APPLIED

BUSINESS ANALYTICS
STARTS JUNE 30, 2021
3 MONTHS | ONLINE

Gain hands-on proficiency in data-driven decision-making with no prior coding experience required
 Overview

The rules of success have shifted. Today's leading companies make essential decisions in real
time, use past learning to create better roadmaps, and even predict what its customers may need.
How? By altering the building blocks of decisions driven by data, analytics, and technology. We
generate tons of data. According to a Gartner report of last year, analytics leads to a strategy that
quickens change, builds resilience, and optimises business impact. Those who can interpret and
use that data will boost their bottom line, delight customers, and innovate for business
transformation and growth.

The Applied Business Analytics programme from ISB is a must for anyone looking for a
high-growth career in data analytics. This high-impact programme is designed to provide a
hands-on experience of key machine learning models and techniques to gather insights or predict
outcomes. Taught by leading ISB faculty, this career-enriching programme will allow you to apply
analytics to generate insights and make data-driven business decisions.

Key Programme Takeaways

Use data-driven
decision-making to Test whether your
make more informed analyses confirm
business decisions your hypothesis
Analyse data using
analytics tools and gather
business insights

Describe ways to
Describe how to apply ML techniques
collect and prepare in your work to solve
data for analyses business problems
 Who is this Programme for?

Sound data analytics enables businesses to predict outcomes, be agile, and prepare for risks.
Understand the world of machine learning models and their business applications to make
data-driven decisions confidently and solve business challenges. If you are interested in being a
pivotal part of your company’s growth, and growing your career along the way, then this
programme is for you. And you don’t even need coding experience to join this programme!

This cutting-edge programme is best suited for professionals who are:

Looking to upskill in data analytics to manage data science and analytics teams, and improve
functional performance through analytics
Interested in leveraging business analytics to outpace the competition and develop
data-driven growth strategies
Seeking to sharpen their strategy offering for clients by providing data-driven solutions to their
problems

Programme Highlights

Hands-on exposure Explore in-demand

to faculty-built apps ML techniques in
that can provide business and their Learn via recorded
insights without applications videos from top ISB
Gain actionable insights
coding from industry-oriented faculty, and live
curriculum and online sessions with
real-world examples Eruditus Programme
Leaders
Programme Faculty

Prof. Manish Gangwar

Associate Professor, Marketing
Associate Dean – Research and RCI Management;
Executive Director- IIDS

Prof. Gangwar is the Executive Director of the Institute of Data

Science and Business Analytics programme at ISB. He holds a
PhD in Management Science from the University of Texas at
Dallas. His research interests include exploring marketing,
product, and technology issues using quantitative models. His
research articles have been published in leading academic
journals, books chapters, and popular media. He was also
recognised as one of the most prominent data science
academicians in India.

Prof. Sudhir Voleti

Associate Professor, Marketing
Associate Dean – Faculty Alignment and Registrar's Office (FARO)
Academic Director, ISB Institute of Data Science

Prof. Voleti has worked in the industry in different capacities,

from a management consultant to a software analyst. He holds a
PhD in Marketing from the University of Rochester. Prof. Voleti's
research focuses on combining data with econometric and
statistical methods to explain the phenomena of marketing
interest such as evolution in the equity of brands across time,
valuation of brands using secondary sales data, the sales impact
of geographic and abstract distances between products and
markets, and the performance, productivity and benchmarking of
salesforce organisations.
 Programme Modules

This three-month certificate programme integrates hands-on practice with real-world application to
give you a comprehensive understanding of data analytics for business. From exploring data
structures and analytical approaches to learning techniques that reduce complexity, join this
high-impact programme to effectively turn data into insights and make data-driven decisions.
Develop your competence in business analytics with a holistic curriculum offering an optimal mix of:

Data Data analytics Data-driven

pre-processing using ML business insights

Factor analysis

Regression

Perceptual mapping

Classification Supervised Unsupervised

Learing Learning
Cluster analysis

Decision trees

Text analysis

Causal inference

Network analysis

As of March 2020, India's analytics function earned consolidated revenues to the tune of US$35.9 billion – a
19.5% growth in revenue over the previous year (Analytics India Magazine, 2020). With such a promising
business outlook, this is your chance to become a sought-after professional with this programme's immersive
learning fueled with practical exercises, recorded lectures, live webinars, debrief sessions with Eruditus
Programme Leaders, and analyses using simulated and real-world data sets. The industry-oriented modules
include:
Module 1: Introduction to Business Module 6: Visualisation – Perceptual
Analytics Mapping for Business Analytics
Motivating example Motivating example
Conceptual preliminaries Visualising perceptual data
Problem formulation Interpreting visualising output
Overview of various algorithmic and analytical Visualising text mapping
approaches: supervised and unsupervised
learning
Module 7: Decision Trees for
ML frameworks
Business Analytics
Module 2: Data Preliminaries for Motivating example
Analytics Classification trees

