MEDIA AND INFORMATION LITERACY

Core Subject

Class No.: _____ Date: December 14, 2020

Name: Dela Cruz, Aaron Christian L. Module 6 – 1st Quarter – SY 2020-2021
Grade and Section: 11 – St. Hubert of Liege Teacher: Engr. Candice Tongco

I. Title: Media and Information Languages

II. Objectives:
After accomplishing this module, you must be able to:
1. Identify codes, convention, and message and how they affect the audience,
producers, and other stake holders.
2. Identify how the same information is being conveyed in different media.
3. Reflect on how important information can be conveyed to create the desired
impression.
4. Present information appropriately through codes, conventions, and
messages.
III. Material/s:
For Reference/s:
You may visit the Google Classroom for powerpoint presentations, additional learning
materials, and student’s worksheets.

Note:
1. All students will be invited to the Google Classroom to view all the learning and
activity materials.
2. Proceed only to the Activity, Evaluation, and Reflection portion of the Module,
once you have read and study the lesson.
3. All the templates and rubrics that will be used for Activity, Evaluation, and
Reflection are available in the Google Classroom – Activity Materials.
4. Download the template and use it as your worksheet.
5. Rename the file with the given filename in the module.
6. Upload your Final Output in our Team/Shared Drive.

IV. Time Frame: Week 3 (Day 1 and Day 2)

V. Concept

The medium may affect how messages are received, the users’/audiences’ own
background/experience may also affect the interpretation of messages. An important first
step in becoming media and information literate is to understand how information, ideas
and meaning are communicated through and by various media and other information
providers, such as libraries, archives, museums and the Internet. Each medium has its
own ‘language’ or ‘grammar’ that works to convey meaning in a unique way. ‘Language’
in this sense means the technical and symbolic ingredients or codes and conventions that
media and information professionals may select and use in an effort to communicate
ideas, information and knowledge. Technical codes include sound, camera angles, types
of shots and lighting. They may include, for example, ominous music to communicate
danger in a feature film, or high-angle camera shots to create a feeling of power in a
photograph. Symbolic codes include the language, dress or actions of characters, or iconic
symbols that are easily understood. For example, a red rose may be used symbolically to
convey romance, or a clenched fist may be used to communicate anger. Media languages

1
 can also include the repeated use of particular words, phrases and images, also known
as verbal or visual language.

When we study media languages, three main questions should be considered:

How are media languages understood by media audiences? What are some of the major
codes and conventions used by people working in media and information today? Another
important question is whether different persons can derive dissimilar meanings from the
same text or piece of information. This module aims at training students to acquire
knowledge of a variety of media languages to enable them to understand the ways in
which information and messages can be conveyed and how their interpretation of
information or ideas from media and other information providers can be related to the type
of languages used.

VI. Activity: Let’s try these!

REPORTER’S DIARY!
Scenario: A local government official was charged of graft and corruption and was
suspended from his office. The government official announced that the charges were all
fabricated and that he will not step down from his office. A large group of supporters are
present to protest. They barricaded the building where the official has once taken office.
A struggle seems to start breaking out between the protesters and the police.

Directions: Based on the scenario given above, create a thorough answer on how this
news will be presented in different media. Write your answer on the template provided in
google classroom.

QUESTIONS ANSWERS
First, this event will be covered in the
television by broadcasting it nationwide
together with the reporters on the scene.
Second, this will be covered by the
broadcasters in different radio programs
that will provide the necessary information
Predict how this event will be covered by to the listeners. Third, this will be published
television, radio, print and Internet? in newspapers with the content of the
information that were gathered that will be
distributed and sold in different parts of the
country. Lastly, this will also be covered in
the internet through the use of different
social media platforms such as Facebook,
Twitter, etc.
In television, we can see directly what’s
happening through the reporters on site
and interviews; in radio programs, albeit
some of them are broadcast live, we’ll not
most likely see what’s currently happening
How are the presentation of facts may vary
on that certain site that can affect the
from medium to medium?
accuracy of the information; in
newspapers, biases might also affect and
in the internet; it can be easily altered
that’s why there’s a lot of fake and false
information.
The codes and conventions will vary from
medium to medium depending on how
How are the codes and conventions vary from they use it. Some uses video and audio
medium to medium? type; some are audio type only whereas
some make use of the printed type of
media like the newspapers.

2
 All mediums have a unique way of
How much of these differences will be based on delivering the information to the public
the unique characteristics of the medium? that’s why it will have a difference base on
how it will impact the society.

VII. Evaluation: Let’s check your understanding!

Summative Quiz 2 (Take this Quiz on Day 2)

Directions: The quiz is available in our Google Classroom thru Google Forms. Make sure to
follow these reminders before taking the quiz.

Modules 4 - 6 are the coverage of the quiz.

An invitation will be sent to your esps gmail account.
Every google mail account is only entitled to one-time quiz taking, no
repetitions.
The time and date of the quiz will be posted in Google Classroom a day before
the actual quiz.
The online quiz is time bounded.
Lastly, the lock mode was turned on therefore you are not allowed to open new
tab or incognito windows because this will automatically close the quiz.

VIII. Reflection

SOCIAL MEDIA AS SOURCE OF INFORMATION - Agree? or Disagree? Why? Post your

comment now!

3
4