THE UNIVERSITY OF BURDWAN

Bachelor of Business Administration (BBA)

CURRICULUM
[W.E.F. 2016-17]

1
 The University of Burdwan
Syllabus for BACHELOR OF BUSINESS
ADMINISTRATION (BBA)
(1+1+1 Pattern)
with effect from 2016-17 onwards

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

THE UNIVERSITY OF BURDWAN

GENERAL INSTRUCTIONS.

1. Each paper under the BBA curriculum will carry 100 marks.
2. Grand total marks in three years for the course will be 2200, distributed
st nd rd
in the manner: Part I (1 year) – 700 marks, Part II (2 Year) – 700 marks, and Part III (3
Year) – 800 marks.
3. In all the theoretical papers 20 marks will be earmarked for internal assessment, to be
divided into the following components:
A) Presentations – 10 marks (in the form of case study, term paper assignment, field study
work etc.).
B) Class tests & Viva voce – 10 marks.
The break up of the internal assessment marks will have to be shown under the two
components specified above with (A) & (B), while forwarding the same to the University
by the colleges/institutes.
4. The internal assessment of 20 marks for Paper: BBA – 1.7 i.e., Computer Fundamentals and
Applications will be based on continuous assessment in the practical classes.
5. A student will have to opt for single specialization from amongst the following four
rd
electives (A/B/C/D), which will be offered in Part III (3 year). There will be 3 (three)
papers under each single specialization.

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 Elective-A: Accounting and Finance (AF)
Elective-B: Sales and Marketing Management (SSM)
Elective-C: Human Resource Management (HRM) and
Elective-D: Systems Management (SM).
6. A student will have to undergo project study (PS) in any industrial/business house
rd
and submit a report based on the PS in the 3 year (Part-III).
7. The project study (PS) will be divided into two components: (A) Project Report – 70
marks, (B) Project Viva - 30 Marks.
8. The grand viva voce of 100 marks will be based on the entire curriculum of BBA
programme.
9. The final year students will have to appear before a board of examiners duly constituted by
the University for the Project Viva of 30 marks and grand viva of 100 marks.
10. The structure of the question paper will be as follows:
Total no. of questions to be set would be 10 (ten) [Q. No. 1 to Q. No. 10]. Q. No. 1 would
be compulsory and of objective type, each carrying 2 marks and total 15 questions
would be set. Out of 15 questions, a student will have to attempt 10 questions. Out of
remaining 9 questions [Q. No. 2 to Q. No. 10], one would have to answer 5 questions
each carrying 12 marks.

N.B. The modified curriculum of the BBA programme will be effective from the academic session
2016-2019 to commence from July/August, 2016 .

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 Bachelor of Business Administration (BBA)
The University of Burdwan

BBA (Hons.) PART-I

Paper Code Paper Name

BBA-1.1 Management Process & Organizational Behaviour (MPOB)

BBA -1.2 Business Communication (BC)
BBA-1.3 Business Economics (BE)
BBA-1.4 Accounting For Managers (AFM)
BBA-1.5 Business Mathematics (BM)
BBA-1.6 Business Environment (BENV)
BBA-1.7 Computer Fundamentals and Applications (CFA)

BBA (Hons.) PART-II

Paper Code Paper Name

BBA-2.1 Business Law (BL)

BBA -2.2 Marketing Management (MM)
BBA-2.3 Human Resource Management (HRM)
BBA-2.4 Production and Materials Management (PMM)
BBA-2.5 Financial Management (FM)
BBA-2.6 Business Statistics (BS)
BBA-2.7 Management Information System (MIS)

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 BBA (Hons.) PART-III

Paper Code Paper Name

BBA-3.1 Strategic Management (SM)

BBA -3.2 Operations Research (OR)
BBA-3.3 Entrepreneurship development & Small Enterprise Management
(EDSEM)
BBA-3.4 Project Study (PS) [Project Report (70) & Viva Voce (30)]
BBA-3.5 Grand Viva (GV)

ELECTIVE -A ELECTIVE –B ELECTIVE –C ELECTIVE -D

Accounting & Finance Sales & Marketing Human Resource Systems Management
(AF) Management (SMM) Management (HRM) (SM)
CODE PAPER CODE PAPER CODE PAPER CODE PAPER
AF- Cost & SMM- Sales & HRM Industrial SM- System
3.6 Management 3.6 Distribution 3.6 Relations (IR) 3.6 Analysis &
Accounting Management Design
(CMA) (SDM) (SAD)
AF- Taxation SMM- Promotion HRM- Human SM- Decision
3.7 (TAX) 3.7 Mix (PM) 3.7 Resource 3.7 Support
Development System
(HRD) (DSS)
AF- Financial SMM- Marketing of HRM- Compensation SM Database
3.8 Market 3.8 Services 3.8 Management 3.8 Management
& Financial
Statement (MS) (CM) System
Analysis (DBMS)
(FMFSA)

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 BBA (HONS) PART-I
ST
[1 YEAR]
BBA-1.1: MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR (MPOB)

Unit No. Syllabus Lecture

Hours (LH)
Nature, Scope and Process of Management: Concept of Management, Role and
Importance of management, Functions and Levels of Management, Management – 8 LH
Unit - I
a science and an art, Distinction between Management and Administration;
Classification of Managerial functions, Managerial and operative functions.
Evolution of Management Thought: Early contributors to Management Thought;
Emergence of Management Thought; Scientific management; Administrative
Unit - II Theory of Management; Bureaucratic Organization; Behavioral approach (Neo 12 LH
Classical Theory): Human Relations Movement; Behavioral Science approach;
Modern approach to management – Systems approach and contingency approach.
Planning and Organizing: Features of planning, Importance of planning, steps
in planning, types of planning: Standing plans and single use plans, objectives,
policies, strategies, procedures; Decision making; Formal and Informal
organizations, organization structure: Line and Staff organization, Difference 14 LH
Unit – III
between line and staff organization, committee organization, project
organization, matrix organization (overview), Delegation of Authority,
Centralization and Decentralization, merits and demerits of centralization,
Departmentalization: Concept and Types; Span of Management.
Staffing and Directions: Features of staffing, elements of staffing;
Concept of Direction, Principles of Direction, Supervision, Leadership 8 LH
Unit – IV
Functions and Importance, Formal and Informal Leadership, Qualities of a good
leader, Leadership Styles.
Coordination and Control: Concept of Coordination; Features of
Unit - V Coordination, Control-Nature of Control, Relationship between 6 LH
Planning and Control, Elements of Control System.
Introduction to Organizational Behavior: Concept, Challenges and
Unit – VI Opportunities of Organizational Behavior (OB), Issues in developing an OB Model; 7 LH
Characteristics of human behavior
Personality: Concept and Types, Major determinants; Perception: Concept, Factors
influencing perception; Learning: Concept; Attitude: Concept, Different Job 10 LH
Unit – VII
Attitudes; Motivation: Concept, Basic theories of Motivation (Maslow, Herzberg,
McClelland and McGregor).
Group Dynamics: concept of group, Stages of group development, 6 LH
Unit - VIII
Types of groups, Work Teams Vs. Work Groups, Group Synergy.

Suggested Readings:
1. Management: A Book of Reading – Koontz, Harold and O’ Donell, Cyril (Ed.); McGraw Hill Inc., New York.
2. Management – Stoner, James A.F. and Freeman, R. Edward; Prentice Hall of India, New Delhi.
3. Principles and Practices of Management – Chhabra, T.N.; Dhanpat Raj & Co., New Delhi
4. Management Theory and Practice – Gupta, C.B; Sultan Chand and Sons, New Delhi.
5. Management Principles and Practices – Murgan, M.S.; New Age International Publishers, New Delhi
6. Organizational behavior – Robins Stephen P; PHI.
7. Organizational behavior- Fred Luthans; McGraw Hill Inc.
8. Management of Organizational behavior – Harsey, Paul & Kennith H Blancher; PHI.

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 BBA-1.2: BUSINESS COMMUNICATION (BC)

Unit No. Syllabus Lecture

Hours (LH)
Business Communication – Importance and Nature, Models of Communication,
Effective Communication; Importance of Feedback in Communication; Barriers to
Unit – I 7 LH
Effective Communication; Methods of overcoming barriers; Formal and
Informal networks of Communication-Importance of Grapevine.
The non-verbal mode of communication-verbal Vs. Non-verbal communication,
Unit – II 6 LH
Importance of Non-verbal communication, Elements of Non-verbal communication.
Parts of Speech: Nouns, Pronouns, Verbs, Adjectives, Adverbs, Preposition,
Conjunctions and Interjection (brief overview of each and function in a sentence) –
Unit – III 10 LH
Agreement of subject and verb – sequence of Tenses Errors in the use of Adjectives
and Adverbs.
Punctuation and punctuation style –– proper usage of end marks, commas,
semicolons, colons, quotation marks, apostrophes, hyphens, dashes, parentheses,
Unit – IV brackets and ellipses – Building blocks of Sentences – Phrases and clauses, 12 LH
Subjects and Predicates. The various ways sentences are constructed –
Capitalization, Abbreviation, Number – spelling and Word division.
Style Considerations – Brevity, Clarity, Accuracy, Gender Inclusive language words
Unit – V 6 LH
often Confused – Word often Misspelt – Editing and Proofreading (basic guideline).
Written Communication: Issues and Principles; Principles of Letter Writing –
Planning Business Letters – Structure and Layout-Specimen Letters-Writing of
Business Reports: nature, Importance and Types: Short Report, Formal Report and
Unit – VI 12 LH
routine Report-Structure and Layout of Reports-Important Preparatory, Steps-
Specimen, Report on Business Issues, Guidelines for writing project reports;
Quotation and Orders; Inter-office memorandum.
Speaking and presentation: Basic guidelines, considerations and effectiveness
principles – Organizing thoughts and ideas-developing strategy- preparing successful
Unit – VII 12 LH
speech-Supporting ideas with credible evidence-Elements of presentation-Designing
an effective presentation.
Modern Communication Technology: Electronic Communication System: Tele
Printer, Computer, Fax, E-mail, Voice Mail Teleconferencing, Video and Audio
Unit – VIII 5 LH
Conferencing - Duplication Technology-Storage Devices-Application and Utility of
various communication technologies and Devices.

