BUSINESS PLAN

in
THC 3210

ENTREPRENEURSHIP
2nd Semester, AY 2020 - 2021
M-W-F, 7:10 – 8:10 PM

Submitted to:
MRS. MELBA B. PABLEO
Professor

Submitted by:
ALGODON, MARK LESTER

ALMOJALLAS, LEMUEL

CABALLERO, JULIET

DAAL, MARK

LAGROSA, JENIVA

LIBRON, MICHELL

LOSANO, JENEVA

MANOLONG, MARY LOURINE

PALANAS, NIKKI MAE

RICAFRANCA, RONALD
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 TABLE OF CONTENTS
EXECUTIVE SUMMARY

BUSINESS DESCRIPTION

 Vision and Mission……………………………………………………………………………………………

 Objectives………………………………………………………………………………………………...

 Description of Product or Service Offer……………………………………………………………………..

 Company’s Most Valued Proposition…………………………………………………………………….....

 Business Model………………………………………………………………………………………………..

INDUSTRY ANALYSIS

 Industry Size, Segments, and Maturity……………………………………………………………………..

 Opportunities and Threats…………………………………………………………………………………….

 Market Trends………………………………………………………………………………………………….

 Market Players…………………………………………………………………………………………………

 Competition…………………………………………………………………………………………………….

 Company’s Competitive Advantages and Outlook………………………………………………………..

MANAGEMENT PLAN

 Form of Ownership and Reasons for Choice of Ownership………………………………………………

 Organizational Design………………………………………………………………………………………….

 Organizational Structure or Chart…………………………………………………………………………….

 Qualifications, Experience, Expertise and

Roles of Members of the Management Team………………………………………………………………

 Succession Planning…………………………………………………………………………………………..

 Business Ethics and Corporate Responsibility…………………………………………………………….

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MARKETING PLAN

 Overall Marketing Strategy…………………………………………………………………………………..

 Pricing Strategy……………………………………………………………………………………………….

 Place……………………………………………………………………………………………………………

 Promotion………………………………………………………………………………………………………

 Distribution Strategy………………………………………………………………………………………….

 Sales Strategy…………………………………………………………………………………………………

 Product Life Cycle……………………………………………………………………………………………

 Research and Development………………………………………………………………………………..

OPERATIONAL PLAN

 Physical Facilities and Requirements………………………………………………………………………

 The Brand………………………………………………………………………………………………….....

 Wholesale Marketing Decision …………………………………………………………………….

FINANCIAL PLAN

 Income Projection (2-year plan)……………………………………………………………………………

 Pro-Forma Financial Statement…………………………………………………………………………….

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 Moalboal, Cebu
0933-362-0268
[email protected]

@one.stop.meat.shop.moalboalph

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 EXECUTIVE SUMMARY

ONE-STOP-MEAT-SHOP Mobile Truck intends to market and bring in wide varieties of meat from pork, chicken, beef
and multiple frozen foods like longganisa, ham, choreso, meatballs and etc. to a wider scale of customers into their places
especially now in this new normal.

The ONE-STOP-MEAT-SHOP Mobile Truck is a start-up wholesaler business that caters to customers in this new
normal. As everyone of us entered into a whole new phase of the world, we are enlightened to mold this business idea to help
and assist everyone whose struggling in different aspect. Some are struggling for their safety, some are for financial capacity,
others had no chance of acquiring much time in buying. In this reasoning’s we wanted to ease every customer's struggles so we
created an atmosphere of safety, budget-friendly products and hassle-free buying. It is owned by G.T.E Corporation, a
corporation of entrepreneurs who highly promotes local products and assists to customers needs and wants in this trying times.

It expects to catch up high interest since the idea of G.T.E Corp. for ONE-STOP-MEAT-SHOP Mobile Truck is to
serve a good quality of fresh meat and frozen meat products in an affordable price because the business are on wholesaler's
price ranges. Aside from that, it is new in Moalboal, meat are guaranteed fresh and G.T.E Corp. always assure to give the best
quality of customer service. In addition, our supplies of products are from local suppliers because this business aims to support
local businesses and promote economic growth within the community.

This kind of business is marketable to anyone and to anywhere, but we are more focus on marketing our products in
every barangay in Moalboal which is consist of 15 barangays from Tunga, Poblacion East, Poblacion West, Tuble, Saavedra,
Basdiot, Bala, Balabagon, Tomonoy, Lanao, Bugho, Agbalanga, Busay, Buguil, and Batadbatad. What’s good in this kind of
business is that we can gain profit anywhere and anytime.

