8) Motivation As 2020
8) Motivation As 2020
8) Motivation As 2020
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Better quality products: more attention will be paid to the way in which
work is carried out, whether that is the production of goods or the
provision of services.
Increased likelihood of achieving business goals: when employees are
work as hard as they can the business will have the best chance of
achieving any stated objectives. Employees will even be willing to work for
unpaid overtime.
MOTIVATIONAL THEORIES
Motivational theories are divided into two namely content theories and process
theories
Content Theories: motivation theorists whose work focuses on the nature of the
work itself and or the terms and conditions of employment. These theories are
also based on the idea that individuals are motivated by their desire to fulfill their
human needs (inner needs). Thus, their human needs energize them to work
harder. Content theories also focuses on how the managers can create favorable
conditions that allow workers to satisfy their human needs.
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Content Theories include:
Taylor
Mayo
Maslow
Herzberg
Vroom
McClelland
Taylor put forward the idea that workers are motivated mainly by pay. Taylor
believed that people are motivated by money and that they should be paid
according to the output that they produce. His idea was that employees should be
observed in order to identify the most efficient way of working. Once the best
method had been decided, all employees should carry out the required task in the
same way. Taylor wanted to advise management on the best ways to increase
worker performance or productivity. He also argued that workers do not naturally
enjoy work and so need close supervision and control.
Managers were required to breakdown production into series of small tasks.
Workers should then be given appropriate training and tools so that they can
work as efficient as possible on one set task. Performance is then recorded and
working conditions will be altered. This approach of detailed recording and
analysis of results is known as scientific management. Workers are then paid
according to the number of items they produce in a set period of time i.e. piece
rate pay. Piece rate refers to a payment made per unit produced. Piece rates
encourage workers to work harder and maximise productivity. An employee is
referred to as an economic man i.e. he/she is driven by the desire to earn more
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money. An economic man will work harder to be able to receive the highest pay
possible. The chance of earning extra money stimulates further effort.
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b) Abraham Maslow (1908-1970)
Maslow based his theory on a series of human needs which he believed could be
placed in order of importance. Human needs are the wants or desires of people
that they hope will be met at their work or in their activities outside the work
environment. Maslow put forward that there are five levels of human needs
which employees need to have fulfilled at work. All of the needs are structured
into a hierarchy and only once a level of needs has been fully met, would a worker
be motivated by the opportunity of having the next need up in the hierarchy
satisfied. For example, a person who is dying of hunger will be motivated to
achieve a basic wage in order to buy food before worrying about having a secure
job contract or the respect of others. Maslow view. Once a need is satisfied, it no
longer motivates the worker.
Key terms
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Cell-production: refers to groups or teams of employees performing the various
tasks required to complete a process or product. It is deemed because the group
gets the satisfaction of completing a product. It is an element of social needs
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Self-actualisation is never permanently achieved as the hierarchy has
suggested. In the real world, life jobs must continually offer challenges and
opportunities for fulfillment.
ELTON MAYO (Hawthorne Effect)
Elton Mayo (1880-1994) thought that the work rate (productivity) of employees is
affected by the physical conditions in which they were placed. Mayo introduced
the Human Relations Schools of thought which focused on managers taking more
of an interest in the workers, treating them as people who have worthwhile
opinions and realising that workers enjoy interacting together. Mayo conducted a
series of experiments at the Hawthorne Factory of the Western Electric Company
in Chicago. He isolated two groups of women workers and changed factors such
as lighting, financial incentives and working conditions. He expected to see
productivity levels declining as lighting and other conditions become progressively
worse. What he actually discovered surprised him. Whatever the change in
lighting or working conditions, the productivity levels of workers improved or
remained the same.
These results forced Mayo to conclude that working conditions in themselves
were not that important in determining productivity levels. Other motivational
factors should be investigated first before conclusions could be drawn.
