Outcome Vs Output Vs Impact
Outcome Vs Output Vs Impact
AFF
EE III
M OUTCOME M IMPACT
CUSTOMERS org
Tasks Do
BOTTOM LINE 1
E ORG
For
FEATURE FINANCIALRATIOS
CUSTOMERS ADOPT
II PRODUCT
OR CHANGE BEHA RS
vi o
Christophe
Achouiantz
@ChrisAch
THE
a E 7 coste
M OUTCOME M IMPACT
CUSTOMERS ORG
Tasks Do
BOTTOM LINE 1
I FINANCIALRATIOS
CUSTOMERS ADOPT
II PRODUCT
OR CHANGE BEHAVIORS
4 gD
OUTPUT CENTRIC A
IMPACT CENTRIC
You know you’re focusing too much here when you:
You know you’re focusing too much here when you:
• Endlessly debate and administrate Story Points, Epic • Tend to value efficiency innovations over market-
Points and other artificial proxies
creating (customer value) innovations
REMEMBER
t CUSTOMER CENTRIC
hypotheses
O
SUCCESS is to INNOVATE
• Jeff Patton
• Marty Cagan
Christophe
Achouiantz
ONBEHALF OF YOUR CUSTOMERS • Clayton Christensen
• John Seddon
@ChrisAch
• Gojko Adzic