Nowadays, customers are up for convenience, safe and budget friendly buying because at these days at the height of
COVID-19 situations everything are all rolled up to higher prices starting from essentials like food, water, and so on; fares and/or
transportation fees; gasoline and many other. As much as ONE-STOP-MEAT-SHOP Mobile Truck is a fresh to the eye that will
give a signature to the market, it also bring in opportunities to every possible customer to saved up their money because the
main reason of this business is to emphasize lower spending of buyers. We are built for lower spending yet we can ensure that
our products are at the best quality that will surely satisfy every one’s wants and needs.
This kind of business suits the generation today specifically in this pandemic situations. Clean, less hassle, good
quality of products and services, budget friendly and safer zone are what customers are looking for especially everyone who is
affected by the pandemic. Simply an enough money about Ᵽ1,500,000.00 will be enough to cover up necessary expenses

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related to this business such as for equipment’s (mobile truck, utensils, power supply and more) also for the expenses of meat
and frozen foods supplies, also for the manpower and sooner or later enable to recover the return on investment (ROI).
BUSINESS DESCRIPTION

Vision and Mission

ONE-STOP-MEAT-SHOP Mobile Truck vision and mission is to bring the market into customer's backyard and offers
wide variety of meat and frozen foods and to serve and maintain consistency in the highest quality of product and services that
promotes lower spending, ensures safety, and conveniences.

Objectives

1. To increase operating profit

2. Additional mobile truck by the first year of the business
3. Expand market through neighboring towns like Badian, Alcantara, Ronda and Dumanjug.
4. Opens for partnership with F&B businesses in the near future

Description of Product or Service Offer

ONE-STOP-MEAT-SHOP Mobile Truck caters to all of its customers by providing each customer a guaranteed fresh
quality of raw meat from pork, chicken, beef and also guaranteed safe and HACCP verified frozen foods like ham, longganisa,
choreso, meatballs and so on. All our customers can rely to our business because all our supplies comes from local producers
and local businesses that are BFI (Bureau of Food and Industry) registered. And we ensure that our offered products are set to
match with the DOTR's (Department of Trade) recommended selling prices. We care for the health and safety of our customers
that’s why we only laid our partnership with businesses that are verified and registered by our local health and trade authorities.

In terms also of service we always make sure that our employees give importance to our customers and assure that
their utmost satisfaction is being reached.

Company’s Most Valued Proposition

ONE-STOP-MEAT-SHOP Mobile Truck will be created to serve the people of Moalboal by exploiting the need for food
essentials up to easy reach.

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 We offer raw meat from pork, chicken, beef and to multiple frozen foods such as ham, longganisa, choreso, meatballs
and so on. We choose the aforementioned products because it is most essential to everyone to be cater likely now in this new
normal with an arrangement of hassle-free transaction and safer buying. We have decided to bring the market into their places
so that buyers will not spend on too much time, effort and money.

Business Model

Business Logo

Business Tagline/Slogan
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 Structure of the Facility

Product Sample Visualization

INDUSTRY ANALYSIS

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Industry Size, Segments and Maturity

Mobile meat truck is highly suitable to be marketed in Moalboal. Given that Moalboal is a great location to market any
kind of products or services due to it's massive population that got a higher customer rate because of having mixed customers
from locals, foreigners, and even built establishments that has a large amount of consumption of raw meat every single day.
This kind of business will never be out of the market making G.T.E corporation gain confident that this business will supple
through various economic risk. Hence raw food is an essential, it was forecasted to be on the top of the consumer list and ONE-
STOP-MEAT-SHOP Mobile Truck aims in hitting a new pivotal era for meat mobile truck to gain recognition around provinces of
Cebu and not just in Moalboal.

Opportunities and Threats

Establishing this kind of business is not a game of chance. It has a road map for us the G.T.E Corporation to know
what is the future and growth of this business knowing the possible risks and future uncertainty we may encounter. Aside from
it, this business would hit successfully because of its uniqueness in market strategy at the same time it is a kind of business that
is new to the market and suits the economic system trends. However as it hits differently towards customers, certain risk are
present along the way such as another series of lockdowns due to Covid-19, higher prices of commodities, and the decrease of
inflation.

Market Trends

Before the business was established the G.T.E corp. made an observation that will help us to know the trends and
demand of the market. By analyzing the community, the environment, the social trends and also our competitors we have come
up to a breakdowns of datas and conclusion resulting for us to accumulate and form a business idea that would really suit in this
economic standpoint and also to the emerging situations that we are facing right now. Aside from that, we have collected certain
strategies into how should we market the essentials in the community without risking everyone, into how the way we want
ourselves to position our business to other competitors and lastly into bringing up newer market promotional techniques that
make buyers get more interested.

Moalboal is located at the South-western tip of Cebu. It has a huge population that according to the 2015 census data
being relied by Moalboalcebu.gov.ph, Moalboal had gained over 31,130 people currently settling in the place. With the rise of
technologies in combination of millennials and Gen. Z's market trends nowadays revolves around fast and easy purchasing.
ONE-STOP-MEAT-SHOP Mobile Truck is powered up with a fast and easy purchasing transaction with unlimited advantages
including: No delivery fees, less crowded area, and high in safety.
Market Players

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 This meat wholesaler business is produced by GTE Corporation that has a wider scale of target market which can be
anyone from low to high income customers in the community among them are parents, breadwinners, workers, students,
restaurant owners, retailers, online resellers and many more. The products are being sold through direct sales. ONE-STOP-
MEAT-SHOP Mobile Truck will stop by in a certain place and customers will just go and buy any kind of product.

