Answer Sheet

Q1) What is an 'Experiment"?

1.  Framework to measure impact of change in website

2.  Framework provided to visitors to change website according to their own liking

3.  Framework to segment online visitors

4.   All of these

Q2) Abbreviate ABS : in context of psychological perspective of persuading customers and to maintain high level of Relevancy

1.   Attention, Bypass Critical Factor, Stimulate the Unconscious mind

2.  Anti Breaking System

3.  Asset Backed Stimulation

4.  None of these

Q3) Best way to deal with non existent pages

1.  302 redirection

2.  200 ok

3.  custom 404 redirection

4.   503s

Q4) Abbreviate ESP

1.  Extended ServiceSubmit
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 2.  Electronic Stability Program

3.  Email Service Providers

4.   Extended Stored Procedure

Q5) Google Tag Manager code is added on

1.   single page

2.  all pages

3.  Both

4.  None of these

Q6) Which of the following ways can be used to generate reach?

1.  Emailers to Subscribers

2.   Drip Email Marketing

3.  Online Advertisements

4.  Conversion Optimization

Q7) Your client sells jellybeans online. He does not manufacture these products. Which would be top most negative exact-match keyword?

1.   candy

2.  factory

3.  jellybeans
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 4.  Dispenser

Q8) Which of these Reach Building Techniques are not a part of 'Inbound Marketing' ?

1.  Nurturing Leads to Sales

2.  Awareness Building

3.  Lead Harvesting

4.   Audience Aggregation

Q9) Increasing spends on SEM increases

1.  chance to increase SEO rank

2.  reduces SEO rank

3.   doesn’t affect SEO ranking

4.  None of these

Q10) Text is Better than HTML | Wednesday is a Good Day for Email Campaigns | What would you follow?

1.  Stick to other

2.  Rely on your own evaluations based on how your customers react

3.   Rely on others Gut Feelings

4.  None of these

Q11) An Ad With The Keyword "Cheap Chocolate" (In Quotations) Would Run On Which Of The Following Search Queries?

1.  Quality Chocolates Cheap

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 2.   Cheap Yummy Chocolates

3.  Chocolate Cheap And Tasty

4.  Yummy Cheap Chocolate

Q12) This type of e-mail allows recipients to buy goods and services directly from an e-mail message, without being redirected to the retailer

1.   primary email

2.  newsletter

3.  transactional email

4.  none of these

Q13) Off-page optimization

1.  is list of activities on the website to improve search results

2.  list of activities carried beyond website to improve crawler activity to improve search result

3.   content optimization

4.  site map creation

Q14) Which of the following activities are not involved in Audience Aggregation Cycle?

1.  Adding new audience ongoingly

2.  Feeding nurturing Content

3.   Removing inactive audience

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4.  Harvesting Leads
Q15) You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.

1.  Ad words Account Time Zone

2.  Keywords

3.  Payment Currency

4.   Method Of Billing (Post pay Versus Prepay)

Q16) A Company "A" sells its products across various geographies. In order to create familiarity, which of the following can be used as "Social
Proof" on the landing page for various country's specific promotions?

1.  Country specific testimonials of the customers

2.  Reviews of an expert

3.   One video testimonial of a customer

4.  Logos of all customers

Q17) How do we define an active user in Real Time reports?

1.  User who has triggered an event or page view in last 30 minutes

2.  User who has not triggered any event or page view in last 30 minutes

3.  User who has triggered an event or page view in last 5 minutes

4.   User who have website open on their device

Q18) You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment
that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

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1.  You adjust your ad Get Govt.
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business hours for the time zone that Hawaii is in.
 2.  You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses
location targeting to show only to users in Hawaii.

3.  You add the keywords "Hawaii" to all of your ad groups, so that you ad will stop serving on searches that are not specific to Hawaii.

4.   You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your
budget.

Q19) Which of the following UTM parameters should be used to capture promo code of a campaign?

1.   utm_medium

2.  utm_tem

3.  utm_campaign

4.  utm_source

Q20) One campaign shows a very high number of clicks, but a very low conversion rate for a specific placement. Without changing the network
settings or ad group contents, then advertiser could

1.  Lower bids in affected ad groups

2.  Move affected ad groups to a different campaign

3.   Exclude the site using the site exclusion tool

4.  Pause affected ad groups.

Q21) This is the term for a message returned to the sender by the recipient

1.  opt in

2.  bounce email
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 3.  spoofing

4.   none of these

Q22) How Eventbrite uses social media to generate sales

1.  They ask users to book events on Facebook

2.   They encourage users to share events on their social media profiles

3.  They do paid advertisements on social media

4.  Both A and C above

Q23) The maximum cost-per-click (CPC) bid is the

1.  Most an advertiser is willing to pay for each click on an ad.

2.   Amount an advertiser must pay to outbid competitors.

3.  Amount an advertiser is required to pay to achieve top ad position.

4.  Actual amount an advertiser pays for each click on an ad.

Q24) Web Analytics reports are used by

1.  Marketing teams

2.  IT teams

3.  Product Teams

4.   All of these

Q25) A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately
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subscribes to the same newsletter using the same computer and browser. Get Govt.
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conversions will be recorded in Google Analytics?
 1.  0.0

2.  1.0

3.  2.0

4.   Can

Q26) ‘You may leave few customers unanswered on social media’. This statement is:

1.  true

2.  false

3.   Neutral

4.  Can’t Say

Q27) Is a part of meta tags

1.  Title tags

2.   Description tags

3.  Keyword tags

4.  all of these

Q28) Your company has 2 websites for 2 different locations, Europe and Asia. What is the best way to set up Google Account

1.  Have 2 Different Accounts and 2 different property IDs

2.  Have 1 account, 1 property ID and 2 views

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3.  Have one account, 2 different property IDs
 4.   Have 2 different accounts and 1 property ID

Q29) Which of the following Call-to-Actions can be used to take care the Money related concerns?

