Production Analysis: E5 Managerial Economics
Production Analysis: E5 Managerial Economics
Module 5
Production analysis
Introduction
This module moves from the decisions of utility-maximising households
to examine the factors governing the behaviour of perfectly competitive
profit-maximising producers. It is a transition module that introduces
many central topics, among which are productivity, costs and economic
profits. The most profitable way to employ the firm’s resources to
produce a given product requires an understanding of production
function. Production function is simply an input-output relationship
between one or more factors of production (input) and the good or service
produced (output). This relationship is analysed and quantified during a
production study to determine the most economical combination of input
resources to obtain a given level of output. A study of production
functions is also fundamental to cost analysis. Once production function
has been identified, its cost function can be derived from the production
function. Hence the production affects the firm’s status in its industry.
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Production analysis
Once demand for a given product or service has been determined,
management decides the most profitable way to employ the firm’s
resources to produce that good or service. Such decisions involve an
understanding of production functions.
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It is important to understand that the long run does not refer to a long
period of time. It is a peculiarity of the economists’ jargon that the term
has no direct connection with time at all, and that the firm is likely to be
in a long-run situation for relatively short periods. When intending to
change its scale of production, the firm must continue to operate in a
short-run situation until its most-fixed factor becomes variable.
Therefore, the short run by definition is that period of time during which
at least one input is fixed. Variable inputs are those inputs whose
quantities are directly related to the level of production.
Q = f ( K , L) (2)
where, K , refers to the fixed level of input of capital. The horizontal bar
in this equation indicates that the input factors to its left are regarded as
fixed in the production process under analysis, while the factor to its right
is variable. The quantity of the output product, Q, is the result of
combining a variable quantity of input factor, (skilled labour), with fixed
quantities of other input (buildings or equipment).
Measures of productivity
The productivity of a factor of production refers to the amount of output
that can be produced by that input, holding constant the input of all other
factors of production. Obviously, an input, such as human resources, can
be more productive if it works with modern mechanical and computer-
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2 (K) 0 1 2 3 4 5 6 7 8
Note that this table in fact represents four short-run production functions
and not just one. Column 2 shows the amount of capital used per month.
Accordingly, there are four possible fixed sizes of capital, varying from 1
to 4, K 1 , K 2 , K 3 and K 4 , with 1 being the smallest and 4
the largest plant. Furthermore, each K is combined with the variable
input of labour, varying from 0, column 3, to 8, the last column. The
shaded area, rows 3, 4, 5, and 6, shows the level of output (total product).
For example, row 3 represents a production function that combines 1 K
with different Ls, 0 to 8, while row 4 represents a different production
function that combines 2 units of K (a bigger plant) with labour, 0 to 8
units. Clearly, the manager has several plant options.
Demonstration problem
Referring to Table 5-1, suppose the firm is currently producing 160 units
of output and using a production function that employs 2 K. Now suppose
that the demand for the firm’s output increases permanently to, say 240,
with a possibility of a further 10 per cent increase in the following year.
How many ways can this firm meet the market demand?
Answer:
The firm can produce 240 units of output using its current plant
by stretching it almost to its limit. This will be done by combing
2K with 8L. Alternatively, the firm can produce the same output
by expanding its plant (K) using a production function that
combines either 3K (the next plant size) with 5L, or 4K with 4L.
However, when we consider the possibility of the additional 10
per cent increase in demand, the manager is left with only two
choices, plant 3, K 3 , and plant 4, K 4 .
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0 0 - -
1 22 22 Increasing
2 48 26 Increasing
3 80 32 Increasing
4 125 45 Increasing
5 161 36 Diminishing
6 188 27 Diminishing
7 208 20 Diminishing
8 223 15 Diminishing
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Note that the average and the marginal product concepts can also be
defined for the fixed input of capital. Accordingly, APK, the average
product of capital, is defined as total product divided by the quantity of
the fixed input (K), whereas the marginal product of capital (MPK) is the
Q
change in total output divided by the change in capital, MPK .
