Introduction of Marketing

Introduction :
The Introduction of marketing comes in India very late. Though we are
known lot about the theoretical part of it. The practical importance was left by the Indian
industries when they came to know about the competition with the multinational companies
functioning in India and also exporting our products in abroad.

The development of marketing is evolutionary. “ Marketing is what a marketer

does.” But this meaning lacks clarity in understanding the subject. The evolution of marketing
is as old as the Himalayas. It is one of the oldest professions of the world. Marketing is indeed
an ancient art : it has been practiced in one from or the other since the days of Adam and Eve.
The traditional objective of marketing had been to make the goods available at places where they
are needed. This idea was later on changed by shifting the emphasis from “ exchange ” to “
satisfaction of human wants.”

Meaning :

Marketing occupies on important position in any business unit traditional view of

marketing is the customer accepts what ever the seller presents to them. The thing without
considering the needs wants of the customer. But now this concept is changed and the full
attention is given on the customers wants and satisfaction.

Definition :
 “Marketing is human activity directed at satisfying needs and wants through exchange process.”
- Philip Kotler.

 “Marketing consists to those efforts which affected transfers in the ownership of goods, services
& provide for their physical distrbution.”
- Tousely and Clarks.
Evaluation Marketing :

1. Barter System
2. Production Orientation
3. Sales Orientation
4. Marketing Orientation
5. Consumer Orientation
6. Management Orientation
 History of real estate market

In nagpur real estate market appreciation rate of nagpur city as under ,according to experts .we
are comparative study of most popular area as under. Real estate

Real estate is a legal term that encompasses land along with improvements to the land, such as
buildings, fences, wells and other site improvements that are fixed in location—immovable.

Real estate law is the body of regulations and legal codes which pertain to such matters under a
particular jurisdiction and include things such as commercial and residential real property
transactions. However, in some situations the term "real estate" refers to the land and fixtures
together, as distinguished from "real property", referring to ownership of land and
appurtenances,

Etymology

person. Thus the law broadly distinguishes between "real" property (land and anything affixed to
it) and "personal" property (everything else, e.g., clothing, furniture, money). The conceptual
difference was between immovable property, which In law, the word real means relating to a
thing (res/rei, thing, from O.Fr. reel, from L.L. realis "actual," from Latin. res, "matter, thing"),
[3]
as distinguished from a would transfer title along with the land, and movable property, which a
person would retain title to. The oldest use of the term "Real Estate" that has been preserved in
historical records was in 1666.[3] This use of "real" also reflects the ancient and feudal preference
for land, and the ownership (and owners) thereof.

Some people have claimed that the word real in this sense is descended (like French royal and
Spanish real) from the Latin word for 'king'. In the feudal system (which has left many traces in
the common law) the king was the owner of all land, and everyone who occupied land paid him
rent directly or indirectly (through lords who in turn paid the king), in cash, goods or services
(including military service). Property tax, paid to the state, can be seen as a relic of that system,
as is the term fee simple. However, this derivation of real is a misconception.
Real estate terminology and practice (around the world)
Business sector

With the development of private property ownership, real estate has become a major area of
business, commonly referred to as commercial real estate. Purchasing real estate requires a
significant investment, and each parcel of land has unique characteristics, so the real estate
industry has evolved into several distinct fields. Specialists are often called on to valuate real
estate and facilitate transactions. Some kinds of real estate businesses include:

 Appraisal: Professional valuation services

 Brokerages: A mediator who charges a fee to facilitate a real estate transaction between
the two parties.
 Development: Improving land for use by adding or replacing buildings
 Net leasing[7]
 Property management: Managing a property for its owner(s)
 Real estate marketing: Managing the sales side of the property business
 Real estate investing: Managing the investment of real estate
 Relocation services: Relocating people or business to a different country
 Corporate Real Estate: Managing the real estate held by a corporation to support its
core business—unlike managing the real estate held by an investor to generate income

Within each field, a business may specialize in a particular type of real estate, such as residential,
commercial, or industrial property. In addition, almost all construction business effectively has a
connection to real estate.