1.  Checkout upcoming courses ->

2.  Start Free Trial ->

3.   Try industry approved Products ->

4.  Pricing and Signups ->

Q30) When you upload some random image on a brand’s Facebook page downloaded from Google, what implications can it have for you?

1.  Risk of image being not relevant to your audience

2.  Risk of leading to offensive content

3.  Risk of leading to copy-rights infringement

4.   None of these

Q31) Never used by legitimate marketers, this is a type of program that a spammer uses to troll the Internet seeking e-mail addresses.

1.  Search

2.  Primary research

3.  Spam Bot

4.   none of these

Q32) What is major risk of not being on Social Media

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1.  Your share prices may crash
 2.  People may speak ill about your brand and there is no one to defend!

3.   You may lose business opportunities available on social media

4.  People make speak ill about your brand and there is no one to defend, and you may lose business opportunities available on social media

Q33) You are a blogger who blogs about various travel locations in the world. How would you measure success of your blog?

1.  Pages / visit

2.  Time spent on a web page

3.  Frequency and recency of visitors

4.   All of these

Q34) Select the average size of your email template before executing a campaign

1.  18KB

2.   18MB

3.  1KB

4.  1GB

Q35) how many SEO results are there on the first page of Google in default setting

1.   30

2.  20

3.  15

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Q36) Which Of The Following Factors Is Not Considered When Determining Your Quality Score?

1.   Cost-Per-Click (CPC) Bid

2.  Click through Rate (CTR)

3.  Ad Text And Keywords

4.  Landing Page Relevance

Q37) What is the difference between Custom Dimension and Custom Variable

1.  Custom Dimension and Custom Variables are same

2.  Custom Dimensions are values of Custom Variables

3.  Custom Dimensions are managed on client side and Custom Variables are managed on Server Side

4.   Custom Dimensions are managed on server side and Custom Variables are managed on client side

Q38) Which of the following sites is used to outsource graphic design work

1.   Elance

2.  Guru

3.  Guru and Design outpost

4.  Design Outpost

Q39) Suppose you’ve created an ad group to advertise gourmet chocolate and it includes keywords like “dark chocolate” and “gourmet chocolate
bars.” If you opted this particular campaign into Google display Network, what type of targeting would automatically be used to determine where
your ads might show

1.  Managed placements would be used to target specific sites you had selected as being important to your client.
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 2.  Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign

3.  Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.

4.   Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.

Q40) Which questions may not be addressed on the landing page?

1.  What is it?

2.  Is it for me?

3.   What’s the risk?

4.  Which Competitive Products are available in the Market?

Q41) Where can we source email IDs of businesses

1.  Linkedin

2.   Google

3.  Python program

4.  All of these

Q42) Company A sells pets accessories while company B sells cell phones. Both have 100,000 fans on their respective Facebook pages. Both
companies run advertising campaign on Facebook worth Rs.100,000. Which targeting option will be used by both the companies ?

1.  Age Targeting

2.  Location Targeting

3.  Interest Targeting
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 4.   Data insufficient

Q43) In this type of e-mail campaign, advertisements are sent to targeted groups of customers.

1.  spamming

2.  spoofing

3.  Direct Email Marketing

4.   none of these

Q44) A girl who works in some company, tweets from her personal Twitter handle something objectionable related to her industry which created a
lot of furore and eventually her suspension. What could have she done to avoid this scenario

1.   Clearly mention on her Twitter profile that the tweets are by her and not by her employer

2.  Clearly mention on her Twitter profile that Retweets by her are not an endorsement

3.  Apologize after the tweet was done

4.  Clearly mention on her Twitter profile that the tweets are by her and not by her employer, and the retweets by her are not endorsements
from the company

Q45) If you want to look at the search query used to get the visitors on your site, you would look into

1.  Audience Reports

2.  Behavior Report

3.   Advertising Report

4.  Acquisition Report

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Q46) A SAFE score on spam Test
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 1.   Less than 5

2.  More than 20

3.  Anything above 5

4.  Higher the better

Q47) Your ad is live on Google search, and you want to continue to check it over time to see if it is still running.   Why is it advised that you use the
Ad Preview and Diagnosis tool, instead of doing searches to find your ad on Google.com?

1.  By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may
impact your organic search ranking.

2.   None of these options are correct

3.  By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent
your ad from appearing as often as it should.

4.  By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too
quickly.

Q48) This is a program used to detect unwanted messages. A frequent problem is that they may also prevent delivery of some legitimate messages

1.  Spam Filter

2.  personalization

3.  opt in

4.   none of these

Q49) If You Have A CPC Of US$2, You Will______ For A Click.

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1.  Always Pay Exactly Test
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 2.  Sometimes Pay More Than US$2

3.  Pay Up To US$2

4.   Pay An Average Of US$2 Over The Course Of A Billing Perio

Q50) Adding placements to an ad group:

1.  Does not affect the Quality Score for search

2.  Improves the Quality Score for search

3.  Negatively affects the Quality Score for search.

4.   Improves the Quality Score on Google.

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