample MCQs, Case Studies, Index
ISBN: 978-93-5097-237-3 Edn: 2017 Price: ` 950 (US $ 38) Edn: 2020 in press

PRICING MODELS: AN INDIAN SERVICES MARKETING

PERSPECTIVE Suseela Kanduri & Others
Palak Sharma 1. Nature and Scope of Services
1. Pricing as Part of Marketing Mix 2. Segmenting and Targeting of Services
2. Generic Pricing Strategies 3. Positioning of Services
3. Pricing as per Market 4. Consumer Experience in Services Marketing
4. Developing Price Variations 5. Emerging Issues in Services Marketing
5. Pricing Tactics
6. Pricing of Services
7. Selling Services for Free
8. Price Testing and Price Adjustment
9. Pricing Models

ISBN: 978-93-5299-727-5 Edn: 2019 Price: ` 795 (US $ 32) ISBN: 978-93-5299-503-5 Edn: 2019 Price: ` 895 (US $ 36)

OBJECTIVES AND MCQS IN OBJECTIVES AND MCQS IN

MARKETING MANAGEMENT SERVICES MANAGEMENT
Himalaya’s Himalaya’s
1. Overview of Marketing, 2. Marketing Management, 1. Services Marketing, 2. Classification of Services,
3. Marketing Environment, 4. Customer Demand and 3. Services Marketing Management, 4. Strategic Planning,
Marketing Segmentation, 5. Buyer Behaviour, 6. Demand 5. Managing Demand and Supply of Services, 6. Consumer
and Sales Forecasting, 7. Marketing Information and in Service Industry, 7. Service Marketing Mix and Service
Research, 8. Marketing Research Process, 9. Marketing Promotion, 8. Service Product, 9. Pricing in Service,
Planning/Strategy, 10. Social Responsibility, 10. Place in Service, 11. People in Service, 12. Service
11. Consumerism/Consumer Protection Act and Business Response to Process, 13. Physical Evidence, 14. Organizing for Services Marketing,
Consumerism, 12. Product Plan, 13. Product-related Strategies, 14. Price (Unique 15. Marketing Strategies in Services, 16. Managing Service Quality, 17. Managing
Element in Marketing Mix), 15. Promotion, 16. Personal Selling, 17. Sales Service Competition, 18. Globalization of Services, 19. Marketing of Services,
Management, 18. Advertising, 19. Managing Distribution Channels (Part - I), 20. The Fundamental Concept in Service Marketing, 21. Designing Suitable Product
20. Managing Distribution Channels (Part - II), 21. Marketing of Services and Price Mix, 22. Marketing of Financial and Insurance Services, 23. Marketing
of Educational and Professional Services
ISBN: 978-93-5367-743-5 Edn: 2019 Price: ` 1595 (US $ 64) ISBN: 978-93-5367-733-6 Edn: 2019 Price: ` 1595 (US $ 64)

44
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 MARKETING, SALES AND ADVERTISING
RETAIL MANAGEMENT RETAIL MANAGEMENT
Suseela Kanduri, G. Chamundeshwari M.K. Tamuly, Mukhopadhay & Others
& Sameera 1. Overview of Retailing Management
2. Store Management
1. Introduction to Retail Management
3. Retail Logistics and Supply Chain Management
2. Retail Formats and Theories 4. Customer Relationship Management
3. Merchandise Management 5. Functions in Retail
4. Retail Store Design 6. Issues and Challenges in Retail
5. Distribution Management 7. Technology in Retail
8. Job Descriptions
Case Studies
Frequently Asked Questions
Field Visits
References
ISBN: 978-93-5299-502-8 Edn: 2019 Price: ` 895 (US $ 36) ISBN: 978-93-5299-724-4 Edn: 2019 Price: ` 795 (US $ 32)
Revised
FOUNDATIONS OF ADVERTISING DIGITAL AND
SOCIAL MEDIA MARKETING
Free Online Instructor & Student Manual

(Theory & Practice)

S.A. Chunawalla & K.C. Sethia Anil G.S.
1. Introduction
1. Advertising: An Introduction, 2. Advertising and Marketing, 3. Market
Segmentation, 4. Fundamentals of Advertising Fundamentals, 5. Types of 2. Digital Advertising and Promotion
Advertising Types of Advertising, 6. Advertising as a Career, 7. Advertising 3. Online Ads
Business, 8. Campaign Planning and Creativity in Advertising, 9. Advertising 4. Business Drivers in Social Media
Budget, 10. Media Selection, Planning, Scheduling & Strategy, 11. Print Media:
Newspapers and Magazines, 12. Electronic Media: TV: The New Golden Goose 5. Social Media - Introduction
13. Electronic Media: Radio, 14. Media of the New Millennium – Internet, 15. Outdoor and Transit Media, 6. Facebook Marketing
16. Direct Marketing (DM), Cinema and Miscellaneous Media, 17. Message Design and Development, Case - 1: Paytm
18. Advertising Appeals, 19. Advertisement Copy for Print Media, 20. Copywriting for Radio, TV and Outdor
Case - 2: Gionee
Media, 21. Advertisement Art – The Layout of Advertisements, 22. Glamour of Advertising: Models, Fashion
Shows, VJs, DJs, RJs and MCs, 23. Print Ad Production, 24. TV Commercial/Ad Film Production, 25. Production Caselets: Ten Caselets
of Animation Films, 26. Fundamentals of Computer Graphics 27. Ad Effectiveness, 28. Marketing Research, Appendix 1: Glossary
29. Advertising Stalwarts, 30. Advertising and Society, Name and Subject Index
ISBN: 978-93-5299-408-3 Edn: 2019 Price: ` 1995 (US $ 80) ISBN: 978-93-5367-722-0 Edn: 2019 Price: ` 995 (US $ 40)

DIGITAL SOCIAL MEDIA DIGITAL MARKETING 2.0

MARKETING Rushen Chahal & Jayanta Chakraborti
1. Introduction to Digital Marketing 2.0, 2. Web Store
Nitin C. Kamat & Chinmay Nitin Kamat Planning and Creation, 3. Search Engine Optimization,
1. Basics of Social Media Marketing 4. Search Engine Marketing, 5. Social Media Marketing,
2. Blending Traditional Marketing with Social Media 6. Email Marketing, 7. Mobile Marketing, 8. Digital Display
3. Developing Strategies for Social Media Marketing Advertising, 9. W eb Analytics and Google Analytics,
4. Leveraging the Power of Social Networking Sites 10. Google Tools for the Digital Marketer, 11. Social Media
5. Creating Markets through Media Sharing Sites
Marketing 2.0, 12. Blogging, 13. Affiliate Marketing,
6. Acquiring Customers through Blogs and Twitter
14. Inbound Marketing and Lead Generation, 15. Content
7. Marketing through Social News and Bookmarking
Sites Marketing, 16. Creating Online Buzz, 17. Growth Hacking,
8. Quantifying Social Media Marketing Efforts 18. Artificial Intelligence and Chatbots, 19. Online
9. Innovative Trends and Best Practices of the Social Reputation Management, 20. Online Crowdfunding, 21. Guide
Media Experts to Google Certification  Bibliography
Case Studies
References
ISBN: 978-93-5299-430-4 Edn: 2018 Price: ` 1295 (US $ 52) Edn: 2018 Price: ` 995 (US $ 40)

FIELD SALES MANAGEMENT – I BRAND LOYALTY

R. Krishnamoorthy (A TOOL FOR CONSUMER DECISION
1. Nature and Scope of Sales Management MAKING)
2. Salesmanship
N. Rajendra Prasad
3. Personal Selling
4. Sales Organisation 1. Introduction
5. Product Policies 2. Conceptual Framework
6. Promotion Policies
3. Factors Influencing Brand Loyalty of Consumers
7. Pricing Policies
8. Distribution Policies 4. Relationship Between Demographic Factors and
9. Recruitment and Selection of Sales Force Brand Loyalty
10. Training of Sales Force 5. Effectiveness of Brand Loyalty of Select FMCG
11. Compensating and Motivating the Sales Force Products
12. Performance Evaluation of Sales Force 6. Findings and Conclusions
Reference Books on Field Sales Management
ISBN: 978-93-5273-905-9 Edn: 2018 Price: ` 995 (US $ 40) ISBN: 978-93-5299-114-3 Edn: 2018 Price: ` 995 (US $ 40)

45
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 MARKETING, SALES AND ADVERTISING
MANAGING BUSINESS MARKETING MANAGEMENT
THROUGH DIGITAL MARKETING (TEXT & CASES)
IN THE GLOBALIZED ERA C. Swarnalatha, Sai Kumari V., R. Thiyagu
N. Eswaran, M. Vidhya, K. Premkumar
Keyur M. Nayak & D. Nidhyananth
1. A Study on Customer Satisfaction towards Flipkart in Bardoli Region,
2. Beacon – A New Technology for Digital Marketing in Retail, 3. Strategies 1. Introduction
for the Adoption of e-Commerce, 4. Dashboard Building Making Matrix 2. Marketing Strategy
Matter for Management Institutes, 5. Digital Addiction – An Epidemic of
Digital World – An Article on Digital Addiction among Generation, 6. E-Content Marketing Development 3. Marketing Mix Decisions
Strategy and Traditional Marketing Strategy Analysis, 7. Growth and Challenges of Indian Life Insurance
Industry, 8. In Game Advertising: Modern Tool of Promotions, 9. Role of Digital Information Technology 4 Buyer Behaviour
in Enabling Human Resource to Boost Strategic Partner in Business, 10. Marketing Information Systems 5 Marketing Research and Trends in Marketing
in Agriculture: Bridging the Information Gap between Farmer and Market, 11. Multi-view Virtuality Display,
12. Data Warehousing [Technological and Business Framework], 13. National Agricultural Market: An Case Study
e-Platform for Integration of Agricultural Markets,14. Review Paper on “Consumer to Consumer
e-Commerce”, 15. Financial Performance of the Co-operative Bank of Rajkot... (Contd.)

ISBN: 978-93-5273-875-5 Edn: 2018 Price: ` 895 (US $ 36) ISBN: 978-93-5299-020-7 Edn: 2018 Price: ` 995 (US $ 40)

MARKETING MANAGEMENT SERVICES MARKETING

CONCEPTS AND CASES Vasanti Venugopal & Raghu V.N.
 Services Marketing  People in Service
S.A. Sherlekar & R. Krishnamoorthy  Classification of  Service Process
1. Nature and Scope of Marketing 2.Recent Trends in Services  Physical Evidence
Marketing 3. Marketing Management 4.Marketing  Service Marketing  Organising for Services
Environment 5.Market Segmentation,Targeting and Management Marketing
Positioning 6. Consumer Behaviour 7.Demand and Sales  Strategic Planning  Marketing Strategy in
Forecasting 8. Marketing Information and Research  Managing Demand and Services
9. Marketing Research Process 10. Marketing Planning/ Supply  Managing Service
Strategy 11. Product Plan 12. Product-Related Strategies13. Price14. Managing  Consumers in Service Quality
Distribution Channels 15. Physical Distribution 16. Retail Trade 17. Integrated Industry  Managing Service
Marketing Communication 18. Advertising 19. Sales Promotion 20. Sales  Service Marketing Mix Competition
Management 21.Personal Selling 22. Business Market 23.Marketing of Services  Service Product  Globalisation of Services
 Pricing in Services  Marketing of Services
24. Rural Marketing 25.India: The Emerging Market in the World 26. Global Marketing
 Service Promotion  Index
27.Export Management 28.Social Responsibility 29. Consumerism and Consumer
 Place in Service  References
Protection Act 30.Ethics in Marketing  Bibliography
ISBN: 978-93-5097-065-2 Edn: 2018 Price: ` 1295 (US $ 52) ISBN: 81-7866-179-9 Edn: 2018 Price: ` 995 (US $ 40)

INTRODUCTION TO RURAL SALES MANAGEMENT

MARKETING S.A. Chunawalla
1. Nature and Scope of Sales Management 2. Personal Selling and
R. Krishnamoorthy Salesmanship 3. Selling Function 4. Relationship Strategy 5. Developing
Product Solutions 6. Product Positioning 7. Consumer Behaviour
1. Profile of Rural Market, 2. Exploring the Growing Rural
8. Prospecting 9. Approaching the Customer 10. Sales Presentation
Market, 3. Rural Consumer Behaviour, 4. Rural Market 11. Sales Demonstration 12. Negotiating Buyer Concerns 13. Closing the
Segmentation, 5. Product and Pricing, 6. Distribution in Sale 14. Servicing the Sale 15. Self-management 16. Sales Planning
Rural Market, 7. Rural Promotion, 8. Developing the Sales 17. Personal Selling Objectives 18. Sales-related Marketing Policies
Force for Rural Market, 9. Rural Marketing Initiatives, 19. Personal Selling Strategy 20.The Job of a Sales Manager 21. Sales
10. Marketing of Agricultural Inputs, 11. Agricultural Marketing, 12. Agricultural Organisation 22. Personnel Management in the Selling Field 23. Recruiting Sales Personnel
Finance, 13. Defects in the Agricultural Marketing, System and Lines of Improvement, 24. Selecting Sales Personnel 25. Sales Training 26. Execution and Evaluation of Sales Training
Part I: 14. Defects in the Agricultural Marketing System and Lines of Improvement Programmes 27. Motivation and Moral of Salespersons 28. Compensating Salespersons 29. Management
of Sales Expenses 30. Sales Meeting and Sales Contests 31. Controlling Salespeople — Evaluation
Part II: 15. Co-operative Marketing, 16. Agricultural Pricing  Bibliography
and Supervision 32. Sales Budget 33. Sales Quotas 34. Sales Territories 35. Sales Control and Cost
Analysis 36. Case Studies  Index

ISBN: 978-93-5051-107-7 Edn: 2018 Price: ` 950 (US $ 38) ISBN: 978-81-5367-465-6 Edn: 2019 Price: ` 1695 (US $ 68)

ADVANCE MARKETING CONSUMER BEHAVIOUR

MANAGEMENT A PRACTICAL ORIENTATION
R.K. Ghai & Gurpartap Singh
(Text & Cases)
1. Introduction to Consumer Behaviour
Ajay Trivedi, Shakina Tabbsum A. Munshi 2. Market Segmentation
& Hidayatull K. Meman 3. Motivation
4. Personality
1. Decision Support System and Marketing Research 5. Perception
6. Learning
2. Designing and Managing Services
7. Attitude
3. Retailing 8. Persuasive Communication
4. Developing Marketing Strategies and Plan 9. Social Class and Consumer Behaviour
10. Culture and Subculture – Major Focus on Indian Perspective
Case Study 11. Consumer Protection
12. Consumer Research and Audit

