THE 7 BIGGEST

MISCONCEPTIONS
ABOUT BUILDING A HIGHLY
PROFITABLE DIGITAL BUSINESS
(AND WHAT IT REALLY TAKES
TO CREATE SUCCESS)
Copyright © 2019 High Ticket Affiliate Marketing LLC
All Rights Reserved.
This guide is presented to you for informational purposes only and is not a substitute for
any business, legal or financial advice.
Markets and technologies are always changing. That means that some of the content and
tips shared here might get outdated and require updating from time to time. As a reader,
it is your sole responsibility to seek professional advice before taking action or making any
business or financial decisions.
 CONTENTS

Introduction...........................................................................................1
Success-Myth #1: The Idea Makes Or Breaks A Business.....................3
Success-Myth #2: You Have To Know Everything About Business.........4
Success-Myth #3: You Need To Have A Professional Business Plan......5
Success-Myth #4: Great Timing Is Super Important...............................6
Success-Myth #5: You Must Spend Money To Make Money..................7
Success-Myth #6: You Must Quit Your Job Before You Start.................8
Success-Myth #7: You Must Hustle And Grind 24/7..............................9
Closing Thoughts................................................................................10
Silvia Galati, founder of Affilify.com
 Introduction
In this short report, we’ll cover the 7 most commonly believed myths
that hold people back from high achievement. These myths - when
falsely believed as facts - can cripple a person’s drive and stop them
from accomplishing their goals.

Therefore, it’s important we get rid of these false beliefs and replace
them with thoughts that help you on your journey.

That’s the only purpose of this short report. It is to aid you.

So if you feel like one or more of the myths covered are actually the
truth, please take a moment to reconsider what makes you think that
way… and what are the implications of you believing those things.

But let’s make one thing clear… This report is not meant to criticize
you or make fun of you for your beliefs. As an entrepreneur, however,
it’s vital that you realize how the myths we describe here are harmful to
your journey.

By eliminating them, you’ll reach your true potential much easier.

So let’s get started…

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 The biggest lie ever
told is that you need
to work harder to
make more money.
The truth is, you need
to work smarter.

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 SUCCESS-MYTH #1

The Idea Makes Or

Breaks A Business

M
ost people with entrepreneurial existing businesses, products, services,
ambitions never get started performances, and basically anything… even
because they keep waiting for a more.
great idea to hit them. But the truth is, few
businesses succeed on new ideas alone. What most people lack aren’t having ideas,
In fact, most successful businesses are but executing on them. They let their
based on fairly ordinary ideas, executed uncertainty and excuses stop them from
extraordinarily. bringing their ideas into the world.

For example, Ford did NOT invent cars… nor So if you want to be successful, you have to
did he invent the assembly line. Both usually stop thinking about successful businesses as
falsely attributed to him. He simply figured almost everyone else does. You likely won’t
out a way to combine assembly-lines with car have a moment of clarity out of nowhere
building and thus, brought automobiles to the where an idea strikes and you’ll run off to
masses. He took other people’s ideas and make it a success. But you’re much more
built them quicker and cheaper. likely to succeed if you do the work on a fairly
simple project every day.
So the next time you think you need to come
up with a new and original idea? Stop. Think Don’t let the fear of failure hold you back.
of any ordinary idea you can execute better, You don’t need the “greatest idea ever” or a
faster, or cheaper, and get started with that. fool-proof plan to get started. Most start with
a simple idea, a hunch about a market, or a
If other companies are doing it, that just dream. Then they start working on that until it
means there’s a profitable market for your takes form.
idea. Now use your brain to figure out how
you could improve the original offers… Is your Yes, you might fail a few times when you
competition missing the mark somewhere? start… but that’s also part of the process.
Is there a sub-market they’re completely Successful people don’t even view it as
ignoring? failure, they think of it as a learning experience
that brings you closer to your goals.
Those are the questions that start successful
ventures. So in short, to get rid of myth #1... stop
thinking and start doing.
Ideas are everywhere. People think of
new stuff every day. They like to critique

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 SUCCESS-MYTH #2

You Have To Know Everything

About Business

O
kay, so let’s say you followed our get on the bike and ride. However scary that
advice by eliminating myth #1 and might be at first.
now you got a good enough idea
to get started… The only problem? You Sure, you’ve got to manage risks… especially
don’t know where to start. You only have the if you’re putting money on the line. But the
general idea. truth is, in the business world you can never
get rid of the unknowns. You’ll have to learn
I’m here to tell you, that’s okay too! deal with them along the way.