Suggested Readings:
1. Business communication- Theory and Applications-Lesikar, R. & Petit, J.; All India Traveller Book Seller, Delhi.
2. Business Communication Today-Bovee; Tata McGraw Hill, New Delhi.
3. Basic Managerial Skills for All-McGrath, E.H.; Prentice Hall of India.
4. Business Communication - Balausbramanyam; Vikas Publishing House, New Delhi.
5. Business Correspondence and Report Writing – Sharma and Mohan; Tata McGraw Hill.
6. Business Communication: Concepts, Cases and Applications – Chaturvdei and Chaturvedi; Pearson Education.
7. Management Communication – James S. O’ Rourke IV; Pearson Education.

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 BBA – 1.3: BUSINESS ECONOMICS (BE)

Unit No. Syllabus Lecture

Hours (LH)
Introduction: Economic Terms and Basic concepts; Economic problems-
Problem of Scarcity, Problem of Choice, Problem of
Efficiency; Meaning, Nature and Scope of Business Economics; Comparison:
Unit - I Business Economics and Other Allied Subjects like Economics, Statistics, 6 LH
Mathematics, Accountancy, Management. Demand: Law of Demand and its
Exceptions; Elasticity of Demand.

Own Price Elasticity, Income Elasticity and Cross Price Elasticity of

Demand, Measurement of Elasticity Arc Price Elasticity and Point
Price Elasticity, Factors determining Demand Elasticity; Demand Distinctions; 10 LH
Unit - II
Demand Forecasting: Meaning and Importance; Different Revenue Concepts,
Relations Concerning AR, MR and Price Elasticity.

Production and Cost: Production Function; Law of Variable Proportions-Total

Product, Average Product, Marginal Product and Their Relations; Their Relations,
Iso-quant, Iso-cost Lines and Choice of Optimum Input combination, Expansion
Unit – III Path; Returns to Scale; Cobb-Douglas Production Function and its Important 8 LH
Properties; Cost Function; Short-run and Long-run Costs-Different Cost concepts and
Costs Curves; Classification of Costs.

Market: Different Market Structures; Short-run and Long-run Equilibrium under

Perfect Competition, Supply Curve of a competitive Firm; Equilibrium under 10 LH
Unit – IV
Monopoly, Price Discrimination.

National Income: Measurement of National Income; Circular Flow of National

Income; Saving-Investment Identity; Consumption Function; Saving Function; 10 LH
Unit - V
Simple Keynesian Model-Equilibriums and Stability, Investment Multiplier.

Money: Definitions, Functions, Classification of Money; Different Components of

Money Supply; Money Demand – Classical Quantity Theory and Keynesian 8 LH
Unit – VI
Liquidity Preference Theory; Determination of Interest Rate.

Banking: Function of Commercial Banks and Central Bank; Credit Creation by

Unit – VII Commercial Banks; Monetary Policies and Their Limitations. 8 LH

Public Finance: Different Source of Public Revenue, Direct and Indirect Taxes,
Unit - VIII Public Debt; Public Expenditure, Budget Deficit. 8 LH

Suggested Readings:

1. Economics – Samuelson and Nordhaus; McGrew Hill.

2. An Introduction to Positive Economics – Lipsey; ELBS.
3. Managerial Economics – Hague; Longman.
4. Managerial Economics – Varshney and Maheswari; Sultan Chand.
5. Modern Economic Theory – Mukherjee; Wishwa Prakashan.

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 BBA-1.4: ACCOUNTING FOR MANAGERS (AFM)

Unit No. Syllabus Lecture

Hours (LH)
Accounting – Meaning, Nature, Functions, Branches; Relation between Book-
keeping, Accounting & Accountancy; Accounting Information – Meaning, 3 LH
Unit - I
Qualitative Characteristics, Users & their information needs.

Double Entry Book-keeping System – Meaning, Features & Advantages; Basic

Terminologies – Asset, Liability, Equity, Revenue, Gain, Expense, Loss; Rules of 14 LH
Unit - II
Debit & Credit – Golden Rules & Accounting Equation; Accounting Cycle;
Recording of transactions – Journal, Ledger, Cash Book & Trial Balance.
Basis of Accounting – Cash & Accrual; Basic Concepts & Conventions – Generally
Accepted Accounting Principles (GAAP); Different Accounting Concepts – Entity,
Going Concern, Money Measurement, Dual Aspect, Periodicity, Matching, Accrual/ 5 LH
Unit – III
Revenue Recognition, Realization & Cost Concepts; Different Accounting
Conventions – Consistency, Full Disclosure, Materiality & Conservatism/ Prudence
Conventions.
Depreciation – Definition, Features, Causes, Objectives, Factors in measurement of
depreciation; Difference between Depreciation, Amortization & Impairment;
Methods of Calculating Depreciation – Straight Line Method & Diminishing Balance
Method; Methods of Accounting for Depreciation – Charge against Asset method &
Unit – IV Provision for Depreciation method; Specific Issues – Change in method & 14 LH
Revaluation; Reserves & Provision – Concept, Types & Purposes, Difference
between Reserve & Provision; Adjustment Entries – Concept & Development of
Adjustment Entries; Rectification of Errors – Concept & Types of Errors &
Rectification Entries; Capital & Revenue Transactions.
Finalization of Accounts: Preparation of Final Accounts of profit-oriented sole-
Unit - V proprietorship concerns (Manufacturing concerns as-well-as Trading concerns); 12 LH
Preparation of Final Accounts of Non-Profit Concerns.
Partnership Accounting: Features of accounting of partnership firms; Maintenance of
Unit – VI capital accounts – Fixed & Fluctuating; Profit & Loss Appropriation Account (Basic 8 LH
Problems); Admission of a partner (excluding Goodwill).
Company Accounts (as per Companies Act, 2013): Maintenance of Accounts u/s 128;
Unit – VII Financial Statements - Definition u/s 2(40); Proforma of Statement of Profit & Loss 6 LH
and Balance Sheet [as per Schedule III Companies Act, 2013].
Cost Accounting: Meaning, Nature & Functions; Financial Accounting vs Cost
Unit - VIII Accounting; Cost – Concept; Classification of Cost; Cost Sheet (under Absorption 8 LH
costing only).

Suggested Readings:

1. Financial Accounting – S. Mukherjee & A. K. Mukherjee; Oxford University Press.

2. Financial Accounting: A Mangerial Perspective – R. Narayanaswamy; Prentice Hall of India.
3. A Textbook of Accounting for Management – S. N. Maheshwari, S. K. Maheshwari, & S. K. Maheshwari – Vikas Publications.
4. Accounting for Managers – Ashish Kr. Bhattacharya; PHI.
5. Financial Accounting for Management – N. Ramachandran & R. K. Kakani – Tata McGraw Hill.

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 BBA-1.5: BUSINESS MATHEMATICS (BM)

Unit No. Syllabus Lecture

Hours (LH)
Unit - I Laws of Indices, A.P., G.P., with Business Application. 8 LH

Theory of Quadratic Equations- Function, Number and Nature of Roots,

Unit - II 6 LH
Simultaneous Quadratic equations.

Logarithms – Definitions, Laws, Basic Properties; Antilogarithm-characteristics

Unit – III and Mantissa; Use of Logarithmic and Antilogarithmic Tables; Business Application 6 LH
of Logarithms.

Permutation-Definition, General Principle, Permutation of things when they are (i)

all different (ii) not all different (iii) repeated (iv) in a ring; Restricted Permutation;
Unit – IV 8 LH
Combination – Definition, Combination of things all different; Restricted
Combination; Grouping; Statement of Binomial Theorem.

Coordinate Geometry – Elements, Coordinates of points in a plane, Distance

between two given points, Division of a line segment in a given ratio. Straight line-
Unit - V 8 LH
general equations, equations of lines parallel to axes, equation of a line through two
given points – intercept from and perpendicular form.

Determinants – concepts, types, properties; addition and multiplication of

Unit – VI determinants. Matrices – definition, types; addition and multiplication of 6 LH
matrices; rank of a matrix; solution of linear equations by matrix method.

Calculus-Functions, Limits of a function, notation and meaning of limits; Continuity

at a point x=a and in an interval, Derivative of a function, rules for differentiation
Unit – VII 16 LH
of algebraic functions; Second order derivatives with applications for
optimization of functions.
Integration – standard integrals, some elementary methods of integration;
Unit - VIII integration of algebraic functions; Integration as a process of summation. 12 LH

Suggested Readings:
1. Business Mathematics – V.K. Kapoor; Sultan Chand & Sons.
2. Business Mathematics – R.S. Soni; Pitambar Publication.
3. Mathematics for business & Economics – Holden; McMillan.
4. Business Mathematics – N. G. D. Allen; McMillan.
5. Business Mathematics – N.K. Nag; Kalyani Publishers.
6. Mathematics and Statics – Ajay Goel and Alka Goel; Laxmann.

10
 BBA-1.6: BUSINESS ENVIRONMENT (BENV)

Unit No. Syllabus Lecture

Hours (LH)
Introductory Issues: concept, nature and importance of business and business
environment – Types of environment; general and task environment, internal and
Unit - I external environment, Basic elements of environment: socio-cultural, political, legal, 10 LH
economic and technological elements – Environmental analysis; objectives, process,
benefits and limitations.
Socio-cultural Environment of Business: Concept and nature of culture – Impact of
Unit - II culture on business – cultural resources – Ethics and social responsibility of business – 8 LH
Arguments for and against social responsibility.
Political and Legal Environment of Business: The Constitution of India; Fundamental
Rights and Directive Principles of State Policy – State intervention in economic affairs:
role of the government in creating proper business environment – Economic planning in
Unit – III India: features and objectives of Indian Plans: The changing legal environment of 10 LH
business, key concepts and features – Intellectual property laws: elementary concepts
and features of copy rights, patent, trade/service mark and industrial design.
Economic Environment of Business: concept and elements of economic
environment – Different economic systems: their meanings and characteristics – New
Unit – IV Industrial Policy: Objectives and Dimensions – Economic reforms initiated in India – 8 LH
Liberalization, privatization and disinvestment: concepts and trends.
Consumerism and Consumer Protection: consumerism and consumer rights in India –
Unit - V consumer protection: UN guidelines for consumer protection. 6 LH

International Environment of Business: Globalization as a part of the New Industrial

Policy – concept and nature of globalization – Why companies go global – Strategies
for entering foreign markets: exporting, licensing and franchising, contract
Unit – VI manufacturing, management contracting, joint venture, merger and acquisition, 11 LH
strategic alliance and counter trade – Merits and demerits of globalization –
Globalization of Indian business – Multinational corporations: concept, features,
merits and demerits.
India, WTO and Trading Blocks: Role and functions of WTO – Arguments for joining 10 LH
WTO – WTO Agreements binding on India: their impact on the Indian economy –
Unit – VII International Economic institutions like World Bank and IMF: their importance and
basic functions.
Technological Environment of Business: concept and features of technology – Impact
of technology on business and society – Technology policy of India – Institutions
and other facilities for promotion of science and technology in India-Intellectual
Unit - VIII Property: Basic Idea and Types. 7 LH

Suggested Readings:
1. Essentials of Business Environment – Aswathapa, K; HPH.
2. Business Environment – Cherunllam, Francis; HPH.
3. Economics Environment of Business – Misra and Puri; HPH
4. Business Environment – Gupta, C.B.; Sultan Chand.
5. Business Environment: Text and Cases – Paul, Justin; TMH.