ISBN: 978-93-5299-071-9 Edn: 2018 Price: ` 995 (US $ 40) ISBN: 978-93-5202-009-6 Edn: 2017 Price: ` 950 (US $ 38)

46
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 MARKETING, SALES AND ADVERTISING
SALES PROMOTION AND
Revised
INTERNATIONAL MARKETING
ADVERTISING MANAGEMENT Francis Cherunilam
1. International Marketing: An Introduction, 2. International
M.N. Mishra Marketing Environment, 3. MNCs and International
 Sales Promotion  Advertising Process
Business, 4. International Marketing Intelligence, 5. Market
 Personal Selling  Media Selection
Selection, 6. Market Entry Strategies, 7. International
 Sales Management  Advertising Messages
Organisation, 8. Market Coverage Strategies, 9. International
 Public Relations  Advertising Planning
Product Decisions, 10. International Pricing, 11. International
 Concepts and Nature of  Advertising Budget
Distribution, 12. International Promotion, 13. Export Finance
Advertising  Measuring Advertising
14. Export Risk Insurance, 15. Quality Control and Pre-shipment Inspection,
 Advertising and Marketing Effectiveness
16. Trade in Service, 17. Technological Developments and International Marketing,
 Effects of Advertising  Advertising Organisation
18. International Negotiations, 19. Trade Policy and Regulation of India, 20. Export
 Social Effects of  Advertising Agency
Advertising Promotion, 21. Trade and BoP of India, 22. Export Procedures and Documents,
 Future of Advertising in
 Ethics in Advertising and India 23. Some Issue in International Business, Annexures, Cases.
Control
ISBN: 81-7040-865-2 Edn: 2020 Price: ` 995 (US $ 40) ISBN: 978-93-5202-986-0 Edn: 2019 Price: ` 1050 (US $ 42)

CONSUMER BEHAVIOUR ADVERTISING

IN INDIAN PERSPECTIVE THEORY AND PRACTICE
Suja R. Nair S.A. Chunawalla, K.J. Kumar & K.C. Sethia
1. An Introduction to Consumer Behaviour 1. Advertising as a Tool of Communication, 2. Evolution of
2. Consumer Modelling Advertising, 3. Role of Advertising in the Marketing Mix,
3. Consumer Perception
4. Consumer – Learning 4. Brands and Advertising, 5. Kinds of Advertising,
5. Personality and Lifestyle Influences 6. Advertising as a Career, 7. Economic Aspects of
6. Attitude and Behaviour Advertising, 8. Social Aspects of Advertising, 9. Role of
7. Motivation Research, 10. Market Segmentation, 11. Advertising Budget,
8. Demographics, Social Class and 13. Relationship Marketing
14. Consumerism 12. Advertising Research, 13. Media Research, 14. Product Research, 15. Media
Culture
9. Reference Group Influences 15. Market Segmentation for Advertising, 16. Types of Media, 17. Campaign Planning, 18. Construction of
10. Consumer Decision-making 16. Organisational Buying an Effective Advertising Part-I, 19. Construction of an Effective Advertising
11. Diffusion of Innovations and Opinion Behaviour
Part-II, 20. Production of Ads, 21. Advertising Agency, 22. Case Studies.
Leadership 17. Online Consumer
12. Consumer Satisfaction Behaviour

ISBN: 978-93-5024-066-3 Edn: 2018 Price: ` 1595 (US $ 64) ISBN: 978-93-5051-365-1 Edn: 2018 Price: ` 995 (US $ 40)

MARKETING PRINCIPLES AND RETAIL MARKETING

PRACTICE S. Banumathy & M. Jayalakshmi
S.A. Chunawalla 1. Retail Marketing – An Overview
2. Retail Consumer
1. What is Marketing?, 2. Managers and Environment, 3. Strategic Planning,
4. Marketing Process and Marketing Planning, 5. Competitive Environment, 3. Retail Merchandising
6. Marketing Research and Marketing Information System, 7. Consumer 4. Retail Pricing
Behaviour, 8. Demand Measurement and Forecasting, 9. Market
Segmentation and Targeting, 10. Product Planning, 11. Differentiation and
5. Retail Location Strategies
Positioning of Products, 12. New Products: Planning and Development, 6. Retail Organisation
13. Marketing Strategies for Market Leaders, Followers and Nichers,
7. Retail Store Layout and Design
14. International Marketing, 15. Product Mix Strategies, 16. Brand Decisions and Packaging Decisions,
17. Marketing of Services, 18. Pricing Decisions, 19. Marketing Channels — Retailing, 20. Marketing 8. Retail Logistics
Channels — Wholesaling, 21. Channel Management, 22. Physical Distribution Management (PDM), 9. Supply Chain Management
23. Promotion Mix, 24. Advertising Decisions, 25. Advertising Campaigning and Creativity in Advertising,
26. Media Overview, 27. Advertising Business, 28. Managing Sales Promotion and Sales Displays, 10. Retail Promotion Strategies
29. Direct Marketing, 30. Managing the Sales Force, 31. Marketing Organisation, 32. Evaluation and 11. Case Study
Control of Marketing Function.

ISBN: 978-93-5142-443-7 Edn: 2017 Price: ` 1250 (US $ 50) ISBN: 978-93-5024-886-7 Edn: 2017 Price: ` 650 (US $ 26)

ADVERTISING AND PERSONAL DYNAMIC GLOBAL RETAILING

SELLING MANAGEMENT
Namita Rajput & Neeru Vasishth M.N. Rudrabasavaraj
1. Nature and Importance of Advertising, 2. Advertising 1. Retailing Industry, 2. Retailing Management: Theory and
Budge, 3. Media Decisions, 4. Advertising Copy and Practice, 3. Retailing Management Philosophy,
Elements, 5. Advertising Appeals, 6. Measuring Advertising 4. Customer is the King: Customer First Policy, 5. Retail
Effectiveness, 7. Advertising Agency, 8. Ethical and Legal Merchandising Management, 6. Retailing Operations
Aspects of Advertising, 9. Nature and Importance of Management, 7. Retail Marketing Management, 8. Retail
Personal Selling, 10. Customer Knowledge and Buying
Human Resource Management, 9. Retail Finance
Motives, 11. Knowledge of Products and Markets, 12. Process of Effective Management, 10. Retail Security Management, 11. Retail Warehousing and
Personal Selling, 13. Handling Objections, 14. Closing the Sale, 15. Customer
Inventory Management, 12. Retail Information Management, 13. Case Studies –
Follow-up, 16. Sales Management, 17. Sales Forecasting, 18. Sales Budget, Sales
Wal-Mart, 14. Marks & Spencers, 15. Sears Roebuck Story, 16. Retailing Future
Quotas and Sales Territories, 19. Sales Force Management, 20. Recruitment and
Selection, 21. T raining and Development, 22. Direction and Supervision, in India and the World.
23. Motivation and Compensation, 24. Performance Appraisal, Question Papers.
ISBN: 978-93-5024-400-5 Edn: 2017 Price: ` 995 (US $ 40) ISBN: 978-81-8488-746-4 Edn: 2017 Price: ` 550 (US $ 22)

47
JAN 2020 www.himpub.com
 MARKETING, SALES AND ADVERTISING
SALES AND DISTRIBUTION RURAL MARKETING IN INDIA
MANAGEMENT K.S. Habeeb-ur-Rahman
Part I : Indian Rural Market
S.A. Chunawalla
1. Nature and Scope of Sales Management 2. Personal Selling and Part II : Rural Marketing Strategies
Sales mans hip 3. Selling Function 4. Relations hip Strategy
5. Developing Produc t Solutions 6. Produc t Pos itioning Part III : Rural Marketing and the Government
7. Consumer Behaviour 8. Prospecting 9. Approaching the Customer
10. Sales Presentation 11. Sales Demonstration 12. Negotiating Buyer Part IV : Rural Market and Allied Issues
Concerns 13. Closing the Sale 14. Servicing the Sale 15. Self-management Part V : Case Studies
16. Sales Planning 17. Personal Selling Objectives 18. Sales-related
Marketing Policies 19. Personal Selling Strategy 20. The Job of a Sales Manager 21. Sales Organisation Bibliography
22. Personnel Management in the Selling Field 23. Recruiting Sales Personnel 24. Selecting Sales
Personnel 25. Sales Training 26. Execution and Evaluation of Sales Training Programmes 27. Motivation
and Moral of Salespersons 28. Compensating Salespersons 29. Management of Sales Expenses
30. Sales Meeting and Sales Contests 31. Controlling Salespeople — Evaluation and Supervision
32. Sales Budget 33. Sales Quotas 34. Sales Territories 35. Sales Control and Cost Analysis
36. Contours of Distribution Management 37. Wholesaling 38. Retail Theories and Formats
39. Physical Distribution Management (PDM) 40. Transportation and Traffic Management
41. Warehousing and Storage 42. Case Studies Index
ISBN: 978-81-8318-904-0 Edn: 2017 Price: ` 950 (US $ 38) ISBN: 81-7866-764-9 Edn: 2017 Price: ` 525 (US $ 21)

Revised
RURAL MARKETING DIGITAL MARKETING
Ravindranath V. Badi & Narayansa V. Badi Nitin Kamat & Chinmay Nitin Kamat
Free Online Instructor & Student Manual

1. Rural Environment 1. Basics of Internet Marketing

2. Rural Marketing 2. E-Marketing Environment
3. Agricultural Marketing 3. Online Consumer Behaviour Analysis
4. Recent Development 4. Product Mix of Marketing
Appendix 5. Customer Relationship Management
Index 6. Social Media Marketing
 Case Studies
 Appendix

ISBN: 978-93-5051-237-1 Edn: 2017 Price: ` 1500 (US $ 60) ISBN: 978-93-5367-785-5 Edn: 2019 Price: ` 1295 (US $ 52)

MARKETING MANAGEMENT MARKETING MANAGEMENT

SIMPLIFIED (Text and Cases in Indian Context)

Free Online Instructor & Student Manual

K. Karunakaran
Sonal Khatri 1. Introduction to Marketing, 2. Understanding the Marketing
1. Elements of Marketing Management Environment, 3. Market Segmentation, Targeting and
Positioning, 4. Buyer Behaviour (Consumer Behaviour),
2. Current Marketing Environment in India 5. Marketing Research, 6. Demand Measurement and Sales
3. Integrated Marketing Communication Forecasting, 7. Product Decisions, 8. The New Product
4. Services Marketing Development Process, 9. The Concept of Product Life
Cycle (PLC), 10. Services Marketing,11. Pricing Decision
5. Rural Marketing and Strategies, 12. Distribution Decisions, 13. Marketing
6. Consumer Behavior and Buying Decision Process Communications, 14. Personal Selling and Sales Force Management, 15. Customer
Relationship Management (CRM), 16. Marketing Planning, 17. Rural Marketing,
7. Product and Pricing Decision 18. Consumerism, 19. Retail Management, 20. Global Marketing, 21. Insurance
8. Logistics and Supply Chain Management Marketing, 22. E-Marketing, 23. New Horizons in Marketing, 24.Indian Marketing
9. e-Marketing Environment, 25. Competition Analysis and Strategic Response, 26. Event
Marketing, 27. Marketing Information Systems (MkIS), 28. Business Marketing
10. References (B2B), 29. Social Marketing, 30. Neuromarketing, 31. Fundamentals of Marketing
11. Bibliography of Services, 32. Direct Marketing, 33. Case Study
ISBN: 978-93-5273-087-2 Edn: 2017 Price: ` 750 (US $ 30) ISBN: 978-93-5142-112 Edn: 2017 Price: ` 1500 (US $ 60)

SOCIAL MARKETING FUNDAMENTALS OF MARKETING

S.M. Jha (TEXT & CASES)
Free Online Instructor & Student Manual

1. The Foundation of 10. Marketing Afforestation

Social Marketing 11. Marketing Small Ajay Trivedi, Ajay Shah, Jagrutkumar K.
2. Change and Attitude Savings Vasavada & Shakunt Jadav
Formation 12. Marketing Mass Media
3. Social Advertising 13. Political Marketing 1. Basic Concepts of Marketing
4. Service Quality 14. Marketing Services of
5. Marketing Education NGOs 2. Understanding the Consumer & Industrial Markets
Services 15. Marketing Red Cross 3. Understanding Product Concepts
6. Marketing Sanitation Services
Services 16. Marketing Police 4. Integrated Marketing Communications
7. Marketing Potable Services Case Study
W ater 17. Marketing Religious
8. Marketing Family Services
Planning  Bibliography
9. Marketing Medicare and
Health Care Services
ISBN: 978-93-5051-532-7 Edn: 2017 Price: ` 1595 (US $ 64) ISBN: 978-93-5273-640-9 Edn: 2017 Price: ` 995 (US $ 40)

48
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 MARKETING, SALES AND ADVERTISING
SALES MANAGEMENT AND SELLING AND NEGOTIATION
PERSONAL SELLING SKILLS
Anil Keskar & Suresh Abhyankar Sumit Kati & Vikesh Ramchandani
Part I: Sales Management 1. Negotiation
1. Introduction
2. Negotiation Strategies
2. Sales Management – Planning of Sales Efforts
3. Selling Skills
3. Sales Management – Organisation Sales Efforts
4. Selling to Superiors
4. Sales Management – Directing Sales Efforts
5. Selling to Peer Groups, Teammates and
5. Sales Management – Controlling Sales Efforts
Subordinates
Part II: Personal Selling
6. Conceptual Selling, Strategic Selling
1. Personal Selling
7. Body Language
2. Selling Process Industrial/Institutional Sale
Case Studies
3. Selling Process Consumer Goods
References
4. Selling of Services
ISBN: 978-93-5097-403-2 Edn: 2020 Price: ` 995 (US $ 40) ISBN: 978-81-8488-468-5 Edn: 2017 Price: ` 575 (US $ 23)

COMMENTARY ON CONSUMER BRAND MANAGEMENT

BEHAVIOUR Gulnar Sharma & Karan Singh Khundia

S.A. Chunawalla 1. Introductory View of Brand Essentials

1. Nature and Scope of Consumer Behaviour, 2. Brand Description
2. Consumer Research, 3. Market Segmentation,
3. Brand Appraisal
4. Learning to Consume, 5. Consumer Perception,
6. Consumer Motivation, 7. Personality and Consumer 4. Brand Articulation
Behaviour, 8. The Nature of Consumer Attitudes, 5. Brand Equity
9. Communication and Persuasion, 10. Group Influences
and Consumer Reference Groups, 11. The Family, 6. Brand Extension
12. Social Class and Consumer Behaviour, 13. The 7. Intricacies Involved in Brand Building
Influence of Culture on Consumer Behaviour, 14. Opinion
Leaders and Personal Influence, 15. Diffusion and 8. Success Factors in Brand Building
Adoption of New Products, 16. Consumer Decision
Making, 17. Consumer Protection in India • Case Studies.