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Frederick Herzberg’s Two Factor Theory
Frederick Herzberg (1923) believed in a two factor theory of motivation. He
argued that there are certain factors that a business could introduce that would
directly motivate employees to work harder (motivators). However there are also
factors that would demotivate employees if not present but would not in
themselves actually motivate employees to work harder (Hygiene factors).
Thus Herzberg analysed motivational factors by grouping them into two broad
categories namely hygiene factors and motivators
Motivators
Motivators drive people to achieve more in their work as these are what lead to
employees gaining job satisfaction. Employees are sometimes concerned about
the job itself for instance, how interesting the work is and how much opportunity
it gives for extra responsibility
Examples of Motivators
Recognition of work done
Promotion
Being given responsibility
Nature of work
Hygiene Factors
Refers to the aspects of work that do not motivate but, if not present, cause
dissatisfaction. These are factors which surrounds the job rather than the job
itself e.g. a comfortable working temperature. It is believed that a worker will
only turn up to work if a business has provided a reasonable level of pay and safe
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working conditions but these factors will not make him work harder at this job
once hi/she is there.
NB: Herzberg argued that people do not work harder if the hygiene factors are
present at work, but their output can decline if conditions deteriorate. Motivators
on the other hand are intrinsic in nature, and produce job satisfaction and higher
output.
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Process Theories:
a) McClelland
b)Vroom
Need Power:
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Need Affiliation:
Promote team work
Vroom’s Conclusions
Individuals will only act when they have a reasonable expectation that their
behaviour will lead to the desired outcome.
There is positive correlation between effort and the results
The rewards plays an important role in satisfying the needs of employees
The employee’s behaviour is a result from conscious choice among
alternatives. The purpose of the choice is to maximise pleasure and to
minimise pain
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Methods of motivation
FINANCIAL MOTIVATION
There are many ways in which businesses can offer financial rewards to their
employees. These methods of payment or financial reward are used to provide
incentives to employees to encourage them to work hard and effectively. Five of
the most frequently used methods are: wages, salary, bonus, commission and
profit sharing.
Financial Rewards
1. Wages
A wage is a payment for work, usually paid weekly.
When calculating the wage to be paid, they can be worked out in a number of
different ways. They can use time rate or piece rate.
Time Rate: is the amount paid to an employee for one hour work. Under this
system, earnings are calculated by multiplying the hourly time rate by the
number of hours at work. It is a payment based on the number of hours worked.
Unsocial hours or overtime raise the pay rate. E.g., if an employee is paid $10 per
hour and they work for 40 hours, then they will be paid $400
Advantages
Less harmful to quality
Less harmful to health of employees
Simple and easy to understand – easy to calculate the worker’s wages
Appropriate in most circumstances
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Disadvantages
Pay is not related to effort or output but merely to the time spend at work
Can encourage time wasting
Does not provide incentive for increased effort because good and bad
workers get paid the same amount of money.
Tasks not completed on time
Close supervision/monitoring is required to ensure workers keep working
and producing a good quality product. This is expensive because more
supervisors are needed by the business.
Piece Rate
Is an amount paid for each unit of output.
The earnings of an individual worker or group of workers are related to the
quantity of items produced. The pay is based on the number of units produced.
The focus will be on the quantity rather than quality. The more they make, the
more they get paid. A basic rate is usually paid, with additional money paid
according to how many products have been produced. Piece rate can be applied
to bonus systems where employees who produce more than a set target of
output can be rewarded. However, piece rate can only be used where it is
possible to measure the performance of an individual or team.