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 BBA – 1.7: COMPUTER FUNDAMENTALS AND APPLICATIONS (CFA)

Unit No. Syllabus Lecture

Hours (LH)
Introduction to Computer-Definition of Computer System; Evolution of Computer –
Unit - I 6 LH
a brief history; Classification of computer; Generation of Computers.
Computer System Architecture – Definition of Hardware; Basic units of Computer
System; CPU – Control Unit, ALU; Memory module – Primary Memory,
Unit - II Secondary Memory – definition, classification, features and functions; measuring 8 LH
unit of memory – Bit, Byte, KB, MB, GB; Input Devices – Keyboard, Mouse,
Scanner, Output Devices – Monitor, Printer.
Introduction to Number System – Positional and Non Positional number
system; Various Number System-Decimal, Binary, Octal Hexadecimal; Number
Unit – III 8 LH
system conversions – working with integer and fractional number; Simple binary
arithmetic – addition, subtraction multiplication, division.
Introduction to Software – Definition of Software; Classification of Software;
Unit – IV Booting process; Working concept of Word processing S/W, Spreadsheet S/W, 8 LH
Accounting S/W and DTP (Desk Top Publishing) S/W.
Introduction to Operating System (OS) – Definition of OS; Functions of OS, Basic
concept of different type of OS- Batch processing OS, Multitasking OS, Multi-
user OS, Network OS; Working knowledge of MS-DOS, Concept of file, Directories
Unit - V 12 LH
in DOS, Internal Commands and some Important External Commands –
FORMAT, DISKCOPY, ATTRIB, SORT, CHKDSK; Working knowledge of
Window’s family OS – WIN’98, WINDOWS XP.
Basic concept of Flowcharts and Computer Languages – Definition of Algorithm
and Flowchart; Symbols of Flowchart technique; Advantages and Disadvantages
of Flowchart; How to draw flowchart of simple mathematical problems; definition of
Unit – VI 12 LH
Computer language; Classification of programming problems; definition of
Computer language; Classification of programming language; concept of
Machine level language, Assembly language and High level language.
Introduction to INTERNET – Definition of INTERNET, INTRANET EXTERNET;
Hardware and software of INTERNET – Modem, Web Browser, Concept of E-mail,
Unit – VII Web Server, Web Page, Web Sites and WWW (World Wide Web); Some important 10 LH
terminology – HTTP, URL, FTP, DNS; Definition of Hypertext; Basic concept of
HTML and static webpage development using HTML.
Practical Application (For the purpose of internal Assessment) MS-OFFICE XP,
Unit - VIII 16 LH
WINDOWS’98, WINDOWS XP, TALLY, DTP SOFTWARE.

Suggested Readings:
1. Fundamentals of Computers – U. Rajaraman.
2. Computers Fundamentals – P. K. Sinha.
3. Computer Concepts and Applications – Sanders H. Donald.
4. Management Information System – W.S. Jawadekar; Tata McGraw Hill.
5. Computer Fundamental and Programming in C – Pradip Dey & Manas Ghosh.
6. Management Information System – Kenneth C. Laudon & Jane P. Laudon; Pearson Books.
7. Management Information System – M. Jaiswal; Oxford Univ. Press.

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 BBA (HONS) PART-II
ND
[2 YEAR]

BBA-2.1: BUSINESS LAW (BL)

Unit No. Syllabus Lecture

Hours (LH)
Indian Contract Act 1872: Formation of Contract: Essential Element of a Valid
Contract: Basic Idea. Classification of contract: General, Special, void, voidable,
Unit - I Contingent contract, Quasi Contract, Performance of Contract, Discharge of 20 LH
Contract, Remedies for breach of Contract Agency.

Sale of goods Act, 1930: Formation of contract of sale of goods, condition and
Warranty, Transfer of Property in goods, performance of Contract of Sales,
Unit - II 5 LH
Unpaid Seller.

Consumer protection Act 1986: Object of the Act Salient features of the Act,
Definitions of Consumer, Complainant, Service Unfair Trade practice Central
Unit – III and State Consumer Protections Councils, Consumer Dispute Redressal 8 LH
Agencies-Power and functions.

Partnership Act 1932: Definition, Nature and kinds of Partnership, Rules

Unit – IV regarding registration, Right and Duties of Partners Dissolution. 5 LH

Negotiable Instrument Act 1981: Definitions and Characteristics of negotiable

instruments, Holder and holder in due Courses, Crossing of cheque, Dishonor
Unit - V 5 LH
and discharge of negotiable instruments.

Company Law 1956 (Part-I): Definition of Company, Types of companies,

Formation of Company, Memorandum and Articles of association, Contents and
Unit – VI alteration of Memorandum and Articles of Associations, Prospectus and 10 LH
Statement in lieu of Prospectus.

Company Law 1956 (Part-II): Share and Share Capital; Meetings Statutory
Meeting, Annual General Meeting and Extra-ordinary General Meeting;
Rules regarding meeting: Notice, Quorum, Voting, Resolution-Ordinary and
Unit – VII 10 LH
Special, Minutes; Directors – Definition, Types, Appointment, Powers,
Functions and Duties.

Foreign Exchange management Act, 1999: Main provisions- Right to

Information Act: Main provisions- Information Technology Act, 2000: Important
Unit - VIII 7 LH
definitions and provisions.

Suggested Readings:

1. Element of Company Law – N.D. Kapoor; Sultan Chand.

2. Elements of Business and Eco. Laws –N.D. Kapoor; Sultan Chand.
3. Taxman’s – Guide to Foreign Exchange Management Act.
4. Commercial Law including Company Law – Sen and Mitra; world Press.
5. Student’s Guide to Company Law – A.K. Mjumdar and G.K. Kapoor; Taxman.

13
 BBA – 2.2: MARKETING MANAGEMENT (MM)

Unit Syllabus Lecture

hours

Marketing – scope, nature, definition, core marketing concepts and marketing

Unit - I environment, recent trends in marketing in India. 8 LH

Developing marketing opportunities and strategies, consumer and business buyer’s

behavior; Segmentation, Targeting and positioning (STP) for competitive
Unit - II 12 LH
advantage, Marketing Information System (MKIS) and Marketing Research.

Developing the concept of marketing mix, managing the product – types of

consumer and industrial products. Product related decisions, product line, product
Unit – III mix, product life cycle (PLC), new product development, branding and 10 LH
packaging decisions.

Pricing of products: Pricing considerations and approaches, strategies and methods.

Unit – IV 8 LH
Managing Distribution-Distribution Channels, factors influencing the channel of
Unit - V distribution-wholesaling and retailing 6 LH

The communication process, developing effective communication, deciding on

the marketing communication mix, managing advertising, sales promotion and
Unit – VI 12 LH
public relations (PR). Managing the sales force.

New trends in marketing (i) Global marketing, (ii) Direct marketing, (iii) Tele
Unit – VII marketing, (iv) Marketing on the web. LH

Services marketing – scope in India, definition, types and characteristics. 7

P’s concept of services marketing with special emphasis on (i) people, (ii)
Unit - VIII process and (iii) physical evidence.-Rural and voluntary sector marketing: Basic 8 LH
issues

Suggested Readings:

1. Marketing Management – Kotler, Philip; Prentice Hall of India Publications, new Delhi.
2. Marketing Management Ramaswamy, V.S. and Namakumari, S; McMillan India Ltd., New Delhi.
3. Marketing Management Strategy and Cases – Dalyrample, J.D. and Parson, J.L.; John Wiley and Sons.
4. Contemporary concepts and Practices – Schoell, W.F.; Allwyn and Baycon Inc., New York.

14
 BBA – 2.3.: HUMAN RESOURCE MANAGEMENT (HRM)

Unit No. Syllabus Lecture

Hours (LH)
Unit - I Human Resource Management- Concept: Nature; Scope; Objectives and 6 LH
Importance of Human Resource Management; Evaluation of Human
Resource Management; Role; function and Qualities of Human Resource
Manager; Difference between Human Resource Management and Personal
Management.

Unit - II Human Resource Planning – Meaning; Objective; and importance of Human 12 LH

Resource Planning; Human Resource Planning Process; Recruitment –
Objective and Sources of Recruitment; Meaning and Purpose of Selection –
Selection Process; Steps in selections; Selection techniques, Induction.

Unit – III Training and Development; Meaning; Importance and objective of Training; 12 LH
Steps in Training; Organizing Training Programmer; Training Vs Development;
Training needs Assessment; Training Methods; Evaluation of Training
Programmes; Meaning and Objectives of Management Development –
Techniques of Management Development.

Unit – IV Performance Appraisal – Concept, Features, Objective, Methods of Appraisal – 6 LH

Traditional and Modern methods; Problems with Performance Appraisal,
Potential Appraisal.

Unit - V Compensation Management – Objective of Compensation Management; 8 LH

Factors affecting Compensation; Job evaluation – Concept and Process,
Methods of Wage payment; ; Fringe Benefits and Incentive Plans.