ISBN: 978-81-8488-757-0 Edn: 2017 Price: ` 950 (US $ 38) ISBN: 978-93-5051-820-5 Edn: 2017 Price: ` 950 (US $ 38)

SERVICES MARKETING PRODUCT MANAGEMENT

S.M. Jha S.A. Chunawalla
Free Online Instructor & Student Manual

 The Foundation of Services Marketing  Key Dimensions 1. Product: Basic Concepts, 2. Marketing Environment for
in Services Marketing  Management of Services Marketing Product and Brand Management, 3. Product Planning,
 Total Quality Management  Bank Marketing  Insurance 4. Product Market Strategies for Leaders, Challengers,
Marketing  Mutual Funds Marketing  Portfolio Services Followers, 5. Product Life Cycle and Market Evolution,
Marketing  Factoring Services Marketing  Transport 6. New Products: Planning and Development, 7. The
Marketing  Tourism Marketing  Hotel Marketing Creative Spark, 8. Designing the Offer, 9. Pricing the Offer,
 Consultancy Marketing  Retail Marketing  Personal 10. Concept and Product Testing, 11. Test Marketing,
Care Marketing  Educational Marketing  Hospital Marketing 12. Budgeting for Products, 13. Branding Decisions,
 Political Marketing  Day-care Marketing  Courier 14. The Anatomy of a Brand, 15. Brand Culture and Brand Rituals, 16. Leveraging
Marketing  Entertainment Marketing  Mass Communication Brands, 17. Brand Equity,18. Brand Building, 19. Product and Brand Failures,
Marketing  IT Marketing  Electricity Marketing 20. Marketing Organisation, 21. Packaging, 22. Consumer Protections, 23. Case
 Automobile Services Marketing  Bibliography  Index Studies  Bibliography

ISBN: 978-93-5051-330-9 Edn: 2017 Price: ` 1500 (US $ 60) ISBN: 81-7493-433-2 Edn: 2017 Price: ` 950 (US $ 38)

BRAND MANAGEMENT CONSUMER BEHAVIOUR

(Text and Cases) C.N. Sontakki
1. Introduction to Consumer Behaviour
S.L. Gupta 2. Market Segmentation and Consumer
3. Consumer Needs and Motivation
1. Branding – An Introduction 4. Personality and Consumer Behaviour
2. Brand Equity 5. Perception and Consumer Behaviour
3. Brand and Consumers 6. Learning Memory and Consumer Behaviour
7. Consumer Attitudes and Consumer
4. Creating a Brand/Building Brands
8. Family and Consumer Behaviour
5. Brand-Product Relationship 9. Culture and Consumer Behaviour
10. Group Dynamics and Reference Groups 15. Consumerism and
6. Brand Extensions Consumer Behaviour
11. Social Class and Consumer Behaviour
7. Brand Personality 16. Skill Development in
12. Consumer Decision Process
8. Brand Positioning Consumer Behaviour
13. Innovations and Diffusion Process
9. Retail Branding 14. Consumer Satisfaction and Consumer

ISBN: 81-8318-175-9 Edn: 2017 Price: ` 795 (US $ 32) ISBN: 978-81-8488-465-4 Edn: 2017 Price: ` 750 (US $ 30)

49
JAN 2020 www.himpub.com
 MARKETING, SALES AND ADVERTISING
PRODUCT AND BRAND MARKETING RESEARCH
MANAGEMENT Suja R. Nair

Free Online Instructor & Student Manual

Part I : Introduction, Nature and Scope of Marketing
(Text and Cases) Research
K. Venugopal Rao Part II : Methods of Collecting Data

1. Product Management, 2. Product Classification, Part III : Research Process and Analysis
3. Product Life Cycle, 4. New Product Development, Part IV : Information and Applications of Marketing
5. Product Positioning Strategies, 6. Packaging Management, Research
7. Branding, 8. Brand Logos and Mascots, 9. Brand Relaunch
and Repositioning, 10. Brand Ambassadors, Part V : Cases
11. Brand Placement, 12. Global Brands, 13. Brand Building,
14. Brand Equity, 15. Brand Extension, 16. New Brand
Failures, 17. Case Analysis, 18. References.

ISBN: 978-93-5024-171-4 Edn: 2017 Price: ` 750 (US $ 30) ISBN: 978-93-5142-856-5 Edn: 2017 Price: ` 950 (US $ 38)

RETAIL SELLING SKILLS CONSUMER BEHAVIOUR AND

Sumit Kati MARKETING RESEARCH
1. Introduction to Retailing M.K. Purshothama & K.R. Mahesh Kumar
2. Requirement Mapping for Retail Sales 1. Introduction to Consumer Behaviour
3. Customer Identification and Approach 2. Consumer Behaviour and Marketing Strategy
4. Customer Needs Identification 3. Consumer Motivation and Perception
4. Consumer Attitudes and Personality
5. Importance of Product
5. Industrial Buying Behaviour
6. 'Buying' – A Memorable Experience
6. Basic Concept and Research Design
7. Closing a Sale 7. Research for Marketing Design
Case Study 8. Measurement and Scaling
9. Questionnaire
10. Data Collection
11. Analysis and Interpretation of Data
ISBN: 978-81-8488-749-5 Edn: 2017 Price: ` 595 (US $ 24) ISBN: 978-93-5097-386-8 Edn: 2017 Price: ` 650 (US $ 26)

MARKETING STRATEGIES AND STRATEGIC VIEW OF

APPLICATIONS MARKETING
R. Gopal & Pradip Manjrekar Jayant Isaac
1. Marketing Concept 2. Formulation of Marketing Strategies 1. Strategy: An Overall View
3. Customer’s Value Perception and Customer Relationship
2. Strategic Marketing: An Introduction
Management 4. Segmentation, Targeting, Positioning and
Product Differentiation 5. Internal External Analysis 3. Product and Services Strategies
6. Industry Analysis 7. Product Life Cycle and the 4. Competitive and Turnaround Strategies
Corresponding Strategies 8. Portfolio Analysis and Business Assessment Matrices
9. Porter’s Value Analysis and Marketing 7S Model 10. The Generic Strategies 5. Distribution Strategies
11. Product Strategy 12. Price Strategies 13. Place Strategy (Distribution Strategies) 6. Corporate Strategies
14. Promotional Strategy 15. Market Leader Strategies 16. Services Marketing
Strategies 17. Innovation Strategies 18. Rural Marketing Strategies 19. Recession
7. The Strategies in Action
Marketing Strategies 20. Relationship Marketing Strategies. University Papers.

ISBN: 978-93-5097-310-3 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5097-015-7 Edn: 2017 Price: ` 1250 (US $ 50)

CUSTOMER RELATIONSHIP COMPENDIUM OF BRAND

MANAGEMENT MANAGEMENT
K. Govinda Bhat S.A. Chunawalla
1. Introduction 1. What is a Brand?, 2. Brand Names, 3. Brand Planning,
2. CRM Strategy and CRM Building Blocks
3. Types of CRM
4. Brands and Consumer Psychology, 5. Brand’s Life Script,
4. CRM in Marketing 6. Brand Values, 7. Managing Brand System and Brand
5. Customer Life Cycle Care: Leveraging Customer Service to Achieve Roles, 8. Commodisation of Brands and Keeping Brands
CRM Success Alive, 9. Anti-Brand Thinking, 10. Brand Extensions,
6. CRM in e-Business 11. Brand Loyalty, 12. Protecting a Brand, 13. Brand Image,
7. CRM Planning 13. CRM:Customer Retention
Strategy
14. Brand Identity, 15. Brand Personality, 16. Brand Positioning, 17. Brand Culture
8. CRM Implementation
9. Sales Force Automation (SFA) 14. CRM – Opportunities and and Brand Rituals, 18. Brand Equity, 19. Brand Building, 20. Service Brands,
10. Call Centre Challenges, Case Study. 21. Experiential Brands, 22. Types of Brands, 23. Product and Brand Failures,
11. CRM and Data Warehousing 24. Marketing Organisation, 25. Reality Environment of Brands, 26. Case Studies.
12. HRM in CRM

ISBN: 978-81-8488-538-5 Edn: 2017 Price: ` 895 (US $ 36) ISBN: 978-93-5142-445-1 Edn: 2017 Price: ` 1295 (US $ 52)

50
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 MARKETING, SALES AND ADVERTISING
FRANCHISING MARKETING RESEARCH
Sumit Kati C.N. Sontakki
1. Franchising – Introduction 1. Introducing Market ing R esearc h, 2. Assess ing
2. Merits and Demerits of Franchising Information Needs, 3. Scientific Method, 4. Marketing
3. Synergies between Franchisor and the Franchisee Research Process, 5. Research Design, 6. Attitude
Measurement and Scaling, 7. Sampling Techniques,
4. Evaluation
Designs and Decisions, 8. Process of Data Collection,
5. Legal Aspects
9. Survey Methods and Admi ni str ati on, 10. Data
6. Marketing in Franchising Processing, 11. Data Analysis, 12. Testing Hypotheses,
7. Franchising in Global Scenario 13. Interpretation, Report W riting and Presentation,
8. The Way Ahead 14. Application of Marketing Research, 15. Application
9. Case Study in Retail of Marketing Research, 16. Skill Development.

ISBN: 978-81-8488-750-1 Edn: 2017 Price: ` 650 (US $ 26) ISBN: 978-81-8318-760-2 Edn: 2017 Price: ` 750 (US $ 30)

CASES IN SALES AND SERVICES MARKETING

DISTRIBUTION MANAGEMENT (Text & Readings)
S.L. Gupta & M.K. Rampal P. K. Sinha & S.C. Sahoo
Part A : Guidelines for Analysing Case Studies Section I : Services – Characteristics and Marketing
Implications
Part B : Cases in Sales Management
Section II : Organisation, Promotion and Distribution
Part C : Cases in Distribution Management Section III : Banking, Insurance and Lease
Part D : Role Plays Section IV : Health Care
Section V : Tourism and Electricity
Section VI : Quality in Service Industry
Section VII : Miscellaneous

ISBN: 81-7866-416-x Edn: 2017 Price: ` 325 (US $ 13) ISBN: 81-7040-905-5 Edn: 2017 Price: ` 325 (US $ 13)

CONSUMER BEHAVIOUR AND BRAND EQUITY STRATEGIES

EMERGING PRACTICES IN R.K. Miryala

MARKETING 1. Introduction
2. Brand Equity – A Conceptual
Jayesh Aagja, Ashwini K. Awasthi 3. An Overview of the Markets Under Study
& Sanjay Jain 4. Data Analysis and Interpretation of Consumer
Durables
Part I : Consumer Behaviour
5. Data Analysis and Interpretation of Consumer
Part II : Managing Internal Customers Non-durables
Part III : Marketing to Rural Consumers 6. Findings, Conclusions and Recommendations
Part IV : Societal and Green Marketing Appendices
Bibliography

ISBN: 978-93-5097-447-6 Edn: 2017 Price: ` 1250 (US $ 50) ISBN: 978-93-5051-693-5 Edn: 2017 Price: ` 950 (US $ 38)

M-COMMERCE RETAIL MARKETING

Shiney Chib S.S. Vernekar, K. Venkatasubramanian
1. M-commerce — An Overview & P. Wadhwa
2. History of M-commerce 1. A Study of Consumer Behaviour in E-tailing, 2. Wal-Mart's Proposed
3. Drivers of M-commerce Entry in India, 3. An Anatomical Study on the Future..., 4. An Indirect Route
for Economy, 5. Retailing in India, 6. Chasing the Retail Rainbow, 7. Customer
4. Supporting Technologies Experience Management..., 8. Evolving Trends in Organised Retail Market
5. Mobile Security in Indian Society, 9. Exploring the Trends of Retail Format in India, 10. FDI
6. M-commerce Applications in Retail, 11. Retail Marketing Globally Emerging and Evolving Trends
Lessons for Developing Economies, 12. From Traditional Markets to
7. L-commerce Shopping Malls, 13. Global Intervention in Indian..., 14. HR Practices in
8. M-commerce — Indian Scenario Retail Industry, 15. Impact of Organised..., 16. Indian Luxury Retail-..., 17. Indian Retail Market, 18. Indian
9. Limitations of M-commerce Retail Therapy, 19. Global Emerging Trends in Retail Management, 20. Preparing Human Resource
10. M-commerce: Coming of Age for the Upcoming Retail Opening, 21. Motivating Employee..., 22. Retail Marketing: The Globally
Emerging..., 23. Impact of FDI on Indian Retail Sector, 24. The Redefined Marketing Mix for E-Retail
Case Studies Space, 25. Petroleum Retailing, 26. A Research on New.., 27. Retail Marketing: A Case Study, 28. Retail
Paper – 1 Banking, 29. Retailing in India, 30. Security in E-Commerce, 31. Technology as a Panacea to Eliminate
Glossary Retail Shrinkage, 32. The Boom of Retail Industry, 33. The Paradigm Shift.., 34. FDI Participation in
Organized Retail Sector in India, Index
Abbreviations
ISBN: 978-93-5024-176-9 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5051-100-8 Edn: 2017 Price: ` 1250 (US $ 50)

51
JAN 2020 www.himpub.com
 MARKETING, SALES AND ADVERTISING
CHANNEL MANAGEMENT INTERACTIVE MARKETING
AND RETAIL MARKETING K. Rama Mohana Rao
& S. Gangadhara Rama Rao
Meenal Dhotre
1. Interactive Marketing – The Conceptual Framework
Sect ion 1: Ph ysi cal D ist ri but ion and Chann el 2. Review of Literature
Management 3. Research Design
1. Marketi ng Channels , 2. Physic al Di str ibuti on 4. State Bank of India – Organisation System and
Management, 3. Wholesalers, 4. Retailers, 5. Franchising,
Operations
6. Managing Marketing Channels and Channel Conflicts
7. Channels for Consumer Goods, Industrial Goods and 5. Product Mix
6. Pricing Policies and Strategies
Services 8. Multi Level Marketing (MLM) 9. Overview of Supply Chain Management
(SCM). 7. Distribution System
8. Internal Marketing
Section 2: Retail Marketing Management
9. External Marketing
10. Types of Retailers, 11. Supermarkets Departmental Stores – Chain Store
Management, 12. Store Layout, 13. Retail Merchandising and Shop Displays, 10. Employees Opinion on Interactions
14. Retail Advertising and Sales Promotions, 15. Online Retailing, 16. Changing 11. Customers Opinion on Interactions
Face of Retailing, 17. Retailing in India, Annexure.  Annexure
ISBN: 978-93-5097-168-0 Edn: 2017 Price: ` 550 (US $ 22) ISBN: 978-93-5051-342-2 Edn: 2017 Price: ` 950 (US $ 38)

