Rudimentary Fish Farming Guide For Beginners

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The key takeaways are that the document provides a guide for beginners on rudimentary fish farming, focusing on catfish. It covers various topics from the basic requirements and management of catfish farms to processing, packaging, and marketing of catfish.

The main sections covered in the course are fish farmers as green entrepreneurs, designs and management of fish farming facilities, general fish farming management practices, and modern approaches to catfish processing, packaging and branding.

The objectives of the course are to understand the role of fish farming, design and construct fish farming facilities, raise fish to maturity, effectively manage a fish farm, identify expertise areas in fish farming, run a catfish brand, compete in the catfish market, and maximize productivity in a niche.

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RUDIMENTARY FISH FARMING GUIDE FOR BEGINNERS

Unveiling the fundamental know how in fish farming for


beginners.

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RUDIMENTARY FISH FARMING GUIDE FOR BEGINNERS

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Table of Contents

Introduction
Biological Classification
Basic Requirements for Catfish Farming
Fish farmers as green entrepreneurs: Lucrative niches in fish farming
Basic constructions and management of fish culturing facilities
General Fish farming management practices
Pond treatments
different pond treatment techniques
Impoundment
Water quality
Stocking and stocking densities
Feed and feeding techniques
Record keeping
Catfish Processing, packaging and marketing
processing techniques
Branding and Packaging
Marketing Hooks

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COURSE DESCRIPTION
The course “rudimentary fish farming for beginners” is specifically
developed to provide the fundamental know –how in fish farming
venture for passionate starters. It practically exposes the different
sectors in the field of fish farming, the various lucrative niches and
areas of expertise that one could efficiently take up. It provides
sensitive answers and solutions to the different challenges new
farmers encounter in the business. It contains practical stepwise
procedures with engaging tasks/assessment required to launch into
an effective fish farming venture.

The course has been strategically divided into four main sectors,
with each sector explicitly dealing with a major segment in the
field. These include the following:

• Fish farmers as green entrepreneurs.


• Designs, constructions and management of different fish
culturing facilities.
• General fish farming management practices.
• Modern approach to catfish processing, packaging and
branding.

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COURSE OBJECTIVES
At the end of the course study, the participants should be able
to:

• Appreciate/ understand the role of fish farming in the society.


• Efficiently design and construct a fish culturing facility with
little or no supervision.
• Raise viable fish seeds to maturity.
• Effectively manage a fish farm.
• Identify and choose an area of expertise in the field of fish
farming.
• Effectively run a brand of processed catfish.
• Compete efficiently in the large catfish market.
• Maximize productivity in a particular fish farming niche.

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SECTION ONE

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INTRODUCTION
Fish Farmers As Green Entrepreneurs
Fish farming is a branch of aquaculture known as pisciculture. Among
other culturable fish species in Nigeria is the catfish (clarias
gariepinus) due to its high feed conversion rate, good adaptability in
captivity and disease resistant characters.
It is highly acceptable, nutritious, affordable and makes part of our
daily home meal.

Biological Classification:

kingdom: Animalia

Phylum: Chordata (presence of


backbone)

Class: Actinopterygii (ray –


finned fish)

Order: Siluriformes

Family: Clariidae (air breathing


catfish)

Genus: Clarias

Species: C. gariepinus

Other common species in Nigeria include:


Heteroclarias

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Heterobranchus bidorsalis
Clarias nigro-digitatus

Heterobranchus spp (predominant in the Southeastern part of Nigeria)


Clarias spp (predominant in Southwestern Nigeria).

Basic Requirements for Catfish Farming


Farming catfish is highly practicable when acquainted with the basic
requirements involved as outlined below.

• SKILL/KNOW HOW
• CAPITAL
• LAND/SPACE
• CULTURING FACILITY
• WATER SUPPLY
• VIABLE FISH SEED
• PRODUCTIVE FISH FEED
• DEMAND/MARKET

Skill/training is as vital as ever to avoid waste of effort and


money. Before venturing into fish farming, thorough training
has to be undergone as it is not a trial and error undertaking,
except on research basis.

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Capital is a very sensitive factor as it determines to a greater
extent the operation capacity. Effective plan and calculations are
to be strategically considered in fund sourcing and management.

Farmland selection and culturing facilities


Many factors are considered here as they contribute to the
success of the venture to a greater extent. Unlike other farms
that need to be situated away from residential areas because of
the noise and odour, fish farms can be situated anywhere since
there is no noise produced in the farm, and the odour can be
managed effectively, nevertheless; exit of effluent has to be
technically considered to avoid environmental pollution.