Competition

In a business, competitors are always there and it’s a challenge for us how to make our business stand out among the
rest. Speaking of our business, we haven’t still seen a meat mobile truck business in Moalboal just like ours but we still have
indirect competitors especially that our target customers are anyone and one of our big competitors that also offers raw meat
and frozen products are GAISANO GRAND MOALBOAL, GAISANO TOWN - MOALBOAL, MOALBOAL MEAT AND FISH
STATION, LA VIDA, AND OTHERS INCLUDING ONLINE SELLERS, RETAILERS AND MANY MORE. The following are
strengths and weaknesses of each:

1. GAISANO GRAND MOALBOAL

 Strength
It is a well-known shopping center in Moalboal that sells a combination of goods, raw products, clothes,
appliances, utensils, hardware’s in one location making customers attracted to buy all necessary things to them. Another
strength for Gaisano Grand Moalboal is that it has a great location wherein it was located near university, schools, clinics, and
the supermarket and even it also attracts neighboring customers from Alcantara and Ronda
 Weakness
There weakness lies into the flow of purchasing, especially on weekends wherein Gaisano Grand Mall is
bombarded with a lots of people buying necessary essentials making it to be more crowded and the line for every counters
would really hit long and its very time consuming for busy individuals.

2. GAISANO TOWN - MOALBOAL

 Strength
Same as Gaisano Grand Moalboal, it is also a well-known shopping center in Moalboal that sells a
combination of goods, raw products, clothes, appliances, utensils, hardwares in one location making customers attracted to buy
all necessary things to them. Another strength for Gaisano Town Moalboal is that it has a great location wherein it was located
near schools, market, and local electricity establishment and even it also attracts neighboring customers from Badian and
Alegria.

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  Weakness
Same as Gaisano Grand Moalboal, it's weakness also lies into the flow of purchasing, wherein on Gaisano
Town Moalboal is bombarded with a lots of people buying necessary essentials making it to be more crowded and the line for
every counters would really hit long and its very time consuming.

3. MOALBOAL MEAT AND FISH STATION

 Strength
Main strength of Moalboal Meat and Fish Station is that it offers any kind of meat and fish and even other sea
products like seaweeds, sea grapes, shells, and many more. It also has a leverage on location since it is located near at the
heart of the market and many business establishments.
 Weakness
Moalboal Meat and Fish Station weakness is that it's regulation on safety for Covid-19 protocols are on
question. Lots of people comes and do not practice social distancing, and even some customers had a physical contact on the
product without proper sanitation.

4. LA VIDA
Strength
LA VIDA's strength is it offers raw meat products and also frozen foods and is located at the heart of the
market and in near business establishment
Weakness
LA VIDA's weakness is it only offers selective meat products
5. OTHERS (ONLINE SELLERS, RETAILERS AND MANY MORE)
Strength
This businesses certain strength includes it offers and delivers meat and frozen products in an
arranged transaction.
Weakness
It's weakness is that they only deliver products to customers located in near national highways.

Company’s Competitive Advantages and Outlook

ONE-STOP-MEAT-SHOP Mobile Truck is far different among its competitors in Moalboal. The fact that our business
will be the first ever mobile truck that sells meat and frozen foods roaming around each barangays in Moalboal is a leverage we
had acquired. Our business differs from market strategy wherein we bring the market into their backyards whether in national

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highways or remote barrios. We highly anticipate that customers will get attached easily to our business hence our market
techniques aims to provide customers with lower spending of purchases without fees unlike food delivery trucks that needs to
have delivery fees or even individuals going to market or malls and have to pay for transportation fares. ONE-STOP-MEAT-
SHOP Mobile Truck assures every customer of their safety, lower spending, and fast and easy purchasing with the best quality
of products and services that we are committed to. Aside from market strategies and techniques we had also laid out our market
promotional wherein we had plan to advertise our business through numerous platform such as radio, social medias, newspaper
ads and fliers, we will also make use of coupons for our loyal customers. This will enable us to set a trend for mobile truck in
Moalboal, allowing us to standout among the rest of our competitors.

MANAGEMENT PLAN

Form of Ownership and Reasons for Choice of Ownership

ONE-STOP-MEAT-SHOP Mobile Truck is owned by G.T.E corporation. It is a corporation type of business managed
by the following entrepreneurs, Mark Lester Algodon, Lemuel Almojallas, Juliet Caballero, Mark Daal, Jeniva Lagrosa, Michell
Libron, Jeneva Losano, Mary Lourine Manolong, Nikki Mae Palanas and Ronald Ricafranca, chooses this type of business
because it provides personal liability protection among each one of us, as well as business security and are more easy to
access capital. As an entrepreneurs who wanted to venture into the bigger market, we developed this business idea and come
up as a team to assist customers during this season. And also we had taken advantage of this season to unfold our abilities to
run our own business. As we opened this business into the market we will be able to apply our skills and attitudes and let it
drives our way into paving a newer outlook for entrepreneurs. Because G.T.E corporation strongly believed that when you have
determination and passion for your craft, anyone can be successful in the industry.