MATHEMATICS FOR SALES AND DISTRIBUTION

INDIAN RETAIL BUSINESS MANAGEMENT

Free Online Instructor & Student Manual

J.K. Sachdeva & Abhishek Sachdeva K. Shridhara Bhat
1. Merchandising for Profit PART A: SALES MANAGEMENT
1. Introduction to Sales Management, 2. Personal Selling and
2. Retail Pricing and Repricing
Salesmanship, 3. Sales Planning and Budgeting, 4. Organising the Sales
3. Relationship of Markup to Profit Force, 5. Sales Force Staffing and Training, 6. Directing Sales Force
4 Retail Method of Inventory Operations, 7.Controlling the Sales Effort, 8. Strategic Sales Force
Management.
5. Rupee Planning and Control
PART B: DISTRIBUTION MANAGEMENT
6. Invoice Mathematics 9. Introduction to Distribution Management, 10.Marketing Channels, 11. Channel Institutions –
7. Computing by Heart Retailing, 12. Channel Institutions – Wholesaling, 13. Designing Channel Systems, 14. Channel
Management, 15.Channel Information Systems, 16.Marketing Logistics and Supply-Chain
8. Forecasting Management, 17. Evaluating Channel Performance.
9. Summary PART C: SALES AND DISTRIBUTION MANAGEMENT
18. International Sales and Distribution Management, 19. Ethical and Social Issues in Sales and
References and Further Readings
Distribution Management  Case Analysis  Caselets  Case Exercises  Glossary  Index
ISBN: 978-93-5051-450-4 Edn: 2017 Price: ` 650 (US $ 26) ISBN: 978-93-5051-246-3 Edn: 2017 Price: ` 1500 (US $ 60)

ADVERTISING AND SALES BRAND MANAGEMENT

PROMOTION MANAGEMENT PRACTICES – ISSUES AND
(Modern Indian Scenario) TRENDS
Ritwik Haldar K. Sasikumar & K.S. Chandrasekar
1. The Dawn of Advertisement
2. Communication Process Module 1: What is a Brand and Why Branding?
3. Advertising Module 2: Branding Issues — Extension, Positioning
4. Setting Advertising Objectives and Budget
and New Brand Management
5. Response Process and the Effects of Advertising
11. Service Marketing Module 3: Brand Strategies – International and
6. Marketing Communication Mix
12. Sales Promotion Indian Studies
7. Creative Aspects of Advertising
13. Sales Promotion
8. Advertising Media Module 4: Brand Equity — Issues and Challenges
Techniques
9. Client-Organisation and Advertising Agency
Glossary
10. Measuring Evaluation of Advertising Effectiveness
Question Papers
& Advertising Research
ISBN: 978-93-5051-249-4 Edn: 2017 Price: ` 775 (US $ 31) ISBN: 978-93-5051-353-8 Edn: 2017 Price: ` 750 (US $ 30)

PRODUCT MANAGEMENT – TEXT, CONSUMER BEHAVIOUR

APPLICATIONS AND CASES (TEXT AND CASES)
K.S. Chandrasekar Suja Nair
10. New Product Management 1. The Role of Consumer Behaviour in Marketing
1. Product Management Concepts
2. Demand Planning and Forecasting Concept 2. Consumer Decision Making Process
3. Market Segmentation 11. New Product Development 3. Social Class-Social Stratification
4. Product Planning 12. New Product Launch
4. Group Dynamics/Group Influence and Consumer
5. Product Positioning 13. Concepts in Branding
Behaviour
6. Product Differentiation 14. Brand Positioning Appendix
5. Diffusion of Innovations
7. Product Deletions 15. Brand Extension A. Glossary
16. Brand Equity 6. Organising Buying Behaviour
8. Product Life Cycle B. Select Bibliography
9. Product Portfolio Analysis 17. Packaging 7. Industrial/Organisation Buying Behaviour
18. Case Studies 8. Consumer & Market Segmentation

ISBN: 978-93-5051-623-2 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5142-499-4 Edn: 2017 Price: ` 695 (US $ 28)

52
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 MARKETING, SALES AND ADVERTISING
SALESMANSHIP MARKET APPLICATIONS AND
Bholanath Dutta & Girish C. PRACTICES
1. Salesmanship
K. Karunakaran
2. Understanding Consumer Behaviour 1. Strategic Marketing Principles
3. Knoweldge of Products, Competition and Methods 2. Understanding the Marketing Environment
of Acquiring Product Knowledge 3. Market Segmentation, Targeting and Positioning
4. Buyer Behaviour (Consumer Behaviour)
4. Knowledge of Customers, Selling Process 5. Preparation of Marketing and Business Plans
5. Selling Jobs and Types of Salesman 6. Business Marketing (B2B)
14. Marketing Communications 7. Fast Moving Consumer Goods Marketing
6. Relationship Marketing and Sales Force
15. Services Marketing 8. Demand Measurement and Sales Forecasting
Automation
16. Rural Marketing 9. Consumer Durable Marketing
17. Retail Management 10. The New Product Development Process
18. Internet Marketing 11. The Concept of Product Life Cycle (PLC)
19. Direct Marketing 12. Pricing Decision and Strategies
20. Event and Media Marketing 13. Distribution Decisions
ISBN: 978-93-5024-982-6 Edn: 2017 Price: ` 650 (US $ 26) ISBN: 978-93-5142-608-0 Edn: 2017 Price: ` 950 (US $ 38)

BRAND MANAGEMENT ADVERTISING AND

V. Vijayalakshmi & P. Roja
MEDIA PLANNING
1. Brand Concept R. Padmaja, M. Padala & K.R. Manikyam
2. Brand Equity
3. Brand Building and Positioning 1. Advertising Functions

4. Brand Portfolios and Segmentation 2. Consumer Behaviour

5. Branding in Different Sectors 3. Creativity Advertising
4. Media Planning and Strategy
5. Designing Print Advertisement

ISBN: 978-93-5273-558-7 Edn: 2017 Price: ` 895 (US $ 36) ISBN: 978-93-5273-559-4 Edn: 2017 Price: ` 895 (US $ 36)

SALES MANAGEMENT SERVICES MANAGEMENT

Vasanti Venugopal & Raghu V.N.
(Text and Cases)
Free Online Instructor & Student Manual

P.K. Ghosh  Services Management

 Classification of Services
Acknowledgements, Prologue, 1. Introduction to Sales  Marketing Mix
Management, 2. Basic Concepts of Sales Management,  Strategic Planning
3. Sales Planning, 4. Sales Forecasting, 5. Selling Process,  Consumers in Service Industry
6. Sales Organisation, 7. Sales Control, 8. Time and Territory  Planning and Managing Service
Management, 9. Negotiation Process, 10. Scientific Basis Delivery
for Allocation of Selling Resources New Concepts: KRA-
 Managing Demand and Supply
 Tourism Services
ABC, S.C.E.I. and R.O.A.M, 11. Sales Direction, Guidance, Motivation, 12. Sales
 Airline Services
Staffing: Recruitment, Selection, Training and Development, 13. Evaluating Sales  Transportation Services  Housing and Financial
Performance, 14. Sales Performance: Problems and Solution, 15. Marketing  Hotel/Hospitality Services Intermediation
Communication System, 16. A Case on Sales Management: An Optimum Solution,  Banking Services  Mutual Funds
17. Relationship Building for Effective Sales Management, 18. Retailing and  Insurance Services Industry
Merchandising: Pulling Prospects, 19. The Art of Effective Selling.

ISBN: 978-93-5024-790-7 Edn: 2017 Price: ` 1500 (US $ 60) ISBN: 81-7866-179-9 Edn: 2017 Price: ` 650 (US $ 26)

DIGITAL MARKETING BUSINESS MARKETING

Raghavendra & Prabhakar M. Jayappa, M.S. Iqbal & M. Chandnani
1. Introduction to Digital Marketing 1. Introduction to Business Marketing
2. Digital Markeitng Research 2. Organisational Buying & Buying Behaviour
3. Search Engine Marketing 3. Buyer-seller Relationship
4. Social Media and e-PR 4. E-Commerce
5. Marketing Research and Intelligence
5. Online Reputation Management
6. Strategic Planning and Industrial Marketing Plan
6. Recent Trends
7. Product, Pricing Strategies & New Product
Development
8. Distribution Channels and Marketing Logistics
9. Business Communication
10. Business – To – Business Selling

ISBN: 978-93-5262-065-4 Edn: 2016 Price: ` 950 (US $ 38) ISBN: 978-93-5262-038-8 Edn: 2016 Price: ` 950 (US $ 38)

53
JAN 2020 www.himpub.com
 MARKETING, SALES AND ADVERTISING
Revised
CONSUMER BEHAVIOUR AND ADVERTISING MANAGEMENT
MARKETING RESEARCH B.S. Rathor
Free Online Instructor & Student Manual

Suja R. Nair Part I : Introduction an Overview

PART ONE: CONSUMER BEHAVIOUR Part II : Behavioural Fundamentals Communication
Persuasion and Market Processes
Section I: Introduction and Overview to the Study of
Consumer Behaviour, Section II: Individual Determinants Part III : Building the Ad
of Consumer Behaviour, Section III: Social Processes, Part IV : Budget Decision and Advertising
Section IV: Consumer Decision Making, After Sales and Effectiveness
Related Issues, Section V: Ethics and Application Part V : Scheduling and Agency Relations
Section VI: Organisational and Online Behaviour
Part VI : Public Relations, Industrial and Rural
PART TWO: MARKETING RESEARCH
Advertising
Section I: Introduction, Decision Support System and Research Design,
Section II: Data Collection Methods, Section III: Analyzing Data, Section IV: Appendices
Research Process and Applications of Marketing Research  Appendices –
Selected Statistical Tables
ISBN: 978-93-5202-502-2 Edn: 2016 Price: ` 1950 (US $ 78) ISBN: 978-93-5024-002-1 Edn: 2016 Price: ` 995 (US $ 40)

ADVERTISING, SALES AND Revised

BASICS OF E-MARKETING
PROMOTION MANAGEMENT Nishant Vacchani & Sanjay Bhayani
Free Online Instructor & Student Manual

1. An Overview of E-marketing
S.A. Chunawalla 2. Traditional Marketing and Internet Marketing
1. Basic Concepts of Promotion and Communications, 2. Fundamentals 3. Internet as a Marketing Tool
of Advertising, 3. Advertising Research, 4. Marketing and Advertising 4. E-tailing in India
Planning, 5. Advertising Agency, 6. Market Analysis, 7. Creativity, Creative
Strategy and Copywriting, 8. Art Direction, 9. Media Planning, 10. Print
5. Email Marketing
Media, 11. Electronic Media, 12. Electronic Media, 13. Outdoor and Transit 6. Online Advertising
Media, 14. Media of the New Millennium, 15. Advertising Regulation, 7. Search Engine Marketing
16. Word of Mouth Advertising, 17. Direct Marketing, 18. Sales Promotion, 8. Social Media and Content Marketing
19. Public Relations, 20. Nature and Scope of Sales Management, 21. Sales Management, Personal
Selling and Salesmanship, 22. Personal Selling Objectives, 23. Sales Related Marketing Policies, 9. Web 2.0
24. Personal Selling Strategy, 25. The Job of a Sales Manager, 26. Sales Organisation, 27. Personnel 10. Marketing Strategies through Internet
Management in the Selling Field, 28. Recruiting Sales Personnel, 29. Selecting Sales Personnel, 11. Privacy and Security Issues in E-marketing
30. Sales Training, 31. Execution and Evaluation of Sales Training Programmes, 32. Motivation and
12. Developing E-marketing W ebsite
Morale of Salespersons, 33. Compensating Salespersons, 34. Management of Sales Expenses,
35. Sales Meetings and Sales Contests, 36. Controlling Salespeople, 37. Sales Budget, 38. Sales 13. 2020 – India at the Axle of Digital Age
Quotas, 39. Sales Territories, 40. Sales Control and Cost Analysis, 41. Case Studies. Case Studies

ISBN: 978-93-5204-487-6 Edn: 2016 Price: ` 1500 (US $ 60) ISBN: 978-93-5262-027-2 Edn: 2016 Price: 850 (US $ 34)

MODERN MARKETING BRAND INDIA:

(A MANUAL OF MARKETING, SALESMANSHIP AND A GLOBAL DESTINATION
ADVERTISING)
D.Y. Patil, J.C. Sharma, M. Dubey Shukla,
S.A. Sherlekar
G.P. Shinde & Vaishali Patil
1. Market and Marketing, 2. Marketing Process/Functions, 3. Market
Mechanism (Terms of Sale), 4. Marketing Management and Planning, 1. Marketing of Bihar Tourism – A Buddhist Destination
5. Buying Function, 6. Selling Functions, 7. Functions of Physical Supply
Transforming to Leisure Destination. 2. Capital Structure
(Part I), 8. Functions of Physical Supply (Part II), 9. Standardization and
and Profitability: An Empirical Study of BSE Listed
Grading, 10. Branding and Packaging, 11. Marketing Finance,
Companies 3. The Opportunities and Challenges Faced by
12. Management of Marketing Risk, 13. Marketing Information and W omen Entrepreneurs 4. Brand Awareness among Rural
and Urban Consumers 5. An Effect of Global Recession on Indian Aviation
Research, 14. Price/Unique Element in Market Mix, 15. Promotion, 16. Salesmanship, 17. Sales
Organisation/Management/Forecasting, 18. Advertising, 19. Channels of Distribution (Part I),
Industry, Challenges and Future Developments 6. Changing Face of Leadership
20. Channels of Distribution (Part II), 21. Marketing of Consumer Goods, 22. Marketing of Industrial
in Turbulent Time 7. Indian Dividend Payout and Information Asymmetry 2010-11
Goods, 23. Marketing of Agricultural Goods, 24. Agricultural Marketing in India, 25. Cooperative
8. The Role of Placement Cell in Business Schools 9. Knowledge Engineering: A
Vital Process in Construction of Nirnay 10. Growth of Retail and the Challenges
Marketing, 26. Marketing of Services, 27. Organised Markets, 28. Speculation and Hedging, 29. The
Faced in India 11. Consumer Behaviour and Multichannel Marketing in Banking
Securities Markets, 30. State and Marketing, 31. Social Aspects of Marketing, 32. Legislation for
Sector 12. Changing Faces of Leadership 13. Understanding and Managing Gen-
Consumer Protection
‘Y’ 14. Importance of Soft Skills on Higher Education
ISBN: 81-7866-574-3 Edn: 2016 Price: ` 850 (US $ 34) ISBN: 978-93-5051-995-0 Edn: 2015 Price: ` 595 (US $ 24)

