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Business Model Kit Explainer

The document provides guidance on using business model blocks to visualize and brainstorm new business ideas. The business model blocks tool uses magnetic blocks to map out the key stakeholders and value exchanges in a business model on a whiteboard. It is intended to help teams explore monetization options, partnerships, and potential revenue models in a visual and collaborative way. The summary provides tips for coaches on facilitating the business model blocks exercise, including challenging assumptions, focusing on concrete numbers, and having teams iterate their models.

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58 views2 pages

Business Model Kit Explainer

The document provides guidance on using business model blocks to visualize and brainstorm new business ideas. The business model blocks tool uses magnetic blocks to map out the key stakeholders and value exchanges in a business model on a whiteboard. It is intended to help teams explore monetization options, partnerships, and potential revenue models in a visual and collaborative way. The summary provides tips for coaches on facilitating the business model blocks exercise, including challenging assumptions, focusing on concrete numbers, and having teams iterate their models.

Uploaded by

printate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business model blocks

10’ EXPLANATION + 40’ EXERCISE

WHAT? WHY? WHEN? HOW?


Tool to visualise your way to make Opportunities / Moments to use the Steps to use:

money (in team):
 business model kit:

1. Find an inspiring spot and ideally some
The business model kit is a visual When teams are still exploring bright minds (that know the project).
brainstorm method, perfect for individual monetisation options, partnerships, etc. 

and teams to brainstorm about new 2. Start by naming your own company on
business ideas that creates clarity on value To align a team on how the ecosystem the black block.
streams and stakeholders. Discussions on around an idea might look like. 

business models often end up in total 3. Continue by naming all the (potential)
confusion. You’re talking about multiple To set up different revenue models to actors in your ecosystem on the pink
revenue streams, tens of partners, and compare during brainstorm sessions. 
 blocks.
many transactions going back and forth.
It’s hard to keep all information top of To present your business model to a large 4. Map out the initial transactions with
mind, let alone be creative. Also, creating group Best when past problem fit gate or customers.

multiple business models gives you a plan when pivots are needed later in process
B in case you need to pivot. 5. Add other transactions with suppliers,
partners, and other stakeholders.


6. Check if all actors give AND take value.

7. Take a picture and start creating more



 business model scenarios.
More info about this tool?



2 min. tutorial video 

http://bit.ly/2cffXxT 1 coach per 2-4 teams

Idea teams with a Business model kit/team
Digital blocks (.jpeg)
 problem fit (max. 5 Magnetic whiteboard per team (back of flip chart?)
http://bit.ly/2ctagRk people per team) Fine whiteboard markers
Business model blocks
TIPS & TRICKS FOR COACHES FREQUENTLY ASKED QUESTIONS (FAQ)

Check if all stakeholders GIVE and Only use all arrows that are either How many business models do I Why think about business model
TAKE value (sometime triangular). To diagonal or no nice and straight will need to make? You don’t NEED to innovation before solution fit?
create a sustainable business model decrease the interpretability. make business models for the sake of Business model innovation is more
you need to give and take. If stake- Remember: the business model blocks making them. Make sure to have a than revenue model design. By
holders only take, the team has a are used to visualise and explain how business model for all potential future generating more business models
parasite in their business model. your ecosystem works. scenarios. If a supplier runs, you need a before being fixed on a solution, you’ll
Stakeholders that only give will flee. backup plan. be more acceptant when learning
because you have plan B’s.
Every value exchange contains tens
See the idea as a startup and the of assumptions. Challenge teams by Do we need to add all possible
mother company as a supplier. It will transactions on the visualisation?
 How do the business model blocks
asking them why they think certain
both simplify the business model for No you don’t. Make a trade-off relate the Business Model Canvas?
transactions will occur, ask them about
teams and help the teams to get an between adding enough for people to The blocks are used before coming to
the numbers. If they are not sure,
overview of the services they ‘buy in’ understand the entire business model that one business model you will
mention that they will need to test
from the mother company. and keeping it as simple as possible. summarise on a business model
these assumptions.
canvas. It aligns the team and gives an
overview that can easily be checked.
Make sure to push towards concrete 3 Values are the maximum to be used Do we need a business model if we
values, ask for guesstimates. Business on one arrow. If more value exchanges don’t need to make money?

models without numbers are fluffy. exist, use 2 extra arrows and bundle Yes you do. Even non-profit concepts How do I know we are finished?
Once a team needs to quantify all the value exchanges that fit together. It need to be self sustainable. You will Once you have quantified all
values and name all stakeholders, they will improve the readability of the create value of some sort and that transactions, thought about the most
will get a first idea on how realistic their business model. value comes in exchange for riskiest assumptions and have
plans are. something else. That’s the start of a alternative business models in case you
business model. need to pivot after testing.
Challenge teams by taking away vital
It’s ok to stack different suppliers actors or values in the model. The
with the same value exchanges. team will have to fix the business How do the business model blocks
Once you see different actors with the model to keep it sustainable. While relate the value proposition canvas? Why do you have a ‘money’ and a
same value exchanges, draw a line doing this you give them both an Once you know what value you will ‘less money’ block? Less money is
around and give the new group a alternative business model and the skill create to your customer, it make sense used when a money stream splits up
name. to pivot easier later in the process. to think about the additional actors and into smaller amounts (eg. commissions,
value exchanges you need to realise referral fees, profit margins shared with
that value proposition. other parties, etc.).

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