Conditions for use
Appropriate where output is standardised
Appropriate output is measurable
Where there is a link between effort and output
Appropriate where output can be attributed to an individual work and
he/she receives a reward commensurate with effort
Advantages
Stimulates effort
Encourages workers to devise improved methods
No need for supervision i.e., cut on costs
Targets are surpassed
There is no time wasting
Disadvantages
Encourages more output at the expense of quality
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Method is in appropriate in-service industries where output is
immeasurable
Production breakdowns can affect employees at a next stage of production
More harmful on employees’ health i.e., employees overwork themselves
Salary: a salary is payment for work, usually paid monthly. It refers to an agreed
amount paid monthly in return for work undertaken. It is paid to those in the
white collar sector i.e. professionals like Doctors, teachers, lawyers, office staff or
management etc. Salary does not depend on the number of hours worked or
units produced. Each organisation uses different salary bands or grades
Advantages
The employee will be certain about what he/she is going to get at the end
of the month
Enables the management and the employee to plan in advance
Is suitable where output is not measurable
It is suitable for management positions where staff are expected to put
extra time to complete task
Disadvantages
Can encourage time wasting
It can only work when individuals are closely monitored
Does not provide incentive for increased effort.
NB: Wages are given are to manual staff and are given weekly or fortnightly while
salaries are for management.
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Commission – is payment relating to the number of sales made. These additional
payments are often paid to sales staff similar to piece rate but applying to sales
staff – this encourages them to sell as many products as possible – increasing
sales.
An individual is paid according to the sales he/she has made in a given period.
Businesses usually give a basic salary plus a commission based payment on top. It
is appropriate for salespersons. The basic salary will improve job security. This
method will inspire employees to achieve the highest possible level of sales.
Example
Each salesperson is paid a basic salary of $400 a month and earns a commission of
2% of the value of sales made. The table below show the sales made by each
salesperson in the month of February 2016
Salesperson A Salesperson B
value of sales 24 000 9 000
Advantages
The method is cost effective i.e. no need for a supervisor
Employees are motivated to exert more effort in order to get a higher
commission
Employees are time conscious
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Disadvantages
No job security especially if there is no basic salary
Team work is discouraged since individual salespersons will be keen to
maximise their personal sales
Stressful for the sales staff because their pay fluctuates – falls during a bad
month.
Advantages
Staff are motivated to improve performance if they are seeking for an
increase in financial rewards
Target setting can help to give purpose and direction to work of an
individual
Annual appraisal offers the opportunity for feedback on the performance of
an individual
Disadvantages
Some employees are not driven by the need to earn additional financial
rewards
Team spirit can be damaged by the rivalry/ competition between
employees
Favouritism can harm manager-employee relationships
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Profit Sharing Scheme: a bonus for staff based on the profits made by the
business. It is usually paid as a proportion of basic salary. It is paid to encourage
employees to identify with the company. Thus, the employees and owners will be
working towards the same goal. PSS also provide an incentive for increased effort
and staff turnover is greatly reduced.
Advantages
Potential conflict between owners and workers is reduced
The business can attract highly qualified and experienced workers from
rival firms
it is not a burden to the firm since it is paid out of the profits made.
Workers will be motivated to work harder
Employees will be profit and cost conscious
Disadvantages
The scheme can be costly to set up especially in large organisations with a
lot of employees
When the business made a loss or small profits, workers won’t be
motivated
Can lead to lower dividends to the owners of the business
The reward is not closely related to individual effort hence it may not
effectively increase motivation.
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Advantages
The business is able to recruit and retain skilled and experienced staff
Leads to higher productivity and profitability of the business
Can help to reduce the employees’ financial burden e.g. free transport and
accommodation
It can motivate staff to work harder
Disadvantages
Some employees are motivated by cash and cash alone
Fringe benefits add on to the costs of the business
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Non-Financial Motivators/ Rewards
Include things such as:
Job enlargement
Job enrichment
Job rotation
Induction
Training
Job redesigning
Worker participation
Team working
Empowerment
Promotion
Delegation
Non-financial fringe benefits
Job Enrichment: adding tasks of a higher level to a worker’s job. Workers may
need training, but they will be taking a step closer to their potential. Workers
become more committed to their job which gives them more satisfaction.
Involves workers being given a wider range of more complex, interesting and
challenging tasks surrounding a complete unit of work. This would give a greater
sense of achievement. Job enrichment allows for two-way communication and
workers must be given complete units or work so that individual contribution can
be identified.