RETAIL MANAGEMENT MODERN MARKETING RESEARCH

Suja Nair M.N. Mishra
Part 1: Introduction and Role of Research in Retailing:  Introduction to Marketing Research
1. Introduction to Retail Management, 2. Retail Market  Organisation of Marketing Research
Strategy and Consumerism, 3. Research for Retailing.  Marketing Research Process
Part 2: Planning and Other Managem ent Functions:
4. Planning and Merchandise Management for Retail
 Research Design
Outlets, 5. Finance and Location Strategies for Retailing,  Determining Sources of Data
6. Location Selection and Human Resource Management,  Collection of Primary Data
7. Marketing Management and Related Issues in Retailing  Data Collection Forms
Pa rt 3: St ore s Man age m e nt and I nfo rm a ti on  Attitude Measurement
Te ch nol og y: 8. Stor e L oy alt y Man age me nt an d Visu al Me rc han dis in g,  Sampling Procedures  Preparation of Research Project
9. Retailing and Information Technology (IT) Support Systems.  Sample Size  Application of Marketing
Part 4: Supply Chain, Custom er Services and Relationship Management:  Data Collection and Field Force Research in India
10. Supply Chain Management, 11. Importance of Customer Service and Quality  Processing of Data  Analysis of Associations
Management, 12. Customer Relationship Management.  Data Analysis
Part 5: Managem ent of Woes, Franchising, Brand and Malls: 13. Common  Analysis of Experiments
 Test of Significance  Preparation of Research Report
W oes in Retailing, 14. Franchising, Brand and Mall Management.  Analysis of Associations

ISBN: 978-93-5024-709-9 Edn: 2015 Price: ` 950 (US $ 38) ISBN: 978-81-8488-098-4 Edn: 2015 Price: ` 750 (US $ 30)

54
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 MARKETING, SALES AND ADVERTISING
Revised
MARKETING NON-PROFIT E-RETAILING
ORGANISATIONS Principles & Practice
S.M. Jha D.P. Sharma
1. Foundation of e-Retailing
1. The Foundation of Marketing Non-profit
2. e-Retailing: The Application Domain
Organisations
3. Competitive Strategies
2. Key Elements in Marketing Non-profit Organisations 4. e-Retailing: The Current Trends
3. Management of Non-profit Organisations 5. e-Commerce: Procedures and Methods
4. Total Quality Management Concept in Non-profit 6. Commercial W ebsite Designing
Organisations 7. Computer Networking: Concepts and Applications
11. Marketing for NGOs
5. Education Marketing 12. RFID: New Era 8. Database Concepts: The Foundation
12. Marketing Red Cross Services
6. Hospital Marketing Technology and 9. Data Warehousing: Basic Technology and Utilization
13. Marketing Police Services 10. Enterprise Resource Planning: Design and
7. Political Marketing Application
14. Marketing Religious Services Domain Implementation
8. Marketing for Trade Unions
15. Emerging Challenges Before Appendix 11. Decision Support System: The Knowledge
9. Marketing for Trade Associations
Non-profit Organisations Foundation
10. Marketing Fire Fighting Services
Bibliography
ISBN: 978-93-5202-505-3 Edn: 2015 Price: ` 1550 (US $ 62) ISBN: 978-81-8488-258-2 Edn: 2015 Price: ` 850 (US $ 34)

ADVERTISING AND SALES INTERNET AGE – MARKETING

PROMOTION WITH SOCIAL MEDIA
M.N. Mishra & P.N. Harikumar Apoorva Palkar & Amit Jadhav
1. Concepts and Nature of Advertising 1. Fundamentals of Marketing with New Age Media
2. Advertising and Marketing 2. Marketing 4 P’s and Social Media
3. Effects of Advertising
3. Social Media Marketing
4. Social Effects of Advertising
5. Ethics in Advertising and Control 4. Social Media Marketing Strategy
6. Advertising Process 5. Social Media Marketing Tools
7. Media Selection 12. Advertising Organisation
13. Advertising Agency 6. Facebook
8. Advertising Messages
9. Advertising Planning 14. Sales Promotion 7. Twitter Marketing
10. Advertising Budget 15. Personal Selling 8. Social Media Present and Future
11. Measuring Advertising Effectiveness 16. Sales Management

ISBN: 978-93-5202-959-4 Edn: 2015 Price: ` 950 (US $ 38) ISBN: 978-93-5202-051-5 Edn: 2015 Price: ` 750 (US $ 30)

MARKETING MANAGEMENT BRAND MANAGEMENT

Free Online Instructor & Student Manual

Biplab S. Bose (Text & Cases)

Free Online Instructor & Student Manual

1. Role of Marketing and its Relevance, 2. Marketing System, Niraj Kumar & Paras Tripathi
3. Marketing Process and Marketing Environment, 4. Consumer Psychology
and Buying Behaviour, 5. Organization and Industrial Buying Behaviour,
6. Market Segmentation and Target Marketing, 7. Sales Forecasting, 1. Product vs. Brand, 2. Concept of Brand, 3. Managing
8. Marketing Planning, 9. Product Life Cycle Strategy, 10. Competitive
Marketing Strategies, 11. Product Planning Decision, 12. Brand
Brand, 4. Brand Power, 5. Brand Positioning,
Management, 13. Packaging Management, 14. New Product Development 6. Brand Extension, 7. Model’s of Brand Extension,
Strategy, 15. Pricing Decisions, 16. Advertising Management, 17. Sales 8. Brand Identity, 9. Brand Image, 10. Brand Picture,
Promotion and Sponsorship, 18. Distribution Management, 19. Physical 11. Brand Personality, 12. Brand Equity, 13. Brand Strategy,
Distribution, 20. Retail Management, 21. Marketing Organization, 22. Marketing Research and Marketing 14. Brand Communication, 15. Integrated Branding,
Information Systems, 23. Personal Selling and Salesmanship, 24. Sales Force Management, 25. Marketing
Controls, 26. International Marketing, 27. Marketing of Services, 28. Rural Marketing, 29. Direct Marketing, 16. Global Branding, 17. Retail Branding, 18. Service
30. Quality Management in Marketing Strategy, 31.Managing Customer Satisfaction, 32. Insurance Branding, 19. Techno Branding, Brand Cases, Brand
Marketing, 33. Online or INTERNET Marketing, 34. Bank Marketing  Bibliography. Glossary

ISBN: 978-81-8488-300-8 Edn: 2015 Price: ` 1500 (US $ 60) ISBN: 978-93-5202-847-4 Edn: 2015 Price: ` 1250 (US $ 50)

INDUSTRIAL MARKETING Revised

INTEGRATED MARKETING
Francis Cherunilam
COMMUNICATION
 An Overview of Industrial Marketing  Comparison
between Industrial and Consumer Markets/Marketing Niraj Kumar
(Characteristics of Industrial Markets/Marketing)  Demand 1. Business is Communication, 2. Marketing Communication – A Preview,
for Industrial Goods  Industrial Buying and Buying 3. Communication – Concept and Process, 4. Marketing Communications
Behaviour  Partnering/Relationship Marketing and CRM in the Marketing Process, 5. Communication Model in Marketing,
 Industrial Market Segmentation, Targeting and Positioning 6. Integrated Marketing Communications, 7. Facets of Integrated
 Industrial Product Decisions  Industrial Pricing  Industrial
Marketing Communications, 8. Communication Diffusion Process,
9. Cons um er Com m uni c ations , 10. Com m unic ati on Mix,
Marketing Communication  Personal Selling  Industrial
11. Communication Mix vis-a-vis Promotion Mix, 12. Advertising vis-a-vis Communication,
Business Marketing Logistics  Industrial Marketing 13. Advertising Communications, 14. Advertising Budget, 15. Advertising Agency, 16. Creative Strategy,
Information System  Services Marketing  E-Business 17. Copywriting, 18. Advertising Communication Research, 19. Persuasive Communication,
 Strategic Marketing Planning and Control  International 20. Exhibitions and Trade Events, 21. Emerging Trends in Marketing Communications: A New Face,
Industrial Marketing  Cases 22. The Future Medium of Marketing Communication: Webs and Internet.

ISBN: 978-81-8488-701-3 Edn: 2015 Price: ` 1095 (US $ 44) ISBN: 978-81-8488-221-6 Edn: 2015 Price: ` 1500 (US $ 60)

55
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 MARKETING, SALES AND ADVERTISING AND FINANCE
INDIAN ORGANISED RETAIL BUSINESS RESEARCH:
INDUSTRY - THE FUTURE INTERNATIONAL SCENARIO
PROSPECTS Pradip Manjrekar, Parikshit Thakre &
Anup Pradhan
K.Y. Shinde 1. Changing Scenario of Consumer Buying Behaviour and The Effects of
FDI on Indian Retail Industry, 2. Behavioral Investment Strategies,
1. Retail Sector in India
3. Purchasing Behavior and Values: A Cross-cultural Study, 4. e-Commerce
2. Literature Review and its Implications in Growth of Online Retailing : A Study in Metros of
Maharashtra, 5. Power Sector- Current Status and Future Implications,
3. Strategies of Organised Retailers 6. Buying Decisions of Men's Shirt: Single Brand Showroom vs Multi Brand Retail Outlets Perspective:
4. Strategies of Organised Retailers – Malls A Study In Mumbai, 7. Perceptions and Marketing Strategy of Vicks Vaporub: A Study In Navi Mumbai,
8. An Assessment of Growth and Performance of Indian Asset Management Industry and Its Impact on
5. Statistical Analysis of Data and Interpretation Customer Value For The Period 2006-2012, 9. The Impact of Change in Consumer's Traditional Monthly
Purchase Pattern Due to Emerging Organized Retail Over Conventional Retail (Kirana) in Mumbai,
6. Suggestions
10. Emotional Competence of Salespeople in Organized Retail: A Study In Mumbai, 11. Customer
Bibliography Acceptance of Internet Shopping in Mumbai: Impact on Consumer Shopping, Knowledge and Security:
A Study W.R.T. Chembur, 12. Impact of Organized Retail on Unorganized Retail.... (Contd.)
ISBN: 978-93-5142-666-0 Edn: 2014 Price: ` 850 (US $ 34) ISBN: 978-93-5142-435-2 Edn: 2014 Price: ` 950 (US $ 38)

CHANGING PARADIGMS IN FINANCIAL MARKETS AND

SERVICES MARKETING SERVICES
Ashwini K. Awasthi, Sanjay Jain & Amneet Kaur, Balraj Singh & Uma Narang
Jayesh Aagja UNIT - I
1. Financial Markets
Part I : Developments in Services Marketing 2. Money Market
Part II : Retail Marketing 3. Capital Market
Part III : Marketing and Operations Management UNIT - II
Part IV: Marketing Financial Services 6. Mutual Funds
4. Financial Services
7. Exchange Traded
5. Merchant Banking
Funds
8. Factoring

ISBN: 978-93-5097-446-9 Edn: 2013 Price: ` 1250 (US $ 50) ISBN: 978-93-5367-833-3 Edn: 2020 Price: ` 895 (US $ 36)

ANALYSIS OF AND INVESTMENT FOREIGN INSTITUTIONAL

IN FINANCIAL ASSETS INVESTORS AND INDIAN
G. Santoshi, V. Karunasree & T. Ravi Kumar CAPITAL MARKET
1. Introduction Mohammad Noor Alam
2. Valuation of Fixed Income Securities 1. Introduction
3. Valuation of Common Stock 2. Foreign Institutional Investors in India: An Overview
4. Basic Portfolio Theory 3. Indian Capital Market and Regulatory Framework
5. Evaluation of Portfolio for FIIs
4. FIIs Operations in Indian Capital Market and
Testing of Hypotheses
5. Findings, Conclusion and Recommendations
6. Bibliography

ISBN: 978-93-5299-501-1 Edn: 2019 Price: ` 895 (US $ 36) ISBN: 978-93-5299-700-8 Edn: 2019 Price: ` 995 (US $ 40)

FINANCIAL MANAGEMENT INTERNATIONAL FINANCIAL

PRACTICES OF INDIA INC. MANAGEMENT
Smita Sudhir Jape R. Amuthan
1. Introduction 1. Introduction about International Trade and
2. Objectives of the Study International Finance
3. Literature Review 2. Exchange Rate System
4. Established Financial Management Tools and 3. Foreign Exchange Management
Techniques — A Conceptual Framework
5. Research Methodology and Statistical Tools 4. Foreign Exchange Markets
6. Analysis and Interpretation of Data 5. Foreign Exchange Risk Management
7A. Research Findings  Glossary 6. Export and Import Finance 10. Letter of Credit
7B. Summary of Relation between Research Evidence  List of 7. Inco Terms (FOB, CIF. Etc.) Bibliography
and Corporate Finance Theorie Abbreviations 8. Documentation in International Trade Glossary
8. Conclusion and Scope of Future Research  Bibliography 9. Monetary and Non Monetary Export Incentive
Schemes by Government of India

ISBN: 978-93-5367-558-5 Edn: 2019 Price: ` 1395 (US $ 56) ISBN: 978-93-5299-652-0 Edn: 2019 Price: ` 1395 (US $ 56)

56
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 FINANCE
ANALYSIS OF AND INVESTMENT FUNDAMENTALS OF
IN FINANCIAL ASSETS INVESTMENT
G. Santoshi, V. Karunasree Javid Ahmed, M.A. Mir & Imran Khan
& T. Ravi Kumar
1. The Investment Environment
1. Introduction 2. Fixed Income Securities
2. Valuation of Fixed Income Securities 3. Approaches to Equity Analysis
3. Valuation of Common Stock 4. Portfolio Analysis and Financial Derivatives
4. Basic Portfolio Theory 5. Investor Protection
5. Evaluation of Portfolio

ISBN: 978-93-5299-501-1 Edn: 2019 Price: ` 895 (US $ 36) ISBN: 978-93-5367-661-2 Edn: 2019 Price: ` 995 (US $ 40)

FINANCIAL STATEMENT FINANCIAL MARKETS,

ANALYSIS AND REPORTING INSTITUTIONS AND SERVICES
Prashanta Athma E. Gordon & K. Natarajan
1. Introduction 1. Financial System
2. Analysis and Interpretation of Financial Statements 2. Money Market
3. Primary Market/New Issue Market
3. Ratio Analysis
4. Secondary Market/Stock Exchange
4. Multivariate Ratio Analysis
5. Financial Institutions — Commercial Banks
5. Corporate Reporting 6. Development Financial Institutions 11. Hire Purchase
7. Non-Banking Financial Institutions 12. Factoring
8. Mutual Funds 13. Venture Capital
9. Merchant Banking 14. Credit Rating
10. Leasing

