TOPIC: ANIMATION

Table of Contents
INTRODUCTION TO ANIMATION .......................................................2
ADVANTAGES OF USING ANIMATION .............................................3
WHAT IS THE PRATICAL USE OF ANIMATION ................................4
PRINCIPLES OF ANIMATION ............................................................6
HOW MUCH DO 3D ANIMATION COST ...............................................7
 INTRODUCTION TO ANIMATION
Animation is the visualization of changes made to the properties of an object (a layer, for
example) or a set of objects (several layers, for example). Animations bring your documents to
life by storing actions that you can perform at your leisure. They allow you to visualize changes
in perspective, changes in document properties and geographic movements. Use animations to
understand patterns of data over time and automate processes you might follow to illustrate
points that only dynamic visual representations can illustrate.
 ADVANTAGES OF USING ANIMATION
1) Explain the use of a product

Obviously, how to use a product is often explained through a brochure. Still, isn't there a better
way to do it? Much more evocative than a collection of explanations which tends to arouse a
good number of sighs, 3D animation does not go through four ways to clearly indicate to potential
buyers the use that should be made of a product.

2) Test a new design

In the field of marketing, animation has many possibilities. First, let's say that creating an
animation makes it possible to test the reaction of the public to a new packaging or a new design
of a product, even before it is marketed and available in stores. Following the recommendations
and comments made, it is then possible to modify the design initially designed without wasting
time and money promoting a product that does not meet customer expectations.

3) Highlight the emotional dimension of a product

Just as a movie or short film can do, thoughtfully crafted 3D animation has the ability to move
and create a reaction. Operating in a much more dynamic register than static advertising, 3D
animation brings something to life for the viewer and is better able to capture and maintain their
attention. By staging a product or service in a particular context, 3D animation creates a story
around it and accentuates the emotional dimension of the advertising message.

4) Promote the design of low-photogenic products

A simple reflection on the vast range of products offered on the market quickly establishes the
fact that some of them are apparently unsightly. But how do you create customer interest in
them? It seems that creating a 3D animation may be able to help meet this challenge posed by
marketing less photogenic products such as appliances, tools, and more.

5) Create a theme

If 3D animation makes it possible to stage a product, let's not forget to underline the power
inherent in the latter. Indeed, the staging of a product makes it possible to create a theme around
it. In doing so, it is possible to frame it in a universe, which has the effect of defining it other than
by its functionality, thus helping to modify the perception people have of it. The marketing of the
product is then tinted with a form of originality greatly favourable to its popularization. 6)
Illustrate the design phases of a project
 WHAT IS THE PRATICAL USE OF ANIMATION
An animation, in addition to its pragmatic aspect, must absolutely justify the character of the
animated thing.

• A character who is tired MUST be animated like someone who is tired.

If you have to animate something, ask yourself two questions

What is the character of what I want to animate?

Heavy, easy, stressed, happy, angry, dynamic, mellow, surprising, large, didactic, melancholic ...

The dictionary is full of adjectives that can help you, and if your project is well prepared, you will
easily be able to find which one is the most suitable.

• What should the viewer feel?

Compassion, disgust, BIG BAR OF LAUGHING, learning, being guided, ease, astonishment,
satisfaction, being lost ...

There it is a little more complicated task because people are all different and they will not all
have the same resentment towards your animations. Do not hesitate to ask yourself what he will
have to think:

“Oh yeah this guy looks really tired”

"Oh, he hadn't seen her when he was right behind him HAHA"

“Ah it's good, I found the big red button which allows me to cancel”

“Rhalala but it's really interesting this thing”

What if it's badly animated?

“Badly animated” means that the feeling expressed by the animation has not passed to the
viewer.

A project survives bad animations. Once again, it is a story of unconscious feeling and emotion.
It's not dramatic if you don't feel anything, it's just better if you feel things.
By default, an unworked animation is rigid and has a robotic appearance. Let me give you some
tips to make your animation believable.
 PRINCIPLES OF ANIMATION
The golden rule

An animation must follow the laws of physics!

• The gravitation, friction, acceleration, weight ...

It's very simple: we human beings are used to being subjected to the laws of physics, so if we see
something else moving in the same way that we are used to moving, it is logical that we
understand why it's animated like that.

We who are invested in the development of virtual reality games are always more confronted
with this problem of the laws of physics since the players are immersed in a virtual reality
headset! And if sometimes we have the impression that it is not governed by the laws of physics,
it is because it is very exaggerated, like a caricature of movement.

• Compression and Stretch

Stretch your elements and compress them, it gives dynamism in the forms and material to your
objects

• Anticipation

It makes sense to have a little preparation for the animation, it gives a little info on the upcoming
animation, and in addition, it does not surprise the viewer because he is warned that something
is going to happen quickly.

• Staging

As in the theater, each action must be clear and legible.

• Straight Ahead Action and Pose to Pose

these are the two main ways of animating. Either we install key poses and then create the interval
poses, or we go frame by frame. The latter is practiced for simulations of fire, water, effects of
explosions or any other animation where there is no need to fix key poses.
 HOW MUCH DO 3D ANIMATION COST
As is the case with many projects, the price you will have to pay will vary depending on its
complexity. 3D animation is obviously no exception to this rule. While the costs related to its
realization are mostly comparable to those of a corporate video standard, let's say that the
element that will vary the cost of producing the most is the assembly. Indeed, if we can estimate
that the cost for this part of the project requires between $ 85 and $ 175 per hour for a standard
corporate video, it will absolutely be necessary to revise this budget upwards for the assembly of
an animated video in 3d. Instead, the cost for this will be between $ 100 and $ 300.