A Minor Project Report

On

CONSUMER PERCEPTION TOWARDS SMARTPHONES IN

DELHI

Submitted in the partial fulfillment of degree of Bachelor

of commerce hons (2019-2022)

Under the guidance of:

DR. ARCHANA DESHPANDE
Associate Professor, GNIM

Submitted by:
PARTH DAS
Enrolment No. 01913088819
B.COM (HONS) 2nd semester

GURU NANAK INSTITUTE OF MANAGEMENT

Affiliated to Guru Gobind Singh Indraprastha University,
Delhi
Punjabi Bagh, New Delhi-110026
 DECLARATION

I, PARTH DAS, declare that the project in the fulfilment of

bachelor of commerce honours entitled “Consumer
Perception towards Smartphones in Delhi” is completed
and submitted by me to Guru Nanak Institute of
Management, Punjabi Bagh, New Delhi and under all over
supervision of Dr. Archana Deshpande.

I further declare that this project does not form of any other
project reports or dissertations on the basis of which a degree
was awarded on an earlier occasion on me or any other
candidate.
 CERTIFICATE

This is to certify that PARTH DAS a student of B.com

(Honours) of Guru Nanak Institute of Management, affiliated
by Guru Gobind Singh Indraprastha University has worked
under my supervision and guidance for his project work and
prepared a project report with the title “Consumer Perception
towards Smartphones in Delhi”.

The project report, which he is submitting, is his genuine and

original work to the best of my knowledge.

I wish him all the best in life.

FACULTY GUIDE
Dr. ARCHANA DESHPANDE

SIGNATURE
 ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have

been possible without the kind support and help of many
individuals and organizations. I would like to extend my
sincere thanks to all of them. Also I would like to acknowledge
the following as being the idealistic channels and fresh
dimensions in the completion of the project.

I take this opportunity to thank the Guru Nanak Institute of

Management for giving me this chance to do this project.

I would like to Express my sincere gratitude towards my

project guide Dr. Archana Deshpande whose guidance made
the project successful.

I would like to thank my college library, for providing all the

reference books.

Lastly I would like to thank my parents and friends who

directly or indirectly helped me throughout my project.
 INDEX
S. No. TOPIC Pg. No.
I. Chapter 1: Introduction

1. Introduction
2. Objectives of the study
3. Review of Literature
4. Research Methodology
5. Limitations of the study

II. Chapter 2: Profile of the Smartphones

1. Mobile Operating Systems

2. Impact of Smartphones on Delhi Market
III. Chapter 3: Data Analysis & Interpretation

IV. Chapter 4: Conclusion & Recommendations

V. Bibliography
VI. Annexure
 CHAPTER-I
“INTRODUCTION”
 Introduction
 Objective of study
 Review of Literature
 Research Methodology
 Limitations of the Study
 INTRODUCTION
A Smartphone is a mobile phone built on mobile operating
system with enhanced and more advanced computing
capability and connectivity than a normal mobile phone. The
first Smartphone combine the function of a personal digital
assistant (PDA) with mobile phone. Later, models added the
functionality of media players, digital cameras, video
cameras & GPS navigation system to form one multi tasking
device. Many modern Smartphone also include high
resolution camera with touch screen pad and web browser that
display standard web pages. For high speed data accesses the
Smartphone include Wi-Fi function and mobile broadband. In
recent years the rapid of development of mobile applications
& of mobile commerce has been drivers of smart phone
adaption.

The mobile operating system use by modern Smartphone

includes Google’s android, Apple’s iOS, Nokia Symbian,
Rim’s Blackberry OS, Samsung BADA, Microsoft Windows
phone, and Hewlett-Packard’s web OS. Such operating
system can be installed on different mobile phones and
each device can receive multiple OS Software update over its
life time. I n this project we discussed the importance of
analysing the consumer perception towards durable brand’s
with the help of Smartphone. Local and foreign brand choice
affected by various factors such as brand image, country of
origin, brand awareness, brand quality and so on…. In this era
of globalisation consumer have become much more aware and
the perceptions regarding durable brands are changing at a
rapid pace. It has been seen that price & quality of the durable
goods are considered to be major factors of making their
brand choice. Consumer prefer low brand product because of
lower price, similarly in case of Smartphone’s the increasing
demand of low brand Smartphone’s are because of
consumer’s affordable prices in Delhi, As Delhi consumer
are more price sensitive. But consumers who want better
quality and durability and for the status enhancement
reasons prefer foreign brands, like in case of
Smartphone’s the consumer who wants better quality,
durability and consider status will prefer Apple Smartphone.
Now in order to understand consumer perception we need
to understand culture, so that behaviour of consumer is
well understood. The perception consumers have of a
business and its product or services whether it’s durable or
non durable, have a effect on purchasing behaviour of the
consumer that’s why companies spend lots of money in
marketing themselves. They market themselves by
providing excellent customer services and other influential
programs which can favourable influence the perception of
target consumer. With the help of careful planning and
execution companies can influence those perception and foster
profitable consumer behaviour. Consumers continually
synthesise all the information they have about a company to
make a decision about whether the company offers value for
the money, in a sense consumer perception is an
approximation of reality.
OBJECTIVE OF THE RESEARCH

• To study consumer motivation for buying a smart phone.

