Management Information Systems,

12e (Laudon)

Chapter 6 Foundations of Business Intelligence: Databases and Information Management

1) A grouping of characters into a word, a group of words, or a complete number is called a record.

Answer: FALSE

Diff: 1

Page Ref: 210

AACSB: Use of IT

CASE: Content

Objective: 6.3

2) Each characteristic or quality describing a particular entity is called an attribute.

Answer: TRUE

Diff: 1

Page Ref: 210

AACSB: Use of IT

CASE: Content

Objective: 6.3

3)

Program-data dependence refers to the coupling of data stored in files and software programs

that use this data such that changes in programs require changes to the data.

Answer: TRUE

Diff: 2

Page Ref: 211

AACSB: Use of IT

CASE: Content

Objective: 6.1
4) A DBMS separates the logical and physical views of data.

Answer: TRUE

Diff: 2

Page Ref: 212

AACSB: Use of IT

CASE: Content

Objective: 6.2

5) Every record in a file should contain at least one key field.

Answer: TRUE

Diff: 1

Page Ref: 214

AACSB: Use of IT

CASE: Content

Objective: 6.3

6) Many applications today require databases that can store and retrieve multimedia.

Answer: TRUE

Diff: 1

Page Ref: 215

AACSB: Use of IT

CASE: Content

Objective: 6.2

7) One of the drawbacks to OODBMS are that they cannot work with applets.
Answer: FALSE

Diff: 2

Page Ref: 215

AACSB: Use of IT
CASE: Content

Objective: 6.2

8) OODBMS are slower than relational DBMS.

Answer: TRUE

Diff: 2

Page Ref: 215

AACSB: Use of IT

CASE: Content

Objective: 6.2

9) A data dictionary is a language associated with a database management system that end users

and programmers use to manipulate data in the database.

Answer: FALSE

Diff: 1

Page Ref: 217

AACSB: Use of IT

CASE: Content

Objective: 6.2

10) In a relational database, complex groupings of data must be streamlined to eliminate awkward

many-to-many relationships.

Answer: TRUE

Diff: 1

Page Ref: 220

AACSB: Use of IT

CASE: Content

Objective: 6.3
11) A data warehouse may be updated by a legacy system.

Answer: TRUE

Diff: 1

Page Ref: 222

AACSB: Use of IT

CASE: Content

Objective: 6.4

12) A data warehouse is typically comprised of several smaller data marts.

Answer: FALSE

Diff: 2

Page Ref: 223

AACSB: Use of IT

CASE: Content

Objective: 6.4

13) OLAP is a key tool of BI.

Answer: TRUE

Diff: 2

Page Ref: 224

AACSB: Use of IT

CASE: Content

Objective: 6.4

14) OLAP enables users to obtain online answers to ad-hoc questions in a fairly rapid amount of

time, except when the data are stored in very large databases.

Answer: FALSE

Diff: 2

Page Ref: 224

AACSB: Use of IT
CASE: Content

Objective: 6.4

15) Predictive analysis is synonymous with data mining.

Answer: FALSE

Diff: 3

Page Ref: 226

AACSB: Use of IT

CASE: Content

Objective: 6.4

16) In a Web-based database, middleware is used to transfer information from the organization's

internal database back to the Web server for delivery in the form of a Web page to the user.

Answer: TRUE

Diff: 2

Page Ref: 229

AACSB: Use of IT

CASE: Content

Objective: 6.4

17) The disadvantage of using a Web interface for a database is that it typically requires substantial

changes to the internal database.

Answer: FALSE

Diff: 1

Page Ref: 229

AACSB: Use of IT

CASE: Content

Objective: 6.4
18) Common Gateway Interface is a specification for processing data on a Web server.

Answer: TRUE

Diff: 2

Page Ref: 2931

AACSB: Use of IT

CASE: Content

Objective: 6.4

19) Data administration is a special organizational function that manages the policies and

procedures through which data can be managed as an organizational resource.

