The Durable Business: Momentum (Flywheel)
The Durable Business: Momentum (Flywheel)
The Durable Business: Momentum (Flywheel)
Create Customers Before Money Changes Hands Ingredients treat non-customers like they're
no need for hype, hoopla and hyperbole
already customers
Think in Probabilities, Not Absolutes Conversion customers are created BEFORE money ever
over-invest in relationship building
changes hands (sometimes long before!)
engagement
engagement
An Infinite Game
Antifragile