ISBN: 978-93-5299-087-0 Edn: 2018 Price: ` 795 (US $ 32) ISBN: 978-93-5299-038-2 Edn: 2018 Price: ` 995 (US $ 40)

DEMONETISATION: FROM PROJECT APPRAISAL AND

DEPRIVATION TO DESTITUTION FINANCING
Ritu Dewan & Radha Sehgal Pradip K. Lath & Sat P. Parashar
1. Projects: Concepts, Types, Unique Challenges and
1. Introduction Opportunities
2. Methodology and Area of Research 2. Project Planning and Development
3. Project Organisation and Implementation
3. Ground Evidence 4. Project Appraisal by FIs/Banks
4. Conclusion 5. Credit Risk Rating of Projects
6. Sanction and Disbursement of Project Finance
Select Bibliography
7. Infrastructure Projects
Appendices 8. International Projects
9. Project Derisking: Tax Incentives and Subsidies
Abbreviations Used
Glossary
Index
ISBN: 978-93-5299-564-6 Edn: 2018 Price: ` 795 (US $ 32) ISBN: 978-93-5299-161-7 Edn: 2018 Price: ` 1295 (US $ 52)

IMPACT OF DERIVATIVES ON PERSONAL FINANCIAL

PRICE VOLATILITY IN INDIAN PLANNING
STOCK MARKET (WEALTH MANAGEMENT)
Rajani B. Bhat & Suresh V.N. S. Murali & K.R. Subbakrishna
1. Introduction 1. Financial Planning, 2. Investor Profiling, 3. Personal
2. Review of Literature Taxation, 4. Banking Products, 5. Regulatory Guidelines,
3. Regulatory Architecture and Developments in 6. Insurance – Life, Health and General, 7. Investment in
Indian Derivatives Market: An Analysis 6. Summary of Mutual Fund, 8. Investment in Equity Shares, 9. Investment
in Debt Market, 10. Alternative Assets in Investment Portfolio, 11. Purchase of
4. Role of Derivatives Trading in Price Discovery, Findings,
Cars, 12. Dynamics of Real Estate, 13. Asset Allocation and Rebalancing,
Market Efficiency and Volatility in the Underlying Conclusion and 14. Retirement Planning, 15. Estate Planning, 16. Ethics in Personal Financial
Spot Market Suggestions Planning, 17. Strategies for Marketing of Financial Services  Appendix  Basic
5. Factors Affecting Behaviour of Investors in the  Appendices Mathematics and Use of Excel in Personal Financial Planning (Screenshots)
Derivatives Market  Bibliography  Glossary of Personal Finance Terms  Index

ISBN: 978-93-5299-512-7 Edn: 2018 Price: ` 995 (US $ 40) ISBN: 978-93-5273-961-5 Edn: 2018 Price: ` 1295 (US $ 52)

57
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 FINANCE
BEHAVIOURAL FINANCE MANAGING BUSINESS THROUGH
P.K. Sinha & Sanchari Sinha FINANCIAL INNOVATION IN THE
1. Risk and Return Fundamental and Others GLOBALISED ERA
2. Nature, Scope and Significance of Behavioural
Finance
Keyurkumar M. Nayak
3. Rationality in Investment Decisions, Ellsberg’s 1. Microfinance – Current Status and Growing Concern in India, 2. Banking
Reforms and Its Economic Impact – An Indian Outlook, 3. Farmer Producer
Paradoxes, Investors’ Sentiments and Bubble Company: New Generation Business Ownership, 4. Growth and Challenges
Creation of Indian Life Insurance Industry, 5. Farmer Producer Company: New
Generation Business Ownership, 6. Market Volatility: Concepts, Measures
4. External Factors and Investment Behaviour, Fear and Evaluation, 7. Investors’ Perception towards Mutual Fund in Surat City, 8. Finance Service in
and Greed and Emotions in Financial Market; E-commerce, 9. Role of Microfinance in India’s Rural Development, 10. Awareness about Limited Liability
Statistical Methodology for Capturing the Effects Partnership (LLP): A Survey on Chartered Accountants (CAs) of Surat City, 11. Mergers and Acquisitions
in India: A Case Study on Mahindra & Mahindra – Ssangyong, 12. Impact of GST on the Selected Indian
of External Influence onto Stock Market Returns; Industries, 13. Study the Importance of Branding for Buying Electronics Products, 14. A Study of the Effect
Behavioural Corporate Finance of Online Marketing with Reference to E-mails on the Behaviour of Consumers, 15. Influence of Digital
Media Marketing in Consumer Behaviour, 16. Customer Satisfaction towards the Services Provided by
General Insurance Companies within Surat City with Respect to Vehicle Insurance ... (Contd.)

ISBN: 978-93-5299-090-0 Edn: 2018 Price: ` 995 (US $ 40) ISBN: 978-93-5273-265-4 Edn: 2018 Price: ` 895 (US $ 36)

FINANCIAL STATEMENT INTERNATIONAL FINANCIAL

ANALYSIS MANAGEMENT
Prashanta Athma O.P. Agarwal
1. Multinational Corporation and its International Environment,
1. Introduction
2. Multinational Corporation, 3. International Financial
2. Techniques of Financial Statement Analysis Markets, 4. Offshore Banking Centers and Management of
Risks, 5. Foreign Exchange Risks, 6. Balance of Payments,
3. Ratio Analysis 7. International Banking, 8. Foreign Exchange Market,
4. Funds Flow Analysis 9. Exchange Rate Quotation and Determination, 10. Option
Forwards and Swaps, 11. International Financial Institutions, 12. Multinational
5. Cash Flow Analysis Capital Budgeting, 13. Cost of Capital and Financial Structure, 14. Long-run
Investment Decisions, 15. International Transfer Pricing, 16. International Monetary
System, 17. Globalisation and Financial Deregulation, 18. Monetary Theories of
Exchange Rate Determination and Exchange Rate Risk, 19. International Financial
Markets 20. Foreign Trade, 21. Instruments of Foreign Trade, 22. Cross-border
Financing 23. Cross-border Export Finance, 24. International Accounting, 25.
International Working Capital Management, 26. Case Studies  Bibliography
Edn: 2018 Price: ` 1395 (US $ 56) ISBN: 978-81-8488-434-0 Edn: 2018 Price: ` 950 (US $ 38)

FINANCIAL MARKETS, FINANCIAL MARKETS AND

INSTITUTIONS AND SERVICES FINANCIAL SERVICES

Free Online Instructor & Student Manual

E. Gordon & K. Natarajan Vasant Desai
1. Financial System 1. Introduction, 2. Financial Market Evolution and
2. Money Market Globalization, 3. Structure and Growth of Financial Markets
in India 4. Money Market, 5. Call Money Market,
3. Primary Market/New Issue Market 6. The Bill Market, 7. Repo Market, 8. The New Issue
4. Secondary Market/Stock Exchange Market, 9. Government Securities Market, 10. The Debt
5. Financial Institutions — Commercial Banks Market, 11. The Futures Market, 12. The Capital Market,
11. Hire Purchase 6. Development Financial Institutions 13. Recent Trends in the Capital Market, 14. Integration of Money, 15. Foreign
Exchange Market, 16. Stock Exchange Transactions, 17. Financial Services,
12. Factoring 7. Non-Banking Financial Institutions 18. Merchant Baking, 19. Leasing, 20. Hire Purchase, 21. Venture Capital,
13. Venture Capital 8. Mutual Funds 22. Mutual Funds, 23. Money Market Mutual Funds, 24. Factoring, 25. Forfeting,
14. Credit Rating 9. Merchant Banking 26. Securitisation of Debt, 27. Derivatives, 28. Credit Rating, 29. Credit Cards,
30. Depository, 31. The Brokerage Services, 32. Securities and Exchange Board
10. Leasing of India  Appendices
ISBN: 978-93-5273-750-5 Edn: 2018 Price: ` 1395 (US $ 56) ISBN: 978-93-5142-567-0 Edn: 2018 Price: ` 1695 (US $ 68)

INVESTMENT MANAGEMENT Revised

CAPITAL AND MONEY MARKET
Preeti Singh M.S. Khan & Amit Kumar Goel
Free Online Instructor & Student Manual

1. Investment Management – 11. Dividend Policies and the

1. The Indian Capital Market — An Overview
An Introduction Investor
2. Financial Institutions and 12. Investor and Interest Rates 2. Primary Market
Markets in India 13. Fundamental Analysis 3. Secondary Market
3. Indian Securities Market 14. Technical Analysis
4. Securities Exchange Board of 15. Efficient Market Theory 4. Stock Exchanges
India 16. Portfolio Analysis 5. Depository
5. Risk 17. Portfolio Selection and
6. Returns International Diversification 6. Dematerialization
7. The Investment Alternatives 18. Techniques of Portfolio Revision 7. Security and Exchange Board of India (SEBI)
(Bonds, Preference Shares 19. Performance Measurements of
and Equity Shares) Managed Portfolios
8. Mutual Fund
8. Derivatives  Glossary 9. Merchant Banking
9. Security Valuation  Appendices
10. Determinants of Foreign Direct Investment (FDI)
10. Alternative Forms of  Index
Investment Annexures

ISBN: 978-93-5142-073-6 Edn: 2019 Price: ` 1500 (US $ 60) ISBN: 978-93-5051-110-7 Edn: 2018 Price: ` 995 (US $ 40)

58
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 FINANCE
MANAGEMENT OF FINANCIAL FINANCIAL MARKETS AND
SERVICES, MARKETS AND SERVICES
INSTITUTIONS E . Gordon & K. Natarajan
Section A: Financial Markets
O.P. Agarwal
1. The Financial System in India 2. Money Market 3. New
1. Financial Markets, 2. Capital Markets, 3. Life and Non- Issue Market 4. Secondary Market 5. Securities and
li fe Insur anc e, Mutual F unds and N BFC s, Exchange Board of India 6. Investor’s Protection 7. OTCEI,
4. Overview of Financial Services, 5. Lease Financing, NSE and BSE 8. Depository System
6. Other Financial Services, 7. RBI Control Supervision Section B: Financial Services
and SEBI Regulations, 8. Stock Exchange Operations, 9. Financial Services 10. Merchant Banking 11. Hire Purchase 12. Leasing
9. Credit/DEBIT /Smart Cards and Housing Finance/ 13. Venture Capital 14. Mutual Funds 15. Discounting, Factoring and Forfaiting
Bancassurance Services, 10. Treasury Management 16. Securitisation of Debt 17. Derivatives 18. Credit Rating 19. Credit Cards
Services and Portfolio Management  Bibliography 20. Practicals in Stock Market

ISBN: 978-93-5097-384-4 Edn: 2018 Price: ` 950 (US $ 38) ISBN: 978-93-5097-242-7 Edn: 2019 Price: ` 995 (US $ 40)

RISK MANAGEMENT FINANCIAL REPORTING AND

INSURANCE AND DERIVATIVES ANALYSIS
G. Kotreshwar Jawahar Lal & Sucheta Gauba
1. Risk Management, 2. Management of Pure Risk and 1. Introduction
Insurance, 3. Insurance Industry – Regulation and 2. Understanding Financial Statements
Development, 4. Pricing and Development of Insurance
3. Elements of Financial Statements
Products and Claims Management, 5. Introduction to
Derivatives, 6. Forwards and Futures, 7. Fundamentals 4. Analysis and Interpretation of Financial Statements
of Options, 8. Options – Hedging Strategies and Valuation, 5. Accounting Standards in India
9. Forward Rate Agreements (FRAs) and SW APS,
10. Measures of Risk, Glossary, Suggested Reading.

ISBN: 978-93-5273-881-6 Edn: 2018 Price: ` 1295 (US $ 52) ISBN: 978-93-5273-913-4 Edn: 2018 Price: ` 995 (US $ 40)

FINANCIAL MANAGEMENT FINANCIAL SYSTEM OF INDIA,

(TEXT & CASES) MARKETS AND SERVICES
K. Maran, R. Thiyagu, N. Thangavel Manisha R. Khaladkar - Khedekar
& Others 1. Financial System
1. Foundations of Finance 2. Regulators of Financial System in India
2. Investment Decisions 3. Financial Markets
3. Financing and Dividend Decision 4. Financial Services
4. Working Capital Management
5. Long-term Sources of Finance

ISBN: 978-93-5299-025-2 Edn: 2018 Price: ` 1195 (US $ 48) ISBN: 978-93-5299-261-4 Edn: 2018 Price: ` 995 (US $ 40)

FINANCIAL MANAGEMENT WITH FINANCIAL STATEMENTS

NEW APPROACH ANALYSIS AND REPORTING
S.N. Roy Prashanta Athma
1. Introduction of Financial Management, 2. Time Value of Money, 3. Risk 1. Accounting Standards, 2. Financial Statements and
and Return, 4. Valuation of Securities, 5. Introduction to Indian Financial Analysis, 3. Techniques of Financial Statements Analysis,
System, 6. Long-term Sources of Financing and Venture Capital, 7. Cost of 4. Ratio Analysis, 5. Funds Flow Analysis, 6. Cash Flow
Capital, 8. Working Capital Management, 9. Cash and Liquidity, 10. Debtors
Management, 11. Inventory Management, 12. Capital Budgeting,
Analysis, 7. Reporting and Measurement, 8. Accounting
13. Leverage, 14. Capital Structure Theories and Planning, 15. Dividend for Price Level Changes, 9. Responsibility Accounting,
Policy, 16. Financial Statement Analysis, 17. Analysis of Budget, 18. Cash Flow Analysis, 19. Risk 10. Social Accounting and Audit, 11. Reporting System,
Analysis in Capital Budgeting, 20. CVP Analysis and Marginal Costing, 21. Variance Analysis and 12. Corporate Financial Reporting, 13. Financial Reporting by Banks, 14. Financial
Standard Costing, 22. Merchant Banking, 23. Financial Risk and Its Management, 24. Derivative Reporting by Non-banking Financial Companies, 15. Financial Reporting by
Market and Commodities, 25. Portfolio Management, 26. Corporate Restructuring, 27. Overview of Insurance Companies, 16. Segment Reporting,17. Human Resource Accounting,
Manager Control System, 28. Mergers and Acquisitions, 29. International Financial Management,
18. Contemporary Issues in Reporting Practices, 19. Management Information
30. Investment Banking, 31. Lease and Hire Purchasing, 32. Options and Futures in India, 33. Financial
Forecasting, 34. Asset Liability Management, 35. Current Scenario of Indian Banking Industry with System, 20. W orking Capital Management, 21. Receivables Management,
Retail Banking...(Contd.) 22. Inventory Management...
ISBN: 978-93-5142-212-9 Edn: 2017 Price: ` 1550 (US $ 62) ISBN: 978-93-5299-087-0 Edn: 2018 Price: ` 795 (US $ 32)

