The Durable Business: Momentum (Flywheel)

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any activity that makes your offer visible to an audience

Awareness where business results (income) are stable,


control predictable, and scalable

the micro-steps an individual takes that moves him/her closer to us,


our world, and our way of thinking
Engagement

creates an invisible 'pulling & tugging' force in


An Infinite Mindset worldbuilding the mind of a prospect

influence is created naturally


Emergent Marketing
Businesses are Systems from which Results Emerge
(Principles-Based Philosophy) by-product desire is channeled organically

Create Customers Before Money Changes Hands Ingredients treat non-customers like they're
no need for hype, hoopla and hyperbole
already customers

Think in Probabilities, Not Absolutes Conversion customers are created BEFORE money ever
over-invest in relationship building
changes hands (sometimes long before!)

Engineer Momentum by Creating a Flywheel always lead with value


happy customers emerge
organically superfans emerge when
happens when someone buys
happy customers are
tinylittlebusinesses.com consistently delighted
produces results day after day André Chaperon & Shawn Twing
(in good times and bad) the art of creating superfans

built to last for the long term The Durable Business


time awareness

money optimized for what matters awareness


emphasizes four freedoms most to you as the
relationships Characteristics
business owner
Discover
purpose Scale & Optimize conversion
conversion
improves consistently, gaining momentum over time

engagement
engagement

results emerge from Parts


the whole system

systems theory is a foundational Business is a System Momentum (Flywheel) awareness awareness


principle of TDB
Framework-Driven
1 + 1 + 1 > 3

Business Model Agnostic conversion Build Validate


conversion
then keep spinning the flywheel to
scale beyond $100K, to any
revenue-size that matters to you $0 to $100K in Revenue Benefits
engagement engagement
Based on Timeless Principles

An Infinite Game

Antifragile

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