5 Mindset Hacks For Sales
5 Mindset Hacks For Sales
In this short, easy to digest guide, I’m going to give you the 5 Mindset
Hacks that will boost your sales with this quick 10 minutes read. These
are the mindset hacks that I’ve learned and successfully implemented.
What I am about to share with you has allowed me to set new
benchmarks in my previous organization and have also been a
powerful tool that helped me acquire multiple properties worth millions
of dollars across Canada.
If you think you are not a salesperson and struggle with that identity, I
want to reassure you that everyone is a salesperson whether by
profession or not. Selling is about choices and decisions. When you
decide on a restaurant, a movie to go to, or the house you live in, you
are selling yourself and anyone else involved in the decision on the
choices you’ve made.
So when someone tells me they are not a salesperson, I have to call
out their bullsh*t. Stop telling yourself that story and get out of your
head because everyone sells.
A question I’ve been asked more times than I can recall is, what is the
number one tool needed to be successful in sales. My answer may
shock you, but I want you to pay attention. The number one tool
needed to be successful in sales is to A
salesperson that is talking too much is usually a sign of lacking
confidence or the skill needed to close the sale (or they enjoy hearing
themselves talk). Too many times, I’ve witnessed salespeople who
practically have a done deal in their hand ready to close but ended up
losing the sale because they were doing more talking than listening.
Listening is key in sales and if you have poor listening skills you will
struggle with becoming a great salesperson. Admittedly, this did not
come easy to me. I had to develop my listening skills through
consistent practice and mindfulness.
With certainty I can tell you part of sales is psychology. This ties back
into the first mindset hack I shared, shut up and listen. Licensed
psychologists assess, diagnose, and treat behavioral dysfunction and
promote healthy behaviors to improve the quality of a patient’s life. In
much the same way, salespeople do the same.
In sales you will have to assess and know how to treat your customer’s
behaviors and do so in an ethical way that promotes an improved
quality of life for your customer. When you allow your customer to ask
questions, share their concerns and give them the space to let you
know what their problem is before you dive in headfirst telling the
customer what their problem is, you to your
customer.
The person selling the same product or service as yours is not the
biggest competition you need to worry about. The biggest competitor
you need to focus on is the person you see looking back at you in the
mirror. Self-sabotage is a very real thing that most of us struggle with,
and it comes in many forms from more angles.
Look around and ask customers what their favorite brands, products,
and services are. For instance, in my opinion, Apple took the model of
the blackberry, made it sexier and more appealing and created a huge
want. In the same way you can upgrade your identity, your skillset, and
your mindset to create a want that gives your customers and potential
customers something worth talking about - You.
Another tactic that helped spring my career in the earlier years was
. I was a 21-year-old inexperienced
salesperson being absolutely crushed by my competition. They had
long-lasting relationships and tenure with their organizations, but they
all focused on the major accounts. I knew I didn’t have the relationships
they had nor did I have the credibility. I began to focus on the smaller
accounts and began treating the smaller accounts as if they were major
accounts. I did this for the first 2 years of my high-ticket sales career,
and I learned how to leverage the trust and credibility I had earned to
start getting the bigger accounts.
These 5 Mindset Hacks are certain to improve your sales. It comes
down to how bad you want it. It doesn’t matter where you are starting
from, you need stamina in sales. The level of stamina you have is
proportional to your mindset. Building a mindset and value system that
is independent of the market conditions will help you pivot and adapt
when conditions are less optimal for everyone else.
Prioritize how you make the customer feel and building a mindset for
success that takes your career far beyond the mark you’re aiming for.