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The Planning System: April July October January

The document describes a planning system that consists of brand managers developing plans based on a brand fact book which is reviewed by an operating committee through a series of meetings from April through January.

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Kaushik Mukherjee
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19 views1 page

The Planning System: April July October January

The document describes a planning system that consists of brand managers developing plans based on a brand fact book which is reviewed by an operating committee through a series of meetings from April through January.

Uploaded by

Kaushik Mukherjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Planning System

Consists of Brand managers Brand Categorizes:


preparing a Fact develop plans
Budget Build
book in April based on the brand
Preparations and
through a series of fact book which is Hold
Strategic business
meetings among reviewed by the Harvest
plans were devised
Brand/sales/market operating
ing managers committee Withdraw

April July October January

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