L
Figure 5-1 also shows that marginal product reaches its maximum at point
A, where four units of labour are employed. This is indicated on the TP
curve by the inflection point, point A. That is, the point at which the
curve changes from concave upward to concave downward. As the usage
of labour increases from the fourth through to the eighth unit, total output
increases, but at a decreasing rate. This is why marginal product declines
between four and eight units of labour but is still positive. The range over
which marginal product is positive but declining is known as the range of
diminishing marginal returns to the variable input.
Marginal product becomes negative when more than nine units of labour
are employed. After a point, using additional units of input actually
reduces total product, which is what it means for marginal product to be
negative. The range over which marginal product is negative is known as
the range of negative marginal returns.
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Figure 5-1
Q C
B TP
140 A
AP
0 4 5 9 MP L
L APL
0 0
1 22
2 24
3 26.67
4 31.25
5 32.2
6 31.33
7 29.7
8 27.87
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Stage 1: This stage extends from zero input of the variable factor to the
level of input where the average product is at a maximum. In this stage,
the fixed factors are excessive relative to the variable input.
Consequently, output can be increased by increasing the variable input
relative to the fixed input.
Stage 2: This stage extends from the end of Stage 1 (the point where the
marginal product and the average product are equal) to the point where
the marginal product is zero and the total product is at a maximum, point
C in Figure 5-1. Stage 2 is a rational stage in which relatively good
balance has been achieved between the variable and fixed inputs.
Stage 3: In this stage, in which input is greater than nine units, the
variable-input factor is excessive relative to the fixed factors, the
marginal product is negative, and the total product is falling. It is
completely irrational to produce in this stage.
The additional revenue associated with hiring an extra unit of the input of
labour equals the value of output produced by this additional hiring.
Being referred to as the value of marginal product (VMP), this is defined
as MPL x P, where MPL = Q/L and P is the price of the product sold.
On the other hand, the additional cost of hiring is the wage rate, W.
Therefore, optimality requires that:
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MP L x P = W (3)
Figure 5-2
MP L = W/P (4)
Demonstration problem
Suppose the production function is given by the following equation
Q = 20L – 5L 2
dQ
MPL 20 10 L.
dL
Q
APL 20 5 L
L
Note ‘d’ in the MP expression is the mathematical notation of
derivative. The marginal product is the derivative of the total
product with respect to quantity. That is, it shows the amount of
change in output when the input of labour changes
infinitesimally. TP is maximised when MPL is set equal to zero:
20 – 10L = 0, hence L = 2 (000).
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The basic tools for understanding how alternative inputs can be used to
produce output are isoquants and isocosts. An isoquant is a line joining
combinations of inputs (K, L) that generate the same level of output. The
word isoquant comes from the Greek word iso meaning equal and the
Latin word quantus meaning quantity. As with indifference curves, there
will be a family of isoquant curves, with higher curves preferred to lower
curves. Similarly, the curves do not cross, and they are convex to the
origin. Figure 5-3 depicts a typical set of isoquants. Because input
bundles A and B both lie on the same isoquant, each will produce the
same level of output, namely Q2 units. Input mix A implies a more
capital-intensive plant than the input mix B. As more of both inputs are
used, a higher isoquant is obtained. Thus as we move in the northeast
direction in the figure, each new isoquant is associated with higher and
higher levels of output,
Q 2 > Q 1 > Q 0.
Figure 5-3
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Figure 5-4
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Shapes of Isoquants
The possibility of substitution of input L for input K and the degree of
substitution between them determine the shape and slope of the isoquant.
In addition to the normal shape of isoquants illustrated above, there are
peculiar shapes associated with perfect substitutes and perfect
complements, as shown in Figure 5-5. Panel (a) shows the right-angled
isoquants resulting from two inputs that are perfectly complementary; that
is, input of a single variable by itself will not produce any output. To
obtain output, both Y and X must be input in a fixed ratio. For example,
the manufacturing of a car requires an input of one body and four wheels,
a ratio that never changes. Therefore, if two bodies are input, eight wheels
must also be input to obtain two units of output, because the two inputs
are complementary. Note that in panel (a), Y = body casting, and X =
wheels.