Contrary to what most people think, you DO The point is, you’re good as you are to get
NOT need to know every tiny detail of your started. You’re smart enough… educated
business beforehand. You don’t need to have enough… and you know enough. Just start
everything planned. You just need the general putting one feet after another. And keep at
idea and the willingness to do the work. it until you succeed. Because the only way
you can fail at entrepreneurship is by giving
You can always use Google, your local up. Everything else is just a test of your
library, or expert opinion whenever you endurance… of how much you really want it.
get stuck with executing your idea. To get
started, simply start with the first step… So go for it. Henry Ford was illiterate when
then the next… and the next… until you he started the largest car manufacturing
gain momentum. Once you do, you’ll see company in the USA. When people criticized
how easy it is to build a business - one step him for his lack of education, he told them he
at a time. Every problem you overcome got plenty of educated people working in his
will be another lesson that’ll make you a company who he can turn to for advice.
better entrepreneur. No wonder they say
entrepreneurship is the ability to take the leap If you’re missing a critical piece of info,
and build your plane as you’re flying. do your research, but never let it hold you
back from proceeding towards your goals.
That also means you don’t need a business Get good at solving problems and finding
degree before you start. Formal education solutions. And if the lack of knowledge holds
rarely has anything to do with your success you back? Our free events provide plenty of
as a business owner. useful info for anyone just getting started.

You can’t learn to ride a bike by reading

about it or attending classes. You need to

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 SUCCESS-MYTH #3

You Need To Have A

Professional Business Plan

A
lot of people think you need to have a head-first. Talk to prospective clients and
professional business plan before you customers. Develop your product based on
start a business. “If you fail to plan, their feedback. You get the idea...
you plan to fail,” right? Well, in this case, no.
Not really. At least not the way you’d think. All the planning you need to do can be done
Let me explain… in a single A4 page. Try to come up with a
realistic pricing strategy and see how many
When you spend a lot of time planning every sales you have to make to get even. Then
small detail about your business before build from those numbers. List what needs
putting things in practice, you’ll most likely to be accomplished to get those sales in the
just waste your time. You never need to shortest amount of time possible.
spend months locked away so you can think
of every scenario and project your financials 3 Once you reverse-engineered your sales
different ways. numbers it’s time to get to work. Move on and
build your company according to your 1-page
Traditional business schools and even some plan. Then after you’ve been following this
consultants may recommend doing all that, strategy for 3 months, take a look at your plan
but ask yourself… Have they ever started a 6- and see how you’re doing. You may need to
or 7-figure business from scratch? I’d bet you change things up at this point… or you may
they didn’t. need a few more months following the exact
same strategy. Your business needs to evolve
Because if they did, they’d know that all with your market, so make sure your plan
these months spent planning could be used does too.
to make things happen. Because when long
months pass by, markets change… your But you’ll know what to do based on
competitors change… and you’ll have a experience instead of projections. That’s
completely useless plan you need to rewrite a powerful difference between an actual
now. business owner and an academic thinking
about doing business. So keep things simple
So let’s face the fact that your plan will never when planning...
be perfect. The good news is, it doesn’t have
to be! Take Richard Branson’s words to heart:
“If your pitch can’t fit on the back of an
Instead of spending months on a make- envelope, then it’s too complicated.”
believe plan, invest that time into trying to sell
your product or service. Explore your market

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 SUCCESS-MYTH #4

Great Timing
Is Super Important

T
he biggest obstacle of starting a So stop consuming all that content,
business is taking the leap into preparing, planning… and get to work.
the world of unknown and actually
starting. That’s why most of the myths If you don’t, I bet you’ll regret it. Taking
we covered so far stop people from ever your dreams to your deathbed is one of the
becoming the entrepreneur of their dreams. harshest realities I can think of. Yet countless
The timing myth is just another way to people let their dreams die without ever
procrastinate taking that leap. taking action on them.

