Entrepreneurship Theory, Process, and Practice in The 21st Century
Entrepreneurship Theory, Process, and Practice in The 21st Century
Entrepreneurship Theory, Process, and Practice in The 21st Century
1, 2011
Donald F. Kuratko
The Kelley School of Business,
Indiana University – Bloomington,
Bloomington, IN 47405, USA
Fax: (812)-855-2751
E-mail: [email protected]
Abstract: If history is the true roadmap of our future then our economic
resurgence will rise from the energy and passion that continually arises from
the entrepreneurial spirit inside of individuals. Why? Because it is the result of
individual innovation, passion and tenacity. Whether creating the innovations
from inside or outside established organisations, it is that knowledge power that
fuels a market economy. The one true enduring force is entrepreneurship and
the innovation it creates. However, that same force surges in the growing field
of entrepreneurship education. In the midst of this huge expansion of
entrepreneurship education we have witnessed significant accomplishments in
entrepreneurship theory, process, and practice. This article reviews all three
components and highlights some of the critical questions that confront
entrepreneurship education in the 21st century and how entrepreneurship
educators can be the solutions to those questions.
The nature of business has been transformed in this fast-paced, highly threatening, and
increasingly global environment. Dramatic and ongoing changes have forced
organisations to re-examine their basic purpose and to become much more flexible in
their approach to serving multiple stakeholders. Companies find themselves having to
continually redefine their markets, restructure their operations, and modify their business
models (Morris et al., 2008).
As the rules of the competitive game keep changing, companies begin to realise that
sustainable competitive advantage is fleeting. And yet, in the midst of this turmoil,
successful companies have made the fundamental discovery that the ability to continually
innovate (to engage in an ongoing process of entrepreneurial actions) has become the
newest source of competitive advantage (Kuratko, 2009a).
The global entrepreneurship monitor (GEM) is a unique, long-term project initiated in
1999 and developed jointly by Babson College, London Business School, and the
Kauffman Foundation. Now reaching 42 countries worldwide, GEM provides annual
assessment of the entrepreneurial environment of each country. According to the GEM
studies, entrepreneurs lead to economic growth in two different ways. One is by entering
and expanding existing markets, thereby increasing competition and economic efficiency.
The other is by creating entirely new markets by offering innovative products, which
present profit opportunities to others, further spurring economic growth. Overall, every
GEM study continues to demonstrate that entrepreneurs’ ability to expand existing
markets and create new markets makes entrepreneurship important for individuals, firms,
and entire nations (Minniti and Bygrave, 2004; Autio, 2007).
In summary, entrepreneurial firms make two indispensable contributions to the
market economies. First, they are an integral part of the renewal process that pervades
and defines market economies. Entrepreneurial firms play a crucial role in the
innovations that lead to technological change and productivity growth. In short, they are
about change and competition because they change market structure. The market
economies are dynamic organic entities always in the process of ‘becoming’, rather than
an established one that has already arrived. They are about prospects for the future, not
about the inheritance of the past.
Second, entrepreneurial firms are the essential mechanism by which millions enter the
economic mainstream. Entrepreneurial firms enable millions of people, including women,
minorities, and immigrants, to access the pursuit of economic success. The greatest
source the US strength, for example, has always been the US dream of economic growth,
equal opportunities, and upward mobility. In this evolutionary process, entrepreneurship
plays the crucial and indispensable role of providing the ‘social glue’ that binds together
both high-tech and ‘main street’ activities (Kuratko, 2009b).