Unit – VI Industrial Relations – Meaning and Significance, characteristics, Importance 12 LH

of harmonious Industrial Relations; Forms and causes of Industrial disputes-
Workers’ Participations in Management – Definition, objective and forms;
Collective Bargaining: Concept and forms.

Unit – VII Career Planning and Development Career planning – Definition Career needs 6 LH
assessment, Career opportunities, Need- opportunities alignment, Career
Development Cycle.

Unit - VIII Concept of HRD – Definition, Goals of HRD, HRD mechanisms or subsystems, 8 LH
Linkage between HRD mechanisms, process outcomes and organizational
effectiveness and OD, HRD department and its task.

Suggested Readings;
1. A handbook of HRM practice – Michael Armstrong; Kgan Page Limited, London.
2. Human Resource Management: Text and Concept – VSP Rao; Excel Books, New Delhi.
3. Human Resource Management – Biswajeet Pattanayek; Prentice Hall of India, New Delhi.
4. Human Resource Management – concept and Issues – T.N. Ghhabra; Dnanpat Rai and Co. Pvt. Ltd., New Delhi.
5. Human Resource Management (with cases) – A.K. Ghosh; Manas Publications, New Delhi.

15
 BBA 2.4: PRODUCTION AND MATERIALS MANAGEMENT (PMM)

Unit Syllabus Lecture

hours

Unit - I Introduction to Production Management, Historical Evolution of Production 6 LH

Management, concept of Production, Production System, Classification of
Production System, Objectives and Scope of Production Management. Product
and Process Design.

Unit - II Plant Location – Introduction and Meaning, Need for selecting a Suitable Plant 10 LH
Location, Factors Influencing Plant Location; Plant Layout – Objectives, Principles,
and Types of Layout, Advantages and Limitations of Each Type of Layout.
Unit – III Production Planning and Control (PPC): Introduction and Meaning, Need for PPC, 10 LH
Objectives, Phases and Functions of PPC; Capacity Planning – Measurement of
Capacity, Process of Capacity Planning; Scheduling Principles and Types of
Scheduling. Numerical problems on scheduling.

Unit – IV Work Study – Introduction, Advantages; Method Study – Objectives, Scope, Steps 12 LH
or Procedure involved in method study, Charts used in method study; Work
Measurement – Objectives, Techniques; Time Study – Introduction and Meaning,
Steps in Making Time Study, Numerical problems on work Management.

Unit - V Quality Control – Need for Controlling Quality, Steps in Quality Control, 8 LH
Objectives and Benefits of Quality Control; Statistical process Control – Control
Charts – Characteristics, Benefits and Objectives of Control Charts; Quality Circles;
Introduction to Total Quality Management (TQM) – Definition, Concept, Benefits.

Unit – VI Materials Management – Introduction, Meaning and Scope, Role of Materials 8 LH

Management; Classes of Materials; Codification – objectives, Advantages,
Methodology; Standardization – Relevance, Definition, Specification, Advantages,
Techniques.

Unit – VII Materials Planning – Introduction to Planning, Definition, Advantages; Bills of 8 LH

Materials; Introduction to Material Requirement Planning (MRP). Purchasing –
Objectives, Parameters, Procedure; Selection of Suppliers; Impact of MRP on
Purchasing and Supply.

Unit - VIII Inventory Management – Need for Inventory, Right Quantity, Different Functions 8 LH
and Types; Inventory Control – Benefits, Techniques; ABC Analysis; Economic
Order Quantity (EOQ) Concept; Just-in-Time (JIT) Inventory System. Numerical
problems on EOQ.

Suggested Readings:

1. Production and Operations Management – S. Anil Kumar, N. Suresh; New Age International Publishers.
2. Production and Operations Management – K. Ashwathappa; HPH
3. Production and Operations Management – E.E. Adam, R.J. Ebert; PHI
4. Purchasing and Supply Management – D.W. Dobler, D.N. Burt.
5. Purchasing and Materials Management – P. Gopalkrishnan; Tata McGraw Hill.

16
 BBA-2.5: FINANCIAL MANAGEMENT

Unit Syllabus Lecture

hours

Unit - I Financial Management: Meaning, Scope, Functions, Significance; Objectives of 4 LH

Financial Management – Traditional (Profit Maximization) & Modern (Wealth/
Value Maximization); Relationship of Financial Management with other related
disciplines; Role of Chief Financial Officer.

Unit - II Time Value of Money – Concept & Significance; Concept of Interest; Compounding 10 LH
& Discounting Techniques; Determination of present value and future value of cash
flows (single, multiple, annuity and perpetuity).

Unit – III Sources of finance: Long-term & Short-term Sources; Special Sources – Lease 6 LH
financing & Venture Capital financing.

Unit – IV Cost of Capital: Concept, Features, Significance, Classification of cost of capital; 10 LH

Factors affecting cost of capital of a firm; Determination of cost of capital –
Specific (viz. Debt, Preference, Equity, Retained Earnings) & Weighted Average
Cost of Capital; Weighted Marginal Cost of Capital.

Unit - V Capital Structure: Concept, Components & Factors affecting capital structure of a 12 LH
firm; capital Structure vs Financial Structure; Optimum Capital Structure: Concept
& Features; Capital Structure Theories – Net Income, Net Operating Income,
Traditional, Modigliani-Miller Approach; Capital Structure Planning Tools: EBIT-
EPS Analysis, Financial Break-even Point, Financial Indiffrence Point.

Unit – VI Business risk & Financial risk – Concept; Leverage – Concept & Significance; 8 LH
Types of Leverage – Operating, Financial and Combined; Combined effect of
Operating & Financial leverage.

Unit – VII Capital Budgeting: Concept, Significance; Techniques of Assessment – Traditional 12 LH

techniques (Pay-back Method, Average Rate of Return Method) & Discounted
Techniques (Discounted Pay-back, Net Present Value, Internal Rate of Return,
Terminal Value, Profitability Index); Capital Rationing – Concept.

Unit - VIII Working Capital: Meaning, Components, Classification & Factors affecting capital 8 LH
structure of a firm; Working Capital Cycle – Concept, Types, Determination;
Estimation of working capital; Working Capital Management: Concept &
Classification.

Suggested Readings:
6. Financial Management – M. Y. Khan & P. K. Jain; Tata McGraw Hill.
7. Essentials of Financial Management – I. M. Pandey; Vikas Publications.
8. Financial Management – Ravi M. Kishore; Taxmann Publications.
9. Financial Management: Theory, Concepts & Problems – R. P. Rustogi – Taxmann Publications.
10. Financial Management: Theory & Practice – P. Chandra – Tata McGraw Hill.
11. Fundamentals of Financial Management – Chandra Bose; PHI.

17
 BBA – 2.6: BUSINESS STATISTICS (BS)

Unit Syllabus Lecture

hours

Unit - I Introduction: Definition of Statistics, Importance and scope of statistics, Limitations of 8 LH

Statistics; Types of Data, Important Sources of Secondary Data; Collection and Presentation
of Data: Different Methods of collecting Primary Data: Text, Tabular and graphical Methods
of Data presentation; Frequency Distribution, Diagrammatic Presentation of Frequency data.

Unit - II Measures of Central Tendency: simple and Weighted Arithmetic Mean – Properties, Merits 12 LH
and Demits; Geometric Mean and harmonic Mean – Algebraic Properties, Merits and
Demerits; Relationship among A.M., G.M. and H.M.; Median and Mode – Measures,
Properties, Merits and Demits.

Unit – III Measures of Dispersion: Range, Quartile Deviation, mean Absolute Deviation and Standard 8 LH
Deviation – their Merits, Demerits and Properties.

Unit – IV Concepts of Skewness and Kurtosis, Different Measures of Skewness and Kurtosis. 5 LH

Unit - V Analysis of Bivariate Data: Scatter Diagram, Pearson’s Correlation Coefficient and its 12 LH
Properties; Spearman’s Rank Correlation (in case of no tie) Simple Linear Regression and its
Properties.

Unit – VI Index Number: Meaning, Types and Uses of index numbers; Problems in constructing 7 LH
index numbers; Methods of constructing price and quantity indices; Time reversal test and
Factor reversal test of index numbers.

Unit – VII Time Series Analysis: Utility of Time Series Analysis; Causes of Variation in Time Series 8 LH
Data; Component of Time Series, Determination of Trend – Semi Average Method,
Moving Average Method and Least Square Method for Linear Trend, Exponential Trend and
Parabolic Trend.

Unit - VIII Probability Theory: Basic Concepts; Classical and Frequency Definition of Probability 10 LH
and Their Limitations; Additive and Multiplicative Laws of Probability; Random Variable
and Its Expectation and Variance.

N.B: Efforts should be taken, wherever possible, to make the students aware of the
Applicability of MS-Excel for computations of simple statistical measures.

Suggested Readings:
1. Statistics – Sancheti and Kapoor; Sultan Chand & Sons.
2. Basic Statistics – Goon, Gupta and Dastupta; World press.
3. Fundamental of Statistics (vol. 1 and 2) Goon, Gupta and Dasgupta; World Press.
4. Statistical Methods (vol 1 and 2) – N.G. Das.
5. Mathematical and Statistics – Ajay Goel and Alka Goel; Taxmann.

18
 BBA-2.7 MANAGEMENT INFORMATION SYSTEM (MIS)

Unit Syllabus Lecture

hours

Unit - I Introduction – Definition of Data and Information; Differences between Data and 8 LH
Information; Characteristics of Information; Definition of System; Characteristics of
System; Definition of Information System; Role of Information Systems at different level,
Strategic level.

Unit - II Management Information System and Management Processes – Definition of MIS; Role of 8 LH
MIS in an Organization; Processes of Management; Role of MIS in Planning, Organizing
activity, Staffing, Directing and Controlling.

Unit – III Major Information Systems of an Organization –TPS (Transaction processing System), MIS 10 LH
(Management Information System), DSS (Decision Support System), ESS (Executive
Support System) – definition, functions, Characteristics and benefits; Distinction
between MIS and DSS.

Unit – IV Introductory concepts on Functional Information System viz– Marketing information 8 LH

System (MKIS) Manufacturing System (MFIS), Financial Information System (FIS), Human
Resource Information System (HRIS).