See, there’s no perfect time to start a And on the other hand? After speaking with
business. You’re never too young or too hundreds of successful entrepreneurs, I have
old. The economy is never quite right. Even yet to hear someone who wishes they’d
if there’s a recession, by waiting around started later. That’s just never the case.
you’re missing out on deals, experience, and
opportunities. And waiting until you’re richer You’ll never feel like you have enough time,
is counter-productive too. (See our next myth energy, or money. But it doesn’t matter! You
soon!). have to start now by taking what you’ve got
and working with that. Use your weekends,
If you look at it objectively, you’ll see this nights, or even lunch breaks to lay down the
myth is an excuse so you can further avoid groundwork for your new business. Make
failure, because you fear it. If you suffer something happen! You won’t regret it.
from this myth, you like to think of yourself
as a future/aspiring entrepreneur. Someone You know what they say… the best time to
whose time hasn’t come yet, but oh it surely plant a tree was 20 years ago. The second
will. You’ll do something one day, in the best time? Now.
future… you’re confident and happy because
of it. Only that time never really comes. Not Keep that in mind and get started following
unless you take action today. your dreams ASAP.

When it’s time to make a move, you have

to act. When you wait for the perfect time,
you’re only wasting your time. Just as when
dealing with other myths, you have to accept
that you’re good enough to start. As you
currently are.

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 SUCCESS-MYTH #5

You Must Spend Money

To Make Money

O
kay, I’ll admit, it’s always good don’t even need that starting capital because
to have money on your bank you can figure out a way to make money in
account. But, that doesn’t mean it’s business without investing first?
necessary to get started with your business!
I don’t know about your business so I can’t
Of course, there are businesses you can tell you. What I can tell you is that you’ll need
only start if you manage to raise a starting to find a different path towards success if you
capital either through a bank or crowd- lack money. But rest assured, there’s always
funding. But you know what? Lots and lots a way!
of smart entrepreneurs get into businesses
that they can start with a small budget. With If you’re reading this, chances are you live
these “Bootstrapped businesses” you’re only in a developed nation AND you’ve got an
expanding as you grow, so initial cash flow Internet connection. That means there are
problems never stop you. great opportunities all over you. You just have
to be resourceful and learn to take them.
If you have a huge business idea that needs As an entrepreneur, you don’t really have
a lot of capital to get started with, try to think another choice.
of ways to scale it down while still keeping
it viable. More often than not, you’ll find it’s According to a statistic I recently read, 17%
possible to bootstrap it. of all new businesses start with $5,000 or
less. And a small starting capital doesn’t
You’re starting a business to earn money, mean you have to stay small… Barbara
after all. For most people, it’s the only tried Corcoran, for example started her now
and tested way out of poverty or mediocrity. $66-million real estate empire with a $1,000
That means it’s good if you dream big. But loan and a license from a shady attorney.
it’s even better when you can stay realistic Apple started from a garage and so did
with your initial goals and build towards your Hewlett-Packard. Dorm rooms have been
dreams slow and steady. home for Dell, Facebook, Microsoft, and
countless more.
Not having the cash you need around
will make things harder, no doubt. But a Stop focusing on what you don’t have, and
good entrepreneur solves problems and do something with what you do.
overcomes challenges. Maybe you can barter
the skills you’re good at? Maybe you can
make strategic partnerships? Maybe you

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 SUCCESS-MYTH #6

You Must Quit Your Job

Before You Start

P
eople get comfortable in jobs. They you some advantages you can use in your
get a steady paycheck and the work business. That can be a skill, knowledge, or
isn’t that hard after they get used connections.
to it. But still, there’s this idea among new
entrepreneurs that they need to storm in their When it comes time to quit, it still won’t be
boss’ office and quit the moment they get an easy decision. I usually tell people to wait
serious about starting a business. until their business requires full-time attention
AND they are making at least what they’ve
But this myth needs to stop from spreading. been making in their regular job.