Answer: TRUE

Diff: 2

Page Ref: 230

AACSB: Use of IT

CASE: Content

Objective: 6.5

20) Data cleansing is the same process as data scrubbing.

Answer: TRUE

Diff: 1

Page Ref: 231

AACSB: Use of IT

CASE: Content

Objective: 6.5

21) Which of the following best illustrates the relationship between entities and attributes?

A) the entity CUSTOMER with the attribute PRODUCT

B) the entity CUSTOMER with the attribute PURCHASE

C) the entity PRODUCT with the attribute PURCHASE

D) the entity PRODUCT with the attribute CUSTOMER

Diff: 3

Page Ref: 210

AACSB: Analytic Skills

CASE: Analysis

Objective: 6.3

22) Which of the following is

not

one of the main problems with a traditional file environment?

A) data inconsistency

B) program-data independence

C) lack of flexibility in creating ad-hoc reports

D) poor security

Answer: B

Diff: 2

Page Ref: 211

AACSB: Use of IT

CASE: Analysis

Objective: 6.1

23) A DBMS reduces data redundancy and inconsistency by

A) enforcing referential integrity.

B) uncoupling program and data.

C) utilizing a data dictionary.

D) minimizing isolated files with repeated data.

Answer: D

Diff: 3

Page Ref: 213

CASE: Content

Objective: 6.1

24) A characteristic or quality describing an entity is called a(n)

A) field.

B) tuple.

C) key field.

D) attribute.

Answer: D

Diff: 1

Page Ref: 210

AACSB: Use of IT

CASE: Content

Objective: 6.3

25) Which of the following non-digital data storage items is most similar to a database?

A) library card catalog

B) cash register receipt

C) doctor's office invoice

D) list of sales totals on a spreadsheet

Answer: A

Diff: 2

Page Ref: 210-211

AACSB: Analytic Skills

CASE: Analysis

Objective: 6.1

26) The confusion created by ________ makes it difficult for companies to create customer

relationship management, supply chain management, or enterprise systems that integrate data
from different sources.

A) batch processing

B) data redundancy

C) data independence

D) online processing

Answer: B

Diff: 1

Page Ref: 211

AACSB: Use of IT

CASE: Content

Objective: 6.1

27) Duplicate data in multiple data files is called data ________.

A) redundancy

B) repetition

C) independence

D) partitions

Answer: A

Diff: 1

Page Ref: 211

AACSB: Use of IT

CASE: Content

Objective: 6.1

28) A DBMS makes the

A) physical database available for different logical views.

B) logical database available for different analytical views.

C) physical database available for different analytical views.

D) logical database available for different physical views.

Answer: A
Diff: 2

Page Ref: 212

AACSB: Use of IT

CASE: Content

Objective: 6.2

29) The logical view

A) shows how data are organized and structured on the storage media.

B) presents an entry screen to the user.

C) allows the creation of supplementary reports.

D) presents data as they would be perceived by end users.

Answer: D

Diff: 2

Page Ref: 212

AACSB: Use of IT

CASE: Content

Objective: 6.2

30) DBMS for midrange computers include all of the following EXCEPT

A) DB2.

B) Oracle.

C) Microsoft SQL Server.

D) Microsoft Access.

Answer: D

Diff: 3

Page Ref: 213

AACSB: Use of IT

CASE: Content

Objective: 6.2
31) The type of logical database model that treats data as if they were stored in two-dimensional

tables is the

A) OODBMS.

B) pre-digital DBMS.

C) relational DBMS.

D) hierarchical DBMS.

Answer: C

Diff: 1

Page Ref: 213

AACSB: Use of IT

CASE: Content

Objective: 6.2

32) Oracle Database Lite is a(n)

A) DBMS for small handheld computing devices.

B) Internet DBMS.

C) mainframe relational DBMS.

D) DBMS for midrange computers.