Organizational Design

ONE-STOP-MEAT-SHOP Mobile Truck take aims to the effective organizational structure and management that boost
long-term survival rate of the business, by aligning our objectives and to all the market procedures and systems that takes place
in the business with the ultimate aim of providing efficiency and effectiveness. We will ensure to be on the right business track,
to have proper management and operations, appropriate approach for customer and employee care, have the right job positions
for people where they can bloom, and also the right support for local resources that supplies our products. G.T.E corporation
wanted to mold an environment of unity among all individuals that are linked to the business so that it reflects potential
opportunities to grow, increase productivity and even gain increase amount of profits.

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Organizational Structure or Chart

Organizational Chart

Qualifications, Experience, Expertise and Roles of Members of the Management Team

NIKKI MAE PALANAS RONALD RICAFRANCA

President Executive Assistant
33 years old 30 years old
Bachelor of Science in Business Administration Bachelor of Science in Business Administration
Major in Business Economic Major in Entrepreneurship
General Manager, 2016 – 2019 Operation Supervisor, 2017 - 2020
Chief Marketing Director, 2010 – 2015 Quality Control, 2014 - 2016

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• Responsible for overall leadership and strategic planning • Provide high-level administrative support
• Manages overall operations and resources • Preparing documents and reports
• Ensures all departments meet their goals • Handling correspondence
• Maintains the financial success of the business • Scheduling meetings

MARY LOURINE MANOLONG MICHELL LIBRON

VP Marketing VP Finance
29 years old 32 years old
Bachelor of Science in Business Administration Bachelor of Science in Business Administration
Major in Marketing Management Major in Banking and Finance
Marketing Specialist, 2017 – 2019 Finance Executive, 2017 - 2019
Social Media and Admin Specialist, 2012 – 2014 Financial Analyst, 2010 – 2014
• Responsible for the overall marketing results • Assess and evaluate financial performance
• Oversees marketing strategies and efforts • Oversee internal finance and administration
functions
• Executing effective marketing campaigns • Serve as financial advisor to the business

JENIVA LAGROSA JENEVA LOSANO

VP Operation Senior Marketing Manager
28 years old 29 years old
Bachelor of Science in Business Administration Bachelor of Science in Business Administration
Major in Operations Management Major in Advertising Management
Operations Manager, 2016 – 2019 Media Relations Coordinator, 2014 - 2019
Operations Analyst, 2012– 2015 Brand Strategist, 2010 – 2012
• Formulating policies • Oversee a company's marketing department staff
• Managing daily operations • Managing marketing processes of the business
• Planning on both human and resources to be utilized • Optimizing a business marketing strategies

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JULIET CABALLERO MARK DAAL
Senior Finance Manager Senior Operation Manager
31 years old 30 years old
Bachelor of Science in Business Administration Bachelor of Science in Business Administration
Major in Finance Management Major in Entrepreneurship
Accounting Director,, 2018 – 2019 Operations Assistant, 2016 - 2018
Financial Planner, 2013 – 2017 Operations Coordinator, 2010 – 2014
• Reviewing financial reports • Implements short and long range organizational
goals
• Monitoring accounts • Monitors operational effectiveness
• Preparing financial forecasts • Established operating procedures

MARK LESTER ALGODON LEMUEL ALMOJALLAS

Internal and External Marketing Research and Finance Analyst
35 years old 33 years old
Bachelor of Science in Business Administration Bachelor of Science in Business Administration
Major in Marketing Management Major in Financial Management
Marketing Research Analyst, 2018 – 2020 Market Researcher, 2014 - 2017
Content Marketing Assistant, 2009 – 2013 Financial Analyst, 2010 – 2013
• Motivate, empower and align employees • Perform financial forecasting, reporting and
at all management levels to consistently operational metrics tracking and analyze financial
deliver a satisfying customer experience data, create financial models.
• Promote and sells products and advertise to • Responsible for keeping track of a company's
clients and potential clients financial plan.

DRIVER CASHIER
High school Graduate or College Level High school Graduate or College Level
25 – 56 years old 21 – 45 years old
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Has a valid Driver's License Basic math skills
Preferably with 2 years driving experience Work experience as Retail Cashier or similar roles
Extensive knowledge of the operating area Excellent communication skills
Proficiency using GPS devices Familiarity with electronic equipment’s
• operates the mobile truck and responsible • responsible for the money and also responsible for
for the safety of the food truck and employers. the inventory of the products and the financial funds.