Figure 5-5
(a) (b)
Panel (b) shows the isoquants resulting from two inputs that are perfect
substitutes for one another. Suppose that a firm is choosing between two
types of computers to store company data. One has a high-capacity hard
drive that can store 10 gigabytes of data, while the other has a low-
capacity hard drive that can store five gigabytes of data. If it needs to
store 100 gigabytes of data, it could either purchase 10 high-capacity
computers and no low-capacity computers (the vertical intercept), or it
could purchase no high-capacity computers and 20 low-capacity
computers (the horizontal intercept). Or it could purchase five high-
capacity computers and 10 low-capacity computers. Note that in panel
(b), Y = high-performance computers, while X = low-performance
computers.
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On the other hand, the production function for the linear (perfect
substitutes) isoquants is represented by
Q = 10H + 5L (8)
For this production function, the slope is constant and the MRST does not
change as we move along the curve.
Isocosts
An isocost line is a locus of combinations of inputs that require the same
total expenditure. Let us express the firm’s expenditure on inputs as
TC = K x PK + L x PL (10)
where TC is the total dollar expenditure; PK and PL are the unit prices of
capital and labour, respectively; and K and L are the number of physical
units of capital and labour that are to be employed in the production
process. This can be rearranged to appear as
TC PL
K L (11)
PK PK
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capital units, for the same expenditure (isocost) level, is drawn down in
the ratio of the price of labour to the price of capital.
Figure 5-6
Figure 5-6 shows the graph of isocost lines for a variety of different total
cost levels, TC1, TC2, and TC3, where TC3 > TC2 > TC1. In general, there
are an infinite number of isocost lines, one corresponding to every
possible level of total cost.
Demonstration problem
Suppose due to a general slowdown in the economy, the price of all
factors of production, labour and capital, decline by the same percentage.
How would this change impact the isocost line?
Answer:
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Figure 5-7
Input cost is minimised for a given output level, where the isoquant
representing that output level is just tangent to the lowest attainable
isocost line. Equivalently, output is maximised for a given input
expenditure level where the isocost line representing that expenditure
level is just tangent to the highest attainable isoquant. At the point of
tangency between the isoquant and the isocost curve, the slopes of these
curves are the same. That is, optimality requires that the rate at which the
firm can technically substitute labour for capital equals the rate that the
market allows it to.
MPL PL
MRTS (11)
MPK PK
Rearranging terms, we have
MPL MPK
(12)
PL PK
Demonstration problem
Suppose MPL = 1, MPK = 3, whereas PL and PK are respectively $1 and
$2. Is the firm that faces these factors optimising information?
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Answer:
MPL PL MPL 1
Optimality requires . Plugging in: ,
MPK PK MPK 3
PL 1
whereas . Therefore, the rate by which the firm is able
PK 2
to substitute labour for capital, 1/3, is lower than the rate the
market allows it to, 1/2. As such, the firm is not minimising its
costs. Specifically, the firm is using too much labour and too little
capital. In terms of a diagram, Figure 5-8, below, portrays this
MPL
situation. Note that, at point A, MRTS 1 / 3 is the
MPK
PL
slope of the isoquant, and 1 / 2 is the slope of the isocost
PK
line. The firm needs to substitute K for labour. Doing so will
increase MPL and decreases MPK , and hence will increase
MRTS toward 1/2. The process of substitution stops when
the MRTS equals the price ratio (1/2).
Figure 5-8
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Answer:
Input substitution
Economic efficiency depends on the relative factor prices. If the price of
one factor changes, all else being kept constant, the profit-maximising
firm will attempt to substitute away from the factor that has become
relatively more expensive and in favour of the factor that has become
relatively less expensive. Suppose the initial situation in Figure 5-9, is
point A, where output level Q0 is being produced economically efficiently
by a combination of K0 and L0.