• To analyze the consumer preference for brands of smart

phone.

• To determine whether there is a significant difference

between preferences for features of smart phones on the
basis of gender.

• To identify the most effective medium for advertisement

of smart phone.
 REVIEW of Literature
• A Study on Consumer Preferences on Various Smart Phone
Apps among Users in Kochi

- Dr. Mercy Varghese, Associate Professor, Department of

Commerce St.Xavier’s College for Women, Aluva.

• Project report on “customer satisfaction in using smart

phone” - Dr. Chetan Sriwastava, Faculty Member, School of
Management Studies, University of Hyderabad.

• Project report on “Consumer perception towards branded

smartphones”- Mr. Surjit Kumar Kar Assistant Professor
Marketing & Strategy, IBS Hyderabad IFHE University,
Hyderabad.

• PROJECT REPORT ON BRAND PREFERENCE OF

MOBILE PHONES WITH SPECIAL REFERENCE TO
MOTOROLA PHONES - Dr Ashita Sharma, Associate
Professor, Ansal Institute Of Technology,Gurgaon.
 RESEARCH METHODOLOGY
It is the plan, structure of investigation conceived so as to obtain
answer to research question. It is the specification of methods and
procedures for acquiring the information needed.

It is concerned with:

 Overall operational pattern

 Framework of the project
 Stipulates what information is needed

The first step that undertakes in the report was the selection of
research. The research design, which was adopted for the study was
descriptive in nature

The two types of research are as follows:

Exploratory research:
It is to generate new ideas.

Descriptive research:
They are well structured. It can be complex, a high degree of scientific
skill on the part of the demanding a high degree of scientific skill on
the part of the researcher. It can be taken in certain circumstances.
When the researcher is interested in knowing the characteristics of
certain groups such as, gender, profession, a descriptive study may be
necessary. In this I did descriptive research also because I want to
know the consumer perception and preferences towards smart phone.
 LIMITATIONS OF THE RESEARCH

The limitations of the research were as follows:

1. Lack of proper experience on the part of the researcher in

conducting such studies in the past.

2. Some of the people were not responsive.

3. Possibility of error in data collection because many of the

respondents may have not given an answer to the
questionnaire.

4. Sample size is less to represent the whole population.

5. The time period for carrying out the research was short as a
result of which many facts have been left unexplored.

6. Respondents’ behaviour may be casual.

7. Financial resources are not available.

8. Method of sampling is chosen which seems not to be

appropriate.
CHAPTER-II
“PROFILE OF THE
SMARTPHONES”
 Mobile Operating Systems
 Impact of Smartphones on Delhi Market
 PROFILE OF THE SMARTPHONES

A smartphone is a mobile phone (also known as cell

phones) with an advanced mobile operating system which
combines features of a personal computer operating system
with other features useful for mobile or handheld use.
Smartphones, which are usually pocket-sized, typically
combine the features of a mobile phone, such as the abilities
to place and receive voice calls and create and receive text
messages, with those of other popular digital mobile
devices like personal digital assistants (PDAs), such as an
event calendar, media player, video games, GPS navigation,
digital camera and digital video camera. Most smartphones
can access the Internet and can run a variety of third-party
software components ("apps"). They typically have a color
display with a graphical user interface that covers 70% or
more of the front surface. The display is often a touch screen,
which enables the user to use a virtual keyboard to type words
and numbers and press onscreen icons to activate "app"
features.
In 1999, the Japanese firm NTT DoCoMo released the first
smartphones to achieve mass adoption within a country.
Smartphones became widespread in the late 2000s. Most of
those produced from 2012 onward have high-speed mobile
broadband 4G LTE, motion sensors,
and mobile payment features.