Answer: A

Diff: 3

Page Ref: 213

AACSB: Use of IT

CASE: Content

Objective: 6.2

33) Microsoft SQL Server is a(n)

A) DBMS for small handheld computing devices.

B) Internet DBMS.

C) desktop relational DBMS.

D) DBMS for midrange computers.

Answer: D
Diff: 3

Page Ref: 213

AACSB: Use of IT

CASE: Content

Objective: 6.2

34) In a table for customers, the information about a single customer would reside in a single

A) field.

B) row.

C) column.

D) table.

Answer: B

Diff: 1

Page Ref: 214

AACSB: Use of IT

CASE: Analysis

Objective: 6.3

35) In a relational database, a record is referred to in technical terms as a(n)

A) tuple.

B) row.

C) entity.

D) field.

Answer: A

Diff: 2

Page Ref: 214

AACSB: Use of IT

CASE: Content

Objective: 6.3
36) A field identified in a table as holding the unique identifier of the table's records is called the

A) primary key.

B) key field.

C) primary field.

D) unique ID.

Answer: A

Diff: 2

Page Ref: 214

AACSB: Use of IT

CASE: Content

Objective: 6.3

37) A field identified in a record as holding the unique identifier for that record is called the

A) primary key.

B) key field.

C) primary field.

D) unique ID.

Answer: B

Diff: 2

Page Ref: 214

AACSB: Use of IT

CASE: Content

Objective: 6.3

38) In a relational database, the three basic operations used to develop useful sets of data are

A) select, project, and where.

B) select, join, and where.

C) select, project, and join.

D) select, from, and join.

Diff: 2

Page Ref: 215

AACSB: Use of IT

CASE: Content

Objective: 6.3

39) The select operation

A) combines relational tables to provide the user with more information than is otherwise

available.

B) creates a subset consisting of columns in a table.

C) identifies the table from which the columns will be selected.

D) creates a subset consisting of all records in the file that meet stated criteria.

Answer: D

Diff: 1

Page Ref: 215

AACSB: Use of IT

CASE: Content

Objective: 6.3

40) The join operation

A) combines relational tables to provide the user with more information than is otherwise

available.

B) identifies the table from which the columns will be selected.

C) creates a subset consisting of columns in a table.

D) organizes elements into segments.

Answer: A

Diff: 1

Page Ref: 215

CASE: Content

Objective: 6.3

41) The project operation

A) combines relational tables to provide the user with more information than is otherwise

available.

B) creates a subset consisting of columns in a table.

C) organizes elements into segments.

D) identifies the table from which the columns will be selected.

Answer: B

Diff: 1

Page Ref: 215

AACSB: Use of IT

CASE: Content

Objective: 6.3

42) You are creating a video and animation sharing Web site whose content will be supplied by

content, video, and applets stored in a database and you anticipate very high loads on the server.

Which of the following DBMSs will most likely serve your needs?

A) object-relational DBMS

B) relational DBMS

C) hierarchical DBMS

D) OODBMS

Answer: A

Diff: 2

Page Ref: 215

AACSB: Use of IT

CASE: Analysis

Objective: 6.3
43) The type of database management approach that can handle multimedia is the

A) hierarchical DBMS.

B) relational DBMS.

C) network DBMS.

D) object-oriented DBMS.

Answer: D

Diff: 1

Page Ref: 215

AACSB: Use of IT

CASE: Content

Objective: 6.3

44) The data dictionary serves as an important data management tool by

A) assigning attributes to the data.

B) creating an inventory of the data elements contained in the database.

C) presenting data as end users or business specialists would perceive them.

D) maintaining data in updated form.

Answer: B

Diff: 2

Page Ref: 217

AACSB: Use of IT

CASE: Content

Objective: 6.2

45) An automated or manual file that stores information about data elements and data

characteristics such as usage, physical representation, ownership, authorization, and security is the

A) data dictionary.

B) data definition diagram.

C) entity-relationship diagram.
D) relationship dictionary.

