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Aima Bizlab Vsi: Summary Report On Alpha Technologies WEEK-2

Alpha Technologies conducted a SWOT analysis after the first quarter which found strengths in plant utilization, stock performance, profit ratio, and production. Weaknesses included low R&D, demand and supply gaps, and demand fulfillment. Opportunities existed in profit and market share, innovation, and financial capability. Threats included market trends, investors' expectations, and competition. A BCG matrix analysis showed Alpha's three main products - with market shares between 67-91% but growth rates between 4.1-10.4% categorizing them between stars and cash cows. After the quarter, Alpha saw successful R&D completion but inventory issues. A new plant will boost productivity. Competition remains strong

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Deepanshi Ahuja
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348 views4 pages

Aima Bizlab Vsi: Summary Report On Alpha Technologies WEEK-2

Alpha Technologies conducted a SWOT analysis after the first quarter which found strengths in plant utilization, stock performance, profit ratio, and production. Weaknesses included low R&D, demand and supply gaps, and demand fulfillment. Opportunities existed in profit and market share, innovation, and financial capability. Threats included market trends, investors' expectations, and competition. A BCG matrix analysis showed Alpha's three main products - with market shares between 67-91% but growth rates between 4.1-10.4% categorizing them between stars and cash cows. After the quarter, Alpha saw successful R&D completion but inventory issues. A new plant will boost productivity. Competition remains strong

Uploaded by

Deepanshi Ahuja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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AIMA BIZLAB VSI

SUMMARY REPORT ON ALPHA


TECHNOLOGIES
WEEK-2

BY JYOTI ATTRISH
1902570017
SWOT Analysis
[Post results of quarter -1]
In SWOT S stands for Strengths
W stands for Weakness
O stands for Opportunities
T for Threats

STRENGTHS WEAKNESS
Plant Utilisation Low R&D
Stock performance Demand & Supply gap
Demand fulfilment
Profit ratio

Production

Brand value

Skilled Labour

OPPORTUNITIES THREATS
Profit share Market Trends/ Fluctuation

Market share Investors’ Expectations

Innovation & Technology Cut throat competition.

Financial Capability i.e. Debt +


Equity ratio
BCG Matrix
Some Basic Features of the Four Segments are:
1. STAR: High Growth & High Market Share
2. QUESTION MARKS: High Growth & Low Market share
3. CASH COWS: Low Growth & High Market Share
4. DOGS: Low Growth & Low Market Share

Product Largest Our Brand Relative Market


Rival Market Market Growth
Market Share Share [x- Rate[y-axis]
Share axis]
A1 1758 1192 0.67 8.5%
A2 2824 2583 0.91 10.4%
A3 5165 4726 0.91 4.1%
Post Result Analysis

Firm's investment in major R&D Project was successfully completed as


well as executed.
Disbalance in Inventory Distributorship was seen with too much of
inventory left with MR and CO.
Alpha Technology also installed a new plant which will increase the
productivity in the next quarter by 1000 units.
Cut Throat Competition is clearly seen in the market trends.
Alpha Technology focused more on having a stable yet effective equity-
debt ratio this quarter with approx. 0.3%.
Revenue market share of Alpha Technologies is 15.3 which is least
among the competitors.
Conservatives were not reaching Modern Retailers whereas Affluent were
not reaching to Company owned stores to buy phone.
There was a slight increase in revenue and profits.
Demand, production and sales of conservatives were much higher than
the affluent and value- seeker due to features and MRP.

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