PLACEMENT PARTNER BY SKILLING PARTNER

CERTIFICATION IN
DIGITAL
MARKETING
PROGRAM

35 Modules | 10 Projects | 6 Softwares | 6 Certicates | 100% Job Assistance

LEARN WHAT MATTER’S

MAKE IT REAL
WWW.SITHCOMPUTERS.COM
 www.sithcomputers.com

ABOUT SITH
SITH is a training center based in Mumbai. Our motto provide quality education at affordable prices. In 2010-20,
we have trained over 15,000+ students through our courses.

We offer various certication programs in MS-CIT, Tally, Adv. Excel, Corporate Excel, Gov. Typing, Graphic Designing,
Digital Marketing, Web Designing, Full Stack Development UI/UX Development, Android App Development, Devops,
Data Science and Machine Learning.

Our aim at SITH is to teach students by a learn by doing teaching methodology. This is one of the reasons we have
zero theory classes. We provide full-edged In-class training as well as online training to the Corporates, Professionals,
Entrepreneurs and Job Seekers.”

ABOUT Careeramaze

With advice from our team of career advisors and

tools to keep you on track, we’ll empower
you to design a career plan that works.

We help people on their journey to a

meaningful job.

We’ve got you covered with what you need

to move on to your next role.

OUR Students Work in

OUR Afliation & Partnership

 www.sithcomputers.com

DIGITAL MARKETING SYLLABUS

INTRODUCTION TO DIGITAL MARKETING

• Digital Marketing Course is an intensive 150+ hours program, having practical and experiential learning,
covering 35 modules taught by the best of the industry trainers.
• The program provides hands-on exposure to 10+ Industry Must-Know tools.

35 Modules | 150+ Hours Classroom Training | 10+ Advance Tools | 6+ Certicates | Placement Assistance

WEBSITE PLANNING & CREATION

CHOOSE NICHE FOR YOUR WEBSITE KEYWORD PLANNER CHOOSING A

DOMAIN NAME
• Validating Your Business Idea with Google • What makes a Good domain name?
• Grow a Business Online From Scratch • Tools to choose a domain name
• Popular Website Builder • How to purchase a domain name?
• Open Source Software • Introduction to Domain Flipping Business
• Tons of Themes & Plug-Ins • Using different tools for Domain Planner

HOSTING SETUP HOSTING & URL

• What is hosting? • Creating Pages and Posts

• Hosting Terminologies • Choosing WordPress Theme
• Things to look for in a hosting provider • Installing WordPress Plugins Website Speed
• Purchase a hosting Optimization
• Installing SSL Certicate WordPress Tutorial • Why You Should Optimise your website for
• What is WordPress and Why You Should Use It? speed on Google?
• Installing WordPress On Your Hosting • How to attain Perfect Score on Google Website
Speed Test
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SEARCH ENGINE OPTIMIZATION (SEO)

INTRODUCTION TO COLOUR PALETTES ONPAGE OPTIMIZATION

• Tool to choose colour combination for website • HTML Basics

• Make Background transparent • What is HTML, Javascript and CSS
• Changing Image Dimensions
• HTML Tags for SEO [Title, H1, IMG, A]
• Reducing Image Sites
• Robots.txt and Sitemaps
How to get Premium High-quality images - Tutorial
• Design a Logo for Your Website • URL Architecture
• Design Social Media Posters Using Canva • Page Speed Analysis(GTMetrix / Google)

• Local SEO
SEARCH ENGINE OPTIMIZATION
- What is Local SEO
Keyword Research - Google Business Listing and Bing Places
What is Keyword Research and Why Is It Important? - Ranking Strategy - Google Maps
• Keyword Research Tools - Google Keyword Planner - Build NAP Citations
• Keyword Research Tools - Uber Suggest
• K eyword Re search Tools - Long Tail Pro(Premium Tool) • Backlink Audit Using Ahrefs
• Keyword Research Process Used By Agencies Tutorials • Google Tag Manager
• Google Search Console

MOBILE SEO • Google Algorithms

- History Of Google Algorithm

What is Mobile First Index by Google? - Panda, Penguin and Pigeon Update

• Making Your Website Mobile Compatible - Rankbrain Update and Future of SEO

• Mobile Website Types: Responsive, Adaptive and Dynamic

• Optimize Your Website For Voice Search
• Making Perfect Blog Post Using Yoast SEO Plugin

OFFPAGE OPTIMIZATION

• Link Building
- Link Building Basics
- Web Metric Units [DA,PA,CF,TF,UR,DR]
- Outreach and Guest Post Link Building
- Blackhat Strategy - Using PBN [Private Blog Networks]
- Blackhat Strategy - Using Web 2.0 Networks to rank simple keywords
What is Mobile First Index by Google?
• Making Your Website Mobile Compatible
• Mobile Website Types: Responsive, Adaptive and Dynamic
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SOCIAL MEDIA MARKETING

