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Project Report On: Submitted in Partial Fulfillment of Master of Business Administration 2009-2011

This project report summarizes research conducted on consumer attitudes toward "Nimbooz by 7UP", a non-carbonated lemonade product. The report includes an overview of the soft drink industry, details about the company and its competitors, and descriptions of the research objectives, methodology, and findings. Consumer responses to questionnaires were analyzed to understand perceptions of the new product. The results provide insights that can guide decisions around Nimbooz's marketing and promotion.

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51 views6 pages

Project Report On: Submitted in Partial Fulfillment of Master of Business Administration 2009-2011

This project report summarizes research conducted on consumer attitudes toward "Nimbooz by 7UP", a non-carbonated lemonade product. The report includes an overview of the soft drink industry, details about the company and its competitors, and descriptions of the research objectives, methodology, and findings. Consumer responses to questionnaires were analyzed to understand perceptions of the new product. The results provide insights that can guide decisions around Nimbooz's marketing and promotion.

Uploaded by

Philophobiac Detrophiliac
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 6

PROJECT REPORT ON

SUBMITTED IN PARTIAL FULFILLMENT OF


Master of Business Administration
2009-2011

Under Supervision of: Ms Megha Gupta


Submitted by: Hardeep Sehrawat (09413303909)
Preface

The soft beverage industry comprises companies that manufacture


nonalcoholic beverages and carbonated mineral waters or concentrates
and syrups for the manufacture of carbonated beverages. The mature
sectors of bottled water, fruit/vegetable juice and carbonates saw a
dynamic year, with companies refreshing their products’ brand image
and packaging to attract new consumers.

This Market research has been done for “NIMBOOZ by 7UP” for
studying the “Consumer Attitude towards It”. Nimbooz is a non-
carbonated Nimbu Pani(Lemonade) For this purpose, a survey has
been conducted through questionnaires and responses of consumers
have been recorded. The results may not be in accordance to the actual
situation in the market because of small sample size and the limitation
of area, but serious efforts have been put into get the best results.
Declaration from the student of Authentic Work

I hereby declare that the dissertation work entitled “Consumer


Attitude towards ‘Nimbooz by 7UP’ (A Non-carbonated Soft
Beverage)” is my original and exclusively my own work. I further
declare that my work is my own authentic piece of work and has not
been submitted at any Organization/Institute/University for
personal/academic gains and benefits or award of any Degree/
Diploma/Certificate.

Name: Hardeep Sehrawat

Signature: …………………………

Date:
Acknowledgement

This project was undertaken in the partial fulfillment of two years


course of MASTERS OF BUSINESS ADMINISTRATION, HMR
Institute of Technology and Management, New Delhi.

I would like to acknowledge the given, to my project guide Ms Megha


Gupta. In spite of her busy schedule, she gave immense help and
guidance.

I am also thankful to my parents for supporting me morally and


financially in accomplishing this project.

Last but not least, my heartily thanks to all those who helped me
during my project report.
Contents

CHAPTER 1 Introduction ……………………….……….…1-24


1.1. Overview of the Industry as a whole ……………………...2

1.2. Indian Soft Beverage Market………………………………6

1.3. Profile of the Organization…..…………………………….10

1.4. Promotional Activities………………………………….…19

1.5. Information about Competitors…………………………….23

CHAPTER 2 Review of Literature………………………….25-33


CHAPTER 3 Objectives and Methodology………………....34-39
3.1. Objectives of the study……………………………………35

3.2. Managerial usefulness of the study…………………….…36

3.3. Scope of the study………………….……………………..37

3.4. Methodology……………………………………………...38

3.5. Selection of sample (sample size)………………………...39

3.6. Data collection……………………………….…………....40

CHAPTER 4 Conceptual Discussions……………………....41-42

CHAPTER 5 Data Analysis………………………………….43-64

CHAPTER 6 Findings and Recommendations……………..65-68


LIMITATIONS OF THE STUDY.
…………………………………………………………………..69

BIBLIOGRAPHY…………………………………………………………………
………………………70
ANNEXURES……………………………………………………………………
………………………..71

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