BUSINESS PLAN

Bataan’s Food and Trip

Lakandula St., Poblacion, Mariveles, Bataan

[email protected]

Owned by:

Joyce F. Cabanganan

Mark Anthony C. Ambrocio

Dexter G. Cabiling

Shara Mae P. Garcia

Angelique S. Bueno

Edison D. Mangubat

Gidie Mae Linayao

 INTRODUCTION

This section of the business plan presents the description of the business, its location, and
the total funding requirements and the possible funding source.

Description of the Business

Filipinos are well-known in travelling and exploring new and different places, especially
different localities in the Philippines, and a usual Filipino would bring souvenirs to their family,
specifically thing or foods that came from a certain place that thy have visited. Mariveles is the
farthest town of Bataan and is gradually making its name in the tourism industry by means of
offering tourists the hidden gems of Bataan such as five fingers and different tourist spots in
Mariveles, Bataan. So regarding this, our team would like to offer them something that they can
bring home to their family.

Bataan’s Food Trip is a food business which offers different varieties of delicacies in
Mariveles, Bataan. And also serve as one stop shop for tourists which also offers souvenirs and
foods since it is located near bus terminals, passengers, tourists, and travellers would be
encouraged to buy products and experience ease in buying food, delicacies, and items for their
travel trip.

We come up with the business name Bataan’s Food Trip because the name signifies the
phrase “eating while travelling”. We want our customers to feel and remember Mariveles,
Bataan while they are travelling by means of offering them best quality delicacies of Mariveles,
Bataan.

Location of the Business

Bataan’s Food trip is located at Lakandula St., Poblacion, Mariveles, Bataan. Since this
area are likely to be seen and easily to go, the tourists and even the citizens of Mariveles, Bataan
will patronize the foods and delicacies that our establishment offers. More over the raw materials
are available and more accessible since the needed ingredients are present in the milieu i.e. sea
foods, vegetables, meats etc.

There will be no problem in terms of serving and transporting the needed materials since
the place where it is located is near the Highway of this street. This area is safe from dangers or
hazards that may arise, the barangay patrol ensures the safety of the tourists and the citizen.
Funding Requirements and Sources

The needed estimated total initial cost is around 1 million pesos.

Main source of Funds : Virginia Valdez

Other Sources : Entrepreneurs’ savings

Other possible sources : Mariveles Bag Makers Cooperative

Iwahori Multi-Purpose Cooperative

BWP Tour and Café

Rotary Club of Mariveles

And thus, open for other sources

EXECUTIVE SUMMARY

This section presents the VMGO, the business model, the business and production
positions, wealth improvement approaches, and the parties supporting the study.

Bataan’s Food Trip will offer high quality and the finest delicacies, foods and products of
Mariveles Bataan that will also bring prosperity in the livelihood in our locality. Based on our
observation, our province does not have yet something to offer to tourists. This means that there
is a big demand in the market in terms of delicacies of locality. Our primary technique is to offer
customers a variety of products and foods where they can choose from. Our business will operate
in commercial area and social media (e.g Facebook, Instagram, Twitter) to showcase and offer
our products. Any customer will have the option to pick up their purchases or have it delivered at
their convenience spot but with extra charge. Our products have various numbers of competitive
features that will be used to its advantage to achieve market penetration and tourism in the
province of Bataan.

Vision, Mission, Goals and Objectives

Vision

We are looking forward to a new town of Mariveles that is known for its wonderful
places and histories wrapped together into its finest products. A town remembered by people
around the province, around the nation, and around the world.
Mission

To provide our guests and customers the finest service, utmost product and delicious
foods to promote its excellent quality and irresistible local flavors of localities.

Goals and Objectives

To become the province’s leading food product manufacturer in terms of our own
delicacies- providing the best products and services grounded on Filipino hospitality and
generosity with the will to continue developing to further gave a unique and delicious food to our
tourists.

Business Model

Business Model

Key Activities
Customer Relationship
The entrepreneurs will conduct
a study about the different Structure The customers, either tourist or
delicacies from different towns local people, are welcome to
Bataan’s Food and Trip is a one-
in Bataan put together in one visit the shop and buy products
stop shop that put together and
shop. that they will love.
improves different delicacies of
Putting some twists and flavors different towns in Bataan that The customers may personally
from the original product, the will best suit to the customers’ come to the shop and may also
entrepreneurs will bring new preferences. ask for delivery where there will
looks and improve the taste of be an additional fee.
the products.

Cost Structure

Rent to own Shop P 500,000

Revenue Statements
Food Production P 200,000
The entrepreneurs tend to have the return of
Souvenir Purchasing P 200,000
investment through the products sold
Other Necessities P 140,300

Staff P 50,700
Business and Product Position

Bataan’s Food and Trip, unlike any other restaurants and food chains around Mariveles,
offers the finest delicacies that would perfectly fit for the tourists and local people’s taste. It
gives facts and information about the product. The money accumulated will help further improve
the products. The shop is open for all people including the foreigners, people from different
places of the Philippines, and the people in town.

The product is expected to further boost the tourism of the town and bring more visitors
and tourists to help the economy of the whole product.

Wealth Improvement and Approaches

The methodologies of the business are as follows:

1. Since there are less business ventures that are in Mariveles and Bataan that offers
Bataan’s foods and crafts, Bataan’s Food and Trip have number of competitive features
that will be used to its edge to achieve market discernment that will be an opportunity not
just for the growing business but behold Bataan tourism.

2. Business market is slightly competitive in terms of its position to the market, and thus, it
would be easy to cope with adjustment and other opportunities that will be open for
improvement approaches.

3. Thus, business will gain and work to increase/improve the market share to persuade
investors more for the development of the patronage.

4. Business would maximize the utilization of resources by examining its availability in the
near market. Moreover, increase the use of materials for best production among other
related market.

Parties Supporting the Business

The parties that have direct relationship to the business are as follows:

1. Consumers
a. Tourists – the people who will patronize our product will be the instrument to
influence other people and to maximize the influence of our product.
 b. Residents – the people who are living in this area that will experience once more the
ambiance, foods and will avail their town’s handicrafts. They will also be first to
promote their own delicacies.

2. Creditors
a. Mariveles Bag Makers Cooperative – one of the most leading cooperative of Bataan
that is part of “One Town, One Product (OTOP)” who supply and supports the
business with the local products of Mariveles.
b. Iwahori Multi-Purpose Cooperative – the creditor of this business who supports it
financially for the betterment of their company as well as the business.

3. Suppliers
a. Consignacion – they will mainly supply the sea foods that are needed for processing
the products.
b. Pamilihang Bayan ng Mariveles – they will supply the ingredients needed since the
government will expectedly support the business ventures.
c. Chuzon Supermarket and Bodega Sales – they will provide the tools and equipment
require for the production of the delicacies.
d. Balgon Hardware – it is the supplier of the materials needed in constructing the
establishment.

4. Employees and Staffs

a. MMA (Mariveles Manpower Association) – the agency where the staffs came from.
Employing the most hardworking, trustworthy and passionate employees and staffs.
Our business highly recommends skilled employees in town such as the residents in
this area.
b. TOPSYNERGY – is an association gathering professional individuals such as chefs,
food attendants and other staffs in the business industry.