YOUTUBE MARKETING SNAPCHAT MARKETING

• Setting Up Youtube Channel • Snapchat Basics

• Keyword Research For Youtube • Building a Following
• Recommended Equipment For Youtube • Snapchat Engagement
Vloggers • Basics
• Tools To Get Your More Subscribers • Snapchat Analytics And
• Youtube Ad Formats • Engagement
• Youtube Ad Campaign Creation Youtube • Snapchat Ads
Analytics
• Youtube Marketing Best Tips

FACEBOOK MARKETING INSTAGRAM MARKETING

Setting Up A Page For Your Business Setting Up Instagram Prole

• Creating A Logo Choosing a niche on Instagram

• Creating A Professional Cover Pics How t o Generate Content F or Instagram Account

• Setting Up Tabs On Facebook Page • Reposting Method

• Adding Custom Buttons To Facebook Page • Finding Free Images to be posted in your account

• Sources To Find Free Content For Your Generating More Followers For Instagram
Facebook Account
Introduction To Facebook Ads Instagram Stories Tutorial
• How Facebook Ads Work Instagram Automation Tools
• Campaigns, Ad Groups And Ads Making Money With Instagram
• Facebook User Psychology • Sponsored Posts
• Different Types Of Facebook Campaigns • Drop Shipping
• Setting Up Tracking For FacebookAds • Digital Products
• Facebook Ad Targeting Inuencer Marketing
• Remarketing With Facebook Ads Instagram Ads
• Audience Types - Custom Audience • Instagram Ad Basics
• Audience Types - Lookalike Audience • Setting Up Ads For Instagram
• Creating Videos For Video Ads
• Facebook Analytics PINTEREST MARKETING
• Facebook Insights Premium • Pinterest basics
• Tool Tutorial - Adespresso • Pinterest Customer Psychology
• Facebook Messenger Marketing • Pinterest For Business
• Setting Up Automated Replies For Your • Pinterest Ads
• Facebook Page
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GOOGLE ANALYTICS BLOGGING

• Google Analytics Basics Ÿ Blogging Introduction
• Setting Up Dashboards Ÿ Earnings Of Top Bloggers In India
• Custom Reports In Google Analytics Ÿ Should You Choose A Blogging Career?
• Submitting Sitemaps on Google Analytics Ÿ Choosing A Topic For Blogging
• Setting Up Goals On Google Analytics

SEARCH ENGINE MARKETING - GOOGLE ADS

• What is SEM and How Does It Work? • Remarketing Using Google Ads
• What is Google Ads and How It Works • Setting Up Google Search Campaigns
• Google Ad Account Structure • Setting Up Google Display Campaigns
• Google Campaign Types • Setting Up Google Shopping Campaigns
• Writing Ad Copies On Google • Remarketing With Google
• Ad Extensions • Connecting Google Ads Account To
• Google Keyword Planner Analytics
• Creating Landing Pages With Unbounce
• Bidding And Budget Optimization
• Setting Up Tracking For Google Ads

LINKEDIN MARKETING TWITTER MARKETING

• Linkedin Basics Ÿ Twitter Basics
• Creating a company Page On Ÿ Hashtags
• LinkedIn Finding Decision Makers Ÿ Twitter Automation
• Using LinkedIn Ÿ Twitter Ads
• LinkedIn Advanced Search LinkedIn Ÿ Twitter Analytics
• Premium LinkedIn Ads

CONTENT MARKETING FREELANCING

Ÿ Content Marketing Fundamentals Ÿ Freelancing Career Basics
Ÿ Finding Content Ideas Ÿ Setting Up Proles On Freelancing Sites
Ÿ Create Grammatically correct content using this Ÿ How To Pitch Clients On Freelancing Sites
Ÿ Free Tool Plagiarism - Why You Should Never Do It? Ÿ Talking to clients - Etiquette
Ÿ Tools to generate very unique content even if you are Ÿ Best Tips To Win Jobs On Freelancing Sites
not a writer
Ÿ Using Facebook Groups To Win Digital
Ÿ Measuring Content Writing ROI Marketing
Ÿ Projects
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EMAIL MARKETING WHATSAPP MARKETING

Ÿ Email Marketing Basics Ÿ Setting Up A Business Prole On
Ÿ Writing Subject Lines That Gets You Opens Whatsapp
Ÿ Collecting Emails From Your Subscribers Ÿ Setting Automatic Replies For
Whatsapp
Ÿ Setting Up Automated Email Campaigns Using
Ÿ Tracking Clicks From Whatsapp
Ÿ Mailchimp
Ÿ Finding Email’s of Decision makers in a company
Sending
Ÿ Mass Emails Using Gmass

