Common Questions Scre

1a. 1b. 1c. 1d.

Are you What is

the
the
person in highest
level of
your
education What is
househol
that the your
d who
Gender of Chief occupatio
Responde City/Tow Phone decides
Sr. No. State: responde Wage n:
nt Name: n: Number: which
nt Earner in [SINGLE
brand
your RESPONS
and what
family has E ONLY]
quantity
complete
of juice to
d has
purchase
complete
? d?
 1 roshni alwal A.P 9000620567 FEMALE YES graduation job
2 sarojini balanagar A.P 9912004262 female yes post gradu job
3 LAVANYA yousafgud A.P 9912007557 FEMALE YES POST GRADution JOB JOB
4 SWAPNA ALWAL A.P 4027861662 FEMALE YES graduationnot workin
5 S. S MANI ALWAL A.P[ 9052135272 FEMALE YES GRAduation not wo businee
6 T.SANDYA RANI ALWAL A.P 9703591455 FEMALE YES post grad job
7 S. SHAILAJ ALWAL A.P 9603455183 FEMALE YES GRADU not workin
8 K.VIJAYA ALWAL A.P 9052484819 FEMALE YES graduationno
9 S. Gayatri alwal A.P 8977713757 FEMALE YES graduationno
10 S.DIVYA ALWAL A.P 9963204525 FEMALE YES graduationno
11 ramadevi alwal A.P FEMALE YES SSC BUSINEE
12 victoria alwal A.P 9912007851 FEMALE YES post gradu job
13 RANI ALWAL A.P 9848004521 FEMALE YES Post graduation job
14 PAVITRA BORA BON A.P 984804709 FEMALE YES post gradu job
15 vani padma rao a.p 9912007861 female yes post gradu job
16 ANITHA KUKATPALL A.P 9848004468 FEMALE YES Post graduation job
17 SRUJANA chadargatt A.P 9912007863 FEMALE YES GRADUATI JOB
18 SHEELA ALWAL A.P 9963584459 FEMALE YES Post graduation job
19 ESTER ALWAL A.P 9032526383 FEMALE YES Post graduation job
20 sujatha mushrabada.p 9912007852 FEMALE yes Post graduation job
21 UJWAL ALWAL A.P 9912007856 FEMALE YES Post graduation job
22 SANDYA ALWAL A.P 9966616289 FEMALE YES Post gradu ATION
23 SRI LATHA ALWAL A.P 9932244406 FEMALE YES GRADUATION
24 SUMPURNA LATHA. BS ALWAL A.P 9985451428 FEMALE YES GRADUATION
25 RAJINI ALWAL A.P 9849727857 FEMALE YES POST GRADUATION
26 LAKSHMI ALWAL A.P 27865024 FEMALE YES SCHOOL BUSINESS
27 ANAPURNAALWAL A.P 9949364493 FEMALE YES SCHOOL BUSINEE
28 SHARADHAALWAL A.P 27872169 FEMALE YES COLLEGE BUSINESS
29 SHIVA KUMALWAL A.P 7893932004 FEMALE YES post graduation
30 SIRISHA.D ALWAL A.P 8179250032 FEMALE YES POSTGRADUATE
31 BHAVANI ALWAL A.P 8121713757 FEMALE YES POST GRADUATION
32 G. SWATHI ALWAL A.P 9160615880 FEMALE YES GRADUATE
33 radha alwal a.p 7842783236 female YES school,
34 JEENA ALWAL A.P 9912474903 FEMALE YES SCOOL
35 PRASSANA ALWAL A.P 7569031858 FEMALE YES COLLEGE
36 MAHESHWAALWAL A.P 8790572155 FEMALE YES COLLEGE JOB
37 MOUNIKA ALWAL A.P 8099810710 FEMALE YES SCHOOL
38 NAGA LEEL ALWAL A.P 8019529365 FEMALE YES POST GRD
39 DEEPTHI ALWAL A.P 9666262181 FEMALE YES POST GRD
40 SOUMIYA ALWAL A.P 9347523918 FEMALE YES GRADUATION
41 SHANTHI ALWAL A.P 9948722046 FEMALE YES GRD BUSINESS
42 SWATHI KHARKANAA.P 9550583844 FEMALE YES GRD
43 DIVYA MEDCHAL A.P 9493388194 FEMALE YES POST GRD
44 UCHALA KOMPALLI A.P 9908519440 FEMALE YES POST GRD
45 HARITHA BOWENPALA.P 9985581505 FEMALE YES POST GRD
46 R. LAKSHMECIL A.P 9966257985 FEMALE YES POST GRD
47 PRIYACHA SRNAGAR A.P 9642772494 FEMALE YES POST GRD
 How
Screener: many
1e. 1f. 1g. 1h. 1i. 1j. 2a. packs
2b. of
How
often do branded
juice does
[If you
participan consume your
househol
t does not packaged
purchase d
juice?
Number of children consume
Which packaged [READ on an
in your household brands of juices and LIST.
(<18 years) in the average
If yes, packaged nectars], SINGLE
following age in a
Do you or juice do please RESPONS
What is groups: [READ LIST. what month
your you most explain E ONLY.
your MULTIPLE form of [REMIND
househol commonl why you REMIND
partner's RESPONSE] juice do THE
d y currently THE
occupatio you Other PARTICIP
consume purchase don't PARTICIP
n: usually Specify ANT NOT
juices? ? [DO consume ANT NOT
[SINGLE consume TO
[SINGLE NOT packed TO
RESPONS ? [SINGLE INCLUDE
RESPONS READ and INCLUDE
E ONLY] RESPONS CARBONA
E ONLY] LIST. branded CARBONA
E ONLY] TED
SINGLE juices? TED
DRINKS
RESPONS [DO NOT DRINKS
E ONLY] READ LIKE LIKE
11 - 18 PEPSI, OR
< 10 years LIST. PEPSI, OR
years MULTIPLE FRUIT
FRUIT DRINKS
RESPONS DRINKS
LIKE
E] LIKE
FROOTI,
FROOTI,
MAAZA]:
MAAZA]
[SINGLE
RESPONS
E ONLY]
 job 2 yes packed jui maaza 1in month 2to7
job 2 yes both catogories 1in month 2-7
Dution JOB JOB 1 YES PACKED BOTH CATOGERORIES 1in month 2-7
job 2 yes packed catogory B 2-3in mont 7-Feb
on not wo businee 4 yes packed cotogories B 2-3 in wee 7-Jan
job 1 1 yes packed cotogories B 1in month 2-7
job 1 yes packed cotogories B 1in month 2-7
job 2 yes packed cotogories B 2-3 in month <1 pack
job 2 yes packed cotogories B 2-3in month Il carton
business 1 yes packed catagoryB 1in month 2-7
BUSINESS 3 YES PACKED cotogories B 1in month 2-7
job 1 yes packed both cotegories 1 inmonth 2-7
job 1 yes packed both categories 1 in month 2-7
job 2 yes packed B CATOGRIES >1 IN MON <1PACK
job 2 1 yes packed both categories 2-3in month 2-7
job 1 yes packed both catagories 2-3 in month2-7
JOB 2 1 YES PACKED CATEGORY-A 1 in month 2-7
JOB 2 YES BOTH CATEGORIES 1in month 2-7
job 1 1 yes packed category A 2-3 IN MONTH 2-7
job 1 yes packed category B 1 in month 2-7
JOB 2 YES PACKED BOTH CATEGORIES 1 in month 2-7
JOB 1 YES PACKED CATEGORY B >3 IN WEE >15 PACKS
JOB 1 YES PACKED CATEGORY B 1in month >1PACK
JOB 3 YES PACKED CATEGORYB >3IN WEEK2-7 PACK
BUSINESS 1 YES PACKED CATEGORY B 1 OR TWICE A WEEK
JOB 4 YES PACKED CATEGORY B 1 OR TWICE A WEEK
BUSINESS 3 YES PACKED CATEGORY B 2-3 IN MO 2-7 PACK
JOB 2 YES PACKED CATEGORY B <IPACK IN MONTH
job 1 yes packed category b >3times in 2-7 pack
JOB YES packed jui CATOGERY B >3IN WEEK8-15PACKS
JOB I YES PACKED CATEGORYB 2-3 IN MO 2-7 MONT
JOB 1 YES PACKED CATEGORY B >3TIMES A 8-15 PACK
job 2 yes packed both catories in week
BUSINESS 1 YES PACKED CATEGORYB >3TMS IN >15 PACKS
BUSINESS YES PACKED BOTH >3TIMES IN WEEK
BUSINESS YES PACKED BOTH 1 OR 2 IN 8-15 PACK
business YES PACKED BOTH >3 TIMES >15 PACKS
JOB 1 YES PACKED CATEGORY A 2-3 TMS I 2-7PACKS
BUSINESS YES PACKED BOTH >3TMS IN >15 PACKS
JOB YES PACKED CATEGORY A >3TMS IN >15PACKS
BUSINESS 3 YES PACKED BOTH 1OR 2 IN 15 PACKS
business YES PACKED BOTH 2-3TIMS 2-7 PACK
JOB PACKED COTEGORY B 2-3 IN WEE2-7 PACKS
business YES PACKED COTEGORY B 1 in month 2-7
BUSINESS YES PACKED BOTH 2-3 WEEK >15 PACKS
BUSINESS 2 YES PACKED CATRGORY B >3IN WEEK>15PACKS
JOB 1 YES PACKED catogory B >3 WEEK >15 PACKS
 2c. 2d. 2e. 3a.