Early years

Devices that combined telephony and computing were first

conceptualized by Nikola Tesla in 1909 and Theodore
Paraskevakos in 1971 and patented in 1974, and were offered
for sale beginning in 1993. Paraskevakos was the first to
introduce the concepts of intelligence, data processing and
visual display screens into telephones. In 1971, while he was
working
with Boeing in Huntsville, Alabama, Paraskevakos
demonstrated a transmitter and receiver that provided
additional ways to communicate with remote equipment,
however it did not yet have general purpose PDA
applications in a wireless device typical of smartphones.
They were installed at Peoples’ Telephone Company in
Leesburg, Alabama and were demonstrated to several
telephone companies. The original and historic working
models are still in the possession of Paraskevakos.
Forerunner

The first mobile phone to incorporate PDA features was an

IBM prototype developed in 1992 and demonstrated that year
at the COMDEX computer industry trade show. It included
PDA features and other visionary mobile applications such as
maps, stock reports and news. A refined version was
marketed to consumers in 1994 by BellSouth under the name
Simon Personal Communicator. The Simon was the first
commercially available device that could be properly referred
to as a "smartphone", although it was not called that in 1994.
In addition to placing and receiving cellular calls, Simon
could send and receive faxes and emails and included an
address book, calendar, appointment scheduler, calculator,
world time clock and notepad, utilizing its touch screen
display. The term "smart phone" appeared in print as early as
1995, describing AT&T's Phone Writer Communicator.

PDAs

In the mid-late 1990s, many mobile phone users carried a

separate dedicated PDA device, running early versions of
operating systems such as Palm OS, BlackBerry OS or
Windows CE/Pocket PC. These operating systems would
later evolve into mobile operating systems. In March 1996,
Hewlett-Packard released the Omni Go, a modified 200LX
PDA that supported a Nokia 2110-compatible phone with
ROM-based software to support it. It had a 640x200
resolution CGA compatible 4-shade gray-scale LCD screen
and could be used to place and receive calls, and to create and
receive text messages, emails and faxes. It was also 100%
DOS
 compatible, allowing it to run thousands of existing software
titles, including early versions of Windows.
Mass adoption

In 1999, the Japanese firm NTT DoCoMo released the first

smartphones to achieve mass adoption within a country.
These phones ran on i-mode, which provided data
transmission speeds up to 9.6 Kbit/s. Unlike future
generations of wireless services, NTT DoCoMo's i-mode
used cHTML, a language which restricted some aspects of
traditional HTML in favor of increasing data speed for the
devices. Limited functionality, small screens and limited
bandwidth allowed for phones to use the slower data speeds
available. The rise of i-mode helped NTT DoCoMo
accumulate an estimated 40 million subscribers by the end of
2001. It was also ranked first in market capitalization in Japan
and second globally. This power would wane in the face of
the rise of 3G and new phones with advanced wireless
network capabilities. Outside Japan smartphones were still
rare until the introduction of the Danger Hip top in 2002,
which saw moderate success in the US as the T-Mobile
Sidekick. Later, in the mid-2000s, devices based on
Microsoft's Windows Mobile started to gain popularity
among business users in the U.S.
The BlackBerry later gained mass adoption in the U.S., and
American users popularized the term "Crack Berry" in 2006
due to its addictive nature. The company first released its
GSM BlackBerry 6210, BlackBerry 6220, and BlackBerry
6230 devices in 2003.
Operating systems

Symbian was the most popular smartphone OS in Europe

during the middle to late 2000s. Initially, Nokia's Symbian
devices were focused on business, similar to Windows
Mobile and BlackBerry devices at the time. From 2006
onwards, Nokia started producing entertainment- focused
smartphones, popularized by the Nseries. In Asia, with the
exception of Japan, the trend was similar to that of Europe. In
2003, Motorola launched the first smartphone to use Linux,
the A760 handset. While the initial release was limited to a
single high-end handset only available in the Asia-Pacific
region, the maker's intention was to eventually use Linux
on most of its handsets, including the lower-end models.
Further models to use Linux such as the Motorola Ming
A1200i in 2005 and several successors to the Ming line
would be unveiled through 2010. In late 2009, Motorola
released the Motorola Cliq, the first of Motorola's
smartphones to run the Linux-based Android operating
system.
In early 2007, Apple Inc. introduced the iPhone, one of the
first smartphones to use a multi- touch interface. The
iPhone was notable for its use of a large touch screen for
direct finger input as its main means of interaction, instead
of a stylus, keyboard, or keypad typical for smartphones at
the time. In October 2008, the first phone to use Android
called the HTC Dream (also known as the T-Mobile G1) was
released. Android is an open-source platform founded by
Andy Rubin and now owned by Google. Although Android's
adoption was relatively slow at first, it started to gain
widespread popularity in 2010, and in early 2012 dominated
the smartphone market share worldwide, which continues to
this day.
These new platforms led to the decline of earlier ones.
Microsoft, for instance, started a new OS from scratch, called
Windows Phone. Nokia abandoned Symbian and partnered
with Microsoft to use Windows Phone on its smartphones.
Windows Phone then became the third-most-popular OS.
Palm's webOS was bought by Hewlett-Packard and later sold
to LG Electronics for use on LG smart TVs. BlackBerry
Limited, formerly known as Research in Motion, also made a
new platform based on QNX, BlackBerry 10. The capacitive
touch screen also changed smartphone form factors. Before
2007, it was common for devices to have a physical numeric
keypad or physical QWERTY keyboard in either a candybar
or sliding form factor. However, by 2010, there were no top-
selling smartphones with physical keypads.