59
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 FINANCE
PRACTICAL DERIVATIVES MARKETING FINANCE
A.L. Saini Arjun Saini
PART I: DERIVATIVES 1. Introduction of Marketing Finance, 2. Management of
1. Derivatives Market in India, 2. Commonly Used Sales Revenue, 3. Sales Budget and Budgetary Control
Derivatives, 3. Options – An Introduction, 4. Currency
Options, 5. Currency Swaps, 6. Futures - An Introduction, in Marketing, 4. Inventory Management, 5. Management
7. Futures – Advanced Problems, 8. Forward Contract, of Payables and Capit al Budgeti ng Dec is ions,
9. Nature of Equity Derivative Instruments, 10. Commodity 6. Management of Receivables, 7. Discounted Cash Flow
Derivatives, 11. Financial Derivatives, 12. Trading in Equity 8. Marketing Product Mix and Linear Programming,
Derivative Instruments, 13. Interest Rate Derivatives, 9. Pricing Decision of Joint Product and By-product,
14. Interest Rate Swap, 15. Hedge of Foreign Exchange
Risk, 16. Manage Currency Risk by Derivatives, 17. Practical 10. Pricing of Turnkey Project, 11. Distribution Cost and
Questions and Answers on Options, Financial Derivatives, Transportation Decisions, 12. Market Value Added and
Futures and Swaps, 18. Accounting Aspects of Derivatives, Information for Decision Making, 13. Target Pricing and
19. Taxation Aspects of Derivatives, Glossary Pricing Decisions, 14. Brand Valuation, 15. Impact of
PART II: FINANCIAL INSTRUMENTS Transfer Pricing, 16. Value Chain Analysis, 17. Marketing
20. Financial Instruments (Ind AS 39, IAS 39 and AS 30) Finance and Knowledge of Basic Financial Statements
21. Financial Instruments - Questions and Answers

ISBN: 978-93-5202-238-0 Edn: 2017 Price: ` 950 (US $ 38) ISBN: 978-93-5142-147-4 Edn: 2017 Price: ` 850 (US $ 34)

MANAGEMENT OF INDIAN FINANCIAL DERIVATIVES

FINANCIAL INSTITUTIONS R. Amuthan
1. Introduction to Financial Derivatives
R.M. Srivastava & Divya Nigam 2. Futures Trading
3. Options Trading Mechanism
Section I : Introduction
4. Option Pricing
Section II : Management of Commercial Banks 5. Swap Markets
in India 6. Futures Markets – Pricing and Trading Mechanism
Section III : Management of Development 7. Forwards Market
Financial Institutions 8. Derivatives in International Business
Section IV : Management of Investment 9. Regulatory Framework
Institutions 10. Case Studies on Mismanagement of Derivatives
Section V : Non-banking Finance Companies Trading Practice
Glossary
Section VI : Management of Financial Services in India
Bibliography
Appendix

ISBN: 978-81-8488-027-4 Edn: 2019 Price: ` 1500 (US $ 60) ISBN: 978-93-5142-541-0 Edn: 2017 Price: ` 950 (US $ 38)

TREASURY MANAGEMENT IN FINANCIAL ECONOMICS:

INDIA THEORY AND PRACTICE
V.A. Avadhani V.A. Avadhani
Part I : Scope and Coverage Part I : Analytical Background
Part II : Analysis and Planning in Treasury Function Part II : Investment and Security Analysis
Part III : Operations in Financial Markets Part III : Portfolio Theory and Models
Part IV : Environment in Treasury Management Part IV : Risk Management (Derivatives)
Bibliography

ISBN: 978-81-8488-914-7 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 81-7493-814-1 Edn: 2018 Price: ` 995 (US $ 40)

INVESTMENT MANAGEMENT SECURITY ANALYSIS AND

V.A. Avadhani
INVESTMENT MANAGEMENT
Free Online Instructor & Student Manual
Free Online Instructor & Student Manual

Part I : Investment Setting O.P. Agarwal

Part II : Money and Capital Markets and Institutions I – Investment
I I – Risk and Return
Part III : Secondary Markets in India III – Efficient Market Theory and Options and Futures
Markets
Part IV : Security Analysis I V – Theories of Fixed and Variable Income Securities
Part V : Risk and Return Concepts and Management V – Risk Return and Analysis in the Stock Market
VI – Investment and Security Valuations
Part VI : Valuation of Stocks and Bonds VI I – Markets and Brokers
VIII – Market Indices and Returns
Part VII : Portfolio Theory and Management IX – Objectives of Security Analysis
X – Recent Developments in the Indian Stock Market
XI – Financial Information and Sources of Risks
XII – Portfolio Theories and Management
XIII – Determination of Stock Market Price as per Time Value of Money
Bibliography
ISBN: 978-93-5202-365-3 Edn: 2017 Price: ` 1550 (US $ 62) ISBN: 978-93-5202-939-6 Edn: 2019 Price: ` 1550 (US $ 62)

60
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 FINANCE
HOW TO READ BALANCE FINANCIAL MANAGEMENT
SHEET AND OTHER FINANCIAL (Management & Policy)
STATEMENTS? R.M. Srivastava
Section I :
Introduction
Arjun Saini Section II :
Tools of Financial Analysis
1. Balance Sheet, Profit and Loss Account and Cash Section III :
Investment Decisions
Flow Statement – Introduction and Basic Information Section IV :
Working Capital Management
2. How to Analyze Technical Terms in Balance Sheet? Section V :Financial Instruments
3. How to the Balance Sheet Works? Section VI :
Long-term Financing Decision
4. How to Read Balance Sheet? Section VII :
Dividend Decision
5. How to Read Profit and Loss Account?
Section VIII :
Corporate Restructuring and Strategic
6. How to Read and Interpret Cash Flow Statement?
Alliances
7. How to Interpret a Financial Statement?
8. How to Go about Analyzing a Company? Section IX : International Financial Management
9. How to Understand Earnings Per Share (EPS)?  Index
ISBN: 978-93-5097-233-5 Edn: 2017 Price: ` 750 (US $ 30) ISBN: 978-81-8488-319-0 Edn: 2017 Price: ` 1250 (US $ 50)

PROJECT MANAGEMENT AND Revised INDIAN FINANCIAL SYSTEM

ENTREPRENEURSHIP G. Ramesh Babu
Vasant Desai Unit I: Indian Financial System
Unit II: Financial Institutions
Section I : Entrepreneurship
(A) RBI (B) Commercial Banks
Section II : Product (C) Insurance (D) UTI
Section III: Economic Evaluation Unit III: Financial Markets
Section IV: Analysis
(A) Money Market (B) Capital Market
Section V: Planning and Execution (C) Primary Market (D) Secondary Market
Section VI: Monitoring Unit IV: Financial Services
(A) Mutual Funds
(B) Credit Rating
(C) Merchant Banking
(D) Venture Capital

ISBN: 978-93-5273-098-8 Edn: 2017 Price: ` 1550 (US $ 62) ISBN: 81-8318-148-X Edn: 2017 Price: ` 995 (US $ 40)

ENVIRONMENT AND PROJECT MANAGEMENT

MANAGEMENT OF FINANCIAL Shilpi Jauhari & S.K. Chaturvedi
1. Concept of Project
SERVICES 2. Project Identification
O.P. Agarwal 3. Market and Demand Analysis
4. Technical Analysis
Module 1: 1. Financial System, 2. Overview of Financial
5. Financial Estimation
Services, 3. Scope of Banking and Insurance
Module 2: 4. Phases of Development of Banking and 6. Financial Analysis
Insurance, 5. Functions and Working of Banking and Insurance 7. Investment Evaluation
Module 3: 6. Management, Regulation and Development, 7. Asset Liability 8. Social Cost Benefit Analysis
Management in Banking and Insurance, 8. Organisational Structure and Management 9. Project Implementation
of Insurance and Banking Companies
10. Network Techniques
Module 4: 9. Regulatory and Framework of Banking and Insurance,
10. Developmental Activities of RBI and IRDA, 11. Mechanism of Supervision  Appendices
and Regulation, 12. Prudential Norms for Insurance Companies, Bibliography
Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5051-750-5 Edn: 2017 Price: ` 750 (US $ 30)

PROJECT MANAGEMENT FINANCIAL RISK MANAGEMENT

V.C. Sontakki Vivek & P.N. Asthana
1. Introduction of Project Management Part A : Introduction of Risk Management
2. Project Organisation and Project Management Part B : Measurement of Various Risks
3. Project Planning Part C : Management of Risks
4. Project Feasibility Studies Part D : Regulatory and Other Issues in Risk Management
5. Project Evaluation and Review Techniques Part E : Case Studies
6. Project Management Functions Part F : Other Important Concepts of Risk Management
7. Pricing, Estimating and Cost Control
8. Skill Development

ISBN: 978-81-8488-307-7 Edn: 2017 Price: ` 650 (US $ 26) ISBN: 978-93-5051-551-8 Edn: 2017 Price: ` 1250 (US $ 50)

61
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 FINANCE
STRATEGIC FINANCIAL STRATEGIC FINANCIAL
MANAGEMENT MANAGEMENT
G.V. Satya Sekhar G. Ramesh Babu
1. The Conceptual Approach 1. Introduction
2. Strategic Decision Making 2. Project Planning and Capital Budgeting
3. Strategies for Project Financing
4. Financial Feasibility and Competence Diagnosis 3. Capital Market
5. Financial Risk and Return Evaluation 4. Security Analysis
6. Strategies of Business Valuation
7. Strategies of Corporate Restructuring 5. Portfolio Theory and Asset Pricing
8. Strategies of Lease Financing 6. Financial Services in India
 Appendix 9. Strategies for Financial Distress
 Bibliography 10. Strategies of International Financing
7. Mutual Funds in India
11. Transfer Pricing Strategies 8. Money Market Operations
12. Mutual Funds – Performance Evaluation 9. Foreign Direct Investment in India
13. Strategies of Global Corporate Governance
14. Regulatory Mechanism for Mergers and Acquisitions 10. Foreign Exchange Exposure
11. Mergers, Acquisitions and Restructuring
ISBN: 978-93-5097-244-1 Edn: 2017 Price: ` 950 (US $ 38) ISBN: 978-93-5097-502-2 Edn: 2017 Price: ` 1250 (US $ 50)

INTERNATIONAL FUNDAMENTALS OF
FINANCIAL MANAGEMENT FINANCIAL DERIVATIVES
V.A. Avadhani Prafulla Kumar Swain
Part I : Backdrop of International Financial Management 1. Introduction to Derivatives 9. Option Pricing: Basics
Part II : Management of Exchange and Interest 2. Derivative Markets: History 10. The Binomial Option
Rate Exposure and Evolution Pricing Model (BOPM)
Part III : Management of Risks in International 3. Financial Derivative Markets 11. Black-Scholes Option
Transactions in India Pricing Model
Part IV : Management of International Business 4. Forward Contract 12. Hedging Strategies with
5. Futures: The Basics Options
Operations and Practices
6. Theories of Futures Prices 13. Options Trading Strategies
Part V : Management of Short-term International
7. Hedging Strategy using 14. Swaps
Financing
Futures 15. Glos s ary of Derivative
Part VI : Management of Long-term International 8. Option: The Basics Concepts
Financing

ISBN: 81-8318-750-1 Edn: 2019 Price: ` 1250 (US $ 50) ISBN: 978-93-5051-293-7 Edn: 2017 Price: ` 950 (US $ 38)

COMPLICATED FINANCIAL ANALYSIS OF FINANCIAL

WORDS MADE EASY STATEMENTS
Pawan Jhabak A.L. Saini
1. Accounting 1. Revision of Balance Sheet Fundamentals
9. Retirement
2. Banking 2. Revision of Profit and Loss Account Fundamentals
10. Stocks
3. Bonds 3. Indian Accounting Standards
11. Taxes
4. Economy 4. Indian Accounting Standards vs. US GAAP
12. Ratios
5. Financial Planning 5. Cash Flow Analysis
13. Investment Strategies
6. Fund Investing 6. Assessing Business Performance
14. Investment Proverbs
7. Investing 7. Free Cash Flows to Equity and Firm
15. Abbreviations
8. Real Estate 8. Advanced Accounting Concepts
9. Economic Value Added

ISBN: 978-93-5097-105-5 Edn: 2017 Price: ` 850 (US $ 34) ISBN: 978-93-5097-049-2 Edn: 2017 Price: ` 650 (US $ 26)

INTERNATIONAL FINANCE ADVANCED FINANCIAL

V.A. Avadhani
MANAGEMENT
1. International Financial System G. Sudarsana Reddy
2. International Trade Theory and Practice
1. Risk Analysis in Capital Budgeting
3. Balance of Payments and Restrictive Policies
2. Capital Structure and Firm Value
4. International Marketing and Trade Practices and
Procedures 3. Working Capital Forecasting

5. Foreign Markets 4. Cash Management

6. Foreign Exchange Risks Management 5. Receivables Management

6. Inventory Management
7. Dividend Policy and Firm Value
8. International Financial Management

ISBN: 978-81-8318-912-5 Edn: 2017 Price: ` 1200 (US $ 48) Edn: 2017 Price: ` 750 (US $ 30)

62
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 FINANCE
COMMODITY DERIVATIVES: ADVANCED FINANCIAL
EFFECTIVENESS IN PRICE MANAGEMENT
DISCOVERY AND RISK Pawan Jhabak
MANAGEMENT 1. Indian Financial System 2. Leverage 3. Capital
St ruct ure 4. Dividend Poli cy 5. Valuat ion of
Siddula Narsimhulu & S.V. Satyanarayana Debentures 6. Valuation of Equity 7. Value-based
1. Introduction, 2. Commodity Derivatives Market in India: Managem ent 8. Proj ect Financi ng and P roject
Risk-Return Analysis, 3. Impact of Commodity Derivatives Appraisal 9. Short-term and Long-term Sources of
on the Prices of Commodities in Spot Market, Fi nanc e 10. Credit Rat ing 11. Prospect us for I ssue of Shares
4. Effectiveness of Commodity Derivatives in Price 12. Underwriting 13. Merchant Banking 14. Public Issue 15. Public Sector
Discovery, 5. Effectiveness of Commodity Derivatives in India 16. Financial Management in Sick Units 17. Risk Management
in Hedging, 6. Summary of Findings, Suggestions and and Derivatives 18. Financial Planning Money and Financial System
Conclusion, References 19. University Paper (Nov.-Dec. 2009, 2010 and 2011)

ISBN: 978-93-5273-577-8 Edn: 2017 Price: ` 1250 (US $ 50) ISBN: 978-93-5097-014-0 Edn: 2017 Price: ` 850 (US $ 34)

INFRASTRUCTURE FINANCING MANAGING BUSINESS

STRATEGY: CURRENT SCENARIO AND THROUGH FINANCIAL
PERSPECTIVES INNOVATION
P.K. Nayak IN THE GLOBALISED ERA
1. Introduction, 2. Overview of Infrastructure, 3. Survey Keyurkumar M. Nayak
of Literature on Infrastructure Financing, 4. Infrastructure
1. Microfinance – Current Status and Growing Concern in India, 2. Banking
and Economic Development, 5. Infrastructure: Recent Reforms and its Economic Impact – An Indian Outlook, 3. Farmer Producer
Trends in Performance, Policy Development and Financing, Company: New Generation Business Ownership, 4. Growth and Challenges
6. Issues in Infrastructure Financing, 7. Capital Market of Indian Life Insurance Industry, 5. Farmer Producer Company: New Generation Business Ownership,
Developments and Prospects, 8. Infrastructure Financing 6. Market Volatility: Concepts, Measures and Evaluation, 7. Investors’ Perception towards Mutual Fund
in Surat City, 8. Finance Service in E-commerce, 9. Role of Microfinance in India’s Rural Development,
Strategy: Exploring the Synergy, 9. Institutional 10. Awareness about Limited Liability Partnership (LLP): A Survey on Chartered Accountants (CAs) of
Development and Reforms, 10. Conclusion and the Way Surat City, 11. Mergers and Acquisitions in India: A Case Study on Mahindra & Mahindra – Ssangyong,
Forward, Bibliography 12. Impact of GST on the Selected Indian Industries, 13. Study the Importance of Branding for Buying
Electronics Products.... (Contd.)