Where do you usually purchase

packaged juices/nectars?
When do you consume juice? When do your children con
[REMIND THE PARTICIPANT
juice? Select the top 2 occasions in order of your usag
NOT TO INCLUDE CARBONATED
independently for yourself and for your children:
DRINKS LIKE PEPSI, OR FRUIT
DRINKS LIKE FROOTI, MAAZA]
Who is What is
the usual
the main
pack size
consumer
of
of juices
packaged
in your Other
juice that Adults Kids
househol Specify
you
d?:
purchase:
[SINGLE
[SINGLE
RESPONS Rank Top Rank Top Other
RESPONS
E ONLY] 1 2 Specify
E ONLY]

Rank Top Rank Top Other Rank Top

1 2 Specify 1
adults 200ml market canteen summer travelling summer
adults 200ml canteen supermarket travelling in shool
ADULTS 200ML KIRANA CANTEEN TRAVELLING IN SCHOOL
whole fami1L CARTON SUPER MA KIRANA SUMMER TRAVELLING SUMMER
whole fami200ml kirana resturrant summer guest visit summer
whole family 200ml kirana bakeries summer travelling summer
whole fami200ml supermark kirana summer travelling summer
whole family 1L CARTON supermark kirana summer post dinner summer
whole fami 1L CARTON SUOERMARKIRANA SUMMER travelling SUMMER
MOSTLY KI 200ML SUPERMAR CANTEEN SUMMER COCKTAIL SUMMER
whole fami 1L conton kirana bakery summer guest visited summer
mostly adu200ml supermark CANTEEN travelling school
mostly adults kirana guest visit in school
mostly adu 200ml super mar canteen guest visit travelling summer
whole fami1L CARTON SUPERMAR Restaruant summer guest visit summer
mostly adu200ml super markcanteen summer post diner SUMMER
WHOLE FA 1L CANTON KIRANA RESTAURANT TRAVELLING SUMMER
MOSTLY ADULTS SUPER MA CANTEEN guest visit TRAVELLING SUMMER
WHOLE FA 1L CANTON KIRANA CANTEEN TRAVELLING school
MOSTLY A 200ML KIRANA RAILWAY TRAVELLING TRAVELLIN
MOSTLY ADULTS KIRANA SUPERMARKET WORK PLACE TRAVELLING
WHOLE FAMILY SUPER MARKET BAKERY WORK PLC SNAKS LUNCH POST DINNER
WHOLE PACK SUPER MA KIRANA SUMMER TRAVELLING TRAVELLING
WHOLE FA 1L CANTON SUPER MA KIRANA SUMMER TRAVELLING TRAVELLING
WHOLE FA 1L CARTON KIRANA BACKERY SUMMER GUEST VISIT SUMMER
WHOLE FA 1L CARTON SUPER MARKIRANA SUMMER MIXIN G AT HOME TRAVELLING
WHOLE GA 1L CARTON SUPERMAR KIRANA SUMMER MIXING HOME GUEST VISIT TRAVELLING
WHOLE FA 200ML KIRANA resturrant SUMMER GUEST VISIT SUMMER
whole fami1L SUPER MA KIRANA SUMMER GUESTVISIT SUMMER
WHOLE FA 1L CARTON KIRANA BAKERY SUMMER EVENING SUMMER
WHOLE FA 1L CARTON KIRANA RESTAURANT SUMMER GUEST VISIT TRAVELLING
WHOLE FA 1L CARTON KIRANA CANTEN SUMMER HOME TRAVELLING
whole fami 1L kirana summer guest visit TRAVELLING
MOSTLY KI 200ML BAKERY KIRANA SUMMER KIDS
ADULTS 1L SUPER MA KIRANA SUMMER KIRANA
WHOLEFAM1L SUPER MA KIRANA SUMMER TRAVELLING
WHOLE FA 1L SUPERMAR KIRANA SUMMER TRAVELLING
WHOLE FAMILY SUPER MARKET SUMMER
WHOLE FA 1L KIRANA SUMMER
1L BIG BAAZAR ALL SEASONS
1L SUPER MARKET ALL SEASONS
1L KIRANA RESTURANT SUMMER
WHOLE FA 1L SUPER MA KIRANA SUMMER TRAVELLING
WHOLE FA 1L SUPER MARKET SUMMER LUNCH
WHOLE FA 1L SUPER MARKET AT HOME SUMMER
WHOLE FA 1L SUPER MARKET POST DINN ALL DAYS
WHOLE FA 1L SUPER ARKET SUMMER TRAVELLING
a. 4a.