Unit - V Introduction to Database Management System – Definition of Database; Problems with 10 LH

Traditional File System; Concept of DBMS, Benefits of DBMS; Applications of DBMS
in MIS.

Unit – VI Introduction to Computer Network - definition, benefits, competitive advantage; 12 LH

Technological foundation of Computer Network – Data transmission rate, transmission
technology, Network Topology; Types of Network – LAN, WAN, MAN – feature, benefits.

Unit – VII Enterprise Information System – Evolution of EIS; Enterprise Resource Planning (ERP) 8 LH
System – concept, architecture; Modules of ERP; How ERP improve company’s business
performance; Benefits of ERP.

Unit - VIII E-Commerce & E-Business – Introduction to E-Business; Models of E-Business – B2B, B2C, 6 LH
C2B and C2C; E-Commerce – definition, features, benefits and limitations; Concept of EDI
(Electronic Data Interchange), Electronic Payment System, E-CRM, E-Governance.

Suggested Readings:
1. Management Information System – Mahadeo Jaiswal & Monika Mital; OXFORD University Press.
2. Management Information System – W. S. Jawadekar; Tata McGrawHill Publishing Company.
3. Management Information System – Dharminder Kumar & Sangeeta Gupta; EXCEL Book.
4. Management Information System – Kenneth C. Laudon & Jane P. Laudon; Pearson Books.

19
 BBA (HONS.) PART – III
rd
[3 Year]
BBA – 3.1: STRATEGIC MANAGEMENT (SM)

Unit Syllabus Lecture

hours

Unit - I Strategy and Strategic Management: Conceptual Issues; Strategic Management 8 LH

process – Levels of Strategy – Vision, Mission and Objectives.
Unit - II Environmental Analysis and Diagnosis: Concept and Issues – Environmental 8 LH
factors – Synthesis of External Factors – Porter’s Five-Forces Model.
Unit – III Internal Analysis and Diagnosis: Analysis of Internal Resources and Capabilities – 10 LH
Synthesis of Internal Factors – Core Competence – Value -Chain Analysis –
SWOT analysis.
Unit – IV Strategic Options: Alternative Grand Strategies; Stability, Growth, Retrenchment 10 LH
and Combinations – Mergers, Acquisitions and Joint Ventures – Porter’s Concept of
Generic Strategies and Competitive advantage.
Unit - V Choice of Strategy: Process of Strategic choice – Portfolio Analysis: 8 LH
Conceptual Issues and BCG Matrix – Role of Board of Directors from a Strategic
Management Perspective.
Unit – VI Strategy Implementation – Important Issues: Interrelationship between 10 LH
Formulation and Implementation – Important Issues in Strategy Implementation;
Resource Allocation; Leadership Implementation – Structural considerations.
Unit – VII Strategy Implementation – Functional Strategies: Marketing, Human Resources, 8 LH
Production / Operations and R & D, Finance / Accounting and other issues: Basic
concept.
Unit - VIII Strategy Evaluation: Important Issues Strategy evaluation, framework Criteria for 8 LH
Strategy Evaluation - Measuring Performance; The Balanced Scorecard and other
approaches.

N.B. Case study will be an integral part of the course.

Suggested Readings:

1. Business Policy and Strategic Management – L. R. Jauch and W. F. Glueck; McGraw Hill, New York
2. Strategic Management: Concepts & Cases – Fred R. David; Pearson Education.
3. Strategic Management: Concepts and Experiments – L. W. Rue and P.G. Holland; McGraw – Hill, New York.
4. Concepts in Strategic Management and Business Policy – J. D. Hunger, T. L. Wheelan and K. Rangarajan; Pearson Education.
5. Discourses on strategic Management – D. Roy; Asian Publications.
6. Strategic Management – Francis Cherunilam; Himalaya Publishing House.
7. Business Policy and Strategic Management – Azhar Kazmi; Tata McGraw Hill.

20
 BBA – 3.2: OPERATIONS RESEARCH (OR)

Unit Syllabus Lecture

hours

Unit - I Introduction: Historical Development: Definitions of OR; Nature and scope of 5 LH

Study; Phases of OR; Classification of OR models; Methodology of OR.

Unit - II Linear programming: Assumptions, Basic concepts; LP Formulation Graphical 12 LH

Solution – Feasible Region, Optimum Solution, special cases (unbounded
solutions, infeasible solution and Alternative optima).

Unit – III Standard Form, Canonical form and Simplex method – maximization case, 8 LH
minimization case.

Unit – IV Transportation Problem: Transportation tableau, Mathematical Form, Methods for 10 LH

Finding Initial basic Feasible Solution – North West Corner Rule, Least Cost
Method, VAM; Test for Optimality – MODI Method.

Unit - V Assignment Problem: Mathematical Statement of Problem, Comparison with 10 LH

Transportation Problem; Solution of Assignment Problem – Hungarian Methods.

Unit – VI Game Theory: Introduction; Two – person zero – some Games; Games with saddle 8 LH
Point – Pure Strategies; Rules of Dominances.

Unit – VII Decision Theory: Steps in Decision Theory Approach; Types of Decision Making 8 LH
Environments; Decision Making Under Risk – Expected Monetary Value,
Expected Opportunity loss; Decision Making Under Uncertainty – Criterion of
optimism, Criterion of Pessimism, Laplace Criterion, Criterion on Regret.

Unit - VIII Network Analysis (PERT and CPM) : Introduction; Network Construction; 10 LH
Critical Path Analysis – Forward Pass, Backward Pass and Float of an Activity and
Event, Critical Path, Estimation of Project Completion Time.

Suggested Readings:
1. Operations Research; Theory and Applications – J. K. Sharma; Macmillan.
2. Operation Research – P. K. Gupta and D. S. Hira; S. Chand.
3. Quantitative Technique in Management – N. D. Vhora; Tata McGraw Hill.
4. Operation Research – K. Swarup, P. K. Gupta and M. Mohan; Sultan Chand.

21
 BBA – 3.3: ENTREPRENEURSHIP DEVELOPMENT AND SMALL
ENTERPRISE MANAGEMENT (EDSEM)

Unit Syllabus Lecture

hours

Unit - I Introduction: Concepts of entrepreneur, entrepreneurship and entrepreneur, 10 LH

Characteristics and competencies of a successful entrepreneur, General
functions of an entrepreneur; Type of entrepreneurs; Role of entrepreneur in
economic development; Distinction between an entrepreneur and a manager;
Entrepreneur and Intrepreneur.

Unit - II Growth of Entrepreneurship : Emergence of entrepreneurship, Economic and 6 LH

non economic factors for stimulating entrepreneurship development, Obstacles to
entrepreneurship development in India, Growth of entrepreneurship in India.
Unit – III Women and Entrepreneurship : Concept of women entrepreneurship; Reasons for 6 LH
growth of woman entrepreneurship; Problems faced by them and remedial measures.

Unit – IV Role of the Government in Entrepreneurship Development : Concept and meaning 10 LH

of entrepreneurship development, Need for entrepreneurship development
programmes (EDPs), Objectives of EDPs, Organizations for EDPs in India;
NIESBUD, SISI – their roles and activities.

Unit - V Venture promotion and Project Formulation: Concept of projects classification of 10 LH

projects and project report; Project identification and selection; Constraints in
project identification, Techniques of Project Identification, Significance, contents,
formulation of project report; Need for Project Formulation, Elements of project
Formulation; Guidelines for formulating a project report, Specimen of a project
report; Concepts of project appraisal; Methods of projects appraisal.

Unit – VI Financing of Enterprise : Need for financial planning, Sources of short – term and 10 LH
long – term finance to entrepreneurs, Institutional finance to entrepreneurs;
Commercial banks and financial institutions like IDBI, IFCI, ICICI, SIDBI, SIDCO
and SFCs – their roles and activities training to the financing of small enterprises,
Concept of venture capital.

Unit – VII Small Scale Industries (SSIs) & Institutional Support to Small Enterprises : 10 LH
Definition, characterizes and scope of SSIs in India, Procedure for setting – up a
small – scale unit; Institutional support to small entrepreneurs from NSIC, SIDO
and TCOs for entrepreneurship development in India.

Unit - VIII Management Process in Small Business: Planning process, Organizing process, 8 LH
Leading and motivating process, Communication process, Control process and
Management of Time.

Suggested Readings:
1. Management of Small Scale Industry – Vasant Desai; PPH.
2. Entrepreneurship: Strategies & Resources – Dollinger; Pearson Books.
3. Entrepreneurship and Small Business Management – C. B. Gupta and S. S. Khanka; Sultan Chand & Sons.
4. Entrepreneurial Development – S. S. Khanka; S. Chand.
5. Entrepreneurship – New Venture Creation – David H. Holt; PHI.
6. Small Scale Industry and Entrepreneurship – Beaver; PHI.
7. Entrepreneurship – Lal Sahai; Excel.

22
 BBA – 3.4: PROJECT STUDY (PS)

A student will have to undergo project study (PS) in any industrial / business house and submit a
rd
report based on the PS in the 3 year (Part III). The project study (PS) will be divided into two
components. (A) Project Report – 70 marks, (B) Project Viva – 30 marks. The final year students
will have to appear before a board of examiners duly constituted by the University for the Project
Viva of 30 marks.

BBA – 3.5: GRAND VIVA (GV)

The grand viva voce of 100 marks will be based on the entire curriculum of BBA programme.
The final year students will have to appear before a board of examiners duly constituted by the
University for the grand viva of 100 marks.

A student will have to opt for single specialization from amongst ELECTIVE A: Accounting and
Finance (AF) [BBA – AF – 3.6, BBA – AF – 3.7, and BBA – AF – 3.8], ELECTIVE – B: Sales
and Marketing Management (SMM) [BBA – SMM – 3.6, BBA – SMM – 3.7, BBA – SMM –
3.8], ELECTIVE – C: Human Resource Management (HRM) [BBA – HRM – 3.6, BBA –
HRM – 3.7, BBA – HRM – 3.8], and ELECTIVE – D: Systems Management (SM) [ BBA –
rd
SM-3.6, BBA – SM-3.7, BBA – SM-3.8], which will be offered in Part III (3 Year). There will be
3 (three) papers under each single specialization.