2010s technological developments

In 2013, the Fairphone Company launched its first "socially

ethical" smartphone at the London Design Festival to address
concerns regarding the sourcing of materials in the
manufacturing. In late 2013, QSAlpha commenced
production of a smartphone designed entirely around security,
encryption and identity protection. In December 2013, the
world's first curved OLED technology smartphones were
introduced to the retail market with the sale of the Samsung
Galaxy Round and LG G Flex models. Samsung phones with
more bends and folds in the screens were expected in 2014. In
2013, water and dustproofing have made their way into
mainstream high end smartphones including Sony Xperia Z,
Sony Xperia Z3 and Samsung Galaxy S5. Previously, this
feature was confined to special ruggedized phones designed
for outdoor use.
In early 2014, smartphones were beginning to use Quad HD
(2K) 2560x1440 on 5.5" screens with up to 534 PPI on
devices such as the LG G3 which is a significant
improvement over Apple's Retina Display. Quad HD is
used in advanced televisions and computer monitors, but with
110 ppi or less on such larger displays. In 2014, Wi-Fi
networks were used a lot for smartphones. As Wi-Fi became
more prevalent and easier to connect to, it was predicted that
Wi- Fi phone services will start to take off. In 2014, LG
introduced lasers on the LG G3 to help camera focus.In
2014; some smartphones had such good digital cameras that
they could be categorized as high-end point-and-shoot
cameras with large sensors up to 1" with 20 megapixels
and 4K video. Some can store their pictures in proprietary
raw image format, but the Android (operating system) 5.0
Lollipop serves open source RAW images. By 2015,
smartphones were increasingly integrated with everyday uses.
For instance, credit cards, mobile payments, and mobile
banking was integrated into smartphone applications and
Software as a Service (SaaS) platforms. Additionally, recent
technological innovations are causing the role of traditional
keys to be fused into the smartphones, because a smartphone
can act as a digital key and access badge for its users. In
October 2015, Microsoft announced Windows Continuum, a
feature that allows users to connect their devices to an
external monitor via Microsoft Continuum Display Dock. HP
adds a layer to the Continuum with their HP Workplace
which enables user to run a Win32 app by a virtualized
server. The first modular smartphone available to the public
was the Fairphone 2, which was released in December 2015.
Unlike most smartphones, users can remove and replace parts
on this phone.

Future possible developments

Foldable OLED smartphones have been anticipated for years

but have failed to materialize because of the relatively high
failure rate when producing these screens. As well, creating a
battery that can be folded is another hurdle.

Mobile Operating Systems

Android:-

Android is a mobile operating system developed by Google

Inc., and backed by an industry consortium known as the
Open Handset Alliance. It is an open source platform with
optional proprietary components, including a suite of flagship
software for Google services, and the application and content
storefront Google Play. Android was officially introduced
via the release of its inaugural device, the HTC Dream (T-
Mobile G1) on 20 October 2008. As an open source product,
Android has also been the subject of third-party development.
Development groups have used the Android source code to
develop and distribute their own modified versions of the
operating system, such as CyanogenMod, to add features to
the OS and provide newer versions of Android to devices that
no longer receive official updates from their vendor. Forked
versions of Android have also been adopted by other vendors,
such as Amazon.com, who used its "Fire OS" on a range of
tablets and the Fire Phone. As it is a non-proprietary platform
that has shipped on devices covering a wide range of market
segments, Android has seen significant adoption. Gartner
Research estimated that 325 million Android smartphones
were sold during the fourth quarter of 2015, leading all other
platforms. Samsung Electronics, who produces Android
devices, was also the top smartphone vendor across all
platforms in the same period of time.

iOS:-

iOS (formerly iPhone OS) is a proprietary mobile operating

system developed by Apple Inc. primarily for its iPhone
product line. The iPhone was first unveiled in January 2007.
The device introduced numerous design concepts that have
been adopted by modern smartphone platforms, such as the
use of multi-touch gestures for navigation, eschewing
physical controls such as physical keyboards in favor of those
rendered by the operating system itself on its touchscreen
(including the keyboard), and the use of skeumorphism—
making features and controls within the user interface
resemble real-world objects and concepts in order to improve
their usability. In 2008, Apple introduced the App Store, a
centralized storefront for purchasing new software for iPhone
devices.