Other factors to be considered when siting a fish farm include:


Proximity to source of water: The main raw material required in fish
farming is water, this is a must have since fish cannot survive outside
water. The farm should be located close to a good water supply with
water quality (such as temperature, pH) suitable for proper survival of
the fish. Borehole water, river etc. is far better than treated urban
water supply.

Proximity to market: Availability of market and demand for the fish


produced has to be majorly considered as farmers primarily need to
sell and make profit. The farm should be located close to where the
major consumers reside, to reduce the cost of transportation on the
account of the farmer. Otherwise, there should be ease of accessibility
to the farm; that is if the buyers need to come to the farm to buy.

Proper drainage: You do not want to be a nuisance by draining the


waste from your farm to public places, therefore while considering

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your location you should note how to dispose your farm waste
thoroughly.

Soil type basically determines the type of pond to be constructed as


the soil water retention capacity/ porosity are to be properly
determined.

Fish Farmers as Green Entrepreneurs: lucrative niches in fish farming

Fish farming is such a dynamic business that holds so much for


innovative entrepreneurs through its diverse areas of specialties. Fish
farming business on its own has numerous opportunities embedded in
it, thus the need to bring these niches/ areas of specialties to the
knowledge of every passionate entrepreneur

As succinct as possible, let us highlight these vital areas;


Fish Breeding:
This sensitive niche has blessed so many farmers financially. I am one
of the testifiers, I learnt catfish breeding as far back as my university
days, and I perfected this skill through much practice and further
trainings. Before I established my personal farm, I was hired by some
other farmers for my expertise.
A good and experienced breeder can make a living breeding catfish
and selling the fingerlings as well as breeding for others.
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Feed formulation/ Milling:
This is another fantastic area that can fetch you a fortune.
Here, you don't necessarily need to own a farm; all you need is
the formulation skill, milling equipment/ machinery and good
marketing strategies as there are varieties of fish feed in the
market, so it is highly competitive.

Oven Drying Services:


This entails acquiring the necessary processing and oven
drying skill and then procuring a drying kiln or oven. Charges
are made per kilogram of fish dried.

Fish Packaging and Branding:


This is fast selling and the most recent advancement.
Packaging makes fish more sellable and attractive; in that it
gives fish the most acceptable modern look. One does not
really need to be a fish farmer to do this. It is highly lucrative
and less time demanding as one could choose to supply or
even export on demands. In this niche, there is room for value
chain distributors; as they can start with this to test the market,
on the long run, if passion and profit making persist, then they
can venture into proper fish farming.
Consultancy Services:
This requires a high degree of experience in the field of fish
farming. It equally requires a long chain of clients as this
ensures sustainability of the career. Running consultancy
services, training and coaching of prospective and existing fish
farmers are highly useful here.

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Pond construction:
This has to do with displaying expertise in producing ponds for
sales. The most common type of pond constructed for
commercial purpose is the mobile tarpaulin ponds. You need
not be a farmer to do this.

Fish Culture:
It involves raising fish from their early stage to maturity. This is
the most primitive niche in fish farming, as fish production is
directly involved. It is very lucrative when well managed. This
requires fish farming properly, raising fishes in culturing
facilities/ ponds. Fish farming or culture as old as it is requires
capital, good fish management skill, space/land, water, market
etc.

Aesthetics/Spa Treatment
Construction and installation of high quality aquariums for
aesthetic purpose is not a bad business at all. There is a recent
niche; I would love us to look at though catfish isn't suitable for
such.
If you are very observant; in hotels, psychiatric homes, banks,
offices, etc., aquariums are all tangible valuables.
The newest and trendy niche lies in the use of tiny fish (the
common carp in feet massage and pedicure procedures).
This is currently in vogue in Abuja and other major cities in
Nigeria

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This is just simple, using common carps (cyprinids) to feed on
dead cells of the skin and in so doing removes dead cells from
the skin, leaving the skin smooth and tender.
But definitely, I don't think i can stand the sensation of tiny
fishes moving around my submerged feet, I don’t know about
you!

Fig. 1.1: A diagram of a typical fish spa session

All these niches and many more are available in the field of fish
farming. One can equally decide to do all these at same time in
order to have multiple streams of income.

As an entrepreneur, you could take up any of these niches and


expand it, or better still, you can be a jack of all trades and still
be a master of all.

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There is no limit to how far one can go in fish farming business,
your success depends on how you strategize, implement and
package your services and produce/products in order to reach
your target market, and of course compete efficiently.