Answer: A

Diff: 2

Page Ref: 217

AACSB: Use of IT

CASE: Content

Objective: 6.2

46) The specialized language programmers use to add and change data in the database is called

A) a data access language.

B) a data manipulation language.

C) Structured Query Language.

D) a data definition language.

Answer: B

Diff: 1

Page Ref: 217

AACSB: Use of IT

CASE: Content

Objective: 6.2

47) The most prominent data manipulation language today is

A) Access.

B) DB2.

C) SQL.

D) Crystal Reports.

Answer: C

Diff: 2

Page Ref: 217

AACSB: Use of IT
CASE: Content

Objective: 6.2

48) DBMSs typically include report-generating tools in order to

A) retrieve and display data.

B) display data in an easier-to-read format.

C) display data in graphs.

D) perform predictive analysis.

Answer: B

Diff: 2

Page Ref: 219

AACSB: Use of IT

CASE: Content

Objective: 6.1

49) The process of streamlining data to minimize redundancy and awkward many-to-many

relationships is called

A) normalization.

B) data scrubbing.

C) data cleansing.

D) data defining.

Answer: A

Diff: 1

Page Ref: 220

AACSB: Use of IT

CASE: Content

Objective: 6.3

50) A schematic of the entire database that describes the relationships in a database is called a(n)

A) data dictionary.
B) intersection relationship diagram.

C) entity-relationship diagram.

D) data definition diagram.

Answer: C

Diff: 2

Page Ref: 221

AACSB: Use of IT

CASE: Content

Objective: 6.3

51) A one-to-one relationship between two entities is symbolized in a diagram by a line that ends

with

A) two short marks.

B) one short mark.

C) a crow's foot.

D) a crow's foot topped by a short mark.

Answer: A

Diff: 3

Page Ref: 221

AACSB: Use of IT

CASE: Content

Objective: 6.3

52) Which of the following is not one of the techniques used in Web mining?

A) content mining

B) structure mining

C) usage mining

D) user mining

Answer: D

Diff: 2
Page Ref: 228

AACSB: Reflective Thinking

CASE: Content

Objective: 6.4

53) You work for a retail clothing chain whose primary outlets are in shopping malls and are

conducting an analysis of your customers and their preferences. You wish to find out if there are

any particular activities that your customers engage in, or the types of purchases made in the

month before or after purchasing select items from your store. To do this, you will want to use data

mining software that is capable of

A) identifying associations.

B) identifying clusters.

C) identifying sequences.

D) classification.

Answer: C

Diff: 2

Page Ref: 225

AACSB: Analytic Skills

CASE: Synthesis

Objective: 6.4

54) You work for an national car rental agency and want to determine what characteristics are

shared among your most loyal customers. To do this, you will want to use data mining software

that is capable of

A) identifying associations.

B) identifying clusters.

C) identifying sequences.

D) classification.

Answer: D

Diff: 3
Page Ref: 225

AACSB: Analytic Skills

CASE: Synthesis

Objective: 6.4

55) A data warehouse is composed of

A) historical data from legacy systems.

B) current data.

C) internal and external data sources.

D) historic and current internal data.

Answer: D

Diff: 2

Page Ref: 222

AACSB: Use of IT

CASE: Content

Objective: 6.4

56) A data mart usually can be constructed more rapidly and at lower cost than a data warehouse

because

A) a data mart typically focuses on a single subject area or line of business.

B) all the information is historical.

C) a data mart uses a Web interface.

D) all of the information belongs to a single company.

Answer: A

Diff: 1

Page Ref: 223

AACSB: Use of IT

CASE: Content

Objective: 6.4
57) Tools for analyzing data to help users find patterns, relationships, and insights and make better

business decisions are known as

A) DSS.

B) business intelligence.

C) OLAP.

D) data mining.

Answer: B

Diff: 2

Page Ref: 224

AACSB: Use of IT

CASE: Content

Objective: 6.4

58) The tool that enables users to view the same data in different ways using multiple dimensions

is

A) predictive analysis.