23
 ELECTIVE – A: ACCOUNTING & FINANCE (AF)
BBA – AF – 3.6: COST AND MANAGEMENT ACCOUNTING (CMA)

Unit No. Syllabus Lecture

Hours (LH)
Unit - I Concept, Nature, Scope, Objectives and Functions of Cost Accounting and 6 LH
Management Accounting; Comparison among Cost Accounting, Management
Accounting and Financial Accounting; Cost Unit and Cost Centre – Concept,
Classification & Difference; Methods and Techniques of Costing; Installation of
a Cost Accounting System.
Unit - II Material Control, Planned Purchasing System, Perpetual & Periodic Inventory 10 LH
Systems – Concept & Difference, Bin Card and Stores Ledger – Concept &
Difference, Stock Levels – Concept & Determination, Pricing of material issues
– FIFO, LIFO, Simple & Weighted Average methods; Selective Material Control
Systems – ABC, JIT, VED, FSN; Material losses – Concept and Classification.
Unit – III Time keeping and Time booking, Idle and Overtime - Concept and 8 LH
Accounting Treatments; Various methods of Remuneration – Time & Piece
basis; Incentive Schemes – Halsey, Rowan, Taylor, Merrick.

Unit – IV Definition, Classification, Accounting and Control of Overheads; Allocation, 10 LH

Apportionment and Re-apportionment of Overheads; Determination of
Overhead Recovery Rates; Under and Over absorption of Overhead - Concept
and Accounting Treatments.

Unit - V Job Costing – Concept, Features, Applicability and Job Cost Sheet; Contract 12 LH
Costing – Concept, Features, Applicability, Preparation of Contract Account and
other related accounts; Determination of Profit or Loss on incomplete contract,
Presentation of Contract particulars in the Balance Sheet, Treatment of
Retention money, Escalation Clause; Cost Plus Contract – Concept; Process
Costing – Concept, Features & Applicability; Preparation of Process Accounts
(excluding application of Equivalent Production, Inter Process Profit, Joint
Product, By-Product);Process Losses – Concept, Types (viz. Normal &
Abnormal), Process Gain – Concept and Accounting Treatment.

Unit – VI Concepts of Budget, Budgeting, Budgetary Control; Objectives, Advantages 8 LH

and Limitations of Budget and Budgetary Control; Principal Budget Factor;
Classification of Budgets; Preparation of Cash Budget and Flexible Budget.

Unit – VII Concepts of Budget, Budgeting, Budgetary Control; Objectives, Advantages 8 LH

and Limitations of Budget and Budgetary Control; Principal Budget Factor;
Classification of Budgets; Preparation of Cash Budget and Flexible Budget.

Unit - VIII Marginal Cost – Concept; Marginal Costing - – Concept and Features; 8 LH
Differences between Marginal Costing and Absorption Costing; Marginal Cost
Equation; CVP Analysis – Concept, Assumptions, Computation of Contribution,
Profit-Volume Ratio; Break-even Analysis – Computation of Break Even Point
& Margin of Safety; Break-even Chart & Contribution Chart.

Suggested Readings:
1. Cost Accounting – Saxena, V. K. and Vashist, C.D.; Sultan Chand & Sons.
2. Cost Accounting – Jain, S.P. and Narang, K.L.; Kalyani Publishers.
3. Student’s Guide to Cost and Management Accounting – Kishore, R.M.; Taxmann.
4. Cost Accounting: Johar Lal; Tata Mc Graw Hill.
5. Cost Accounting: Principles and Practice – Nigam & Jain; PHI.
6. Principles and Practice of Cost Accounting – Bhattacharyya; PHI.
7. Cost & Management Accounting – Arora, M.N.; Vikas Publishing House.

24
 BBA- AF – 3.7: TAXATION (TAX)

Unit No. Syllabus Lecture

Hours (LH)
Unit - I Basic Concepts: Direct Tax, Indirect Tax, Union/ Central & State-level Taxes, 3 LH
Assessee, Person, Previous Year, Assessment Year, Income, Sources of
Income, Heads of Income, Deductions, Exemptions, Gross Total Income,
Total/ Taxable Income, Tax Planning, Tax Evasion, Tax Avoidance.

Unit - II Residential Status of individual – Concept, Significance, Types & 5 LH

Determination; Incidence or Scope of Taxation.

Unit – III Exempted Incomes u/s 10; Agricultural Income – Definition & Instances of 4 LH
agricultural & non-agricultural incomes (by reference to case laws).

Unit – IV Computation of Salaries; Income from House Property; Profits & Gains of 24 LH
Business & Profession [Sec. 28, 32, 37, 40A(3), 43B], Capital Gains (Simple
computation of LTCG & STCG) (excluding Exemptions under 54-series);
Income from Other Sources [excluding Sec. 2(22)].
Unit - V Deductions under Chapter VI A: Sec. 80A, Sec. 80C, Sec. 80CCC, Sec. 12 LH
80CCD, Sec. 80CCG, Sec. 80D, Sec. 80DD, Sec. 80DDB, Sec. 80E, Sec.
80EE, Sec. 80G, Sec. 80 GG, Sec. 80TTA, Sec. 80U.
Unit – VI Computation of Total Income of individual assessee; Tax Liability of 8 LH
individual assessee – Slab rates, Surcharge, Cess (EC & SHEC), Rebate u/s
87A.

Unit – VII Tax Management: Advance Tax – Concept, Due Dates for payment; TDS – 6 LH
Concept; Return of Income – Concept, Due Dates for submission, Types of
returns & Forms; Assessment Procedure – Types of Assessment (Basic
Concept only).

Unit - VIII Indirect Taxes in India: Central Excise, Service Tax, Customs & Sales Tax 8 LH
(Central Sales Tax & VAT) – Concept, Features & Chargeability/ Taxable
Event.

NB:
 All provisions of Income Tax are to be studied as per the current Assessment Year;
 The provisions of all the chapters are to be studied for Individual assessee only.

Suggested Readings:

1. Students Guide to Income Tax – V. K. Singhania; Taxmann.

2. Systematic Approach to Income Tax – G. Ahuja & R. Gupta; Bharat Law House. .
3. Law & Practice of Direct & Indirect Taxes – C. H. Sengupta, Dey Book Concern.
4. Income Tax with Indirect Tax – S. Mundhra & V. Mundhra; Law Point.

25
 BBA- AF – 3.8: FINANCIAL MARKET & FINANCIAL STATEMENT
ANALYSIS (FMFSA)

Unit Syllabus Lecture

hours

Unit - I Concept, Functions and Components of Financial System; Structure of Indian 6 LH

Financial System; Concept; Nature, Types and Functions of Financial Institutions,
Intermediaries and Financial Markets; Money Market and Capital Market
Instruments.

Unit - II Concept, Structure, Features and Defects of Indian Money Market; Concept, 8 LH
Structure and Features of Indian Capital Market; Concept and Functions of Primary
Market and Secondary Market and their relationship; Methods of issue of stocks in
new issue market; Concept and Types of Stock Exchanges in India; Trading and
Settlement; Buying and selling shares; Concept, Participants and Constituents of the
Indian Debt Market, Hybrid Debt Instruments.

Unit – III Concept, Conditions, Merits and Demerits of Listing; Concept, Framework, 8 LH
Players of depositories in India; Constituents, Facilities and Benefits of depository
system; Physical and dematerialized share trading; Objectives, Functions and
Organizations of Securities and Exchange Board of India (SEBI); Concept and
Usefulness of stock market indices, Methods of computing the stock indices, Major
indices in India.

Unit – IV Concept and Benefits of Mutual Funds: Types of Mutual Fund schemes; Net 8 LH
Asset Value (NAV); Unit Trust of India; Concept, Agencies, Types and Benefits or
Credit Rating; Concept, Stages, Types and Players in financing venture capital;
Concept and Role of merchant banker, Merchant Banking in India.

Unit - V Financial Statements – Concept, Nature, Purpose, Limitations & Components (with 12 LH
reference to Companies Act, 2013); Financial Statement Analysis – Meaning,
Objectives, Steps, Types & Problems encountered in financial statement analysis.

Unit – VI Methods of Financial Statement Analysis: Comparative Statement Analysis; 10 LH

Common-size Statement Analysis; Trend Analysis.

Unit – VII Ratio Analysis: Meaning & Classification of accounting ratios (Source-wise and 10 LH
Function-wise); Ratio Analysis – Meaning, Utility & Limitations; Computation of
accounting ratios and interpretations thereof.

Unit - VIII Analysis of Changes in Financial Position: Fund Flow Statement – Meaning of 8 LH
Fund; Fund Flow Statement – Meaning & Purposes; Preparation of Fund Flow
Statement. Cash Flow Statement – Meaning & Purposes; Difference between Cash
Book & Cash Flow Statement; Difference between Fund Flow Statement & Cash
Flow Statement; Preparation of Cash Flow Statement as per AS-3).

Suggested Readings:

1. Indian Financial System – Khan, M.Y.; Tata Mc Graw Hill.

2. Financial Institutions & Markets – L. M. Bhole & J. Mahakud; Tata Mc Graw Hill.
3. Indian Financial System – Pathak, B.V.; Pearson Books.
4. Financial Statement Analysis – Debashish Sur; Excel Books.
5. Financial Statement Analysis & Reporting– P. M. Rao; Prentice Hall of India.
6. Financial Statement Analysis – G. Sinha; Prentice Hall of India.

26
 ELECTIVE – B: MARKETING MANAGEMENT (MM)

BBA – SMM – 3.6: SALES & DISTRIBUTION MANAGEMENT (SDM)

Unit Syllabus Lecture

hours

Unit - I Introduction to Sales Management, Nature, role and importance, Sales force 6 LH
structure and Size management process. Different techniques of handling
customer objections and closing the sales Follow up.

Unit - II Sales Organization: Formal, Informal, horizontal, vertical, centralized, 10 LH

decentralized, geographic, customer, product, combination, organizations. Sales
Territory: Size allocation and designing sales territory.

Unit – III Forecasting market demand; Importance, forecasting process. Planning and 10 LH
recruitment of sales force; Job analysis specification, Job description, sources of
recruitment, selection of sales person, Sales training; objective, designing training
programme.

Unit – IV Sales force Motivation: Nature, Importance, factor’s influencing the motivation – 8 LH
of – sales – force. Compensations: Types, compensations plan.