SALES PERSONNEL
High school Graduate or College Level
20 – 40 years old
Work experience as a sales representative
Excellent negotiation skills, communication skills,
and public speaking skills
Product Knowledge
Confidence
• Selling products and services using solid arguments
to prospective customers

Succession Planning

At ONE-STOP-MEAT-SHOP Mobile Truck, we make use of succession planning as a way of processing our
employees to deploy them in an operational management that could enhance their capacity and developed key roles when
being called to a higher position one day. We established a culture of recruiting people with enough abilities and
then train them well with all sorts of the organizational operation and make them familiar on how the
business flows so that if one higher position will retire they can be a good replacement.

ONE-STOP-MEAT-SHOP Mobile Truck will be covering an orderly arranged promotional advancement of the highly
possible candidate that acquires business perspective that matches the goals of ONE-STOP-MEAT-SHOP Mobile Truck. We
highly anticipate that as soon as the business sky rocketed into the market, we will be expanding our operations with additional
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mobile truck and expands our market through neighboring towns thus it makes the business strongly pursue the need of
succession planning to prepare the organization to the coming possibilities.
Business Ethics and Corporate Responsibility

ONE-STOP-MEAT-SHOP Mobile Truck values the significance of securing and practicing ethical behavior and
corporate responsibility inside the organization, hence the business brings forth the idea that when appropriate ethics and
responsibility applies, any business will likely benefits from the way it reflects towards customers. Our employees may:

 entice possible customers to buy our offered meat and frozen products wherein attracting possible customers means
increase in profits.
 develop an atmosphere of camaraderie between employees and in higher positions wherein no discrimination will be
entertain, they can voice out their concerns regarding on how the business is going in which they can maintain there
right to speak making each employee feels safe to work wherein the business will provides safe space for all
employees with no violation of employees rights thus it makes the business gain increase in productivity due to
effective operation management
 help assist customer or fellow employee that is in need in terms of corresponding to busy operations of the business in
times of peak hours. We wanted to make sure everyone feels comfortable purchasing or even the employees feels
comfortable in selling, in this way we wanted to spread good reinforcement towards our image to the customer which
we can gain positive customer feedbacks.

In contrast to businesses that didn't take measures on applying ethical behaviors or corporate responsibility will soon
likely to fail. Unable to present appropriate ethics and responsibility in handling a business will brought so much danger, any
business could guarantee its lower sales, failures in production or operations and even bankruptcy and the worst thing, is losing
a license for business operation. In dominating the positive reinforcement in our business such as practicing ethical behaviors
and corporate responsibility between all individuals that are linked into the business makes ONE-STOP-MEAT-SHOP Mobile
Truck to prosper and even to grow more as a start up business.

MARKETING PLAN

Overall Marketing Strategy

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 ONE-STOP-MEAT-SHOP Mobile Truck's overall marketing strategy is to project an image of a business that help
assist customers of ensuring their 100% safety at our hands, high quality and budget-friendly products, lastly easy and fast
transaction. The mobile truck business will be seen roaming around each barangay in Moalboal from national highways to
remote barrios. Customers will be reached through their places and through promotional advertisements such as radio ad,
social media pages and websites, fliers, and through its grand opening ceremonies. We will also generates particular marketing
techniques such as giving coupons for loyal customers we've got also laid out promos for certain products and also we establish
customer loyalty card wherein they can gain points from every purchase that can be convertible to all products we offers.

Pricing Strategy

ONE-STOP-MEAT SHOP will be offering wholesale price list for bulk orders and retail price list for walk-in customer’s
needs.

Note: Products will be sold through cash basis, credit cards, and GCASH.

For Raw meat:

MEAT TYPES WHOLESALE PRICE RETAIL PRICE
(By bulk order) (By kilogram)

Pork Belly P5000.00 P480.00/kilogram

(10 kg. Whole belly)
Ground Pork P950.00 P220.00/kilogram
(per 5kg. pack)
Tenderloin P4200.00 P450.00/kilogram
(per 10kg. pack)
Pork Chops P3300.00 P360.00/kilogram
(10 kl. whole backbone)
Back Ribs P1500.00 P180.00/kilogram
(per 10kg. ribs)
Cubes P1550.00 P380.00/kilogram
(per 10kg. pack
Whole Chicken P900.00 (per 5kg.) P160.00/kilogram

Boneless Chicken Breast P2000.00 (per 10kg.) P180.00/kilogram

Chicken Tenders P1400.00 (per 5kg. ) P200.00/kilogram

Chicken cutlets P850.00 (per 5kg.) P160.00/kilogram

Chicken wings P1500.00 (per 5kg.) P215.00/kilogram
Chicken thigh P3100.00 (per 10kg.) P250.00/kilogram
Chicken backbone P1450.00 (per 5kg.) P245.00/kilogram
Ground beef P1400.00 (per 5kg.) P291.00/kilogram
Beef cubes P1750.00 (per 5kg.) P367.00/kilogram