When do your children consume

What are the juice brands that you have heard of? [Surveyor note: Tick against the "Awareness" colu
sions in order of your usage,
RESPONSE]
elf and for your children:

Kids Awareness

Rank Top Other

2 Specify Ceres Saint Tropicana FreshGold Onjus Real B-Natural KDD
 yes yes yes real yes
ya ya ya ya ya
IN SCHOOL ya ya ya ya ya
TRAVELLING YA
travelling ya ya ya
traveling
travelling YES YES YES
travelling yes yes yes
TRAVELLING YES YES
TRAVELLING YES YES YES
at work place yes
yes yes yes yes yes
yes yes yes yes yes
yes yes yes yes yes
yes yes yes yes
guest visit yes yes yes yes yes
TRAVELLING YES REAL YES
YES YES YES YES YES
YES YES YES YES YES
SUMMER YES YES YES YES YES
TRAVELLING YES YES YES YES YES
LUNCH POST DINNER NO NO YES NO NO YES NO NO
TRAVELLING NO NO YES NO NO NO NO NO
TRAVELLING NO NO NO NO NO YES NO NO
GUEST VISIT NO NO YES NO NO NO NO MO
TRAVELLING NO NO NO NON ON NO NO NO
GUEST VISIT TRAVELLING NO NO YES NO NO NO NO NO
GUEST VISIT NO NO NO NO NO NO NO NO
NO NO YES NO NO YES NO NO
SNAKS NO NO YES NO NO YES NO NO
TRAVELLING NO NO YER NO NO YES NO NO
TRAVELLING NO NO NO NO NO NO NO NO
TRAVELLING no no no no no no no no
NO NO YES NO NO YES NO NO
NO NO YES NO NO NO NO NO
NO NO YES NO NO YES NO NO
NO NO YES NO NO NO NO NO
NO NO YES NO NO NO NO NO
NO NO YES NO NO YES NO NO
NO NO YES NO NO YES NO NO
NO NO YES NO NO YES NO NO
NO NO YES NO NO YES NYES NO
NO NO YS NO NO YES NO NO
NO YES
YES YES YES
YES YES YES
YES YES
 4b.

ainst the "Awareness" column] [READ LIST. MULTIPLE Which are the brands that you have purchased in the past but have stopped pu
purchase anymore" column] [READ LIST. MULT

Don't purchase anymore

Any other Other

LehBerry Appy brand Specify Ceres Saint Tropicana FreshGold Onjus Real
 yes onjus
ya ya onjus
ya ya onjus
YA
ya
ya
YES
yes ya
YES
YES TROPICONA
yes
yes yes onjus
ys yes onjus
yes yes not
yes no no
yes yes no no
YES NOT
YES YES NO
YES YES NO
YES YES NO
YES YES NO
NO YES
NO YES
NO
NO YES
NO YES
NO YES
YES
NO YES
YES
NO YES
NO YES
no yes
NO YES GRAPE FLAVOUR
NO YES
NO YES
NO YES
NO YES
NO NYES
NO YES
NO YES
NO YES
NO YES
YES
YES YES
YES
YES
 4b.

e past but have stopped purchasing now? [Surveyor note: Tick in the "Don't
Which are the main b
column] [READ LIST. MULTIPLE RESPONSE]

Don't purchase anymore Cu

Any other Other

B-Natural KDD LehBerry Appy brand Specify Ceres Saint Tropicana FreshGold
 TROPICONA
appy tropicona

APPY

YES

TROPICONA

TROPICONA

TROPICONA

TRPICONA
YES

YES
YES

YES
YES
YES
YES
 4c.

a. Which of the following flavours

occasio
Which are the main brands that you currently purchase?
For flavours that you consume re
p

Currently Purchase

Mixed
Orange
Fruit

Any other Other

Onjus Real B-Natural KDD LehBerry Appy brand Specify
real b natural
real b natural
real Bb NATURALS

appy
REAL NOT CONSUMEB
ya
YES
YES
yes no
yes yes
yes yes
yes yes
yes yes
yes yes not consu yes
YES OCCUTIONALLY
YES YES OCCASION REGULARLY
REAL B NATURAL OCCASION REGULARLLY
REAL B NATUARAL YES OCCASION REGULARLY
YES YES YES REGULARLLY
YES not consu OCCUSION
YES OCCASION OCCASION
YES YES not consu occasionall
YES not consu OCCASINAL
YES OCCASIONALLY
YES not consu REGULARLLY
YES
NOT CONS OCCASION
NOTCONSUMED
OCCASIONALLY
YES OCCASION OCCASIONALLY
yes
yes
REGULAR
YES OCCASION
YES REGULAR
REGULAR
YES OCCASIONAL
 YES REGULAR
YES OCCASIONALLY
YES OCCASIONALLY
YES OCCASIONALY
REGULAR
YES REGULAR
REGULAR
REGULAR
 5a. 5b.

b. Which attributes are important to you when buying a br

ch of the following flavours have you consumed in the past (answer no, yes
occasionally or yes regularly).
Rate each attribute on a scale of 1 – 5 with 1 being Unimp
vours that you consume regularly/occasionally, specify the most commonly
top 2 attributes. [REMIND THE PARTICIPANT NOT TO INC
purchased brand DRINKS LIKE FROO

Brand - I Taste - Consisten

can trust Product tastes cy - tastes
Other the range good, the same
Apple Mango Guava Pineapple Other
Specify brand/us -flavours thickness every
e it available is just time I buy
regularly right it
 5 2 3 3
5 2 3 3
5 2 2 3
not yet consumed 4 4 5 5
not yet consumed 2 4 5 5
not yet consumed 5 5
not yet consumed 4 4 5 5
no 3 4 5 4
NO 3 5 5 4
NO 5 4 5 4
no 3 4 5 4
5 3 3
5 2 3 3
no 5 2 3 3
no 5 2 3 3
yes regular no yes 5 2 2 3
OCCUTIONALLY REGULARLY 5 2 3 3
REGULARLY OCCASIONALLY 5 2 3 3
REGULARLLY OCCASIONALLY 5 2 2 3
REGULARLY REGULARLLY OCCUSIONALLY 5 2 2 3
REGULARLLY OCCASION NO 5 3 3 2
OCCASIONREGULAR 5 4 5 5
OCCASION REGULAR NO 5 4 5 3
occasionallregular not consumed 3 3 5 5
OCCASINAL REGULAR OCCASIONALLY 5 4 5 3
REGULAR REGULAR not consumed 5 3 5 4
REGULARLLY REGULARLLnot consumed 5 5 5 4
OOCASINALnot consu OCCASIONALLY 5 5 5 5
OCCASION REGULAR OCCASION OCCASIONALLY 4 3 5 5
OCCASIONALLY NOT CONSUMED 5 5 4
OCCASIONALLY REGULAR NOT CONSUMED 5 4 5 5
OCCASIONALLY REGULAR NOT CONSUMED 3 3 5 4
regular 2 5 4
REGULAR REGULAR OCCASIONAL 2 5
REGULAR 5 5
REGULAR 5 5
REGULAR 5 5
OCCASIONALLY 5 5
OCCASIONAL REGULAR 4 5
 GRAPE 4 5
REGULAR OCCASIONALLY 5 5
REGULAR 5 2 5 4
REGULAR OCCASIONALY 5 5
REGULAR 5 5
OCCASION REGULAR 5 4 5 3
REGULAR 2 5
REGULAR 5 4 5 3
 5b. 5c.
If you purchase 5d.
juices separately for
yourself and your
nt to you when buying a brand of Packaged Fruit Juice?
kids, what are the 2 What are the other criteria that
most important influence you to decide which
f 1 – 5 with 1 being Unimportant and 5 being extremely important. Rank the
attributes that you brand to buy? [READ EACH
PARTICIPANT NOT TO INCLUDE CARBONATED DRINKS LIKE PEPSI, OR FRUIT
DRINKS LIKE FROOTI, MAAZA] look for when buying LINE]
for your kids:
[MULTIPLE
RESPONSE]