One definition of entrepreneurship points out that it is a dynamic process of vision,
change, and creation to recognise opportunity that requires an application of energy and
passion towards the creation and implementation of new ideas and creative solutions
(Kuratko, 2009a). In this light entrepreneurship is more than the mere creation of
business. Although that is certainly as important facet, it’s not the complete picture. The
characteristics of seeking opportunities, taking risks beyond security, and having the
tenacity to push an idea through to reality combine into a special perspective that
permeates entrepreneurs. An ‘entrepreneurial perspective’ can be developed in
10 D.F. Kuratko
Not too long ago the field of entrepreneurship was considered little more than an applied
trade as opposed to an academic area of study. There was no ‘research’ to be
accomplished because it was thought that those who could not attend college would
simply ‘practice’ the concept of new business start-up. Yet our economy was actually
based upon entrepreneurship, and history has proven that with each downturn in the
economy it is entrepreneurial drive and persistence that bring us back. Thus, individual
scholars began to examine entrepreneurship from a research perspective, and in doing so
they initiated an academic field of scholarly pursuit. So we look back at some of the
‘believers’ among the academic community, such as Arnold C. Cooper (Purdue
University), Karl A. Vesper (University of Washington), Donald L. Sexton (Ohio State
University), Robert C. Ronstadt (Babson College), and Howard H. Stevenson (Harvard
University), who are all examples of the ‘pioneering’ researchers in the embryonic days
of entrepreneurship. Their wisdom, scholarship, and persistence guided the field of
entrepreneurship from what was once considered a disrespected academic area to a field
Entrepreneurship theory, process, and practice in the 21st century 11
that has now gained unimaginable respect and admiration among universities in the 21st
century. Their willingness to delve into the research issues important to this developing
discipline provided motivation for the next generation of scholars to pursue the
entrepreneurship field with greater vigour.
The immense growth in entrepreneurship research is evidenced by the number of
academic journals devoted to entrepreneurship (44), the number of endowed
professorships and chairs in entrepreneurship (more than 300), the development of the
21st century entrepreneurship research fellows by the Global Consortium of
Entrepreneurship Centres, and the increasing number of top scholars devoting much of
their valuable research time and efforts to publishing on aspects of entrepreneurship in
the top academic journals. It is indeed gratifying to see Academy of Management Journal,
Academy of Management Review, Strategic Management Journal, Journal of Operations
Management, Journal of International Business, Organization Science, and the Journal
of Management publishing more entrepreneurship research; this increase is in
direct proportion to the change in the journals’ editorial review boards to include more
scholars in the entrepreneurship field. It should also be noted that many of the
top business schools in the USA are now including certain entrepreneurship journals
(Journal of Business Venturing and Entrepreneurship Theory & Practice) in their lists of
premier journals for the faculty research. In addition, Michael A. Hitt of Texas A&M
University, one of the most respected scholars in the field of management, has developed
a new journal, the Strategic Entrepreneurship Journal. In the years ahead this journal is
sure to ascend in respect as a premier scholarly outlet. Additionally, a number of
major academic institutions have developed programmes in entrepreneurial research,
and every year Babson College conducts a symposium titled ‘Frontiers in
entrepreneurship research’. Since 1981 the conference has provided a pivotal outlet for
the latest developments in entrepreneurship (Frontiers in Entrepreneurship Research,
1981–2010).
In 1998, the National Consortium of Entrepreneurship Centres (NCEC) was founded
for the purpose of continued collaboration among the established entrepreneurship
centres, as well as the newer emerging centres, to work together to share information,
develop special projects, and assist one another in advancing and improving their centres’
impact. Today that organisation has changed its name to the Global Consortium of
Entrepreneurship Centres (GCEC) to better reflect the international growth of
entrepreneurship centres. As mentioned earlier, this consortium also established the 21st
Century Entrepreneurship Research Fellows, a growing collection of scholars in the field
of entrepreneurship who have developed a mission to identify leading-edge research
issues and domains and develop high-profile research initiatives that demonstrate the
highest level of scholarship to entrepreneurship centres and the academic community at
large. Research drives business schools. Today we see research in entrepreneurship as an
accepted and respected part of this drive (Kuratko, 2009b).