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 Beef steak P1450.00 (per 5kg.) P310.00/kilogram
Shank P1700.00 (per 5kg.) P360.00/kilogram
Rib toast P2100.00 (per 5kg.) P430.00/kilogram
Tenderloin roast P3500.00 (per 5kg.) P819.00/kilogram

For Frozen Foods:

FROZEN FOODS WHOLESALE PRICE (Bulk orders) RETAIL PRICE (By pack)

P580.00 (per kg. ) P50.00 (6 sliced)

HAM

HOTDOG P460.00 (3kg. bundle) P28.00 (per pack)

P170.00 (1kg. bundle) P30.00 (per pack)

CHURIZO

MEATBALLS P490.00 (5pack bundle) P130.00 (per pack)

P1000.00 (per 1 kg. ) P358.00 (per 500 grams)

BACON

P45.00 (135gms per pack) P395.00 (per 1kg. )

NUGGETS

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 P142.00 (per 220 grams) P369.75 (per kilogram)

TOCINO

FROZEN FOODS WHOLESALE PRICE (Bulk orders) RETAIL PRICE (By pack)

P300.00 (per 1kg. ) P55.00 (per pack)

LONGGANISA

P450.00 (per 1kg.) P65.00 (per pack)

SAUSAGE

P550.00 (per 1kg. ) P85.00 (per pack)

LUNCHEON MEAT

P260.00 (per bundle) P24.00 (per 3pcs)

SIOMAI

P169.00 (per 500 grams) P45.00 (per 3pack/150

grams)
EMBUTIDO

P1236.90 ( 48pcs/box) P25.00 (per 150 grams)

MEAT LOAF

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 P177.00 (per 1kg. ) P65.00 (per pack/350
grams)
CHEESEDOG

Place

Our business isn't tied down on one certain location, that's why we got a hold on higher interest towards customers.
Basically, it has many locations because it is a mobile truck where it does not plug in to specific location but we are spotted on
specific route where there are large number of consumers that can be the future possible buyers.

After we'd conducted our market observation in Moalboal for the reason of opening up a meat mobile truck and we've
found out that setting up a specific route of operation is needed to be analyzed. So eventually we have come up to cater 15
barangays in Moalboal, hence Moalboal has a huge number of individuals dwelling in each barangay. Starting from Tunga,
Poblacion East, Poblacion West, Tuble, Saavedra, Basdiot, Bala, Balabagon, Tomonoy, Lanao, Bugho, Agbalanga, Busay,
Buguil, and Batadbatad. Our specific route of operation provides easy and immediate access for the buyers. We also make sure
that the surrounding area is clean, certain health protocols must be applied like social distancing, wearing of mask and alcohol
must be applied before a physical contact between every products and utensils that is used in our operation to make our
customers feel safe to keep them from coming back.

Promotion

Every entrepreneurs always give their best shots to promote their products to gain more profit and so as we. We
started from identifying our target markets which is particularly anyone in the community. We will reach our target markets
through different social media platforms, we surely make used of the advancement of technologies that are very rampant
nowadays. These days as the pandemic hit almost all of us, people are now more attached into smartphones, gadgets and
computers, so we made this as an advantage to market our products through various online activities in Facebook, Instagram,
and Tiktok. By positioning our market promotional strategy into what customers are mostly common to used nowadays it gives
us an online engagements towards our customers where we can see their reviews and feedbacks in our Facebook page, and
they can freely browse into our website where business operations are indicated, products and prices are highlighted. In terms
of our Instagram account we make sure that we published whole business details so that we can interact to small or big food
and beverage businesses in Instagram and to negotiate possible partnership with them. Of course, in aiming to have a huge
amount of individual that we engaged online we will not take the app called Tiktok for granted. Tiktok is a nice app to market for

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it has a wide mass of audience, it is also a nice way to bring one's business into trend. By creating a kind of challenge in the
said app and offers prizes which is our offered product and of course with specific criteria, in this way we initially
paved our brand to be known by customers who didn't hear about this kind of business.

Apart from our digital advertising, we also engage our business into traditional promotional tools such as radio ad and
flyers. We made sure that everyone can be reached by our market promotion including tech savvy and non-tech savvy
individuals. Especially people who are not accustomed to gadgets, smartphones and computers, so we plan to advertise our
business through radio ad where one of the radio station in Moalboal which Alex Paran famously known as "Tita Sandra" the
disc jockey of which creates a wave of huge amount of listeners among all barangays in Moalboal. We also extend our
promotion to print ads such as flyers to spread it towards individuals across Moalboal.

Distribution Strategy

ONE-STOP-MEAT-SHOP Mobile Truck's distribution of raw meat and frozen products will be sold through official
business mobile truck only. G.T.E corporation forecasted that in few months as the mobile truck hits wide interest in the market,
we can expand our market location to neighboring towns like Badian, Alcantara, Ronda and Dumanjug. We are so keen with
marketing and our focus will be on presenting the business into multiple media platforms and traditional distribution of flyers
for the first month of operation in around the perimeter of Moalboal area.