ISBN: 978-93-5273-348-4 Edn: 2017 Price: ` 763 (US $ 30) ISBN: 978-93-5273-265-4 Edn: 2017 Price: ` 895 (US $ 36)

VOLATILITY IN INDIAN MARKETING OF

STOCK MARKETS FINANCIAL SERVICES
Prashant Joshi V.A. Avadhani
1. Introduction Part I : Financial System
2. Risk, Return and Stock Market Volatility: Conceptual Part II : RBI and Banking System
and Analytical Framework Part III : NBFCs and their Services
3. Indian Capital Market: An Overview
Part IV : Financial Services in India
4. Review of Literature
5. Stock Market Volatility: Empirical Investigations Part V : SEBI and its Reforms
6. Summary and Policy Recommendations Part VI : Financial Markets in India
Bibliography Part VII : Market Indicators and Portfolio Management
Services
Part VIII : International Markets

ISBN: 978-93-5051-486-3 Edn: 2017 Price: ` 650 (US $ 26) ISBN: 978-93-5024-704-4 Edn: 2020 Price: ` 1895 (US $ 76)

FINANCIAL DERIVATIVES AND THE INDIAN FINANCIAL SYSTEM Revised

RISK MANAGEMENT AND DEVELOPMENT

Free Online Instructor & Student Manual

O.P. Agarwal Vasant Desai

1. Introduction to Derivatives Part I : Financial System
2. Futures and Forwards
Part II : Financial Markets
3. Mechanics and Properties of Options
4. Risk Management Part III : Financial Market Intermediaries
5. Understanding Option Greeks Part IV : Financial Institutions
6. Options Volatility Part V : Financial Instruments
7. Other Derivative Securities
Part VI : Financial Services
8. Use of Futures for Hedging and Pricing of Future
9. Swaps Options
10. Derivatives Market in India
Bibliography
ISBN: 978-93-5367-428-1 Edn: 2019 Price: ` 1295 (US $ 52) ISBN: 978-81-8488-259-9 Edn: 2019 Price: ` 1850 (US $ 74)

63
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 FINANCE
ADVANCED FINANCIAL EMERGING TRENDS IN
MANAGEMENT CORPORATE REPORTING
Narendra Singh
PRACTICES
1. An Overview, 2. Nature and Scope of Financial N.V. Kavitha & D.V. Sarada
Management, 3. Planning Environment, 4. Sources of
1. Trends in Corporate Reporting, 2. Financial Reporting Pursuant to
Finance, 5. Leverages, Capital Structure and Cost of Listing Agreement with Stock Exchanges, 3. Trends in Financial Reporting
Capital, 6. Capital Budgeting, 7. W orking Capital and Auditing Practices, 4. Corporate Financial Reporting – An Emerging
Management, 8. Financial Services, 9. Advanced Financial Scene in India, 5. Corporate Disclosure in India with reference to Financial
Analysis and Planning, 10. Financial Management in Public Sector, Reporting, 6. Recent Trends in Corporate Reporting, 7. Corporate Reporting Practices in India – Some
11. Contemporary Developments, 12. International Finance and Risk Management, Issues, 8. Trends in Financial Reporting, 9. Trend in Financial Reporting, 10. Trend Analysis in Financial
13. Management Accounting, 14. Costing and Accounting System, 15. Financial Reporting, 12. A Model Reporting Framework for Intangible Value Drivers in the Indian IT Sector,
Strategy and Reporting. 13. Emerging Trends in Corporate Reporting Practices in India, 14. Let’s Start Triple Bottom Line
Reporting, 15. Corporate Environment Reporting in India – An Outlook, 16. Know Your Value – Human
Resource Accounting, 17. Reporting on Corporate Social Responsibility, 18. Forensic Accounting –
A Check on Corporate Ills, 19. Intangible Assets: Reporting Fallacies.
ISBN: 978-81-8318-858-6 Edn: 2017 Price: ` 1295 (US $ 52) ISBN: 978-93-5024-410-4 Edn: 2017 Price: ` 950 (US $ 38)

INTERNATIONAL INVESTMENT AND

FINANCIAL MANAGEMENT SECURITIES MARKETS
H.R. Machiraju
IN INDIA
1. Financial Management of a Multinational Enterprise,
2. Balance of Payments, 3. Exchange Rate Systems, V.A. Avadhani
4. Foreign Exchange Market, 5. International Parity
Relationships, 6. Currency and Interest Rate Derivatives, Part I : Securities Markets in India
7. Int ernati onal Banki ng and Indian C orporates, Part II : Primary Markets in India
8. Financing in the International Bond Market, 9. Foreign
Part III : Secondary Markets in India
Direct Investment, 10. International Equity Markets, 11. Cost of Capital for
Foreign Investment, 12. International Capital Budgeting, 13. Financing Part IV : Security and Investment Analysis
International Trade, 14. Working Capital Management: Management of Current
Glossary of Stock Market Terms
Assets, 15. Taxation of Multinational Enterprise, 16. Compliance of Corporate
Governance Provisions, Glossary, Index.

ISBN: 81-8318-503-7 Edn: 2019 Price: ` 950 (US $ 38) ISBN: 978-93-5202-310-3 Edn: 2017 Price: ` 1350 (US $ 54)

FINANCIAL SERVICES, MARKETS FUNDAMENTALS OF

AND REGULATIONS INVESTMENT MANAGEMENT
Anil Agashe Preeti Singh
1. Introduction to Capital 8. Credit Rating Unit I: Investment Environment
Markets 9. Share Buy Back Unit II: Fixed Income Securities
2. Securities of 10. Portfolio Management Unit III: Approaches to Equity Analysis
Exchange Board of 11. Corporate Governance Unit IV: Portfolio Analysis and Financial Derivatives
India (SEBI)
12. Mergers and Takeovers Unit V: Investor Protection
3. Money Markets
13. Lease and Hire Purchase Appendix 1
4. Mutual Funds
14. Housing Finance Appendix 2
5. Merchant Banking
15. Financial Engineering Appendix 3
6. Stock Exchange
16. International Markets Appendix 4
7. Venture Capital
Annexure Index

ISBN: 978-81-8488-348-0 Edn: 2017 Price: ` 650 (US $ 26) ISBN: 978-93-5024-083-3 Edn: 2017 Price: ` 850 (US $ 34)

FINANCIAL MANAGEMENT FUNDAMENTALS OF THE

O.P. Agarwal
INDIAN FINANCIAL SYSTEM
Free Online Instructor & Student Manual

1. Introduction of Financial Management, 2. Working

Capital Management, 3. Receivables Management,
(New Challenges, New Initiatives)
4. Cash Management and Cash Budget, 5. Types of Vasant Desai
Capital, 6. Cost of Capital and Capital Structures, Part One : Financial System
7. T ypes of Leverages, 8. Capital Budgeting and Part Two : Financial Institutions
Evaluation of Capital Expenditure, 9. Techniques of
Part Three : Financial Markets
Appraisal of Investment Proposal, 10. Business
Part Four : Government and Industrial Securities Markets
Restructuring and Valuation of an Enterprise, 11. Mergers
Part Five : International Financial Markets
and Acquisitions, 12. Long-term and Short-term Sources
Appendix I
of Finance and Securitisation
Appendix II
Appendix III

ISBN: 978-93-5051-358-3 Edn: 2017 Price: ` 750 (US $ 30) ISBN: 978-93-5024-070-0 Edn: 2017 Price: ` 1500 (US $ 60)

64
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 FINANCE
DERIVATIVES TRADING AND ITS STOCK MARKET OPERATIONS
IMPACT ON INDIAN STOCK P.S. Bala Ram & T. Sri Lakshmi
MARKET 1. Listing of Securities

Sheetal Kapoor 2. Indian Stock Exchanges

Introduction 3. Trading System
1. An Introduction to Derivatives 4. Clearing and Settlement
2. Derivatives and Volatility: The Study So Far (Review of
Literature)
5. Stock Market Indices
3. Overview of Indian Stock Market
4. Case of Index Futures and Spot Market Volatility
5. Case of Stock Futures Trading and Spot Market Volatility
6. Case of Expiration Day Effect and Indian Stock Market
7. The Final Word
Appendices
Bibliography
ISBN: 978-93-5273-676-8 Edn: 2017 Price: ` 646 (US $ 26) ISBN: 978-93-5273-554-9 Edn: 2017 Price: ` 995 (US $ 40)

FINANCIAL MANAGEMENT FINANCIAL MARKETS

P. Rathod, N.B. Thimmaiah & S.H. Babu G. Ranganatham, K.P. Rao & K.L. Raju
1. Introduction to Financial Management 1. Financial Markets
2. Time Value of Money 2. Capital Market
3. Cost of Capital 3. Secondary Market
4. Investment Decisions 4. Players on Stock Exchange
5. Working Capital Management 5. Bond Market in India
6. Capital Structure and Dividend Decisions
7. Emerging Issues in Financial Management

ISBN: 978-93-5262-363-1 Edn: 2017 Price: ` 950 (US $ 38) ISBN: 978-93-5273-555-6 Edn: 2017 Price: ` 995 (US $ 40)

Revised
SECURITIES ANALYSIS AND PROJECT MANAGEMENT
Vasant Desai
PORTFOLIO MANAGEMENT
Free Online Instructor & Student Manual

V.A. Avadhani Part I : Projects

1. Introduction to Securities, 2. Markets for Securities and Taxes, 3. Risk Part II : Project Analysis
and Return, 4. Economic Analysis, 5. Industry Analysis, 6. Basis for
Company Analysis, 7. Company Studies and Earnings Forecasts, Part III : Financial Analysis
8. Company Analysis and Equity Research, 9. Security Pricing,
10. Financial Arithmetics for Equity and Bonds, 11. Bond Analysis,
Part IV : Project Finance
12. Bond Analysis, 13. Bond Management, 14. Options Trading, Part V : Inputs of Project Management
15. Valuation of Rights, Warrants and Convertible Claims, 16. Futures
Trading, 17. Fundamental Analysis, 18. Technical Analysis, 19. Efficient Market Theory, 20. Introduction Part VI : Monitoring and Control
to Portfolio Theory, 21. Capital Market Theory, 22. Risk and Return in Portfolio Management,
23. Capital Asset Pricing Model, 24. Portfolio Analysis, 25. Diversification and Techniques of Risk Glossary
Reduction, 26. Basics of Portfolio Management in India, 27. Markowitz Model, 28. Modern Portfolio
Theory, 29. Portfolio Management: Construction, Revision and Evaluation, 30. Portfolio Management Selected Reading
by Corporates, 31. Portfolio Revision – Further Aspects, 32. Linear Programming Application,
33. Portfolio Management in Mutual Funds, 34. Trading in Portfolio Management, 35. Securities
Market Report (BSE)  Selected Bibliography  Index.

ISBN: 978-93-5202-154-3 Edn: 2019 Price: ` 1450 (US $ 58) ISBN: 978-81-8488-034-2 Edn: 2019 Price: ` 1595 (US $ 64)

ENGINEERING ECONOMY AND FINANCIAL MANAGEMENT

FINANCIAL MANAGEMENT Principles and Practice
Free Online Instructor & Student Manual

Seikh Salim & Partha Chatterjee G . Sudarsana Reddy

PART - I: ENGINEERING ECONOMY — 1. Economics: An Part 1 : Introduction
Introduction, 2. Demand and Supply Analysis, 3. Theory
of Consumer Behaviour, 4. Theory of Production, 5. Theory Part 2 : Financial Planning
of Cost, 6. Perfect Competition and Monopoly Markets, Part 3 : Fundamental Concepts
7. Some Aspects of Theory of Product Pricing. Part 4 : Long-term Investment Decision
PART - II: FINANCIAL MANAGEMENT — 8. Financial Part 5 : Financing Decision
Management: Basic Concept, 9. Financial Statement, 10. W orking Capital
Management, 11. Leverage, 12. Capital Budgeting, 13. Introduction of Cost Part 6 : Long-term Financing
Accounting, 14. Accounting for Material, 15. Pricing of Material Issue, 16. Accounting Part 7 : Short-term Investment Decision
for Labour, 17. Accounting for Overhead, 18. Process Costing, 19. Marginal Part 8 : Divided Decision
Costing and Absorption Costing, 20. Standard Costing, Appendix 1, Appendix 2,
Appendix 3, Select Bibliography on Engineering Economy (Part - I). Part 9 : Special Topics

ISBN: 978-93-5024-993-2 Edn: 2017 Price: ` 1250 (US $ 50) ISBN: 978-93-5299-689-6 Edn: 2019 Price: ` 2495 (US $ 100)

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