B) SQL.

C) OLAP.

D) data mining.

Answer: C

Diff: 3

Page Ref: 224

AACSB: Use of IT

CASE: Content

Objective: 6.4

59) OLAP is a tool for enabling

A) users to obtain online answers to ad-hoc questions in a rapid amount of time.

B) users to view both logical and physical views of data.

D) programmers to normalize data.

Answer: A

Diff: 1

Page Ref: 224

AACSB: Use of IT

CASE: Content

Objective: 6.4

60) Data mining is a tool for allowing users to

A) quickly compare transaction data gathered over many years.

B) find hidden relationships in data.

C) obtain online answers to ad hoc questions in a rapid amount of time.

D) summarize massive amounts of data into much smaller, traditional reports.

Answer: B

Diff: 2

Page Ref: 224-225

AACSB: Use of IT

CASE: Content

Objective: 6.4

61) In terms of data relationships,

associations

refers to

A) events linked over time.

B) patterns that describe a group to which an item belongs.

C) occurrences linked to a single event.

D) undiscovered groupings.

Answer: C

Diff: 3
Page Ref: 225

AACSB: Use of IT

CASE: Content

Objective: 6.4

62)

________

tools are used to analyze large unstructured data sets, such as e-mail, memos, survey

responses, etc., to discover patterns and relationships.

A) OLAP

B) Text mining

C) Web mining

D) Web content mining

Answer: B

Diff: 2

Page Ref: 226

AACSB: Use of IT

CASE: Content

Objective: 6.4

63) An alternative to using application server software for interfacing between a Web server and

back-end databases is

A) CGI.

B) HTML.

C) Java.

D) SQL.

Answer: A

Diff: 1

Page Ref: 229

CASE: Content

Objective: 6.4

64) The organization's rules for sharing, disseminating, acquiring, standardizing, classifying, and

inventorying information is called a(n)

A) information policy.

B) data definition file.

C) data quality audit.

D) data governance policy.

Answer: A

Diff: 2

Page Ref: 230

AACSB: Use of IT

CASE: Content

Objective: 6.5

65) The special organizational function whose responsibilities include the technical and

operational aspects of managing data, including physical database design and maintenance, is

called

A) data administration.

B) database administration.

C) information policy administration.

D) data auditing.

Answer: B

Diff: 1

Page Ref: 230

AACSB: Use of IT

CASE: Content

Objective: 6.5
66) Which common database challenge is illustrated by a person receiving multiple copies of an

L.L. Bean catalog, each addressed to a slightly different variation of his or her full name?

A) data normalization

B) data accuracy

C) data redundancy

D) data inconsistency

Answer: D

Diff: 3

Page Ref: 231

AACSB: Use of IT

CASE: Analysis

Objective: 6.5

67) Detecting and correcting data in a database or file that are incorrect, incomplete, improperly

formatted, or redundant is called

A) data auditing.

B) defragmentation.

C) data scrubbing.

D) data optimization.

Answer: C

Diff: 1

Page Ref: 231

AACSB: Use of IT

CASE: Content

Objective: 6.5

68) You are creating a database to store temperature and wind data from national airport locations.

Which of the following fields is the most likely candidate to use as the basis for a primary key in

the Airport table?

B) city

C) airport code

D) state

Answer: C

Diff: 2

Page Ref: 214

AACSB: Analytic Skills

CASE: Analysis

Objective: 6.3

69) Data cleansing not only corrects errors but also

A) establishes logical relationships between data.

B) structures data.

C) normalizes data.

D) enforces consistency among different sets of data.

Answer: D

Diff: 2

Page Ref: 231

AACSB: Use of IT

CASE: Content

Objective: 6.5

70) Which of the following is NOT a method for performing a data quality audit?

A) surveying entire data files

B) surveying samples from data files

C) surveying data definition and query files

D) surveying end users about their perceptions of data quality

Answer: C