Windows Phone:-

Windows Phone is a series of proprietary smartphone

operating systems developed by Microsoft. Its original
release, Windows Phone 7, was a revamped version of the
previous, Windows CE- based Windows Mobile platform;
however, it was incompatible with the legacy platform.
Windows Phone’s user interface was designed to contrast
with its competitors, utilizing a design language codenamed
"Metro“which de-emphasized iconography and
skeuomorphism in favor of flat, text-based designs. The
platform also featured concepts such as "live tiles" on its
home screen that can display dynamic content, and
"Hubs"—which aggregate content from various sources
and services (such as a user's local contacts, in combination
with connected social networking services) into unified
displays. Windows Phone also integrated with other
Microsoft brands and platforms, including Bing, SkyDrive,
and Xbox. Microsoft Office Mobile apps were also bundled
with the operating system.

BlackBerry:-

In 1999, RIM released its first BlackBerry devices, providing

secure real-time push-email communications on wireless
devices. Services such as BlackBerry Messenger provide the
integration of all communications into a single inbox. In
September 2012, RIM announced that the 200 millionth
BlackBerry smartphone was shipped. As of September 2014,
there were around 46 million active BlackBerry service
subscribers. Most recently, RIM has undergone a platform
transition, changing its name to BlackBerry and making new
devices on a new platform named "BlackBerry 10" and in
November 2015 released an Android smartphone, the
BlackBerry Priv.

Sailfish OS:-
The Sailfish OS is based on the Linux kernel and Mer.
Additionally Sailfish OS includes a partially or completely
proprietary multi-tasking user interface programmed by Jolla.
This user interface differentiates Jolla smartphones from
others. Sailfish OS is intended to be a system made by
many of the MeeGo team, which left Nokia to form Jolla,
utilizing funding from Nokia's "Bridge" program which
helps establish and support start-up companies formed by ex-
Nokia employees.

Tizen:-

Tizen is a Linux-based operating system for devices,

including smartphones, tablets, in-vehicle infotainment (IVI)
devices, smart TVs, laptops and smart cameras. Tizen is a
project within the Linux Foundation and is governed by a
Technical Steering Group (TSG) composed of Samsung and
Intel among others. In April 2014, Samsung released the
Samsung Gear 2 and the Gear 2 Neo, running Tizen. The
Samsung Z1 is the first smartphone produced by Samsung
that runs Tizen; it was released in the Indian market on
January 14, 2015.

Ubuntu Touch:-

Ubuntu Touch (also known as Ubuntu Phone) is a mobile

version of the Ubuntu operating system developed by
Canonical UK Ltd and Ubuntu Community. It is designed
primarily for touchscreen mobile devices such as smartphones
and tablet computers.

Impact of Smartphones on Delhi Market

Smartphone has created new dimensions for business in Delhi
market. It is not only the Smartphone sellers enjoying the
business but it also created a new area for mobile application
developing companies in Delhi, Internet services provider and
other sectors of life to utilize the Smartphone to gain
competitive advantages. There has been an extreme growth in
broadband and Internet service providers business in past few
years and one of the main reasons for this drastic increase in
their business is the ever increasing use of Smartphone‘s and
growth of Smartphone and mobile applications. In a very
small duration a huge number of Smartphone have been
sold that provided an opportunity to businesses to invest in
mobile application development and allowed to introduce
new business dimensions in market space. As it is easy
to change settings and make customizations on Smartphone,
therefore there are several programs for Smartphone‘s
from different sellers including Blackberry, Android,
iPhone and Microsoft etc. Mobile Application Market is
another business sector introduced by Smartphone‘s.
Different mobile operating system vendors have their own
mobile application technology hence having a different
market for Mobile Applications. Smartphone‘s also impacted
advertising business sector as well. Advertising is an old
concept but the features of Smartphone have made it more
effective and no doubt it is an additional positive impact of
mobile application for business. Mobile application publisher,
distributor and service provider are getting large revenue by
providing ads as a part of mobile application. There are some
negative impacts of smartphones. The major impact of
Smartphone is on PC market. According to a survey by
Compete, a web analytics firm, a large number of people are
using their smart phones to read news feeds, post status
updates, read & reply to messages and post photos. This
shows that now people are leaving PCs and moving towards
Smartphone‘s. Studies have investigated the demographic
characteristics of smartphone users, that males are more likely
to have a smartphone than females. The smartphone user
tends to be younger than the general cell phone audience.
Smartphone features like, text to speech, GPS and social
Websites are helping people to easily remain integrated with
society. Using these services and many more features, People
can easily communicate to their needs, seek assistance from
others and remain connected to society.
CHAPTER-IIi
“Data Analysis &
Interpretation”
 Data Analysis
This chapter is data analysis, in this chapter the data collected
through questionnaires was analysed. As the primary research
method was survey, Questionnaires was distributed among
people via email, Google forms, whatsapp and Facebook. SPSS
was used to process the data using various graph, chat and
statistics to illustrate the finding. This chapter will first show the
sample and analyse the targeted sample. Then according to
research objectives the finding was discussed and analysed.

