Case Study India M Wallets
Case Study India M Wallets
Case Study India M Wallets
On November 8th 2016, the Prime Minister announced that 1.34 billion of its two
high value currency notes (500 and 1000 rupees) would be demonetized.
Originally acted as a deterrent to terrorism, corruption and drug peddling.
Effectively, India pulled out 86% of its cash in an economy that was 95% cash reliant.
When new currencies of 500 and 2000 rupees were introduced, many ATM’s were
unable to process the redemption and subsequently ran out of cash.
As the Indian economy was now facing cash shortages, it had to rely on the digital
economy grid.
In May 2016 Reliance Jio Infocomm Limited launched a mobile wallet service along
with 4G services named ‘Jiomoney’.
With this, they were able to make utility bills, insurance and offline payments.
M wallet had the capacity to store payment methods.
Jio received a payments back license in 2015 and acquired a range of
telecommunication radio waves.
m
er as
E wallet market:
In 2016, India was the second most populous country with an approximate
co
eH w
population of around 1.34 billion people.
M wallet popular amongst youth and had already surpassed mobile banking in
o.
volume.
rs e
ou urc
Expected to grow at a much faster pace than the rest of the world.
Nature of E wallets:
o
An M wallet was a type of payment service which individuals and businesses can
aC s
Closed wallet was limited to buying goods and services or receiving refunds from the
same company. Cash withdrawals were also not allowed on closed wallets. An
example is Jabong.com.
Semi closed wallet can have funds loaded on and used to make payments at multiple
ed d
places but like closed wallets, cash withdrawals were not permitted. Some examples
ar stu
with the company issuing the wallet. Users were not permitted to withdraw money.
An example of this was Visa gift cards.
Four different type of digital wallets classified (Bank, telecommunications, device
resident and technology).
This study source was downloaded by 100000805313232 from CourseHero.com on 07-12-2021 13:57:30 GMT -05:00
https://www.coursehero.com/file/53682914/Case-Study-India-M-Walletsdocx/
Money would be placed in an escrow account to stop the misuse of funds by the
service provider.
Push method was when the funds were transferred after scanning a QR code.
Pull method was when a unique password was received which was then used to pull
funds out.
Competitors of Jiomoney:
Mobiquik was a semi closed M wallet which allowed users to top up their account
with various debit and credit cards.
Paytm was also a semi closed wallet and was the biggest brand name.
Demonetization:
Served as an unexpected boom for India’s leading M wallet providors.
Mukesh Ambani who was chairman of Reliance industries stated that digitally
enabled transactions will boost economic growth and bring unprecedented
transparency to India’s monetary system.
m
er as
Challenges:
co
eH w
The presence of many competitors in the market with the RBI granting licenses to
many different service providers.
o.
rs e
Was difficult to maintain and attract new customers for a long period, hindering long
ou urc
term growth.
Lack of interoperability.
Gaps in infrastructure (Poor and failed connectivity) where weak connections
o
RBI required service providers to have strict document controls such as KYC
v i y re
3. Do you think demonetization was a net positive for the Indian economy? Why or why not?
Th
This study source was downloaded by 100000805313232 from CourseHero.com on 07-12-2021 13:57:30 GMT -05:00
https://www.coursehero.com/file/53682914/Case-Study-India-M-Walletsdocx/
Powered by TCPDF (www.tcpdf.org)