Principles of Microeconomics,: by Libby Rittenberg and Timothy Tregarthen
Principles of Microeconomics,: by Libby Rittenberg and Timothy Tregarthen
Principles of Microeconomics,: by Libby Rittenberg and Timothy Tregarthen
1
by Libby Rittenberg and Timothy Tregarthen
1.1
L E A R N I NG O B JE C T I V E S
1. Define economics.
2. Explain the concepts of scarcity and opportunity cost and how they relate to the definition of
economics.
3. Understand the three fundamental economic questions: What should be produced? How should goods
and services be produced? For whom should goods and services be produced?
Economics
Scarcity
Scarcity
scarce good
free good
Scarcity and the Fundamental Economic Questions
1. What should be produced? Using the economy’s scarce resources to produce one thing requires giving up
another. Producing better education, for example, may require cutting back on other services, such as health
care. A decision to preserve a wilderness area requires giving up other uses of the land. Every society must
2. How should goods and services be produced? There are all sorts of choices to be made in determining how
goods and services should be produced. Should a firm employ a few skilled or a lot of unskilled workers?
Should it produce in its own country or should it use foreign plants? Should manufacturing firms use new or
3. For whom should goods and services be produced? If a good or service is produced, a decision must be
made about who will get it. A decision to have one person or group receive a good or service usually means it
will not be available to someone else. For example, representatives of the poorest nations on earth often
complain that energy consumption per person in the United States is many times greater than energy
consumption per person in the world’s scores of poorest countries. Critics argue that the world’s energy
should be more evenly allocated. Should it? That is a “for whom” question.
Opportunity Cost
Opportunity cost
KEY TAKEAWAYS
Economics is a social science that examines how people choose among the alternatives available to
them.
Scarcity implies that we must give up one alternative in selecting another. A good that is not scarce is
a free good.
The three fundamental economic questions are: What should be produced? How should goods and
Every choice has an opportunity cost and opportunity costs affect the choices people make. The
opportunity cost of any choice is the value of the best alternative that had to be forgone in making
that choice.
1.2
L E A R N I NG O B JE C T I V E S
1. Economists give special emphasis to the role of opportunity costs in their analysis of choices.
2. Economists assume that individuals make choices that seek to maximize the value of some objective, and that
3. Individuals maximize by deciding whether to do a little more or a little less of something. Economists argue
that individuals pay attention to the consequences of small changes in the levels of the activities they pursue.