Job Rotation: Workers in a production line can now change jobs with each other
and making their jobs not so boring. It can help train employees in different
aspects of their jobs so that they can cover for other employees of they do not
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show up in future. Worker’s tasks are changed more regularly to overcome
potential boredom.
Job redesigning: Involves the restructuring of a job. It can be inform of adding and
sometimes removing certain tasks and functions on a worker’s job description. It
encompasses job enlargement, enrichment and rotation. Employees should be
part and parcel of the job redesigning exercise. The job can be made more
challenging and interesting. A bored employee is more likely to lose concentration
and can easily make costly mistakes.
Training: The business can encourage the development and improvement of
employee’s skills. The business can achieve this by offering educational leaves or
educational loans at favourable interest rates. Sometimes trainers can be invited
to the business to reduce transport costs to the employees. Training can increase
the status of employees and gives them a better chance of promotion to better
paid jobs. It can also lead to employee loyalty. Training leads to long-term job
satisfaction. There are two types of training i.e. on-the-job and off-the-job
training.
Worker participation: workers are actively encouraged to be part of the decision
making process. Employee participation recognises that employees are likely to
have some worthwhile ideas to contribute to the business and that, in some
instances, they might have a better solution to a problem than their managers.
Managers can allow the employees to elect their own worker representative. The
worker representative will represent employees at council meetings. The business
can be using an open-door policy. Worker participation will lead to quality
decisions. It can lead to greater commitment since management considers
employee feelings and opinions
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Limitations of worker participation:
Time consuming
Conflict of interest may arise
Workers lack management skills
Team Working: Employees are organised into groups and each group is given a
certain task to perform. A team is a group of people who work together to
achieve a common goal e.g. management team, financial team, production team,
quality circles etc. Business will not be able to achieve its objective if employees
fail to work together in teams. Team working involves cell production. Cell
production occurs when employees are given the responsibility to produce a
certain product or to complete a certain process. Cell production is deemed to be
motivating because the group gets the satisfaction of completing a product or a
substantial part of one.
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Empowerment: delegating more power to employees to make their own
decisions over areas of their working life. Workers are allowed some degree of
control over how the task should be undertaken.
Delegation: refers to the passing of authority down the organisational hierarchy.
Subordinates are given the responsibility and authority to do a given task. It is
done to enable top managers to concentrate on major issues especially as the
organisation grows in size. The subordinates will feel valued and more trusted.
Benefits of delegation
Work becomes more interesting and rewarding
Employees feel important and trusted
Helps train workers, giving them better career opportunities
Problems of delegation
Inexperienced employees may fail and this may tarnish the manager’s good
name
Managers may lose management control
When subordinates perform better than managers, the managers may feel
insecure.
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Revision Questions
Short answer questions
1. Identify the financial rewards that might be given to employees [2]
2. Identify two non-financial rewards that might be given to employees [2]
3. Explain one situation in which financial rewards might not be appropriate [3]
4. Give two benefit of team working [3]
5. Explain the difference between Herzberg’s motivators and hygiene factor [5]
6. Briefly outline what is meant by ‘valance’, ‘expectancy’ and ‘instrumentality’ in
Vroom’s expectancy theory
[5]
8. What do you understand by the term ‘motivation’ [3]
9. Outline the differences between content and process motivational theories [4]
10. Should performance related pay be introduced for the teacher in your school.
[5]
11. Consider two different level of Maslow’s hierarchy. Explain how these could
be satisfied at work. [4]
12. a) Define the term ‘Piece rate’ [2]
b) Explain any two problems of a piece rate [3]
13. a) Define the term ‘time –based wage’ [2]
b) Explain any two benefits of a time-based wage. [3]
ESSAYS
14. Discuss how the owner of a retail clothes business might motivate their
employees. Your answer should refer to motivational theories that you have
studied. [20]
15. Discuss the importance of motivation in a manufacturing business. You should
relate your answer to the work of motivational theories that you have studied.
[20]
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