Sales Strategy

At ONE-STOP-MEAT-SHOP Mobile Truck, sales strategy will reflect according to the marketing system we possesses
in the operation of the business hence the overall sales will be coming from the official mobile truck facility only.

ONE-STOP-MEAT-SHOP Mobile Truck covers all functions in every area of the business operation. Speaking on the
transaction of sales in the business we utilized certain individuals to perform necessary roles to keep the work flow smooth. In
the operation process to make things work as what we have planned, we laid out crews, staffs and personnel to do their specific
jobs. We had categorized all personnels starting from the driver, the cashier, and at least two (2) experienced staffs for servicing
of clients. All incoming datas of sales will be put through and is indicated accurately in all computerized management systems of
the business which enable anyone to generate statistics in the sales forecast and for further audits and inventories required.
Further management actions will be implemented to create a customer base for the business. In order for ONE-STOP-
MEAT-SHOP Mobile Truck to engage with it's client we will reached them through flyers, word-of-mouth strategy, and we take
advantage of collaboration or partnership with small or big businesses around the area and even in other places. Aside from it,

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we will also make sure of the engagement in reviews and feedbacks of each customer so that we will take move for further
betterment of the business.

Product Life Cycle

Within the launched of ONE-STOP-MEAT-SHOP Mobile Truck we will ensure that customers will get informations
about our business and our drive to assist them in this difficult times. We projected certain dilemma that we could encounter
during the first phase of business operation it was within the scope of higher demands and lower supplies. Especially that our
business is a "new thing" in the market people will easily get interested in what's new, making our business upsurge in sales
and there would be high evident of shortages upon certain products. Thus making ONE-STOP-MEAT-SHOP Mobile Truck
securely arranged all necessary ties between suppliers and alternatives to avoid insufficiency of all products. To make our
business more profitable we presented several kinds of promotion that could really suit well and brings
good impact towards our business. We wanted to experiment more about promotion so we decided to
mix and match various kinds of promotion that will affect positivity towards the business.

During our first stage of operation we will imposed informative promotion in which our goal is to
disseminate informations about our products, our brand to customers so that they will be enticed to try to
shop at our business. Next upon reaching up the first stage, we will anticipate into the next level which is
the growth stage wherein we approached customers with persuasive promotion in which staffs can apply
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marketing techniques such as the power of convincing. And up for the maturity, as the business reached
top of its sales performance then we will also include reminder promotion to let customer registers our
business into their mind so that when they want to buy for raw meat or frozen foods we were the first
option they had in mind. It's not unusual for a business to reach its decline stage so as we supple
through lowering of sales performance we will have buyer-behavior modification, we wanted to measure
effectiveness of our promotional strategies so we laid out constant personal selling and repeated
advertisements to gain back increase in sales. These are all the things that we wanted to achieved to
gain confidence into customers eyes.
Research and Development

Year 1 Year 2 Year 3

Web and Application
28, 560 56, 553 80, 560
Development
Hardware Engineering 32, 328 50, 219 55, 423
Operation systems
35, 732 46, 540 50, 112
Administrator
Product Developer 50, 000 30,000 25,000
Total R & D Budget 146, 620 183, 312 211, 095

Figure 1: Research and Development

ONE-STOP-MEAT-SHOP Mobile Truck is on a full forced to reached the market upon launching it for the first
time in Moalboal. Regardless of the fact that the business is ready to set, there are several actions to take such as
researches or development that serves as a necessary tool to find market standings between other business
around the area. Considering that we offer raw meat like pork, chicken and beef and multiple frozen foods like
ham, longganisa, choreso, meatballs and many more, we strive to offer other products such as fish and
vegetables. For the growing stage of the business it will surely demand to accommodate other necessities and our
business will research on possible products that we should sell apart from meat and frozen foods. By doing so, we
will create sudden changes and additions toward our offered products like fish and vegetables and this
development will likely be implemented during the 1st year of operation as the business will gain high profits and
high standing in customer satisfaction.

OPERATIONAL PLAN

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 ONE-STOP-MEAT-SHOP Mobile Truck can be seen roaming around all barangays in Moalboal within a
rotation of scheduled time and days. Moalboal is a great opportunity to market due to it's massive population,
and the locale is often visited with influx of people from around other towns, and it is also home to many food
and beverages establishments.

On the approached to our target market which can be anyone in the community, we will thoroughly reached them
through social media advertisement, radio ad and selective traditional print ads. We will make sure to give our full attention to
the way we wanted to established our business towards developing Facebook pages, Instagram account and websites that
primarily focus on the engagement of online activities related to the business concerns and feedbacks. We will also enhanced
our print ads from flyers and banners and also given the high ratings of a specific radio station in Moalboal we will also present
our business on-air. From starting of our on sales operation we will managed to develop loyalty card and points for our avid
customers, and we also offers special coupon for several occasions. To make our business even more competitive we will
create a collaboration or partnership with businesses around the area or even into neighboring towns. In this way we will
seriously take on charge on the networking strategy of the business to accumulate bigger opportunities.