Demographics:-

 Gender
The total targeted sample consisted of 40 people in which all of
them used smartphone. The result shows that out of the 40
people 24 were male which is 60% of total targeted population
and 16 were female which 40% of total targeted population
sample is. A gender pie chart can be found in Appendix.
  Age
The total number of respondents was 40 and in that the highest
majority of respondents were of age 15-20 that are 22
respondents which was 55.0% of total. The second highest, third
highest and fourth highest respondents were age 21-30, 40
Above and 31-40.

Frequency Percentage
15-20 22 55.0
21-30 8 20.0
31-40 4 10.0
40 Above 6 15.0
Total 40 100.0
  Occupation

According to the table the maximum numbers of respondents

were students which were 22 which were 55.0% of total sample.
This was followed by self-employed which was 15.0%, 10.0%
are management and 5.0% are in employed by government,
education, employee in private sector and others field
respectively. An occupation pie chat can be found in Appendix.

Frequency Percentage
Student 22 55.0
Self- 6 15.0
employed
Governm 2 5.0
ent
Education 2 5.0
Managem 4 10.0
ent
Employee 2 5.0
Others 2 5.0
TOTAL 40 100.0
 ANALYSIS AND INTERPRETATION

To identify to what extent evaluation of outcomes and

beliefs affect consumer’s attitudes an intention to
purchase in the smartphone market in Delhi.
A set of question was asked to the respondents to understand
the consumer’s attitude toward the smartphone in Delhi market.
These questions help in understanding consumer attitude toward
smartphone, consumer perception toward their current
smartphone, consumer budget for purchasing a new
smartphone, consumer’s frequency of switching a smartphone,
consumer preference of manufacturer as local or international,
etc. These questions identify consumer attitude thus collecting
data for the research objective.

 Do you own a smartphone?

This question was to identify that what percentage of people use
smartphone. According to the figure from the sample of 40
people 100% of people use smartphone. So it clarifies that the
number of smartphone users has increased in Delhi.

 How long you have been using the smartphones?

According to above given data or pie chart it shows that how

long people have been using the smartphones, 40% of people
are using smartphones from 1 year, 22.5% of people are using
the smartphones from more than 2 years, 20% of people are
using the smartphones from less than 1 year and 17. 5% of
people are using the smartphones from two years.
This concludes that most of people are using smartphones
from 1 year.
  How much time do you spend on your smartphone daily?

According to above given data or pie chart it shows how much

time do people spend on their smartphone, 35% of people
spend 2 hours-4 hours, 25% of people spend 4 hours-6 hours,
15% of people spend 6 hours-8 hours, 15% of people spend
below 2 hours and 10% of people spend above 8 hours.
  What one reason makes you purchase a smartphone?

According to above given data or pie chart it shows that the

most prime reason to purchase a smartphone is for multi tasking
it is 35.0% which is 14 persons, 30.0 is for features which is 12
persons, 25.0 is required for work which is 10 persons and least
is for status which is 10.0%.
This concludes that most of people prefer using smartphone for multi
tasking.
  How much are you willing to spend on a mobile phone?

Figure shows that how much they are willing to

pay for a Smartphone

This question was asked to identify as how much people are willing
to pay to purchase a smartphone, this question also helps in
understanding as which range of smartphone high sales have.
According to the figure 10.0% is willing to pay form Rs. 5001 – Rs.
10000 and 40.0% is willing to pay from Rs. 10001- Rs. 15000,
this range focus on mid-range smartphones in the Delhi market.
10.0% are willing to pay Rs. 15001 to Rs. 20000 and 40.0% are
willing to pay above Rs. 20000 for a smartphone. According to
above result it shows that no one wants to pay below Rs. 5000 for
a smartphone which is for the low-end smartphone in the
market. Only 40% are willing to pay for high end smartphone
which is in the range of Rs. 20000 above.
This result clarifies that maximum of 32 number of people purchase
mid-range smartphone and high range smartphone which cost
between Rs. 10001 to Rs. 15000 and above Rs.20000 the sales of
mid-range and high range smartphone have high sales in Delhi
market.
  Which brand of smart phone you prefer the most?