Now suppose that labour prices rise, for example, because of a new
agreement with the labour union. This causes an increase in the cost of
labour and the isocost line rotates down (clockwise) from EF to EF'. If
the firm wishes to maintain its current expenditure, it cannot produce Q0.
Alternatively, if the firm wishes to maintain its output level at Q0 to hold
its market share, it will need to spend more money on the inputs.
In the long run, the firm will substitute capital for labour, that is, the firm
will increase its plant size to K 1 and decrease its labour input to L1,
point B. The increased input price ratio, PL/PK has caused the production
process to become relatively more capital intensive. Note that E'F'', the
new isocost line that is tangent to the isoquant Q0 at point B, is parallel to
EF'.
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Figure 5-9
Returns to scale
Figure 5-10 illustrates three sets of isoquants for different production
processes. In each panel, the points on the ray from the origin show the
proportion by which output increases when both inputs are increased
proportionately. The distance between the successive isoquants brought
about by a proportionate increase in inputs is a reflection of how output
responds to changes in inputs. For example, doubling all inputs means
doubling the distance from the origin along the ray. We refer to changing
all inputs by the same proportion as a change in scale. What is the effect
on output of a change in scale?
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because the amount of output per bundle of inputs increases with the
scale.
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Scale (K, L)
Technological changes
So far, we have treated the firm’s production function as fixed; that is, it
remains stationary over time. But as knowledge in the economy evolves
and as firms acquire know-how through experience and investment in
research and development, a firm’s production function will change. The
notion of technological progress captures the idea that production
functions can shift over time. In particular, technological progress refers
to a situation in which a firm can achieve more output from a given
combination of inputs, or equivalently, the same amount of output from
fewer inputs.
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Figure 5-13
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Module summary
Production of any goods requires input of at least two basic factors. In the
short run, there has to be at least one fixed factor of production and one
variable. This results in the law of variable proportions: diminishing and
increasing. In the process of production, as the input of the variable factor
Summary (labour) increases, the marginal product of labour first increases
(increasing returns), and then decreases (diminishing returns).
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Assignment
1. The manager of a plant calculated the cost at different output levels.
The result is in the table below:
Units of Total Product
Labour (Units)
0 850
Assignment 10 1,700
20 3,500
30 6,900
40 10,000
50 11,500
60 12,600
70 11,550
80 10,400
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Assessment
1. Cost of labour is $100 per unit and capital is $200 per unit. If the
marginal product of labour is 1,000 and marginal product of capital of
is 2,500, then is it optimal to use the combination of 10 labour and 30
capital? If not, then how should the owner revise the combination?
Assessment
2. A firm makes an optimal production decision based on its technology
and prices of inputs. The inputs that are used are labour (L) and
capital (K). Suppose labour cost is $20 per unit and capital cost is $10
per unit. What is the MRTS for production of 500 units? If prices of
inputs remain the same, will the MRTS change for production of
1,000 units? If the firm employs 100 units of labour and 100 units of
0.5 0.5
capital with the technology K L , then is the firm optimising its
production decision?
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Assessment answers
1. Wage (w) = $100, Rent (r) = $200
If 100 L and 100 K are used to produce any level of output, since
L/K = 1 > 0.5.
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References
Baye, M. (2002). Managerial Economics and Business Strategy. Irwin:
McGraw Hill.
Besanko, D., & Braeutigam, R. (2002). Microeconomics: An Integrated
References Approach. New York: Wiley & Sons.
Douglas, J. E. (1992). Managerial Economics: Analysis and Strategy.
Upper Saddle River, NJ: Prentice Hall.
Pindyck, R. S., & Rubinfeld, D. (2001). Microeconomics, 5th Edition.
Upper Saddle River, NJ: Prentice Hall.
Salvatore, D. (1993). Managerial Economics in a Global Economy.
Irwin: McGraw Hill.
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