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The Business Document: NAME:a Email: Category

The document outlines sections for a business summary including describing the problem being solved, how the business works, target markets, resources needed, and future plans. The applicant is asked to provide details on their business idea, solution, features, pricing, marketing strategy, SWOT analysis, current stage, and milestones for the next two years. The sections highlighted as "Required for Pitching" are the most important parts to focus on when creating a pitch video to present the business idea.

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Fatai Fatola
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108 views4 pages

The Business Document: NAME:a Email: Category

The document outlines sections for a business summary including describing the problem being solved, how the business works, target markets, resources needed, and future plans. The applicant is asked to provide details on their business idea, solution, features, pricing, marketing strategy, SWOT analysis, current stage, and milestones for the next two years. The sections highlighted as "Required for Pitching" are the most important parts to focus on when creating a pitch video to present the business idea.

Uploaded by

Fatai Fatola
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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THE BUSINESS SUMMARY DOCUMENT

write your company name here


COMPANYNAME

write your name here

NAME:a

Your email address you used to apply to the programme

EMAIL:
write your training category here

CATEGORY:

DATE: Month/Year
Please Note: The document sections highlighted with “ Required for Pitching”are the sections that we encourage
you to speak mainly on when you deliver your pitch videos during the Pitching Phase.

PROBLEM &SOLUTION

About Your Business-Required for Pitching


Describe an overview of your business, highlighting:
• How you came up with this business idea.
• What problem you are trying to solve.
• How your business solves this problem.
When describing your problem, make sure that you quantify the significance of the problem in terms of
loss (i.e., time, money, other resources) or uncaptured value (# of people or entities that need a solution to
this problem)Not more than 150 words. -

BUSINESSPROCESS

Features & Functionalities- Required for Pitching


How does your business work? Describe the unique features of your business offering and how they
address your identified problem. Not more than 100 words
How will you produce or provide your business offering? Tell us how you will create or develop your
product. If you are offering services, describe how you will equip yourself/your team to provide these
services.Not more than 50 words.
Pricing
What is the average price of your product/service (in $USD and in local currency)? If you have not
determined the price yet, talk about what you will consider in deciding the price of your business
offering.Not more than 20 words
Profitability- Requiredfor Pitching
How will you make profit? Tell us how many users you expect to sell to in a year. If your business earns
revenue by usage instead of by user/customer, indicate the level of usage you expect. Give a summary of
your cost of operations or cost price and mention what profit margins you expect to make from your
business.Not more than 50 words.
MARKETOPPORTUNITY

Target Audience/Customers-Required for Pitching


Describe the size of your market in currency (in dollar $), your target customer, and how many customers
you anticipate will benefit from you solving the problem you have identified . Not more than 50 words. 
Marketing & Sales- Your Marketing Plan
Explain how you plan to get your product or service to your target market(s). Highlight what tactics you
will use to grow your customer base, maintain relationships, and build customer loyalty. What offline and
online channels will you use to create visibility for your business and tell us what distribution systems or
partnerships you will utilize to get your business offering to the market Not more than  100 words.

BUSINESSANALYSIS

SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)-Required for Pitching


Describe the strengths and opportunities for your business. Highlight the threats and weaknesses you see
in your business and your plans to overcome them. 
Your analysis can include any of the following:   product, competition, political,
environmental, social. technical, economic, and regulatory barriers or any
relevant macroeconomic trends. Not more than 50 words

YOUR NEEDS

Resource Requirements-Required for Pitching


What do you need for your business right now? Describe the resources that you will need to meet your
financial and business goals (i.e., equipment, additional employees, funding, etc.). Not more than 100 words.
Building a Team
Who is on your business team? Write abrief overview of you and your team, and describe what makes
your team uniquely capable of leading your business to success ? Not more than 100 words

YOUR PLANS

Business Forecasting and Planning-Required for Pitching


Tell us what stage you are in your business. Is it still an idea, or do you have a prototype? Are you testing
your markets with surveys or a pilot version of your offerings? Or have you started manufacturing /
offering your services? If so, tell us how long you have been in business and what are your key business
achievements till date. Not more than 150 words 
What are the next steps for your business?
Talk about the milestones you hope to accomplish over the next two years, on a quarterly basis. Note:
Your milestones may be financial (e.g., attain xx million in revenue/profit. etc.), operational (e.g., expand
branches, purchase new equipment, etc.), customer focused (e.g., attract xx number of new customers,
gain xx new customers in xx region, etc.) or capability-building (e.g., build staff competencies to be able
to execute xx, hire staff skilled in xxx, etc.) Not more than 150 words 

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