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Your Soap Opera Sequence Outline (ARM)

The document outlines a soap opera sequence for an internet marketing product. It identifies the customer's desired end goal as making $10k/month working less than 20 hours/week for freedom and independence. It then lists roadblocks such as traffic, websites, conversions, and offers that must be addressed. Potential solutions include the Super Affiliate Accelerator course, Kartra website builder, Pepper for Facebook traffic, and Clickmagick for tracking. The biggest customer fears are not achieving financial goals and being stuck in a job they hate. The hook could focus on why most affiliate marketers fail or how to make $5,000/month automatically.

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Krešimir Dodig
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453 views3 pages

Your Soap Opera Sequence Outline (ARM)

The document outlines a soap opera sequence for an internet marketing product. It identifies the customer's desired end goal as making $10k/month working less than 20 hours/week for freedom and independence. It then lists roadblocks such as traffic, websites, conversions, and offers that must be addressed. Potential solutions include the Super Affiliate Accelerator course, Kartra website builder, Pepper for Facebook traffic, and Clickmagick for tracking. The biggest customer fears are not achieving financial goals and being stuck in a job they hate. The hook could focus on why most affiliate marketers fail or how to make $5,000/month automatically.

Uploaded by

Krešimir Dodig
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Your Soap Opera Sequence Outline (ARM)

Market: Make money online


Sub‐Niche: Internet marketing (Email marketing, Affiliate marketing)

Q1: What is the end result that your ideal customer wants to achieve?

● They want to make $10k/month consistently, and they want to get there within
60-90 days.
● They want to work less than 20hrs/week, so they have a lot of free time (&
money) to do things they love, spend time with their family, friends & romantic
partners.
● They wanna buy a dream house or a dream car.
● They want freedom, no boss.
● They want independence.

Q2: What are the roadblocks required to get to the end result?

1. Traffic
a. Free:
i. FB groups (value posts)
b. Paid:
i. Pepper (tool for getting FB traffic)
ii. Solo ads (udimi.com)
2. Landing page/website
a. Platform (Kartra)
3. Conversions
a. Copywriting (emails)
b. Persuasion (emails)
c. Tracking
4. Offer + product
a. Locating affiliate products
b. Product creation

Q3: What can you give them that will move them closer to that end
result?

● My how to product that teaches them everything, actually gives them everything
● All those tools listed below

Q4: What is their core/biggest fear (or fears) that they have in getting
to the end result?

● They fear that they are never going to get there. It takes too much time/work.
● They’ve been doing this internet marketing stuff for a couple of years, but they
are getting nowhere.
● They are terrified of spending the rest of their lives working a 9-5 job they hate.
● They are terrified of not having the time to do the things they love. Or not having
the energy or the money. To spend time with their family & friends. To spend
time with their romantic partners.
● They fear they don’t have the tech skill
● They fear they don’t have experience

List the core how‐to products, tools or services that will allow your
crowd to move closer to their desired end result:
How to for affiliate marketing (traffic, website, conversions):
● Super Affiliate Accelerator Price: $2000 (50%)

Tool for building pages, email sequences:


● Kartra Price: $97/mo (40%)

Domena i email uz domenu:


● Namecheap.com Price: $20/yr (20%)

Traffic:
● Pepper (FB traffic) Price: $97/mo (50%)
● Udimi.com (solo ads) Price: 15% of orders
● FriendFilter mozda
● Friend or Foe mozda

Tracking:
● Clickmagick Price $67/mo (35%)

What’s your hook/angle going to be?

● Find a hook in a weakness of the product, then create a bonus as the “fix” (the
must-have add-on, or complementary enhancement)
● You can also find a hook in a strength, something unusual or amazing about the
product (something positive)

● My hook can be
○ Why affiliate marketing sucks?
○ Why are most affiliate marketers broke?
○ $5,000/month on autopilot with affiliate marketing

Always frame the paid solution(product) as an Enhancement or


Complementary enhancement
● Remember: you're not selling. You're only offering opportunities for some people if it
solves a desperate enough problem or need.

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