Data basics Regression trees

Data dichotomies
Module 8: Cluster Analysis –
Data types and scales
Segmentation for Business Analytics
Data cleaning and wrangling
Common data sources Motivating example
Cluster action
Module 3: Regression – Descriptive Segmentation in business
and Predictive Analytics
Motivating example Module 9: Elementary Text Analytics
Linear regression Motivating example
Evaluating the model Conceptual preliminaries
Interaction effects Basic descriptive text analytics
Sentiment mining in text analytics
Module 4: Logit Model – Classification
Analysis Module 10: Network Analytics for
Motivating example Business Analytics
Logistic regression Motivating example
Multinomial logit model Some useful network properties
Social Network Analysis (SNA)
Module 5: Factor Analysis and Business Introducing the Network Analytics App
Analytics Applications Text networks
Motivating example
Conceptual preliminaries Module 11: Experiments and Causal
Factorising data Inference
Factor Analysis: more examples Motivating example
The anatomy of an experiment
Business Analytics – a hypothesis for causal
research

Module 12: Capstone

Capstone assignment
 Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded
a certificate in Applied Business Analytics from ISB.

ASYNCHRONOUS ONLINE PROGRAMME

Callista

Applied Business Analytics

May 17, 2021 August 9, 2021

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.

ISB Executive Education Alumni Benefits

Expand your professional network with around 40,000 strong alumni of the ISB Executive Education
Alumni Network*
Gain exclusive access to premium ISB learning events, speaker series, conferences, and learning
sessions
*This excludes ISB Post Graduate and AMP alumni networks.
Learning Journey

Orientation Week
The first week is orientation week. During this week you will be introduced to the
other participants in the class from across the world and you will learn how to use the
learning management system and other learning tools provided.

Weekly Goals
On other weeks, you have learning goals set for
the week. The goals would include completing
the assignments, which have weekly deadlines.

Flexible and Convenient Online Learning

Learn online via recorded videos from top ISB
faculty in a high-impact three-month journey with
a learning commitment of 4-6 hours/ week.

Debrief Sessions
The Eruditus Programme Leaders will be available for
live online sessions every week or every alternate week to
help you clarify your doubts pertaining to the programme
content.

Timely Follow up and Learning Support

The Eruditus Programme Support team will follow up
over emails and phone calls with learners who are
unable to submit their assignments on time.
Programme Details

ELIGIBILITY DURATION PROGRAMME

Any Graduate/ 3 MONTHS START DATE
Diploma holder 4-6 hours/ week June 30, 2021
with minimum
one year of work
experience

Programme Details

Programme Fee INR 1,08,000 + GST

Instalment Schedule

Remarks Fee

Instalment 1 Within 7 days from the date of selection INR 25,920 + GST

Instalment 2 July 28, 2021 INR 41,040 + GST

Instalment 3 August 25, 2021 INR 41,040 + GST

Note: GST (currently @ 18%) will be charged extra on these components.

The path to any actionable insight doesn’t come in one single form. There are many different
elements in play, and they are always changing — business goals, technologies, data types and
sources, and then some are in a state of flux. Each path to analytics insight should be individually
paved with an outcome-driven mindset.
- Surjit Swain
Head of Analytics and BU Knowledge Insights Lead - ASEAN BU,
The Coca-Cola Company
About

The Indian School of Business (ISB)

The Indian School of Business (ISB) evolved from the need for a world-class business school in Asia. The
ISB is committed to creating business leaders through its innovative programmes, outstanding faculty and
thought leadership. It has gained the unique distinction of receiving accreditation from the Association of
MBAs (AMBA), making it the 100th School in the world to achieve the ‘triple crown’ of accreditations from
AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools
of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in
post-graduate business education. Its rigorous assessment criteria ensures that only the highest-calibre
programmes which demonstrate the best standards in teaching, curriculum, and student interaction
achieve Association of MBAs accreditation.

Eruditus
Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and
other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard
Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive
Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus. Our
world-class executive education programmes, supported by eminent programme experts, provide an
immersive learning experience integrated with actionable insights and practical business applications. The
meticulously curated programmes are delivered in a different range of formats; in-class, online, as well as
blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online
courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months,
customised to an organisation’s requirement.
Apply for the programme here

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please get in touch with us at [email protected]