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Final Project Guidelines

The document provides guidelines for a marketing management project presentation, including: 1) It outlines the typical structure for an academic project, including sections for a title page, abstract, acknowledgments, table of contents, introduction, main body, conclusion, bibliography, and appendices. 2) The introduction should introduce the research question and provide an outline of the project. 3) The main body should include chapters discussing literature, evidence, and analysis to address the research problem. 4) The conclusion should summarize answers to the research question and provide recommendations for further research.

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30 views2 pages

Final Project Guidelines

The document provides guidelines for a marketing management project presentation, including: 1) It outlines the typical structure for an academic project, including sections for a title page, abstract, acknowledgments, table of contents, introduction, main body, conclusion, bibliography, and appendices. 2) The introduction should introduce the research question and provide an outline of the project. 3) The main body should include chapters discussing literature, evidence, and analysis to address the research problem. 4) The conclusion should summarize answers to the research question and provide recommendations for further research.

Uploaded by

sandeshchavan83
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING MANAGEMENT PROJECT PRESENTATION

FINAL PROJECT GUIDELINES

There will be a number of people reading this that will just simply not know what they should include in
their project or how it should be laid out. Below I have put a generalized structure of what a number of
academic institutions prefer :

Title page

You will need to include the title of your project , your name/s, your course title and the name of your
group leader / lead faculty. In academics you are expected to include the course you are on and the
word count – however in our case, this is optional.

Abstract

This will be a page that will be a half to one third filled with an overview and summary of your project.
You should keep this brief and ensure you only highlight the main points.

Acknowledgments

Where you will pass on your thanks to the people who have helped you during the project and writing
process.

Table of contents

This will set out the individual chapters and sub sections, naming them and identifying what page they
can be located on.

In academics you are expected to include a list of figures and tables (where appropriate) and also the
different sections of the appendices.

Introduction

This will introduce the reader to your question, problem or thesis and provide a brief outline to the
structure of your entire project.

Main body/discussion

This will have a number of different chapters within and you will discuss the literature that has been
used to identify the problem and the points that have provided you with evidence and then the analysis,
evaluation and discussion of such evidence.

Conclusion/findings

You will want to bring together the different parts of your project, and clearly state what the answers
were to your central project research question. You should also look to make suggestions for further
research and recommendations were applicable.
Prepared by : Prof. PRIYA M. KENKARE
MET INSTITUTE of MANAGEMENT, BOMBAY
AY 2010 - 11 Page 1
MARKETING MANAGEMENT PROJECT PRESENTATION

Bibliography

This should list a complete and correctly formatted list of all of the references and source that you have
used in your project, whether this be ones you have directed cited from or simply referred to.

Appendices

You should include any information that would disrupt the general flow of your work and so would
include any letters, questionnaires or transcripts.

There may be other sections you are asked to include and could be termed as procedure, methodology,
executive summary, literature review or recommendations – you should look at gaining some more
insights into these.

ALL THE BEST !

Prof. PRIYA M.KENKARE

Prepared by : Prof. PRIYA M. KENKARE


MET INSTITUTE of MANAGEMENT, BOMBAY
AY 2010 - 11 Page 2

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