Convenie
nce/Sizes Consisten
- eg. t
multiple availabilit
pack sizes y-
Packaging available, available Effective TOP 1 TOP 2 1 most 2 most
- price - ATTRIBUT ATTRIBUT important important First Second
comes in the
attractive after attribute attribute
with store ES ES attribute attribute
packaging discounts
straw for whenever
easy I go in to
consump make a
tion on- purchase
the-go
2 2 3 N/A N/A BRAND KIDS
2 2 3 MN brandsbest valve
3 2 3 most peop best valve
3 4 4 healthy free4m ch kids best valve
3 4 5 3
3 5 nutrition free hazarMN brand best valve
4 5 5 100%NATURAL JUICE most peop Mnbrand
5 3 4 4 healthy taste kids best valve
3 4 4 HEALTHY TASTE KIDS best valve
3 4 4 4 NUTRITIONHEALTHY BEST VALV Mnbrand
3 3 4 3 kids best valve
2 2 3 peer people
2 2 3 peer peopl best valve
2 3 taste MN BRAND
2 2 3 healthy nutritional peer peopl kids
2 4 100%NATURLOW CALA MN brand FREESAMPLE
2 2 3 TASTE HEALTHY MNBRANDBEST VALVE
2 2 3 100% NATURAL MN BRANDbest valve
2 2 3 TASTE MN BRANDFREE SAMPLE
2 2 3 HEALTHY peer peopl best valve
2 3 HYGENIC HEALTHY MN BRANDBEST VALVE
5 5 5 NUTRITION HEALTHY KIDS PEER PEOPLE
4 5 NUTRITIONFREE 4M HAZADS BEST VALU MN BRAND
4 5 NUTRITIONgood for health MN BRANDkids
3 4 4 4 NUTRITIONAL MNBRANDKIDS
4 4 3 4 HEALTHY MN BRANDBEST VALUE
5 3 5 4 HEALTHY MN BRANBBEST VALUE
5 5 5 GOOD TO HEALTH KIDS BEST VALUE
4 4 5 GOOD TO HEALTH KIDS BEST VALUE
5 4 4 GOOD TO HEALTH MN BRANDBEST VALUE
4 4 4 PEER GRO BEST VALUE
2 2 5 3 NUTRITIONAL KIDS MN BRAND
2 2 5 mnbrand bestvalue
KIDS BEST VALUE
PEER PEOPMNBRAND
PEERPEOPL MN BRAND
MN BRANDBEST VALUE
MN BRAND
BEST VALU KIDS
 MN BRAND BEST VALUE
NUTRITIONTASTE BEST VALU KIDS
3 4 4 HEALTHY PEER GRO BEST VAL
NUTRITIONTASTE BEST VALU KIDS
BEST VALU MNBRANDS
4 4 4 PEER GROUP BEST VALUE
MN BRANDKIDS
4 4 HEALTHY MNBRANDPEER PEOPLE
 5d. 6a.

a. For the packaged juice brand that you purchase most frequently, score the brand for each of
the other criteria that
the following attributes on a scale of 1 - 5: [READ EACH LINE]
you to decide which
o buy? [READ EACH
(Scale: 5 = extremely satisfied, 4 = somewhat satisfied, 3 = neither satisfied nor dissatisfied, 2 =
LINE] somewhat dissatisfied, 1 = extremely dissatisfied)

Convenie
nce/Sizes Consisten
t
- multiple
Brand - I Taste - Consisten pack sizes availabilit
y-
can trust Product tastes cy - tastes Packaging available, available Effective
Other Top the range good, the same - comes price -
in the
Specify Brand brand/us -flavours thickness every attractive with after
store
e it available is just time I buy packaging straw for discounts
whenever
regularly right it easy
I go in to
consump
tion on- make a
purchase
the-go
 REAL 5 5 5 5 5 4 4
B naturals 5 5 5 5 5 4 4
real n B na 5 5 5 5 5 4 4
maaza coco 5 4 4 4 4
tropicona 4 3 4 3 4 4 2 3
coco cola 4 4 5 5 3 3 4 5
real tropic 5 4 5 5 5 5 5 5
cocola pro 5 4 6 5 4 4 4 4
COCO COL 5 5 5 5 5 5 5 5
coco cola 5 4 4 3 4 5 2
cococala 4 4 5 4 5 2
5 5 5 5 5 4 4
cococala 5 4 5 5 5 4 4
REAL 5 5 5 5 5 4
coco cola 5 5 5 5 5 4 4
FREESAMPLE REAL 5 5 5 5 4 4
BEST VALVE REAL 5 5 5 5 5 4 4
REAL 5 5 5 5 5 4 4
FREE SAMPLE TROPIONA 5 5 5 5 5 4 4
REAL 5 5 5 5 5 4 4
BEST VALVE COCO COL 5 5 5 5 5 4 4
PEER PEOPLE maaza coco 5 5 5 5 5 5 5 5
MN BRAND maaza coco 5 5 5 4 5
coco cola 5 3 5 3 4 4 4
coco cola 4 3 5 4 4 4 4 4
BEST VALUE MAAZA SLI 5 4 5 5 4 4 5
BEST VALUE tropicona 4 5 4 4 4
BEST VALUE MAAZA 4 4 5 5 4 4 4 3
BEST VALUE tropicona 5 4 5 5 4 4 4
BEST VALUE MAAZA 5 5 5 5 2 4 4 5
BEST VALUE MAAZA 5 5 5 5 5 5 5 5
MN BRAND COCO COL 4 4 5 5 4 4 5 2
maaza 5 5 5 5 5 5 5 5
BEST VALUE MAAZA 5 5 5 5 5
MNBRAND tropicona 4 4 5 5 5 4 5
MN BRAND MAAZA 5 5 5 4 5 4 5 5
BEST VALUE MAAZA 5 5 4 4 4 4 4
TROPICONA 5 5 5 4 4 2
MAAZA N 5 5 5 5 4 4 4
 BEST VALUE REAL(GRAP 5 5 5 5 5 5 5

B MAAZA 4 4 5 3 3 4 5 4

MNBRANDS TROPUCON 5 5 5 5 5 5 5 5
UP BEST VALUE TROPICON 5 5 5 5 5 5 5 5
TROPICON 5 5 4 5 5 3 5 3
PEER PEOPLE TROPICONA 5 4 4 5 5 5 3
 6b. 7a.