Professional university-level education in real estate is primarily focused at the graduate level.
Focus in towards the commercial real estate sector, primarily real estate development or
investment rather than residential real estate sales conducted by a REALTOR.
 Residential real estate

Residences can be classified by, if, and how they are connected to neighboring residences and
land. Different types of housing tenure can be used for the same physical type. For example,
connected residents might be owned by a single entity and leased out, or owned separately with
an agreement covering the relationship between units and common areas and concerns.

o Apartment - An individual unit in a multi-unit building. The boundaries of the

apartment are generally defined by a perimeter of locked or lockable doors. Often
seen in multi-story apartment buildings.
o Multi-family house - Often seen in multi-story detached buildings, where each
floor is a separate apartment or unit.
o Terraced house (a.k.a. townhouse or rowhouse) - A number of single or multi-
unit buildings in a continuous row with shared walls and no intervening space.
o Condominium - Building or complex, similar to apartments, owned by
individuals. Common grounds are owned and shared jointly. There are townhouse
or rowhouse style condominiums as well.
o Cooperative (a.k.a. "co-op) - A type of multiple ownership in which the residents
of a multiunit housing complex own shares in the cooperative corporation that
owns the property, giving each resident the right to occupy a specific apartment
or unit.

Semi-detached dwellings

o Duplex - Two units with one shared wall.

 Single-family detached home
 Portable dwellings
o Mobile homes - Potentially a full-time residence which can be (might not in
practice be) movable on wheels.
 o Houseboats - A floating home
o Tents - Usually very temporary, with roof and walls consisting only of fabric-like
material.

Housing ownership and rent measures

 The price-to-earnings ratio or P/E ratio is the common metric used to assess the relative
valuation of equities. To compute the P/E ratio for the case of a rented house, divide the
price of the house by its potential earnings or net income, which is the market annual rent
of the house minus expenses, which include maintenance and property taxes. This
formula is:

The house price-to-earnings ratio provides a direct comparison to P/E ratios used to
analyze other uses of the money tied up in a home. Compare this ratio to the simpler but
less accurate price-rent ratio below.

 The price-rent ratio is the average cost of ownership divided by the received rent income
(if buying to let) or the estimated rent that would be paid if renting (if buying to reside):

like corporate and personal incomes, are generally tied very closely to supply and
demand fundamentals; one rarely sees an unsustainable "rent bubble" (or "income
bubble" for that matter). Therefore a rapid increase of home prices combined with a flat
renting market can signal the onset of a bubble.

This is the reciprocal of the house price-rent ratio. The net rental yield deducts the
landlord's expenses (and sometimes estimated rental voids) from the gross rent before
doing the above calculation; this is the reciprocal of the house P/E ratio.
Because rents are received throughout the year rather than at its end, both the gross and
net rental yields calculated by the above are somewhat less than the true rental yields
obtained when taking into account the monthly nature of rental payments.

Real estate pricing

 Real estate pricing deals with the valuation of real estate and all the standard methods of
determining the price of fixed assets apply.

Rents and prices are often expressed per square foot to act as a basis of comparison.

Home prices are limited by various factors, such as the incomes of potential buyers, the cost and
ability to construct new property to increase supply, and demand for rental units. Since eighty
percent of all homes purchased are purchased with a mortgage, [citation needed] the ability to make
payments, borrow money, and the cost of borrowing money are major influences limiting how
far prices can rise before hitting resistance due to prices hitting levels where potential are unable
to qualify.[who?] In general the ratio in the US are home values at 2-4 times annual income levels.
[citation needed]

APPRECIATION – NAGPUR CITY

SR AREA RAT RAT APPRECIATIO APPRECIATIO RAT GROWT MONTH

N E E N N E H WISE
O PER PER TIMES %% PER 10 YRS GROWT
SQ. SQ. %%% SQ. %% H
FT. FT. %^5% FT. %
199 200 201
7 7 7
1 DHANTOLI 800 8000 10 1000 1600 200 2
0
2 RAMDASPET 1000 1000 10 1000 2000 200 2
H 0 0
3 SHIVAJI 500 5000 10 1000 1000 200 2
NAGAR 0
4 WARDHAMA 1000 3000 3 300 8000 266 2.51
N NAGAR
5 NARENDRA 50 2500 50 5000 1500 600 5
NAGAR 0
6 TRIMURTI 70 2500 50 2850 2500 1250 10.41
NAGAR 0
7 KHAMLA 150 2500 17 1350 2500 1000 8.33
0
8 SOMALWAD 50 2500 50 5000 2000 1000 8.33
A 0
9 BUTIBORI 10 800 80 8000 3000 2500 20.83
0
10 ITWARI 2000 2000 10 1000 3000 150 1.25
0 0
11 CHIKNA ------ 270 3000 1111 925

according to above serve Appreciation of nagpur city. rate of real estate market
increasingly day by day 10 to 80 times ..