Stevenson (2000) warned that an entrepreneurial revolution had occurred but the greatest
danger would lie in presuming that the future was without challenge. Guarding the past,
espousing orthodoxy and refusing to see the wisdom inherent in the challenges ahead will
always lead to the same problems we have continually seen in business. With that
thought in mind and using my own experiences over the last 30 years, I would like to
propose some of the current questions that I believe are confronting entrepreneurship
educators. These questions centre around complacency in the field, continued respect for
the entrepreneurship research, the threat of diluting the real meaning and discipline of
entrepreneurship, and the search for risk in the classroom. Let us examine each of these
questions.
classrooms. It appears we are promoting students to take risks while we as faculty pursue
security. It is a real perceptual dilemma that exists in academia. We need our younger
faculty to better convey the challenges and pressure they are under ion the tenure process
for they do experience risk in the purest sense. Their entire career is at stake during the
tenure process and it is simply perform or leave. It is critical that faculty explain to
students how they have handled risk in their own careers (academic or professional) so
the perception of the security-conscious professor is clarified. Let us then work projects
and competitions into our classrooms that allow students to experience the risk factor.
And, senior professors, who have long been tenured, should stand ready to sponsor and
support our younger entrepreneurship professors in their innovative approaches. This
question can be handled and I believe there is evidence of it happening.
After reviewing the major questions that are confronting all of us as entrepreneurship
educators, the question remains, “so what can I do?” The answer is neither complex nor
profound. The answer is really an aggregation of numerous small but needed actions.
Each one of us can make a difference if we try. It has been pointed out that so many
entrepreneurship programmes have been started and driven to success by one professor or
director. Critics argue that our field is weak because many e-programmes hinge on that
one person’s drive and determination. I continue to argue that it is our strength (Kuratko,
2005). Individual entrepreneurs have started movements in the business world. The
courage and passion of individuals who have developed courses, programmes, centres,
etc. that have taken root in our universities is a real tribute to the difference one person
can make in the entrepreneurship field. The power to make a difference in the theory, the
process, and the practice of entrepreneurship is within the grasp of each professor.
Entrepreneurship educators must have the same innovative drive that is expected
from entrepreneurship students.
Even amidst the ‘gloom and doom’ media coverage that we all face, remember that
individuals’ innovative abilities are alive and well. Whether creating the innovations from
inside or outside established organisations, it is that knowledge power that fuels a market
economy. Multiply that process exponentially and an entire economy begins to work
again. So the greatest lesson we must learn from economic history: the one true enduring
force is entrepreneurial thinking and the innovation it creates.
The words used to describe the new innovation regime of the 21st century are: dream,
create, explore, invent, pioneer, and imagine! As scholars and researchers dedicated to
the field of entrepreneurship and corporate innovation, we must realise that this is a point
in time when the gap between what can be imagined and what can be accomplished has
never been smaller. It is a time requiring innovative vision, courage, calculated
risk-taking, and strong leadership. It is the entrepreneurial imperative of the 21st century
(Kuratko, 2009b) and each individual professor’s goal should be to make a difference in
the theory, the process, or the practice of entrepreneurship. In so doing the philosophy of
entrepreneurship will advance leading our classrooms to a number of benefits including:
an atmosphere that develops new products and innovations helping society to expand and
grow; creating a workforce that can help any enterprise maintain an entrepreneurial
posture; and promoting a climate conducive to high achievers that create the innovations
Entrepreneurship theory, process, and practice in the 21st century 17
of tomorrow. Yes, one person can make a difference and an entire academic discipline
will benefit.
Perhaps the phenomenon we are witnessing now has less to do with risk-taking than
with the simple observation that people, not institutions, create change. In this respect,
perhaps our entrepreneurial educators are leading all of university education to a
rediscovery of learning as a process limited only by the boundaries of each individual’s
intelligence, imagination, energy, and daring. Let us all accept the challenge to lead the
next frontier of entrepreneurship education.
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