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Google Analytics

Google Analytics provides real-time statistics and analysis of user interaction on a website. It tracks metrics like session duration, pages per session, and bounce rate. It also provides information on traffic sources and can integrate with Google Ads. Analytics helps identify poorly performing pages and provides features like visitor segmentation and ecommerce reporting. The tracking code is a snippet of JavaScript that collects visitor data and sends it to Google servers. It loads additional JavaScript to set the user's account number, caching it in the browser to improve load times for subsequent pages. Analytics also uses first-party cookies on visitors' computers to anonymously track metrics like new vs. returning visitors.

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sushmita ratagal
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73 views1 page

Google Analytics

Google Analytics provides real-time statistics and analysis of user interaction on a website. It tracks metrics like session duration, pages per session, and bounce rate. It also provides information on traffic sources and can integrate with Google Ads. Analytics helps identify poorly performing pages and provides features like visitor segmentation and ecommerce reporting. The tracking code is a snippet of JavaScript that collects visitor data and sends it to Google servers. It loads additional JavaScript to set the user's account number, caching it in the browser to improve load times for subsequent pages. Analytics also uses first-party cookies on visitors' computers to anonymously track metrics like new vs. returning visitors.

Uploaded by

sushmita ratagal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Google Analytics may be a website traffic analysis application that gives real-time statistics and

analysis of user interaction with the web site .It helps to trace the activity of website like session
duration, page per session ,bounce rate etc Of individual using that site Along with other information
on the source of traffic, Which can also be Integrated with the Google ads Using which the user can
create and review online campaigns by tracking landing page quality and goals. The goals like sales
lead generation waving a specific page or downloading a particular file can be some.

Google analytics helps to identify poorly performing pages with few techniques like final visualisation
here we can see from where visitors or refer years come from , How long they they stayed on the
web site and their geographical position. Google analytics also provide advanced features like
customer visitor segmentation. Google analytics e-commerce reporting can be used to track the
sales activity and performance. The e-commerce report shows aside transaction revenue and many
other e-commerce related matrices.

The reports can be of different types

1)pie chart or percentage chart

2) Bar chart or performance chart

3)Positive and negative bar chart

4)Tag cloud or term cloud

5)pivot and custom reports

Google analytics is known to implemented With “page tags”Which in this case called Google
analytics tracking code, Which is also a snippet of JavaScript code that the website owner has to add
to every page of the website. The tracking code also run in the client browser, And it collect the
visitor data and send it to the Google data collection server as a part of the request for a web back
on when the client browses the page. This is possible only if JavaScript is enabled in the browser

The tracking code here loads larger JavaScript file from the Google web server and it then sets
variable with the users account number.The file does not usually have to be loaded however due to
the browser catching assuming catching is enabled in the browser it downloads the file only ones at
the start of the visit.Later on as all website that implement Google analytics with an equivalent
extension use an equivalent main file from Google,From a browser that has previously visited the
other website running Google analytics will already have the file cast on that machine

Adding to this point One can also transmit information to the Google server,which tracks code Sites
first party cookie on each visitors computer.The cookie stores Anonymous information call the client
ID.

There where civil cookie storing information like as whether the visitor had been to site before or
about the new or returning visitor, current visit timestamp site reference or campaign that directs
the visitor to the page Before the launch of universal analytics

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