Physical Facilities and Requirements

As we project the business into it's overall effectiveness, we decided to buy a brand new food truck unit and we will
customized it with a concept that clearly expresses our intentions without being too specific. Upon the customization of the food
truck we wanted to show warm and cozy atmosphere especially paints ranging from earthen tone and with minimal designs or
artistry. We also made certain arrangement on the ventilation, water and power system of the mobile truck, we had planned to
put commercial friendly appliances such as ventilator, LED bulbs and refrigerators that consumes lower current of electricity,
apart from using generators for the power system we had also instill solar panels so that we can reduce our consumptions on
generators. And for the water system, the business emphasizes the importance of good water drainage system inside the
mobile truck to make the mobile truck clean, we participated in the customization so that the water system will be designed
based on the needs of the business facility. With all of these requirements inside the facility, G T.E corporation wanted to
highlight also several equipments such as portable weighing scales and other utensils, cleaning equipments and back up
equipments for the mobile truck. We will technically reside to roads, streets, barangays and nearby establishments in around the
parameter of Moalboal cultivating a scheduled rotation on specific route.

The Brand

ONE-STOP-MEAT-SHOP Mobile Truck is a start up business that caters raw meat and selected frozen foods to
customers into their backyards. As we are the first to present meat mobile truck in Cebu province specifically
Moalboal, we offer to market our products in their places from around 15 barangays in Moalboal so that we can

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help ease customer struggles during this pandemic. We will established and assures the safety of our customers,
from budget-friendly buying and easy and fast purchasing process. ONE-STOP-MEAT-SHOP Mobile Truck also
supports and promotes local businesses around the area by making them our supplier for certain products. Thus
making this local businesses becomes our supplier we will make sure that every products must undergone
thorough examination and checking to avoid contamination of bacteria's and viruses as our business wanted to
present safer environment and safer products that we offer and we ensures that all these products will be
guaranteed safe that all businesses that supplies our product will follow the regulations from our local health and
trade authorities. For our crews and staffs we will hire students whose in need of financial support during the
current online classes. This shows that ONE-STOP-MEAT-SHOP Mobile Truck isn't just new in the market but it is
also more competitive enough to grapples with competitions around the area.

Wholesale Marketing Decisions

We, at G.T.E corporation anticipates that ONE-STOP-MEAT-SHOP Mobile Truck will catch high interest on
customers as it is actually new to the market. As much as ONE-STOP-MEAT-SHOP Mobile Truck aims to satisfy our
customer with valued products and services, we are also focus on our marketing decisions to aligned our visions
into how the way we want to market our business. As we launched our business into the market, we will make
sure that we define first our customers so that we will acquire an effective positioning. Our customers could be of
any different types like convenience stores/sari-sari stores, retailers, walk-in customers based on needs, and
others.

ONE-STOP-MEAT-SHOP Mobile Truck management will apply a wholesaler marketing strategy to meet the
needs of the overall types of customers. What's the advantage of being on a wholesaler pricing is that all our
products will be much cheaper than our competitors. As much as selective businesses around Moalboal market
that sells raw meat and frozen foods that are also on wholesaler pricing but still we are more on a greater
leverage since customers will not need to go to supermarkets and spend on transportation fares. Instead they will
just go out into their backyards and raw meat and frozen foods will be made available to them without exerting
too much money in fares and exerting so much time on purchasing. To prepare the management of the
wholesaler marketing strategy that is being implemented we will used technological advancement such as
computers to generate operating systems within the business.

FINANCIAL PLAN

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Income Projection (2-year plan)

During our first six (6) months of operation we wanted to seek the statistics of customer buying patterns,
and analyzed the result of on sale performance of the business to see if our laid marketing techniques and
strategy suits the business framework. We will work on our history of sales and inventory to enable our business
to find which part of marketing strategy didn't serve it's purpose. We will check every aspect of our marketing
strategy if it is effective enough for the long-term run of the business. Further decisions will be generates to assess
if our promotional strategy generates publicity attention towards customers, and also assess the effectiveness of
our networking strategy wherein we planned to be on partnership with other businesses around the area.
Presumably, on our first (1) year we wanted to actively engaged into community activities such as food exhibits,
participates during local food affairs and other entrepreneurial programs. Also in the first year we will update with
advanced equipments and tools and also we will bring in additional mobile truck, and we will let our staffs and crews
be trained with various trainings and seminars. After our success in the first (1) year of operation, as we operate during the
second (2) year our main goal is to accumulate wider market, and in this year we will plan to expand our market locale into
several neighboring towns such as Alcantara, Ronda, and Dumanjug. In our third (3) year of operating we will push
on the idea of partnership and collaborations with small or big food and beverages businesses.

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Pro-forma Financial Statement
TABLE: Start-Up Expenses

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TABLE: Cash Flow

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TABLE: Balance Sheet

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Appendix Table: Sales Forecast

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Appendix Table: Sales Forecast

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