b. If there are any brands that you have tried in the past and have not purchased again, b. [If answer to a i (ab
tick the top 2 factors that made you stop purchasing the brand? [DO NOT READ LIST increased], please explain
INITIALLY (UNAIDED). READ LIST ONLY IF REQUIRED. FOR UP TO 2 BRANDS] most rele
(Tick the top 3) (Tick the relevant answ
[Surveyor note: Specify two most important brands from question 4b] RES
Has your
househol
d's total
volume
consump
tion of
juices/nec Better
tars products
changed (more
over the variety)
top 1 top 2 Other top 1 top 2 Other
Brand 1 Brand 2 past have
factor factor Specify factor factor Specify
year? become
available
in the
market
N/A N/A N/A no change
N/A N/A
N/A N/A BRAND BRAND no change
no change
increased ya
no no increased
tropicona a taste cheapness appy taste health benefits no change
tropicona taste expensive increased
NO SUCH PRODUCTS INCREASED
slice taste packaging increased yes
N/A BRAND N/A BRAND increased yes
NO CHANGE
N/A BRAND N/A BRAND increased
TROPICON TASTE HEALTH BENEFITS onjus taste increased
onjus brand decreased
APPY BRAND COSISTENCE TROPICONA APPLE L TASTE NO CHANGE
ONJUS BRAND AVAILABILITY INCREASEDYES
N/A BRAND N/A BRAND no change
APPLE FLA IN TROPIC BRAND TASTE ONJUS AVAILABILITASTE INCREASEDYES
N/A BRAND N/A BRAND NO CHANGE
N/A BRAND N/A BRAND NO CHANGE
REAL ORANGE FLAVO TASTE AVAILABILITY INCREASEDYES
NO SUCH PRODUCTS INCREASED
no such products increased yes
NO SUCH PRODUCTS INCREASEDYES
INCREASED
NO SUCH PRODUCTS increased YES
NO SUCH PRODUCTS NO CHANGE
NO SUCH PRODUCTS INCREASEDYES
NO SUCH PRODUCTS INCREASED
NO SUCH PRODUCTS INCREASED
NO SUCH PRODUCTS INCREASEDYES
NO SUCH PRODUCTS increased
APPY GRAPE FLAV decreased
APPY TASTE decreased
increased YES
INCREASED
APPY TASTE INCREASED
INCREASED
MIRINDA TASTE INCREASED
INCRESED
NO SUCH PRODUCTS INCREASED
INCREASED
NO SUCH PRDS DECREASED
INCREASED
INCREASEDYES
NO SUCH PRDS INCREASED
 7b. 7c. 8a.

b. [If answer to a i (above) was that volume has a. If you were to see one of the following products in the mark
increased], please explain the change by selecting the
most relevant reasons: (1 = Definitely will not purchase the product, 2 = Unlikely to purchase
(Tick the relevant answers) [READ LIST. MULTIPLE c. If your = Very likely to purchase the product, 5 = Would definitely purchase
RESPONSE] answer to LINE]
ai
(above)
was that
volume
has
I have decrease
now d, please Fortified
become explain juices - Smaller Smoothie
I can now the Low
more afford to enriched 100% pack calorie (or s or
health buy larger Other Other change: with juice at a sizes, eg. no sugar), thicker
conscious volumes Reason Specify (Please additional lower 150ml juice-
specify)__ regular
and feel vitamins price packs for based
of juice ________ juice
juice has and kids products
nutritiona _ minerals
l benefits
 3 5 5 5 3
3 5 5 3
5 5 5
4 5 4 4
ya 25% 5 5 5 5 4
yes 35% 5 5 5 3 4
5 5 5 2 5
yes yes 50% 5 5 5 5 5
YES YES 50% 5 5 5 5 5
yes 30% 5 5 4 5 5
yes 70% 4 5 4 4 5
YES YES 3 5 5 3
YES 20% 3 5 5
yes yes 50% 3 5 5 5 3
3 5 5 5 3
5 5 5 5 3
YES 40% 3 5 5 5 3
3 5 5 5 3
50% 5 5 3 5
5 5 3 5
5 5 3
YES 70% 5 5 5 5 5
YES 40% 5 5 4 3 3
yes 50% 4 5 4 3
YES 50% 5 5 5 3
40% 5 5 5 5 5
YES 75% 5 5 5 3 4
5 5 5
YES 70% 5 5 5 4 4
75% 5 5 5 5 2
YES 30% 3 5 5 5 5
4 5 4 5 4
yes 30-40% 5 5
50% 3 5 2 5
20% 5 5
YES 20%
YES 5 5 5
YES 5 5 5
25% 5 5 3 4 5
YES 5 5 3 5 5
YES 5 5 5
YES 40 5 5 4 3 4
YES 5 5 5
20 5
YES 5 5
YES 10 5 5 5 5 5
YES 20 5 5 5 5
 8a. 8b. c. Given the convenience 8c. and nutritional
b. If you were to see a new
benefits of juice, what should the price of
juice brand in a store, which of
packed and branded juice be for you to
owing products in the market, would you buy it? the following criteria would
significantly increase your purchase
make you more likely to
t, 2 = Unlikely to purchase the product, 3 = Can’t say, 4 purchase the product? [READ At whatquantities?
Would definitely purchase the product) [READ EACH EACH LINE] price do
LINE] (Tick the top 2 criteria that [READ
you EACH LINE]
[Surveyor note: Tell Ask each of the
perceive
would convince you to buy the
questions i,that
ii, iiithe
and1 iv and get a response
product) At what
to each
L juice one individually]
price do
pack is
you begin
At what beginning
to
price do to get perceive
you expensive
the 1 L
perceive , so I will juice pack
a 1 L juice have to
Fresh More pack to think as so
Other Top 1 Top 2 Other expensive
juice in a exotic Other be good twice
Specify criteria criteria Specify that you
pack flavours value for about
would not
money? buying it,
consider
(Inexpens but still
buying it?
ive): Rs might (Too
________ purchase expensive
___ given its
convenie ): Rs
________
nce and
__
benefits?
(Expensiv
e): Rs
________
__
5 advertice reputed brand any price that is satisfactory
5 recommenreputed brand 55
5 adverticem free sample 50
5 prmotionalrecommened 50 >60 100
3 promotinalrecommened 40 >50 100
5 recommenreputed brand 40 >50 100
5 reputed br free sample 50 >70 100
5 reputed br free sample 30 >35 >50
5 REPUTED FREEBSAMPLE >40 >60 >70
promotionafreesample 40 >60 >70
5 promotionafreesample >30 >50 >60
5 promotionaREPUTED BRAND 55
3 5 REPUTED free sample 50 >60
5 reputed br free sample any price that is satisfactory
5 recommedfreesample any price that is satisfactory
5 RECOMMEfreesample 55
5 AVERTICE FREESAMPLE 50
5 PROMOTIOfreesample any price that is satisfactory
ADVERTIC REPUTED BRANDED 50
AVERTICE REPUTED BRAND any price that is satisfactory
5 ADVERTICEMENT REPUTED ANY PRIC SATISFACTORY
5 RECOMMENED REPUTED 40 >50 >70
4 PROMOTIORECOMMENED
4 5 promotionaaverticement 40 >50
5 ADVERTIC recommened 50 60 >70
5 ADVERTIC RECOMMENED 45 >50 >70
5 ADVERTIC RECOMMENED 40 >50 >75
5 promotionaRECOMMENDED 40 >50 >50
5 promotionaREPUTED 40 >50 >70
5 RECOMME FREESAMPLING 40 >50> >70
5 ADVERTICEMENT REPUTED BRAND ANY PRICE THAT SATIFACTORY
5 ADVERTIC RECOMMENED 50 >60 100
5 advertisement freesample 55
ADVERTICEMENT recommened >40 >50
5 ADVERTICEMENT recommened >40
PROMOTO RECOMMENED 45
RECOMME REPUTED >35
REPUTED BRAND 50
5 FREESAMPLE 40
5 RECOMMENED >40
5 RECOMMENED REPUTED 40-
5 RECOMME ADVERTISEDMENT 40-50
5 RECOMMENED0REPUTED 40
5 promotionaADVERTICEMENT >40
5 RECOMMENED >35
5 ADVERTIS RECOMMENED >55
5 ADVERTIS RECOMMENED >45
 Other demographic data
c.
ience and nutritional Q9 Q10 Q11 Q12
at should the price of
d juice be for you to
ase your purchase
tities?

