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Byju'S 7 P'S & STP Analysis: Product Section A Group 1

BYJU'S provides an online learning platform with interactive and engaging learning modules delivered through visually rich content. It has over 9,000 employees and focuses on personalized learning programs designed for each student enabled by data science. BYJU'S prices its offerings higher than competitors but provides scholarships. It targets students pursuing graduation or competitive exams and their parents through its easy-to-use app and website accessible from any location.

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Yashita Pruthi
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239 views1 page

Byju'S 7 P'S & STP Analysis: Product Section A Group 1

BYJU'S provides an online learning platform with interactive and engaging learning modules delivered through visually rich content. It has over 9,000 employees and focuses on personalized learning programs designed for each student enabled by data science. BYJU'S prices its offerings higher than competitors but provides scholarships. It targets students pursuing graduation or competitive exams and their parents through its easy-to-use app and website accessible from any location.

Uploaded by

Yashita Pruthi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PRODUCT

Online Learning Platform BYJU'S


BYJU'S The Learning App
7 P'S & STP ANALYSIS
SECTION A GROUP 1
A team of 9000+ expert employees
Healthy work culture and well being
The work life balance however is not great because of rigorous PEOPLE
training and tight schedule

K12 - Rs. 25000-95000


Competitive Exams - Rs. 15000-160000
PRICE The prices demanded are higher than their competitors BYJU's segments its market on the
however various scholarships schemes are available to aid the basis of the following:
same Comfort with technology
SEGMENTING Age Group
Interactive and engaging learning modules Educational specializations
Visually rich content to enable conceptual clarity and lifelong term Personalized requirement
retention Family income
PROCESS
Personalized learning programs designed for every student,
enabled by the power of data science
Customers are targeted on the
basis of the following criteria:
Available on the online space Students pursuing
PLACE Accessible even from the remotest areas graduation or aspiring for TARGETTING
Records active users from 1700+ cities from across the globe competitive examinations
Parents acting as opinion
makers for students in the
The easy to use application and customer K-12 segment
friendly website BYJU'S has positioned itself as:
Tablets to facilitate their use
PHYSICAL EVIDENCE Prominent name in the K-12
Comprehensive Study Material education segment
Propagator of fun learning
Celebrity Endorsement by Shah Rukh Khan POSITIONING rather than the traditional
Collaboration with Disney classroom teaching
PROMOTION Door to Door Campaigning and free counselling Unparalleled CSAT provider
Conducting Interactive Seminars
Active Sponsorship eg Title sponsors of the Indian Cricket
Team

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