NAGPUR REAL ESTATE

Nagpur real estate is an important segment of the people of the city. Nagpur is the second
capital of Maharashtra. The commercial progress of this city has increased the importance of the
role of real estate market. There aren so much real estate firm that are available to the people of
the city of Nagpur.
One of them is the vyankatesh city,ramnath city,sahara city,first city which is a popular
company’s of real estate at Nagpur. The office of this real estate company’s is situated at
nagpur as well as out of station.about the advertising can directly talk to the people who are
associated with this channel over the phone or e-commerce number of this
The city of Nagpur avails many real estate company which is deal in township concept .

Nāgpur pronunciation (help·info) (Marathi: नागपरू  ; Hindi: नागपरु ) is a city in the state of
Maharashtra, the largest city in the central India. With a population of around 2,420,000, Nagpur
UA is the 13th largest urban conglomeration in India,[4] In addition to being the seat of annual
The following factors are taken into consideration while considering real estate as
investment option.

In township with six elements of life

1) Infrastructure

2) Sports & leisure

3) Social interaction

4) Refreshing recreation

5) Management

6) Health & education

Infrastructure is the key to successfully planned township. we have thereby added much more to
this aspect making it a truly marvelous township a well landscaped entrance gate will welcome
you at township .the entire township is divided into sectors with road of high quality riding
surface all these integrated amenities will truly create a vibrant and will surely add zing to your
life
No doubt everyone has a sport man within himself, we care for every sportsman, hence have all
the sport facility, indoor as well as out door. you are not far away from scoring a goal the
Renaldo style at the fabulous foot ball ground .a slam drunk at your very own basketball ring
ace`s too are not far away at the loan tennis court and no one can stop you from becoming dhoni
and sachin at the fine cricket pitch of your home ground .along with this badminton, table tennis
squash court are also provided .finally best of the lot, the cue ball action will rice to its peak at
the billiard and snooker zone .far the elderly passionate lot .its time to shuffle the pack at the card
room .
Celebrate and let your presence speak for yourself. take part in various cultural activities and
social gathering within the vast premises of your own township. a marriage lown, tom start two
beautiful live s an outdoor celebration zone ,for the true fun in the open and a temple to let your
spiritual feeling flow even in the midst of wild enjoyment. quench your thirst at the juice bar and
for the big guns an open as well as covered bar lies within the premises.
You will never have to leave your campus even for the various recreational activities .take a cool
plunge in the swimming pool with facilities even providing for sauna and Jacuzzi, build your
biceps at your leisure with six pack as a sure by product at the very well equipped gymnasium.
delight your fantasies at the marvelous club house ,with health club, fitness center, steam bath,
massage room and beauty parlour .stay fit look amazing and enjoy life to its fullest at your very
own township.
Creating bad thing is cool but maintaining them is serious business. and efficient management is
all that take care of it .A regulated, potable water supply system and effective power distribution
network will be present .duct for cabling as well as waste management will as solid waste
management will be done .and the entire township will be maintain by a reputed agency. So
enjoy living the reputed township which is give all type of facilities .

No mater how old your child is . we have high standard education institutes to serve you better
by grooming your child into a brighter whisked .starting from the crèche to the toddlers pre-
school and then entering into primary and leading into secondary schooling with utmost care and
enhancing is all that will make your innocent toddler into a clever graduate.
Why Nagpur?

The geographic centre of India, equidistant from 4 Metros.

Second Capital of Maharashtra.

Next International Metropolis of India.

Location in Indian sub continent makes Nagpur an ideal hub for the Business.

Destine for not only financial but also educational and employment Hub.

Asia’s largest International Cargo Hub.

Second Green City of India.

City infrastructure among India’s best.

Region rich in natural resources, forest covers and agro products.

Home to Asia’s largest industrial estate.

Reliance, K.Raheja and HCL Planning their SEZ.

DLF and Mantri already started their IT park. Another 500 IT companies Launching.

100 Allied Aviation Industries entering in and around Nagpur.

One of world’s busiest Air-Trade route.

 Nagpur—multiple hub

Nagpur become a multiple hub due to MIHAN project .. in MIHAN there are many hub
project are work in progress . and this project affected to the price of real estate
market ,because development is major factor for increasing price of real estate market.
under this hub are upcoming in nagpur ..