ACH LINE] What is

ell Ask each of the the most
At what
iv and get a response Can you expensive
individually] price do please tell
Size of
What is mode of
you begin me your your total transport
to househol
age? Just annual ation in
perceive d
for househol your
the 1 L (including
statistical d income househol
juice pack yourself)
purposes (post tax): d? [DO
as so [SINGLE
? [SINGLE NOT
cheap RESPONS
________ CODE READ
that you E ONLY]
________ ONLY] LIST.
would _ (years) SINGLE
feel that CODE
the ONLY]
quality
must be
inferior
and you
will not
purchase
it?
 25 5 above 10to 25 car<Rs5l
25 5>above 10-25L car<Rs5L
28 5>above 10-25L car<Rs5L
<20 30 >5 1-5L car<Rs5l
>20 47 >5 1-5L car<Rs5l
<15 30 >5 1-5L two wheeler
<30 21 >3 1-5L two wheeler
<20 24 >3 1-5L TWO WHEELER
<10 26 >3 1-5L TWO WHEELER
<15 21 >3 1-5L two wheeler
<20 45 >3 1-5L two wheeler
28 >5 10-25L car<Rs5l
<15 29 >5 5-10L TWO WEELER
27 >5 >25L car<Rs5l
<10 28 >5 5-10L Rs.8-12L
25 >5 >25L 5-8LCAR
27 >5 10-25L 8-12L
27 >5 25-Oct 8-12L
25 >5 10-25L Rs.8-12L
27 >3 10-25L car<Rs5l
30 >3 1-5L car<Rs5l
<10 24 >3 1-5L TWO WHEELER

23 >3 1-5L TWO WHEELER

>15 40 >5 1-5L TWO WEELER
<15 51 4-Mar 1-5L TWO WHEELER
<15 45 4-Mar 1-5L TWO WHEELER
<10 39 2-3 PEOPL 1-5L TWO WHEELER
<10 30 2-4 PEOPL 1-5L
<15 22 3-4 PEOPL 1-5L TWO WHEELER
23 >5 1-5L TWO WHEELER
<15 22 2-4 PEOPL 1-5L TWO WHEELER
30 4-Mar 1-5L TWO WHEELER
36 4-Feb 1-5L TWO WHEELER
25 2PEOPLE 1-5L TWOWHEELER
25 2 1-5L TWO WHEELER
25 1-Jan 1-5L TWO WHEELER
30 2-Jan 1-5L TWO WHEELER
21 1-5L TWOWHEELER
27 4-Mar 1-5L TWO WHEELER
34 3-Feb 1-5L TWO WHEELER
24 2-Jan 1-5L TWO WHEELER
34 4-Mar 1-5L TWOWHEELER
25 4-Mar 5-10L 8L CAR
24 4-Mar 1-5L TWO WHEELER
24 4-Mar 10-15L 8L CAR
25 1-5L TWO WHEELER
Customer survey - Juices / Nectars

Respondent Name: _ P. G . Reshmi

City/Town:________ Hyderabad
State:____________ A.P
Phone Number:_____ 9866891302
INTRODUCTION
Good morning / afternoon, my name is <NAME> and I am from --------, an independent market research company.
We are doing a survey on fruit juices and a few other food and beverage categories. This should not take more than 10 minute
Please note that your names and all your responses will remain totally confidential. They will not be attributed to you persona

1 Screener:
a. [Surveyor note: Note gender of respondent]
i. Male
ii. Female
b. [Screener]
Are you the person in your household who decides which brand and what quantity of juice to purchase?
i. Yes
ii. No
[Surveyor note: If the answer to the above is no, TERMINATE INTERVIEW]

c. What is the highest level of education that the Chief Wage Earner in your family has completed has completed?
[SINGLE RESPONSE ONLY]
Highest levTick as appropriate
School
College
Graduate
Post-graduate

d. What is your occupation: [SINGLE RESPONSE ONLY]

i. Self employed - own business
ii. Worker - factory/labourer
iii. Professional - working full time
iv. Professional - working part time
v. Do not work
e. What is your partner's occupation: [SINGLE RESPONSE ONLY]
i. Self employed - owns business
ii. Worker - factory/labourer
iii. Professional - working full time
iv. Professional - working part time
v. Does not work
[ÒQuestions c, d and e are together a screener to test for SEC classification - the Chief Wage Earner in the respondent's family
f. Number of children in your household (<18 years) in the following age groups: [READ LIST. MULTIPLE RESPONSE]
Age Group Number of children
<10 years
11 - 18 years
g. [Screener]
Do you or your household consume juices? [SINGLE RESPONSE ONLY]
i. Yes
ii. No
[Surveyor note: If the answer to the above is no, skip to Q 1j]

h. [Screener]
If yes, what form of juice do you usually consume? [SINGLE RESPONSE ONLY]
i. Packed and branded [eg. Tropicana, Real, FreshGold]
ii. Loose from the market [eg. fresh juice purchased from a local juice store]
iii. Made at home
[Surveyor note: If the answer to the above is ii or iii, skip to Q 1j]
i. [Screener]
Which brands of packaged juice do you most commonly purchase? [DO NOT READ LIST. SINGLE RESPONSE ONLY]
i. Category A- Tropicana, Real, Freshgold, Onjus, KDD, Ceres, Appy
[Surveyor nCategory B- Frooti, Maaza, Slice, LMN, Nimbooz, Minute Maid - Pulpy Orange
ii. Both Categories
[Surveyor nNone of the above
iii.
iv.
[Surveyor note: If the answer to the above is ii or iv, skip to Q 1j. Else, skip to section "Category: Juices and Nectars"]
j. [If participant does not purchase packaged juices and nectars], please explain why you currently don't consume pa
i. Packed and branded juices are too expensive - I cannot afford them
ii. Juice made at home is more fresh
iii. Loose juice from the market is more fresh
iv. I like the loose juice and didn't find the need to buy packed and branded juices
v. Others (please specify) ________________
Ò [Surveyor note: If you have asked Q 1j, TERMINATE INTERVIEW]
SEC classification guide