Figure showing smartphone brands

This question helps to understand as which company is

dominating the Delhi smartphone market and what brand of
smartphone consumers prefer as their smartphone. According
to the figure in the survey out of 40 smartphone users 25%
purchased Samsung smartphone, 30% purchased Xiaomi
smartphones, 15% purchased Apple smartphones, 10%
purchased Lenovo, 10% purchased Asus, 5% purchased Oneplus
and 5% purchased other brand smartphones. The result clarifies that
Xiaomi has highest number of consumers in the market. Samsung
has 2nd highest number of users in Delhi.
According to this, it can be justified that Xiaomi has the highest
number of consumers in the market and brands like Samsung is
behind Xiaomi in consumer preference.
  Where did you look for the information before
purchasing a smart phone?

Figure showing smartphone brands

This question helps to understand as where you looked for the information
before purchasing a smart phone. According to the figure in the survey out of
40 smartphone users 75% purchased smartphone by viewing the internet
retailer, reviews and the technology websites, 10% purchased
smartphones by looking in other information, 10% purchased
smartphones by looking or seeing the television and newspaper, 5%
purchased smartphones by word of mouth and no rating for store promo
display which means that the consumers are no more interested in looking
for in store promo display because there are many other information
easily available to them.
The result clarifies that internet retailer, reviews and technology websites has
highest number of consumers in Delhi market.
  Which method of buying will you use for future purchase?

Figure showing method of buying will you use for

future purchase

This question was asked to identify as how much people are

choose which method of buying will they use for future
purchase from the above figure 55% of persons chooses to
switch over to other brand which means that the consumers will
not buy those brand of smartphone which they have used. And
45% of persons are willing to buy the same brand will be
maintained intact.
  Which type of advertising do you feel is most effective
for smart phone?

This question helps to understand as which type of advertising do

people feel is most effective for smart phone. According to the
figure in the survey out of 40 smartphone users 45% purchased
smartphone by viewing the internet websites, 25% purchased
smartphones by looking in television, 20% purchased
smartphones by looking or seeing the newspaper, 5% rating for
store hoardings and magazine and there is no rating for metro
trains which means that the consumers are not interested in
looking for in metro trains display because there are many other
information easily available to them.

The result clarifies that internet websites has highest number of

consumers in Delhi market who look in to internet websites before
purchasing the smartphone.
  How often you change your mobile phone model?

From the above study it will show that how often people change
their mobile phone model. According the rating 45% of persons
will change the mobile phone model more than 2 years, 45%
of people are also who change the mobile phone model from 1
year to 2 year and rest 10% of people are those who change the
mobile phone model less than 1 year.
This result clarifies that there are highest number of people who
choose to change the mobile phone model in 1 year-2 years or
more than 2 year.
  Prime reason to change your current mobile phone?

According to the given information above it shows that, what is the

prime reason to change their current mobile phone? From the
above study or responses 30% of people change their current
mobile phone due to lack of function, 25% of people due to
obsolete model, 20% were due to broken or stolen, 15% were
due to no reason and rest of 10% of people were change their
current mobile phone due to out of fashion.
From the above it can be concluded that most of the people are
those who change their current mobile phone due to lack of
function in the smartphone 30% which is 12.
  A stylish design of smart phone can attract me.

This question helps to understand as stylish design of smart phone

can attract people.
According from the above study 60% of people are there who
agree that a stylish design of smartphone can attract them, 15% of
people strongly agree that a stylish design of smartphone can
attract them, 15% of people are also there who thinks that a stylish
design of smartphone can attract them neutral and rest other 5% of
people both strongly disagree and disagree.
From the above it can be concluded that highest people
who agree that a stylish design of smartphone can attract
them are 24 people.
  The emergence of smart phones has changed the
way we communicate with one another.

Smartphones have a major impact on our social life. Who would

have imagined that a family within the same house would
communicate by sending messages on their mobile devices
instead of talking face to face? It doesn’t sound so bad, however,
if you look at it from the point of view that this also allows that
family to be connected in real time, all the time, even when
not at the same location. According the given data its state that
55% of people strongly agree to the emergence of smart phones
has changed the way they communicate with one another, 25%
of people state that agree to this, there are 15% of people who
give neutral to this statement and rest of 5% strongly disagree
which is 2.
  Purchasing of smart phone is beneficial for my daily life.

According to the above pie chart it shows that the how

purchasing of smart phone is beneficial for their daily life 50%
of people strongly agree to this statement, 35% of people only
agree and rest 15% of people is neutral.
We conclude that 50% which is 20 people strongly agree to
purchasing of smart phone is beneficial for their daily life.
 Do you recommend others to use smartphones?

