PREPARED BY: FAZIL AYUB

GUESS PAPER 2020

BUSINESS COMMUNICATION
Time: 3 Hours Max. Marks 100
Instructions: Attempt any FIVE Questions including Question No: 9 which is compulsory.
1(a) Why is communication life blood of any organization?
(b) Explain the factors involved in the process of communication?
2(a) Define Communication? Explain the barriers in the process of effective communication?
(b) What is more preferable Oral or Written Communication? Why
3(a) State light on the PC’s in the making of written communication?
(b) What are the legal aspects of Communication? Explain in the detailed.
4(a) What are the approaches adopted to handle the following.
(i) Good News Message (ii) Bad News Message
(iii) Persuasive Message (iv) Persuasive Message
(b)Differentiate between Analytical and Informational Report?
5(a) What is Market? Name and explain the different types of Markets in detail.
(b) why do we make Market Report? Explain its ingredients and make one specimen of Market
report?
6(a) Differentiate between following.
(i) Letter & Memo (ii) Sales & Sales Promotional Letter
(iii) Formal & Informal Language (iv) Solicited and Unsolicited Letter.
(b) Do as Directed:
(i) The function of the office is the collection of accounts and compilation of statements. (Show
concreteness by using action verb.)
(ii) This is a very good computer (Show concreteness by making its specific)
(iii) You failed to enclose your cheque in envelop (Show courtesy).
(iv) Being in a terrible condition, I was able to buy the house very cheap.
(v) Permit me to take this opportunity to call your attention to the fact that we have brought to the
fact that we have brought your account up to date (Show conciseness by eliminating wordiness)
7(a) Describe the format of letter & Memo. Name and explain types and formats letters?
(b) Write notes on the following:
(i) Leaderships & its types (ii) Business & its types
(iii) AIDA Plan and its application (iv) Advantages of Market Report
(v) Dictating (vi) Internal & External Communication
(vii) Listening & Responsibilities of Listeners
 PREPARED BY: FAZIL AYUB
8(a) How to write curriculum vitae? Explain in detail.
(b) Write planning steps for oral communication?
9(a) Explain the following Market Terms.
Bull, Jobber, Ad-Valorem, Stock, Bearish Hella, Hedge, Arrival, Bear, Glut, Slump, Bare, Badlah,
Dumping, Funds, Tumble, Striking, Price, Kerb, Flat, Firm, Idle, Easy, Disappointed Bull,
Arbitrage, Blue Chips, Dip, Square Deal, Tumble, Bearish, Sentiment, Haggling, Overnight
Rate, Depression, Set back, Stage, Call Rate, Scrip, Collateral, Above par, console, Cables,
Bullion Market, Free Market, Wall Street, Ex-Factory, New low, Blue Chips, Below Par, Spurt,
Off-take, Spade, proxy.
(b) What is the significance of opening and closing paragraph?
10(a) Write the following types of letter and reports:
(i) Enquiry Letter (ii) Sales letter
(iii) Sales Promotion letter (iv) Memo Report
(v) Adjustment Letter (Claim and Complain letter) (vi) Covering Letter
(b) What are the different methods of oral communication? Explain each in detail.