Unit - V Evaluation of sales forces performance: Qualitative and quantitative bases to 8 LH

evaluate Sales force control and budget.

Unit – VI Retail and Whole selling: Retail types, developing and implementing merchandise 8 LH
strategy, strategies in retain outlet. Whole selling Functions, types, marketing
trend.

Unit – VII Distributions channel: Importance, types, channel strategy Market Logistic: 10 LH
objective, planning customer oriented inventory management decision,
transportation decision.

Unit - VIII Designing customer oriented channel, understanding the customer requirement, 10 LH
comparing the channel design. Managing the behavior of channel member, channel
relationship, control, power positioning and conflict, influence strategy.

Suggested Readings:
1. Sales and Distribution Management – Tapan Panda and Sachdev;
Oxford Publications.
2. Marketing Management – analysis, planning and control; Philip Kotler; Prentice hall of India Ltd.
3. Sales Management: E. M. Johnson, D. L. Kurtz, E. E. Scharuing; McGraw Hill.

27
 BBA – SMM – 3.7: PROMOTION MIX (PM)

Unit Syllabus Lecture

hours

Unit - I Marketing Mix and promotion Mix: Integrated Marketing Communication 7 LH

(IMC) – Concept, Developing an IMC plan based on promotional mix of a firm.

Unit - II Overview of Advertising Management: Choosing an advertising agency, 10 LH

advertising planning and research, the roles of advertising accounts, executives. The
communication budget.
Unit – III Advertising Design: Advertising theories, advertising appeal, advertising 10 LH
executional frameworks; Creating an advertisement, advertising media selection
and types.

Unit – IV Trade and Consumer Sales Promotions: The nature and objectives of trade 10 LH
promotion, types of trade promotion, trade allowances, trade contest, trade
incentives, training programme, vendor support programme, promotion, types of
consumer promotion; coupons, premiums, contests, sweepstakes, refunds, rebates,
sampling, bonus pack, price off.

Unit - V Personal selling: Definition, steps in personal selling process, retain selling, business 8 LH
to business selling, principles of personal selling, personal selling in International
market.

Unit – VI Public Relation: Definition, publics on PR, PR tools, jobs of PR executives and PR 10 LH
agency; Sponsorship and event management.

Unit – VII Corporate Image and Brand management: Corporate image component, 10 LH
promoting the desired images and corporate names and logos, Branding: brand
equity, extension, co-branding.

Unit - VIII Direct and database marketing. 5 LH

Suggested Readings:
1. Integrated advertising, promotion and marketing communication, 2nd ed. – B. Donald and K. E. Clow; Prentice Hall,
New Delhi.
2. Advertising management – A. A. David and M. G. John; Prentice Hall of India, New Delhi.
3. Advertising and Sales Promotion – Kazmi, M.M.S. and Batra, K.S.; Excel Books, New Delhi
4. Public Relation Today in the Indian Context – Ghosh, Suri; Rupa Publication, Kolkata.

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 BBA – SMM – 3.8: MARKETING OF SERVICES (MS)

Unit Syllabus Lecture

hours

Unit - I Introducing Service Marketing: The nature of Services Marketing Introduction, 8 LH

Definition and Characteristics of Services, Classification of Services, The services
environment; evolution of services.

Unit - II Segmentation, Targeting and Positioning; Strategic Aspects of Services Marketing, 8 LH

Segment Selection or targeting a few Segments, Positioning a Service in the
Marketplace, Targeting Customers and Building Relationships, Importance of
Services Marking in Indian Economy, Growth of service sector in Indian Economy.

Unit – III The Services Marketing Mix: Service Product, Service Products; Bundled with 8 LH
Conventional Products and Standalone, Service Life Cycle, Service Design: A
General Framework, Service quality issues and the human dimension in Services.
Customer loyalty and profitability.

Unit – IV Service Quality: The Parasuraman, Berry and Zeithami Models, Customization 10 LH
versus Standardization, defects, Failures and Recovery, Service Guarantees,
Managing supply and demand. Services theatre and service experience, the gap
between expected and perceived service, customers’ role in service delivery.

Unit - V Place, Promotion and Pricing issues in Services Marketing Understanding 8 LH

Costs and Developing Pricing Strategies, Communicating and Promoting
Services.

Unit – VI People – The Key to a Service Business, Services and the Importance of the 8 LH
People Component, Using People to Differentiate Services, Internal Marketing,
Employee Motivation and Implication for Service Delivery.

Unit – VII Physical Evidence, Services Capes Designed for Employees and for Customers. 10 LH
Process – The Customer’s Point of View Blueprinting, Managing the Waiting
Process, Use of Information Technology (IT) , Offering Greater Choice A Major
Service Process: Complaints Management and Service Recovery.

Unit - VIII Applications of Service Marketing Principles; The Importance of application of the 10 LH
Components of Marketing of services in Financial Services with special reference to
Banking, Mutual Fund, Portfolio Management Services, Hospitals, Consultancy
Services, Education and Training Services, Tourism, Travel and transport Services.

Suggested Readings:-
1. Services Marketing – Christopher H. Lovelock and Chatterjee; Pearson Books.
2. Services Marketing – Valarie A. Zeithami, Mary Jo Bitner.
3. Principles of Services Marketing, 4th edition – Palmer, A.; Mc-Graw Hill.
4. Services Marketing – Govind Apte; Oxford Univ. Press.
5. Services Marketing – Rajendra Nargundkar; Tata Mc Graw Hill.

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 ELECTIVE – C: HUMAN RESOURCE MANAGEMENT (HRM)
BBA – HRM – 3.6: INDUSTRIAL RELATIONS (IR)
Unit Syllabus Lecture
hours

Unit - I Industrial Relations: Meaning, Characteristics, Objectives and Factors. Meaning 8 LH

of Industrial relations – Characteristics and objectives of Industrial relations -
Factor of Industrial relations Industrial relations Prerequisites for sound
industrial relations; industrial relations – Importance of harmonious industrial
relations.

Unit - II Industrial Disputes: Concept, Forms, Settlement and Prevention of industrial 8 LH

disputes, Meanings, Concept of industrial dispute and industrial conflicts – Forms
of industrial dispute – causes of industrial dispute – Methods for prevention
and settlement of industrial dispute.

Unit – III Trade Unionism: Concept, approaches and problems of trade union, Concept, 5 LH
Objectives and factions of trade unions – approach to trade union – Growth and
problems of trade union movement in India.

Unit – IV Bipartite and Tripartite bodies, ILO and National commission on Labour: Concept 8 LH
and objectives Meaning and Concept of bipartite and tripartite-different forms and
objectives of bipartite and tripartite body
Unit - V Workers’ Participation in Management: Concept, objective and forms of 10 LH
workers participations in management– Various forms of workers participations in
management – New Scheme of workers’ participations in management –
Prerequisites for workers’ participation in management .

Unit – VI Regulations of Trade unions, Industrial Dispute and standing orders: The Trade 7 LH
Unions Act 1926: Registration of Trade Unions – Privileges of Registration of
Trade Unions – Trade Unions.

Unit – VII The Industrial Dispute Act 1947: Settlement of Industrial disputes; strikes, lockout, 10 LH
gherao – Layoff, retrenchment, closure, discharge, dismissal.

Unit - VIII The Industrial Employment (standing orders) Act, 1946 – Concept and nature of 10 LH
Standing Order – Scope and Coverage of the Act – Certification process – its
operation and binding effect – Modification and temperance application of Model
Standing Orders.

Standard Readings:
1. Industrial Relations and Labour Laws – S. C. Srivastava; Vikas Publishing House Pvt. Ltd., New Delhi, 2007.
2. Industrial Relations: Text and Cases– A. K. Ghosh; Manas Publications, New Delhi.
3. Dynamics of Industrial Relations – C. B. Mamoria et al, New Delhi, 2003.
4. Industrial relations – Emerging Paradigms – B. D. Singh; Excel Books, New Delhi, 2004.
5. Industrial Relations : Concepts and Issues- T. N. Chhabra & R. K. Suri; Dhanpat Rai & Co. (P) Ltd., New Delhi, 2005.

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 BBA – HRM – 3.7: HUMAN RESOURCE DEVELOPMENT (HRD)

Unit Syllabus Lecture

hours

Unit - I Concept, Scope and Significance of Human Resource Development– HRD sub- 10 LH
system – Characteristics of HRD Culture – Types of Organizational Culture –
OCTAPACE culture – Meaning, objectives and benefits of quality circles in
business organizations.

Unit - II Training: Concept, importance and need for training – Training vs. Development – 6 LH
Issues in identifying training needs – Structure and functions of Training department
– Role, Responsibilities and Challenges of Training Managers.

Unit – III Training methods: On the job and Off the job training methods types, importance 12 LH
and application – merits and demerits of each method- Training Evaluation: Basic
Issues.

Unit – IV Management Development – Concept and importance, nature and strategies of 8 LH

management development – objectives and need for management development.
Management development programmes– types, importance and methods – merits
and demerits of each method.

Unit - V Potential Appraisal, Career Planning and Development: Concept and Importance – 8 LH
Potential Appraisal; Issues and Principles –Steps, Advantages and Limitations of
Career planning – Career Anchors – Career Development cycles – Career Need
Assessment and Opportunities – Experiences in Career planning – Succession
Planning.

Unit – VI Performance Management: Conceptual Overview – Difference between 8 LH

Performance Appraisal and Performance Management–Principal Goals of
Performance Management –Performance Management Cycle – Role Definition –
Personal Development Plan – Performance Agreement – Performance Review.

Unit – VII Performance Appraisal Methods –Forced Distribution –Paired Comparison – Check 16 LH
List – Critical Incident – Graphic Rating Scale – BARS – MBO – Human Resource
Accounting – 360 degree Feedback – Definition & uses of 360 degree feedback –
Rationale for 360 degree feedback – Advantage and disadvantage of 360 degree.

Unit - VIII Organization Development and change: Conceptual Issues–Model of Planned 8 LH

change–Designing an Intervention Strategy: Issues and Considerations–Types of
Interventions: Basic concept of each type of Intervention.