ONLINE REPUTATION MANAGEMENT ECOMMERCE BUSINESS

Ÿ What is Online Reputation Management Ÿ Ecommerce Business Basics
Ÿ Get alerted every time someone mention your Ÿ Setting Up An Online Store On
company online Wordpress
Ÿ How t o Handle Negative Customer Ÿ Building An Ecommerce Store On
Ÿ reviews Strategies Wordpress
Ÿ To Remove Negative Reviews Online Ÿ Finding Products to Sell On Your Store

Ÿ Removing Negative Reviews

- Google Business Reviews
- Trustpilot r eviews
Ÿ Strategies To Get Positive Reviews

AMAZON MARKETING AFFILIATE MARKETING

Ÿ Why You Should Sell On Amazon Ÿ Afliate Marketing Introduction
Ÿ Requirements To Sell On Amazon Ÿ Finding Afliate Products To Promote
Ÿ Getting a company Registered For Selling on On Your
Amazon Ÿ Site Afliate Marketing Promotion
Ÿ Getting a GST number for your company Strategies
Ÿ Introduction to Amazon FBA Program Ÿ How to promote afliate products using
Paid Ads
Ÿ Finding Products To Sell On Amazon
Ÿ Making Money From Afliate
Ÿ Creating and Optimizing Product Listings On
Amazon Marketing
Ÿ Amazon Ads Amazon FBA Success Stories Ÿ Amazon Afliates
Ÿ JvZoo
 CAPSTONE PROJECTS

Over the course of 6 Months students will work on over 30+ Assignments and 5 Capstone Projects.
Please nd the list of Capstone Projects you would be working on

BUSINESS WEBSITE CREATION

Create a fully functional WordPress website. • SEO for Website
This website should be based on any business • Instagram / Facebook Marketing
idea you have. • Google analytics of website
Your website should have the following: • Content Writing for Website
• Home Page • E-Mail Marketing
• Contact Us Page • Whatsapp Marketing
• About Us Page • Blogg Writing
• Privacy Policy Page • Linked in / Twitter Marketing
• Any 2 Plugins that adds extra functionality • Marketing Research
• Youtube Marketing
• Afliate Marketing
 www.sithcomputers.com

Who is the program for

Eligibility
1. Final year Collage students who want to accelerate their career in Digital Marketing.
2. Sales professionals who want to make a switch to a digital marketing role.
3. Professionals from a traditional marketing background who want to augment their skillset.
4. Business owners and self-employed professionals who want to grow their business online.

Tools you will Learn

Class Timings:
Weekday Batch: Monday, Wednesday and
Friday [6 pm - 8pm]
Weekend Batch: Saturday and Sunday[10am - 1pm]

Course Duration: 6 Months

To know when the next batch starts please get in touch with us
 CERTIFICANTION INCLUDED
• Google Analytics Certication • SITH Certication
• Google Search Certication • Microsoft Advertising Certied
• Google Ads Measurement Certication • SEMrush SEO Fundamentals Certication

GOOGLE / JUST DIAL REVIEWS

See What Our Customers Say About Us?

Customer Reviews
 www.sithcomputers.com

Here is how we bridge the skill gap & prepare you to be job ready

Experiential & Practical Soft Skill Training JOB READY

Training
• Dedicated Computer Lab • Effective Business • Frequent Job Updates
• Industry Relevant Content • Communication
• Customized Career Guidance
• Case-studies based learning • Interpersonal Communication
• Email and Virtual • Resume Preparation Assistance
• Project based Practical training
• Training by Industry Experts • Communication • Career Services & Placement
• Presentation Boot Camp
• Work on SEO, SMM, PPC etc. Assistance
• Interview Preparation Workshop
• Prepare for 6 International
Certications

Kick-start Your DIGITAL MARKETING Career

Spot a Promising Future in Your Favorite Industry!

Industries Hiring for DIGITAL MARKETING Professionals (Sector wise)

E-Commerce - 22%
IT - 36%
Banking - 22% Your Indicative Salary
Healthcare - 7% in INR
Retail - 6%
Insurance - 3%
Manufacturing - 1%
10 L+

8.4 L - 10L

4.2 - 8.4L
3L - 4.2L
1.8L - 3L

1.2L - 1.8L

Beginer Middle TOP

0 - 3 Years 4 - 9 Years 10+ Years
Level Level Level
Career Support
The Career Services team provides support throughout the program to guide and help you navigate ample
career options.

RESUME INTERVIEW PLACEMENT

BUILDING PREPARATION ASSISTANCE

We prepare you to ace We give you lifetime

We help you rene and
the technical interview access to our private
polish your resume with
Q & A and provide and public leads and
tips to help you land your
extensive mock references on our Career
coveted job.
interviews. Services portal.

SITH Computer Institue

3, Platinum Mall, Jawahar Road, Ghatkopar East
Mumbai - 400077

+919769694399

[email protected]

www.sithcomputers.com