1:Cargo hub

2:Industrial hub

3:It hub

4:Hospitality hub

5:Aviation hub

6:Education hub

7:Employment hub

CARGO HUB
* 4311 hectares cargo hub is ready for use with an investment of rs.1500 crores.
* 90% infrastructure work is alredy completed

INDUSTRIAL HUB
 butibori is ashia`s largest industrial estate with presence of indorama ,moraraji,kec & uniworth
 more than 50 textile & related companies are looking for a bass in and around nagpur

IT HUB
 DLF hub started the construction of 100 acres It park/
 Mantri hub started 44 lac sq.ft. it hub
 More than 500 it companies to start in nagpur next 5 years.
HOSPITALITY HUB
 sun-n-sand has already start of 5 star hotel on wardha road .
 construction activities of hotel taj has also started in nagpur at empress city
 kamat is launching first 7 star hotel in nagpur

AVIATION HUB
 boing is coming up with maintenace and repait hanger mear nagpur international airport.
 Sukhoi is planning yo invest rs40000 crore4s for manufactureing aircraft in nagpur
 Decan has acquired 150 acres of land in MIHAN.
 100 allied aviation industries will enter in around nagpur
EDUCATION HUB
 narsee mounjee institute of management has already acquired land.
 Symbiosis university is also coming up in nagpur .
 D.Y patil university has acquired land in nagpur
 300 major education institution will enter into nagpur within 5 year.

EMPLOYMENT HUB
 Nagpur will be one of the biggest employment hub offring 28 lacs job opportunities in next 5
year

RESEARCH METHODOLOGY

MEANING OF RESEARCH :

Research as a scientific and systematic search for pertinent

information on a specific topic. In fact, research is an art of scientific investigation. It is an
academic activity and as such the term should be used in a technical sense. Research is, thus an
original contribution to the existing stock of knowledge making for its advancement. It is a per
suit of truth with the help of study, observation, comparison and experiment. In short, the search
for knowledge through objective & systematic method of finding solution to a problem is
“research”.

DEFINATION :

1. According to Advanced Learner’s Dictionary,” A research is a careful investigation or inquiry

specially through search for new facts in any branch of knowledge”.

2. According to Clifford woody,” Research comprises defining and redefining problems,

formulating hypothesis or suggested solution; collecting, organizing and evaluating
data; making deductions and reaching conclusions; and at last carefully testing the
conclusions to determine whether they fit the formulating hypothesis”.

TYPES OF RESEARCH :

1. Descriptive Vs. Analytical

2. Applied Vs. Fundamental
3. Quantitative Vs. Qualitative
4. Conceptual Vs. Empirical
5. Some Other Types of research.
data can be collected by any one or more of the following ways-

1. By observation
2. Through personal interview
3. Through telephone interview
4. By mailing of questionnaires
5. Through schedules.
OBSERVATION :-

Nagpur is second capital of Maharashtra, geographically located in Central India and

nagpur has become a new nagpur area

Nagpur city is divided into two zones, eastern zone and western zone which is
separated by Railway Crossing

The area cover under eastern zone are Itwari, Gandhibagh, Mahal, Pardi, Nandanwan
etc. and the area cover under western zone are Buldi, Dharampeth, Ramdaspeth,
Lakshminagar, shankar nagar, gokulpeth, ravinagar etc.

New nagpur area is government deside upto 35km Below is the list of localities in Nagpur.

Contents
[hide]

 1 North Nagpur
 2 East Nagpur
 3 Central Nagpur
 4 West Nagpur
 5 South Nagpur
 6 References

A) Itwari, Gandhibagh, Mahal :-

o Itwari is the market area of nagpur city and having hues market place in
vidarbha region.

o Age group is about 45 to 70 years

o Only few people aware about investment .they only invest of their own
business
 A) Dharampeth, Shankar Nagar, Lakshmi Nagar:-

o The area covers under maximum amount of educational institution, private

companies’ offices, and big business firms.

o The main focus target audience is youth; the age group is about 18 to 45
years.

o Professionals were aware about the investment in real estate , the main
investment focuses on township .

C) Central Venue and Gandhibag:-

 o C.A. road is also known for Bhandara road.

o Maximum number of big and small firms are available like garments,
bakery,furniture shopee, tire retraders, automobile shop was found.

o The age group is about 25 to 60 years.

o People aware of investment in real estate.