Suggested Readings:
1. A handbook of Human Resource Management Practices – Michael Armstrong; Kogan Page.
2. Human Resource Development – P. C. Tripathi; Sultan Chand.
3. Human Resource Management – Biswajeet Pattanayak; Prentice Hall of India.
4. Human Resource Development: Strategic Approaches and Experiences – B. L. Mathur; Arihant Publishers, Jaipur.
5. Human Resource Development: A Value-based Approach – B.R. Madan.
6. Human Resource Development- Jon Werner, Randy DeSimone, South-Western Cengage Learning.The Human
Resource Development: The Indian Experience – D.M.Silvera; News India Publications, New Delhi.
7. Recent Experiences in HRD – T.V.Rao & D.F.Pereira; Oxford & IBH, New Delhi.
8. Human Resource Management: Text with Cases, A.K. Ghosh, Manas Publication.

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 BBA – HRM – 3.8: COMPENSATION MANAGEMENT (CM)

Unit Syllabus Lecture

hours

Unit - I Meaning and Concept of Wage and Salary – Concept, Nature, Scope, Objectives, 6 LH
Principles and importance of Wage and Salary Administration – Theories of Wage
and Salary.

Unit - II Employee Reward System: Concept, Components, Elements of Employee 10 LH

Reward Factors affecting the Rate of Pay – Process of Wage and Salary
Determination, Wage and Salary Structure: Essentials of a sound wage and salary
structure – Purpose – Types.

Unit – III Machineries for Wages and Salary Fixation: Wage Laws in Wage Boards – Pay 6 LH
Commission – Adjudication – Collective Bargaining etc.

Unit – IV Techniques for Fixation of Wage and Salary Levels: (Concept and Basic Elements 10 LH
only) Job Analysis – Job Description – Job Evaluation – Work Study.

Unit - V Wage Payment System: Time Wage – Piece Wage – Balance Method; Wage 8 LH
Incentives: Meaning – Essentials of a sound incentive Plan – Types of Wage
Incentive Plans – Indian Practices.

Unit – VI Concept of Minimum wages, Fair Wages, Living Wages, Need Based Wages, 6 LH
Dearness Allowance, Fringe Benefits, Bonus and Executive Compensation.

Unit – VII Legislation and Compensation: The Payment of Wages Act, 1936 – the minimum 12 LH
Wages Act, 1948 – the Equal Remuneration Act, 1976.

Unit - VIII Other Legislations: The payment of Bonus Act, 1965 – the Payment of Gratuity 12 LH
Act, 1971 – the Employee’s Provident Funds and Miscellaneous Provisions Act,
1952.

Suggested Readings:
1. Employee Rewards: Michael Armstrong; Kogan Page.
2. Reward Management: A Handbook of Salary Administration; Armstrong and Murlis; Kogan Page.
3. Understanding Wage System: A. M. Sarma.
4. R. Henderson; Compensation Management – Rewarding Performance: R. Henderson; Prentice Hall Inc.

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 ELECTIVE – D: SYSTEMS MANAGEMENT (SM)
BBA-SM-3.6: SYSTEM ANALYSIS AND DESIGN (SAD)

Unit No. Syllabus Lecture

Hours (LH)
Unit - I Introduction – System concept; Characteristics of a System; Types of a System; 6 LH
System stakeholders – System Owner, System User – Internal system user and
External System user, System Designer, System Analyst; Jobs of System analyst.

Unit - II System Development Process – Introduction; Capability Maturity Model; 8 LH

System Life, Cycle versus Development Methodology; Principles of System
Development; SDLC – problem definition, Feasibility Study.
Unit – III System analysis, System design, System construction, Implementation, 10 LH
Post Implementation review, System maintenance; System Development
Strategies – Model driven development strategy and Rapid Application
development strategy.

Unit – IV System Analysis – System analysis – meaning, objective; Need for system 6 LH
analysis; System analysis approaches - Model driven analysis; Structured
analysis.

Unit - V Object Oriented analysis, Prototyping, Rapid architected analysis, Requirement 10 LH

discovery analysis and BPR; Procedure of analyzing the existing system.

Unit – VI Data Modeling and Analysis – Entity – relationship Data Modeling – Entity, 10 LH
Attribute, Relationship. Type of Relationship, Cardinality ; Draw E-R Diagram.

Unit – VII Process Modeling – Definition of System Modeling; Differentiate Logical and 10 LH
Physical System Model; DFD- DFD symbols, process, data store, external
entities, dataflow; Describing a System by DFDs; Logical Vs Physical function
of a System; Converting physical DFD to logical DFD; Draw DFD of a System.

Unit - VIII System Design – Definition; Objectives; Steps of System Design – Output 10 LH
design, Input design, Process design, Data specification, Procedure design;
Detailed design and implementation.

Suggested Readings:
1. System Analysis and Design Method – Jeffrey L. Whitten & Lonnie D. Bentley; Tata Mc Graw Hill.
2. System Analysis and Design – I.T.Hawryszkiewyez; PHI
3. Analysis and Design of Systems – James A. Senn; Tata Mc Graw Hill.
4. System Analysis and Design – E. M. Awad.
5. System Analysis and Design – Kendall; Pearson Education.

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 BBA-SM-3.7: DECISION SUPPORT SYSTEM (DSS)

Unit Syllabus Lecture

hours

Unit - I Decision and Decision Making – Decision making concept; Decision methods, 8 LH
Tools and Procedures; Rational Decision making; Problems in making rational
decision; Decision making system; Types of decision; Nature of decision.

Unit - II Laws of requisite variety; Phases of decision making process (Simon’s Model) – 6 LH
Intelligence Phase – Problem identification, Classification, Decomposition and
Ownership.

Unit – III Design Phase – Modeling, Quantitative Models – Component; Structure; Principle 12 LH
of choice criterion, Normative Models, Descriptive Models, Developing
Alternatives, Predicting Outcomes, Measuring Outcomes and Scenarios; Choice
Phase – Search Approaches – Analytical approach, Blind & Heuristic approach,
Evaluation – Sensitivity Analysis and What – If
Analysis; Organizational Decision Making Concept.

Unit – IV Decision Support System (DSS) – What is DSS; DSS characteristics; DSS 10 LH
Classifications; Components of DSS – Database Management System – Model
Base Management System – Model base, Modeling Language, Model execution &
integration.

Unit - V Static and Dynamic DSS Models; Examples of Behavioral Models, 10 LH

Management Science Models, Project Planning and Control Models, Operations
Research Models and Inventory Control Models; User Interface Subsystem; DSS
and Web Connection.

Unit – VI Group Decision Support System (GDSS) – Concept of Group Decision Making; 6 LH
Definition of GDSS; Tools, Advantages and Uses of GDSS.

Unit – VII Knowledge Base Expert System (KBES) – Concept of Knowledge 8 LH

management; Definition of Knowledge; Knowledge Types and Components;
Cyclic Model of Knowledge Management.

Unit - VIII Concept and Definition of Artificial Intelligence (AI): AI – Symbolic 10 LH

processing, Heuristics, Inferencing, Pattern Matching and Knowledge Processing;
Differences between AI and Natural Intelligence; Concept of KBES (Knowledge
Base Expert System); Concept of Knowledge Presentation; Semantic Network,
Production Rules, Frames.

Suggested Readings:
1. Decision Support System and Intelligent System – Efraim Turban and Jay E. Aronson.
2. Management Information System – W. S. Jawadekar.
3. Decision Support – M. W. Davis.
4. Decision Support and Expert System – E. Turban.
5. Decision Support System – R. Jayashankar.

34
 BBA-SM-3.8: DATABASE MANAGEMENT SYSTEM (DBMS)

Unit No. Syllabus Lecture

Hours (LH)
Unit - I Introduction – Definition of Database; Advantages of Database Management Approach; Data 8 LH
Models and its categories, Schema, Instances and Database State; Three-schema Architecture of
DBMS- Physical, Logical and Viewer Level; Data Independence.
Unit - II DBMS Languages – DDL, DML, DCL; DBMS Interfaces; Centralized DBMS Architecture; 8 LH
Client / Server Architecture – Two tire Architecture, Three tire Architecture for Web
Applications; Classifications of DBMS.
Unit – III Relational model: Concept and constraints – Relational Model Concept, Domain, Attributes, 12 LH
Tuples and Relations; Characteristics of Relation; Relational Model notations; Relational Model
Constraints and its categories; Schema based constraints – Domain constraints, key constraints;
Constraints on Null Value, Integrity constraints and Referential Integrity constraints.
Unit – IV Relational Algebra – Selection, Projection, Union, Intersection, Minus and Cartesian Product and 10 LH
Division algebraic operations; Join; Variation of join – Equi -join, Natural Join; Examples of
queries in Relational Algebra.
Unit - V Structured Query Language (SQL) – Schema Definition, Basic constraints and Queries; 10 LH
DATA DEFINITION – Schema and catalog Concept; CREATE TABLE command; Data types
and Domains in SQL; Specifying Basic Constraints – Attributes constraints and Attribute
Default, Key and Referential Integrity constraints, Constraints on tuple using CHECK; Schema
change; Command DROP and ALTER command.
Unit – VI Basic queries in SQL using SELECT – FROM-WHERE Structure; Data Manipulation Command 6 LH
– INSERT, UPDATE, DELETE command; Data Control Command – COMMIT,
SAVEPOINT, ROLLBACK Command.
Unit – VII Operators and Functions – Arithmetic Operators; Comparison Operators LIKE, NOT LIKE, 8 LH
BETWEEN, NOT BETWEEN, Logical Operators; Set Operators – UNION, UNION ALL,
INTERSECTION, MINUS, Functions – DATE Functions, Numeric Functions, Character
Functions, Conversion Functions; GROUP BY and HAVING Clauses in SQL.
Unit - VIII Join and Sub-Queries – Simple Join, Self Join, Outer Join; Usage of Sub-Queries – Nested 8 LH
Queries, Tuple and Set / Multi-Set Comparisons, Co-related Nested Queries.

Suggested Readings:
1. Fundamentals of Database Systems : Elmasri, Navathe, Somayajulu, Gupta
2. Introductions to Database Systems – C.J.Date.
3. Database Management Systems – A. K. Majumder & P. Bhattacharya
4. Database Management Systems – Korth & Sudarshan.
5. Fundamentals of SQL – Evan Bayross.

35