SEC Educational qualifications

(Of chief wOccupation
(Of chief wage earner of family - either respondent or spouse)
A1 Graduate/ Post-graduate
(general anSenior or Mid-level executive/ Business/ Self employed
A2 Graduate/ Junior level officers and executives, supervisors/ shop owners
B1 and B2 SSC + < Gr Skilled workers, petty traders, clerks, salesmen
C Schooling 5Skilled workers, petty traders, clerks, salesmen
D Schooling Skilled/unskilled workers, petty traders
E Illiterate Skilled/unskilled workers, petty traders

[Surveyor note: SECs A and B are the target groups. If a respondent belongs to C or below, please TERMINATE THE INTERVIEW
Category: Juices/Nectars:
 2 Current purchase and consumption patterns for packaged juices:

a. How often do you consume packaged juice? [READ LIST. SINGLE RESPONSE ONLY. REMIND THE PARTICIPANT NOT
i. >3 times a week
ii. Once or twice a week
iii. 2-3 times a month
iv. Once a month
v. Less than once a month

b. How many packs of branded juice does your household consume on an average in a month [REMIND THE PARTICIP
i. > 15 pack per month (regular consumption)
ii. 8 - 15 pack per month (frequent consumption)
iii. 2 - 7 pack per month (occasional consumption)
iv. < 1 pack per month (infrequent consumption)

c. Who is the main consumer of juices in your household?: [SINGLE RESPONSE ONLY]
i. Mostly kids
ii. Mostly adults
iii. Whole family

d. What is the usual pack size of packaged juice that you purchase: [SINGLE RESPONSE ONLY]
i. 1 L carton (Tetrapak)
ii. 200 ml carton (Tetrapak)
iii. Other (please specify)

e. Where do you usually purchase packaged juices/nectars? [REMIND THE PARTICIPANT NOT TO INCLUDE CARBONAT
[Rank the top 2 channels from where you usually purchase juices/nectars - 1 = channel with greatest volume of purchase, 2 =

[Explain that supermarket refers to any store where the customer can walk inside and choose what products he/she wants]

Channel (RANK THE TOP 2)

Supermarket (Big Bazaar, Reliance Mart, Spencer's, Food World)
Local grocery store (kirana)
Restaurants
Canteen/gym/railway kiosk
Others (please specify) ____________________________________

3 Occasions of consumption of juices/nectars:

a. When do you consume juice? When do your children consume juice? Select the top 2 occasions in order of your us
(Eg. 1 - for the most frequent occasion to consume juice, 2 - for the second most frequent, etc.)
[READ LIST. MULTIPLE RESPONSE. ASK FOR CHILDREN ONLY IF THE RESPONDENT HAS CHILDREN <10 YEARS]

Occasion Adults
(Rank the tKids
(Rank the top 2)
At breakfast
With lunch
During the day, especially in summer
In school (for kids)
At the workplace (for adults)
At the gym (for adults)
Post Dinner
Mixing at home (cocktails/mocktails)
When guests visit
Outside home while travelling, shopping etc.
Others (please specify)

4 Brand awareness for various brands, frequency of purchase by brand:

[Surveyor note: Questions 4 a to c are to be answered through the table after question 4c]

a. What are the juice brands that you have heard of? [Surveyor note: Tick against the "Awareness" column] [READ LIS
b. Which are the brands that you have purchased in the past but have stopped purchasing now? [Surveyor note: Tick
c. Which are the main brands that you currently purchase?
[Surveyor note: Tick in the "Currently Purchase" column] [READ LIST. MULTIPLE RESPONSE]

Brand Awareness
(Tick) Don't purchase anymore
(Tick) Currently Purchase
(Tick)
Ceres
Saint
Tropicana
FreshGold
Onjus
Real
B-Natural
KDD
LehBerry
Appy
Any other brand you have heard of (please specify)
___________

5 Key drivers of purchase (category and brand) for each category:

a. Which of the following flavours have you consumed in the past (answer no, yes occasionally or yes regularly).
For flavours that you consume regularly/occasionally, specify the most commonly purchased brand
Flavour Consumed Consumed (Yes
Consumed B
( rand purchased (if respondent consumes it)
(Yes, occasionally)
(Yes, regularly)
Mixed Fruit
Orange
Apple
Mango
Guava
Pineapple
Other

b. Which attributes are important to you when buying a brand of Packaged Fruit Juice?
Rate each attribute on a scale of 1 - 5 with 1 being Unimportant and 5 being extremely important. Rank the top 2 attributes. [R

Attribute Rating (1 t Ranking

Unimporta May or may nImportant Very imporExtremely TOP 2 ATTRIBUTES
Brand - I c 1 2 3 4 5
Product ran 1 2 3 4 5
Taste - tast 1 2 3 4 5
Consistency 1 2 3 4 5
Packaging - 1 2 3 4 5
Convenience 1 2 3 4 5
Consistent 1 2 3 4 5
Effective price - after discounts

c. If you purchase juices separately for yourself and your kids, what are the 2 most important attributes that you look
i. _________________
ii. _________________

d. What are the other criteria that influence you to decide which brand to buy? [READ EACH LINE]
(Please pick the top 2 attributes)

Criteria Pick the top 2 criteria

The brand used by most people in my peer group
The foreign multinational brand versus the local brand
The brand selected/liked by my kids
The brand with the best value for my money
Other (please specify)_________________________

6 Brand rating:

a. For the packaged juice brand that you purchase most frequently, score the brand for each of the following attribut

(Scale: 5 = extremely satisfied, 4 = somewhat satisfied, 3 = neither satisfied nor dissatisfied, 2 = somewhat dissatisfied, 1 = extr
[Surveyor note: Ask for top brand ______________________________]

Attribute Rating (1 to 5)
Extremely DSomewhat DisNeither satSomewhat ESxtremely Satisfied
Brand - I c 1 2 3 4 5
Product ran 1 2 3 4 5
Taste - tast 1 2 3 4 5
Consistency 1 2 3 4 5
Packaging - 1 2 3 4 5
Convenienc 1 2 3 4 5
Consistent 1 2 3 4 5
Effective p 1 2 3 4 5

b. If there are any brands that you have tried in the past and have not purchased again, tick the top 2 factors that ma
(Tick the top 3)
[Surveyor note: Specify two most important brands from question 4b]
Brand 1: ____________________________
Brand 2: ____________________________]

Attribute Brand 1
(Tick top 2 Brand 2
(Tick top 2)
Brand - the product had a poor image; no one in my peer group consumed it
Product range - the range of flavours available was very small/ doesn't offer the flavours that I like
Taste - the product did not taste good
Consistency - the product tasted different every time I bought it
Packaging - the packaging looked old/dirty/un-appealing
Convenience - pack size was inconvenient, no straw available etc.
Availability - the product was not always/never available in store
Expensive - even post discounts, promotions, the price of the product was too high
Cheapness /Doubted quality - price of the product was so low that I suspected its quality
Health Benefits - the product was not healthy
Pack sizes - didn't offer a range of sizes
Others (Please specify)______________
7 Trends in buyer behaviour over the past year:

a. Has your household's total volume consumption of juices/nectars changed over the past year?
(Specify Increase/Decrease/No change against each question) [SINGLE RESPONSE ONLY]
i. Increase
ii. Decrease
iii. No change

b. [If answer to a i (above) was that volume has increased], please explain the change by selecting the most relevant r
(Tick the relevant answers) [READ LIST. MULTIPLE RESPONSE]
Reason Relevant reasons
Better products (more variety) have become available in the market
I have now become more health conscious and feel juice has nutritional benefits
I can now afford to buy larger volumes of juice
Any other reason - (Please specify)______________________________
c. If your answer to a i (above) was that volume has decreased, please explain the change:
(Please specify)______________________________

8 Gaps in current market and willingness to experiment:

a. If you were to see one of the following products in the market, would you buy it?