The eastern area the people aware about the investment but not actually willing to invest in
township. They have interest only appreciations

CONCLUSION

The findings of the whole project work suggest that the hypothesis related to area
problem was totally wrong. Nagpur real estate has to accept the modern concept of market that
is to provide all the facilities and services to its customers.

In advertising the investment in real estate spcialy in township cocept is maximizing

and creating its brand awareness.

The research data shows that the most preferable area for preference about the
township base company amongst the customers is west nagpur ,south nagpur and out of station.

In real estate the following factors are influence to customers is advertisement,

awareness about program, entertainment,.

In advertising and awareness of real estate of nagpur is very effective to the

customers. These media effectiveness for the investment

Appreciation

Impact of the low supply will high price factor. There is a periodic appreciation ie. Every
3 – 6 months which will be continue for next 15 years.
 SUGGESTION

After research and data analysis process the following points will be suggested to
nagpur real estate.

o Sales Promotion: - According to the research and analysis the main problem of real
estate is awareness. Hence they should promote some scheme for creating brand
awareness.

In that they can implement different schemes such as:-

o Organize Employment program: - Today scenario, increasing unemployment facing

tremendous pressure on youth people. As literacy rate increase, the scarcity of
employment is also increases people are more aware about employment. People suggest
the vacancies available in various kinds of firms nagpur .

o Organizing of events: - To establish a rapo in competitive market it is essential to real

estate organize an event like (event, vastu vision expo, sports, games, IQ competition,
Dance competition etc). The more effective thing in promotion and organizing different
types of competition for all age groups.

o Brand awareness: - After brand awareness there is the question rise about brand
association. For this particular feature company has to try to make customer brand
loyal. If they become successful to make the customer brand loyal then it’s become very
easy to associate the customers towards brand.
 o To increase the fdi: - Increase the foreign direct investment in nagpur real estate .

Limit of residential land : - Increase the residential land area according to future expansion .
The village area near by nagpur should be increase up to 750mt from CONCLUSION

The findings of the whole project work suggest that the hypothesis related to area
problem was totally wrong. Nagpur real estate has to accept the modern concept of market that
is to provide all the facilities and services to its customers.

In advertising the investment in real estate spcialy in township cocept is maximizing

and creating its brand awareness.

The research data shows that the most preferable area for preference about the
township base company amongst the customers is west nagpur ,south nagpur and out of station.

In real estate the following factors are influence to customers is advertisement,

awareness about program, entertainment,.

In advertising and awareness of real estate of nagpur is very effective to the

customers. These media effectiveness for the investment

Appreciation

Impact of the low supply will high price factor. There is a periodic appreciation ie. Every
3 – 6 months which will be continue for next 15 years.

SUGGESTION
 After research and data analysis process the following points will be suggested to
nagpur real estate.

o Sales Promotion: - According to the research and analysis the main problem of real
estate is awareness. Hence they should promote some scheme for creating brand
awareness.

In that they can implement different schemes such as:-

o Organize Employment program: - Today scenario, increasing unemployment facing

tremendous pressure on youth people. As literacy rate increase, the scarcity of
employment is also increases people are more aware about employment. People suggest
the vacancies available in various kinds of firms nagpur .

o Organizing of events: - To establish a rapo in competitive market it is essential to real

estate organize an event like (event, vastu vision expo, sports, games, IQ competition,
Dance competition etc). The more effective thing in promotion and organizing different
types of competition for all age groups.

o Brand awareness: - After brand awareness there is the question rise about brand
association. For this particular feature company has to try to make customer brand
loyal. If they become successful to make the customer brand loyal then it’s become very
easy to associate the customers towards brand.

o To increase the fdi: - Increase the foreign direct investment in nagpur real estate .

o Limit of residential land : - Increase the residential land area according to future
expansion . The village area near by nagpur should be increase up to 750mt from
500mt.
o Advertisements : - More focus should be give to advertise the upcoming project rather
than property.

o Awareness of upcoming project : - People must have to know the projects coming in
nagpur and how much benefit they get from investing.

o Avoid dispute property : - Dispute property should be avoid for the better investment
and customer approach.

o 500mt.

o Advertisements : - More focus should be give to advertise the upcoming project rather
than property.

o Awareness of upcoming project : - People must have to know the projects coming in
nagpur and how much benefit they get from investing.

o Avoid dispute property : - Dispute property should be avoid for the better investment
and customer approach.