When you’re starting out, and your business Once you get to that point? You quit.
isn’t bringing in a steady revenue, quitting
your job that supports you is foolish. Don’t You quit because in order to make 6- and
give up your lifestyle immediately. Instead, 7-figures as an entrepreneur, you can’t get
take small steps to build your business on tied down for 8 hours working for someone
the side, then only quit your job once it else’s business. But until then, stay put.
makes financial sense.
If you don’t have a job this won’t be a
And don’t worry… you won’t be alone problem for you. But still, I’d advise taking up
working a job while building your empire on at least a part-time job while your business
the side. According to a 2014 study, nearly doesn’t make you enough money to get by.
a third of people who own companies with So you don’t end up being desperate and
fewer than 5 employees depend on a job as don’t make rush decisions.
their main source of income. That’s perfectly
normal, especially in the first few months or Sooner or later, you’ll have a business that
even years. supports your lifestyle to the fullest. Until
then, keep working towards your goals.
But you’ll have to make a simple mindset
shift. From now on, treat your business as
your main thing. Your long-term goal. Your
job is just temporary. Its function is to get you
by until you make it in business. Be a good
employee, but never lose sight of your real
goals. And if you can, choose a job that gives

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 SUCCESS-MYTH #7

You Must Hustle And

Grind 24/7

I
f you’ve consumed content for Thanks to the Internet, you can now
entrepreneurs, you likely met people who outsource tasks that wouldn’t be efficient
promote the constant hustle. But I’m for you to do. You can now find cheap
actually for working smarter and not harder. but decent freelancers for any task in your
Those 80-120 hour workweeks aren’t for business. The time and money commitment
everyone and they are most certainly not for of hiring this kind of help is much smaller
me. So I’d consider this our 7th myth. than hiring employees.

I advise any new entrepreneurs not to obsess And as a result? You can choose what to
over the time they put in on any given day. spend your time on strategically.
Instead, focus on achieving your goals and
making your efforts sustainable long term. So don’t be afraid to specialize. Focus
your time on one of the key drivers of your
Let’s say you’ve only got 2-4 hours a day business. Make it something you’re already
to do the work on your business. That’s good at or have a great passion for. Then find
completely cool and you shouldn’t feel help for the rest of the tasks.
disqualified from going after your dreams.
When you spend time doing work by
In fact, with a hard limit of working a yourself, make sure it’s the work that counts.
maximum of 4 hours per day on your You must focus on things that either brings
business, you’re forcing yourself to work in paying customers, makes your business
smarter. more efficient, or something that puts you in
more of a management role.
Now I understand that finances are hard as
long as you’re in the startup phase. You’ll All the rest can be done by someone else.
likely want to do everything all by yourself Don’t be afraid to let go of control from time
to save money. But that requires a lot of to time and you won’t need to work all your
time. Plus, chances are, you’ll not be great life.
at every role your company requires. I don’t
know many people in the business world
who are good at finances, sales, marketing,
technology, and more at the same time. But
that’s okay.

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 Closing Thoughts

C
ongratulations! You’ve finished my If you want to have successes, earn more
report on the top 7 things that hold money, and eventually become free of your
people back from achieving their job? To live a lifestyle of independence?
business goals. Now I know that starting a
business is hard. It takes time and effort and You’ve got to start today.
few people are able to do it. But if you’re one
of the few who takes your business seriously Right now, make a conscious decision to
and work at it, you’ll eventually become ignore your fears and uncertainties. Ignore
another success story! the myths we’ve discussed. And promise
yourself you’ll keep working on your business
By reading this report, I hope I helped you until it succeeds.
realize that the perfect time to start your
business is now. That you’re everything you Countless people have succeeded before
need to be in order to start. And that nothing you. Most weren’t more special, smarter, or
should hold you back or make you give up had bigger advantages than you. They simply
on your dreams. committed to doing the work then did it.

The next step from here is to take action… So what are you waiting for?
make some mistakes… and learn from them!
Go ahead and take the leap to start your
If you’re hesitating, think of where you want entrepreneurial journey.
to be in 5 or 10 years… If it’s the same old
spot you’re at right now? That’s cool, you’ve Today is as good as it gets!
got nothing to do. You can keep putting your
business plans away.

But if you want change?

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