(1 = Definitely will not purchase the product, 2 = Unlikely to purchase the product, 3 = Can't say, 4 = Very likely to purchase th

Product/of Rating (1 to 5)
Definitely Unlikely to p Can't say Very likely Definitely purchase
Fortified j 1 2 3 4 5
100% juice 1 2 3 4 5
Smaller pac 1 2 3 4 5
Low calorie 1 2 3 4 5
Smoothies 1 2 3 4 5
Fresh juice 1 2 3 4 5
More exotic flavours
Others (pl 1 2 3 4 5
b. If you were to see a new juice brand in a store, which of the following criteria would make you more likely to purch
(Tick the top 2 criteria that would convince you to buy the product)

Criteria Top 2 criteria

If it appeared to have good promotional offers
If I had previously seen advertisements of the product
If someone recommended it to me - friend, store owner etc.
If it was marketed by a reputed brand that I recognize
If free sampling was offered to try the product before purchase
Others (please specify) ______________________

c. Given the convenience and nutritional benefits of juice, what should the price of packed and branded juice be for y

[READ EACH LINE]

[Surveyor note: Tell Ask each of the questions i, ii, iii and iv and get a response to each one individually]

i. At what price do you perceive a 1 L juice pack to be good value for money? (Inexpensive): Rs ___________
At what price do you perceive that the 1 L juice pack is beginning to get expensive, so I will have to think twice abo
ii. At what price do you begin to perceive the 1 L juice pack as so expensive that you would not consider buying it? (T
At what price do you begin to perceive the 1 L juice pack as so cheap that you would feel that the quality must be i
iii.
iv.
(Too inexpensive): Rs ___________

Other demographic data

9 Can you please tell me your age? Just for statistical purposes? _________________ (years)

10 Size of household (including yourself) [SINGLE RESPONSE ONLY]

i. 1
ii. 2
iii. 4-Mar
iv. 5 and above

11 What is your total annual household income (post tax): [SINGLE CODE ONLY]
i. 1 - 5 lakhs
ii. 5 - 10 lakhs
iii. 10 - 25 lakhs
iv. > 25 lakhs

12 What is the most expensive mode of transportation in your household? [DO NOT READ LIST. SINGLE CODE ONLY]

S No Price rangeType
1 > Rs. 20L Audi, Bentley, BMW, Mercedes, Nissan, Porsche; Mitsubishi Montero; Toyota Camry, Prado; all importe
2 Rs. 15-20L Ford Endeavor, Honda Accord, Cr-V; Hyundai Tuscon, CRDi; Mitsubishi Pajero; Skoda Laura, Superb
3 Rs. 12-15L Honda Civic; Hyundai Sonata Embera; Skoda Octavia;
4 Rs. 8-12L Chevrolet Optra; Honda City; Mitsubishi Cedia; Tata Safari; Toyota Corolla, Innova;
5 Rs. 5-8L Chevrolet Aveo, SRV, Tavera; Fiat Adventure; Ford Fiesta, Fusion, Ikon; Hyundai Accent, Elantra, Verna,
6 Car < Rs 5L Chevrolet Aveo U-VA, Spark; Fiat Palio; Ambassador; Hyundai Santro, Getz, i10; Reva; Maruti 800, Alto,
7 Two-wheelAny brand scooter, motorbike, moped or bicycle
8 Others (please specify)_____
9 Do not own a mode of transport
ch company.
ake more than 10 minutes.
ttributed to you personally or your company. All the information you give us will be studied as a whole.

eted has completed?

the respondent's family has to belong to SEC A or B. If the Chief Wage Earner does not belong to SEC A or B, exit the survey. For a guide o
MULTIPLE RESPONSE]
ONSE ONLY]

and Nectars"]
ently don't consume packed and branded juices? [DO NOT READ LIST. MULTIPLE RESPONSE]

MINATE THE INTERVIEW]

 THE PARTICIPANT NOT TO INCLUDE CARBONATED DRINKS LIKE PEPSI, OR FRUIT DRINKS LIKE FROOTI, MAAZA]

h [REMIND THE PARTICIPANT NOT TO INCLUDE CARBONATED DRINKS LIKE PEPSI, OR FRUIT DRINKS LIKE FROOTI, MAAZA]: [SINGLE RESPON

TO INCLUDE CARBONATED DRINKS LIKE PEPSI, OR FRUIT DRINKS LIKE FROOTI, MAAZA]
olume of purchase, 2 = channel with next greatest volume of purchase]

oducts he/she wants]

sions in order of your usage, independently for yourself and for your children:
ness" column] [READ LIST. MULTIPLE RESPONSE]
w? [Surveyor note: Tick in the "Don't purchase anymore" column] [READ LIST. MULTIPLE RESPONSE]

y or yes regularly).
nk the top 2 attributes. [REMIND THE PARTICIPANT NOT TO INCLUDE CARBONATED DRINKS LIKE PEPSI, OR FRUIT DRINKS LIKE FROOTI, MA

attributes that you look for when buying for your kids: [MULTIPLE RESPONSE]

of the following attributes on a scale of 1 - 5: [READ EACH LINE]

what dissatisfied, 1 = extremely dissatisfied)

he top 2 factors that made you stop purchasing the brand? [DO NOT READ LIST INITIALLY (UNAIDED). READ LIST ONLY IF REQUIRED. FOR U

cting the most relevant reasons:

ery likely to purchase the product, 5 = Would definitely purchase the product) [READ EACH LINE]

you more likely to purchase the product? [READ EACH LINE]

nd branded juice be for you to significantly increase your purchase quantities?

individually]

Rs ___________
have to think twice about buying it, but still might purchase given its convenience and benefits? (Expensive): Rs __________
ot consider buying it? (Too expensive): Rs __________
hat the quality must be inferior and you will not purchase it?
T. SINGLE CODE ONLY]

amry, Prado; all imported cars

koda Laura, Superb

Accent, Elantra, Verna, i20; Mahindra Bolero, Scorpio, Logan; Maruti SX4, Gypsy; Mitsubishi Lancer; Tata Sumo, Marina;
Reva; Maruti 800, Alto, Omni, Swift, WagonR, Esteem, Estillo, Zen, Versa , A Star, Ritz; Tata Indica, Indigo;
t the survey. For a guide on the SEC classification, read below]
MAAZA]: [SINGLE RESPONSE ONLY]
T DRINKS LIKE FROOTI, MAAZA]
ONLY IF REQUIRED. FOR UP TO 2 BRANDS]
__________