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Larcade Arcana 1.2 Humn13n - M831 Module1 Lesson1.2 Learning Task and Assessment

The document discusses urbanization, industrialization, and popular culture. It provides definitions and examples of urbanization and industrialization, noting several similarities between the two processes, such as contributing to changes in peoples' lives and economic and technological growth. Popular culture is defined as embracing new lifestyles informed by mass media, in contrast to folk and high cultures. Politicians can use popular culture like television and social media in their campaigns to increase appeal by connecting on relevant social issues, as exemplified by Rodrigo Duterte's "War on Drugs" campaign.

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854 views2 pages

Larcade Arcana 1.2 Humn13n - M831 Module1 Lesson1.2 Learning Task and Assessment

The document discusses urbanization, industrialization, and popular culture. It provides definitions and examples of urbanization and industrialization, noting several similarities between the two processes, such as contributing to changes in peoples' lives and economic and technological growth. Popular culture is defined as embracing new lifestyles informed by mass media, in contrast to folk and high cultures. Politicians can use popular culture like television and social media in their campaigns to increase appeal by connecting on relevant social issues, as exemplified by Rodrigo Duterte's "War on Drugs" campaign.

Uploaded by

Larcade Arcana
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Larcade Arcana

BS in Marine Transportation

Lesson 1.2: Pop Culture/Philippine Popular Culture Definition


Learning Task/ Activity
Write at least 3 description of the urbanization part and industrialization part. Write at least 3
similarities of both parts.

Urbanization Industrialization
 Increase in the  the introduction of
proportion of people Similarities mechanized mass
living in urban areas  Both contribute to the production and
 Improved standard changes of peoples life manufacturing
of living  Economic and  Comeup with a
 Access to social Technology growth better transportation
services and  Social success  Effeciency of workss
opportunities for  Creation of new  More specialized
social and cultural inventions jobs
activities
 From rural moves to
urban areas.
Assessment
Answer the following questions.
1-2. what are the differences between folk culture and pop culture. Provide two reasons/
examples.
Folk Culture Pop Culture
 Old and traditional way practices  Embracing new ways of lifestyle and
 Simpler and isolated lifestyle rural group fresh things.
living and promises stability  Diversed societies interact in everday
activities and informed by the mass media
3-4. What are the differences between pop culture and high culture. Provide two reasons/
examples.
Pop Culture High Culture
 Preferences of the mass of society  Preferences of a societies elite; fine arts,
  Popular culture is those types of media opera, theatre and high intelligence
that have mass accessibility and appeal.  Expensive and sophisticated upper
socioeconomic classes

5. Why was pop culture impossible before industrialization?


Urban areas setting are crowded with people,cities and buildings. The main focus is to
provide a workforce, economy with a little wage and long work hours which lead to the lack
of recreation and leisurement activity of the societyy.

6. Please give your own examples of these sources of pop culture: sports, televison, music,
print, cyberculture, entertainment, leisure, fads, and advertising.

SPORTS PBA Philippine Basketball Association


TELEVISION Skycable, Cignal
MUSIC Spotify, Deezer, MTV
PRINT Anime Manga
CYBERCULTURE MMORPG, Facebook
ENTERTAINMEN Netflix, Crunchyroll anime site
T
LEISURE Twitter, Instagram, playstation, mobile games
FADS Loom bands (2013), choker necklace”PBB ylona”, fidget spinner,
harlem shake
ADVERTISING Shoppee, Oshopping, Lazada

7-10. How do politicians use popular culture in their campaign? Cite a concrete example.

Popular culture makes ties and bonds to a diverse society. When a politician knows and
can skillfully use it for a campaign with a relevant social problem to conduct, the appeal of
him to the public would increase. The preferences of the public voters often being convinced
of the relevance of the topic. Our President Rodrigo Duterte his campaign about “War on
Drugs” and uses a different kind of mass media like television and virtual society to spread
the advocacy that makes him win during the election period.

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