According to the above pie chart it shows that how people

recommend others to use smartphones. 100% of people
recommend others to use smartphones.
CHAPTER-IV
“CONClUsION &
ReCOmmeNDaTIONs”
 CONCLUSION

In this modern era, a Smartphone is just not only the want but
also a need if you know how to make proper use of it. All the
maximum respondents mentioned Smartphone as their need.
Obviously, Smartphone have changed the ways that we used
to live, communicate and connect with people all over the
world. With it, you can surf internet with just a touch in a
smartphone, whether to read the breaking news, or compare
the prices or features of a products while shopping, booking
the travel tickets, connecting to social network or keep track
of your parcels delivered wherever you are and so on.
Smartphone features like, text to speech; GPS and social
integration are some examples, which can helps group of
people to easily remain integrated with society.
All the respondents agreed that Smartphone is really
essential to make their daily life easier. Indeed Smartphone
have made people smarter by organizing their lives with a
single device and providing access to the world wide
information at the fingertips. It doesn’t only organize daily
life by putting calendars, to do list and shopping list at one
place but also helps people connected from all over the world
by integrating contacts, emails, social networking, messaging
and even video chats. It has made lives easier for everyone.
One can use it for education purpose, job related tasks,
information search or entertainment purposes. That is the
main reason that everyone carries a Smartphone nowadays.
 Recommendations

 The mobile company needs to improve its variety of

products by making more premium products.

 The mobile company needs to check the quality of

services provided in order to increase loyalty.

 The mobile company needs to improve its overall

shopping experience and usage in order to maximize
customer satisfaction.

 The mobile company needs to check the competitors’

products too.

 The mobile company needs to devise new marketing

strategies in order to remain leader of the market.
 BIBLIOGRAPHY
 www.wikipedia.org

 -http://www.slideshare.net/blogzilla/software- legal-issues-
presentation

 -http://www8.hp.com/us/en/hp- information/index.html

 www.google.com

 -http://www3.cfo.com/article/2012/5/tech_small-business-reduce-
technology-costs

 https://docs.google.com/forms/d/1bCcbCj_eoCKh-
CztV2WukYfejht8PAB2LCR831zvXQI/edit#responses

 https://www.scribd.com/doc/37762753/Project-report

 http://my3q.com/research/kc1724/83643.phtml
 ANNEXURE

Questionnaire
Consumer perception towards Smartphone in Delhi
Demographics:-
 Name :
 Gender :
 Age :
 Occupation :

Please spare your valuable time to answer this simple questionnaire:-

Q1. Do you own a smart phone?
1) YES
2) NO
Q2. How long you have been using the smartphones?
1) Less than 1 year
2) One year
3) Two years
4) More than two years

Q3. How much time do you spend on your smartphone daily?

1) Below 2 hours
2) 2 hours- 4 hours
3) 4 hours- 6 hours
4) 6 hours- 8 hours
5) Above 8 hours
Q4. What one reason makes you purchase a smart phone?
1) Required for work
2) Features
3) Status
4) Multi Tasking
Q5. How much are you willing to spend on a mobile phone?
1) Below 5000
2) 5001- 10000
3) 10001 - 15000
4) 15001 - 20000
5) Above 20000

Q6. Which brand of smart phone you prefer the most?

1) Apple
2) Samsung
3) Lenovo
4) Xiaomi
5) Oneplus
6) Asus
7) Other

Q7. Where did you look for the information before purchasing a smart
phone?
1) In store promo display
2) Internet retailer/ reviews / technology websites
3) Television/ newspaper
4) Word of mouth
5) Other

Q8. Which method of buying will you use for future purchase?
 1) Same brand will be maintained intact
2) Switch over to other brand

Q9. Which type of advertising do you feel is most effective for smart phone?
1) Television
2) Newspaper
3) Magazine
4) Internet Websites
5) Metro Trains
6) Hoardings

Q10.How often you change your mobile phone model?

1) Less than 1yr
2) 1Yr - 2Yr
3) More than 2 Yr

Q11. Prime reason to change your current mobile phone?

1) Broken or Stolen
2) Lack of function
3) Out of fashion
4) Obsolete Model
5) No reason

Q12. A stylish design of smart phone can attract me.

1) Strongly Disagree
2) Disagree
3) Neutral
4) Agree
5) Strongly Agree

Q13. The emergence of smart phones has changed the way we communicate
with one another.
1) Strongly Agree
2) Agree
3) Neutral
4) Disagree
5) Strongly Disagree
Q14. Purchasing of smart phone is beneficial for my daily life.
1) Strongly Disagree
2) Disagree
3) Neutral
4) Agree
5) Strongly Agree
Q15. Do you recommend others to use smartphones?
1) Yes
2) No
THANK YOU