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Advertising Assgn 005

This document contains multiple choice questions about various advertising research techniques: 1) It asks questions about common advertising research terms like target market, social media metrics, pre-tests, post-tests, and customized vs syndicated research. 2) The second section contains questions about specific research techniques like focus groups, depth interviews, recall tests, recognition tests, and projective techniques. 3) It aims to test knowledge of when and how each technique is best applied, their strengths and limitations, and how they are used to develop, diagnose, and measure advertising.

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Fayesheli Delizo
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1K views5 pages

Advertising Assgn 005

This document contains multiple choice questions about various advertising research techniques: 1) It asks questions about common advertising research terms like target market, social media metrics, pre-tests, post-tests, and customized vs syndicated research. 2) The second section contains questions about specific research techniques like focus groups, depth interviews, recall tests, recognition tests, and projective techniques. 3) It aims to test knowledge of when and how each technique is best applied, their strengths and limitations, and how they are used to develop, diagnose, and measure advertising.

Uploaded by

Fayesheli Delizo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ADVERTISING ASSGN 005

If the media advertisement is successful, the ____________ can recall the ad and probably the
product or service faster than any type of media.
Select one:
a. audience
b. target market
c. client

d. interest
Check

___ is the most popular form of advertisement today.


Select one:
a. Media Advertisement
b. Digital Advertisement
c. Electronic Advertisement

d. Print Advertisement
_______ research is conducted for a specific client to address the client's needs.
Select one:
a. Customized
b. Pre-test
c. Syndicated

d. Interview
______ measures mentions, likes, tweets, and other form of interaction that occurs during the
advertising period.
Select one:
a. Projective technique
b. Pre-test
c. Post Test

d. Social Media Metrics


____ is used to identify weak spots within an advertisement to improve its performance.
Select one:
a. Pretest
b. Social Media Ad
c. Post-test
d. Projective Technique
___ is the advertisement that you put on paper.
Select one:
a. Print Advertisement
b. E-mail Advertisement
c. Media Advertisement

d. Digital Advertisement
___ is sending an advertisement or spam through e-mail.
Select one:
a. Media Advertisement
b. Digital Advertisement
c. E-mail Advertisement

d. Print Advertisement
Physiological Measure does not require any ____________ from the part of the subject and instead
tap into the involuntary reactions to the stimuli like eye movement analysis or brain wave analyses.
Select one:
a. cataleptic response
b. Indirect Response
c. Analysis

d. conscious response
___ research is a single study conducted by a research company with its result distributed to
multiple companies.
Select one:
a. Pre-test
b. Post-test
c. Syndicated

d. Customized
_____ is also cheaper than print advertisement.
Select one:
a. Electronic Advertisement
b. Digital Advertisement
c. Media Advertisement
d. E-mail Advertisement
QUIZ 005
Since the measures of recognition are varied, these commonly used measures have serious
limitations.
Select one:
a. Focus Group
b. Depth Interview
c. Recall Test
d. Projective Technique

e. Recognition Test
It is a technique for eliciting means-ends chains can be successfully applied only in this technique.
Select one:
a. Depth Interview
b. Projective Technique
c. Focus Group
d. Recognition Test

e. Recall Test
Check

It employs sensible measure of memorability of advertisement.


Select one:
a. Focus Group
b. Recall Test
c. Depth Interview
d. Recognition Test

e. Projective Technique
It is used in diagnosing failed advertisements.
Select one:
a. Projective Technique
b. Recall Test
c. Depth Interview
d. Recognition Test

e. Focus Group
It is effective for developing new advertisement concepts.
Select one:
a. Depth Interview
b. Recognition Test
c. Projective Technique
d. Recall Test

e. Focus Group
It can be utilized in testing execution of ads which focus on what the consumers bring to the
advertisement rather than what they take from it.
Select one:
a. Depth Interview
b. Recognition Test
c. Recall Test
d. Focus Group

e. Projective Technique
It can be helpful when consumers' conscious responses surface is only under detailed probing.
Select one:
a. Depth Interview
b. Recognition Test
c. Focus GroupIt is top-of-mind recall can be a good predictor of the success of the
advertisement.

Select one:
a. Depth Interview
b. Projective Technique
c. Recognition Test
d. Focus Group

e. Recall Test

d. Projective Technique

e. Recall Test
There is an absence of statistical properties necessary for generalizability of results.
Select one:
a. Recognition Test
b. Focus Group
c. Projective Technique
d. Depth Interview

e. Recall Test
Check

It is effective for testing advertisement's concept.


Select one:
a. Focus Group
b. Projective Technique
c. Depth Interview
d. Recognition Test

e. Recall Test
Check

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