Task 1:

Take a walk/short trip to a typical fish farm close to you;


observe and record the niches covered by the fish farmer.

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SECTION TWO:

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BASIC CONSTRUCTIONS AND MANAGEMENT OF FISH
CULTURING FACILITIES

CULTURING FACILITIES
These are structures suitably made for housing fish in captivity.
Many structures are available in the form of ponds such as;
• Earthen/dug out ponds
• plastic ponds
• concrete ponds
• fibre glass
• Collapsible/ tarpaulin etc.

These facilities vary in forms and capacities with the earthen pond
serving as the most natural; as fish cultured here are in touch with
natural components like the aquatic organisms, soil, etc. You must
also consider the soil around the pond as there are soil specifications
for areas where fish ponds are constructed (the soil has
to be one with good compaction properties, good water retention
etc.). Before making a choice however, a lot of considerations need
to be made as they cannot be undone once the pond has been
constructed. Each of these ponds has its individual
advantage over the other when taking some factors into
consideration as highlighted below.

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Earthen pond

Earthen Ponds: are artificial dams, reservoir, or lake


constructed for different species of fishes in order to retain
some features of the natural aquatic environment. Earthen
ponds are created manually, or mechanically, in a carefully
selected site with high water retention ability. Earthen ponds
are constructed manually with the use of shovels and diggers.
The choice of land for earthen pond must take into cognizance
availability of water, or at worse confirm wetlands in season
and out of season. Other factors that must be considered
include soil type, soil texture and soil permeability. Average
depth for earthen pond is 4ft, diking (example sandbagging
right round) could be useful to combat flooding.
Quick construction tips

• choose a suitable site


• Clear the land
• Map out your dimension 12 ft. by 10 ft. for example;

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• Start the digging process using shovel, pick etc.
• Remove the soil to create the required depth e.g. 4 f;
Take the dimension carefully to ensure uniform and desired
size. Before constructing an earthen pond, you must note the
following

.1. Nature of soil


The best soil for this is clayey soil because of its higher water
retaining ability.
But if the soil is sandy, you can line the bottom with a pond
liner/ tarpaulin as shown below.

Fig. 2.1: a pond lined with tarpaulin to tackle soil porosity


Another big factor to consider before siting an earthen pond is
flood activity; this is a big menace to fish farming, but can be
curbed with proper management.

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To tackle flood, we dyke. Diking is required in a land prone to
flooding; it is simply done to raise the perimeter height of the
pond, so that inflow of flood into the pond is controlled.
How do we achieve this?
From the picture below, we can see bags of cement filled with
sand, this is easy and cost effective.

Fig.2.2: sand bags used as dike

We can equally raise a block wall right round the pond to


control flooding.

Advantages of Earthen Pond over Other Types of Ponds


1. It is similar to the natural habitat of fishes.
2. Fishes grow better in an earthen pond than in every other
type of pond.
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3. Maintenance cost is cheaper.
4. It can support different kinds of feed.
5. It has natural capacity to control pollution.
6. You do not need an electric aerator to boost the oxygen
level.
7. It requires lower cost of production.
8. It allows fishes to grow faster.
9. It allows easy water management

Concrete pond

Concrete Ponds: are usually constructed with concrete and


reinforced with iron rods to make them stronger. Construction
of concrete ponds is often handled by highly skilled
professionals in civil/construction engineering. For any concrete
pond to stand the test of time it must be well constructed.
Concrete tanks for catfishes can be constructed below or above
the earth surface.

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Advantages of Concrete Pond over Earthen Ponds
1. It is easy to manage; e.g. counting, sorting, sales and
other management practices.
2. It is better for production of fingerlings and juveniles.
3. It can be constructed on dry land.
4. It cannot be flooded.
5. It has manageable surface area.
6. Diseases are easily detected and controlled.
7. Predators can be kept away or easily controlled
8. Waste feed can easily be discovered in concrete ponds.

Tarpaulin/ collapsible pond

Fig.2.3: a typical tarpaulin pond

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Tarpaulin ponds are mobile ponds made from durable
tarpaulin sheets reinforced round with metal/ wood. It is quite
cheap and easy to manage.

Advantages of Tarpaulin Pond


1. They are easier to manage
2. They reduce water waste
3. They are easy to maintain
4. They are mobile

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Plastic/Rubber Tanks:
Tanks are of varying capacities specifically manufactured for
raising catfishes. Some of these containers are constructed to
accommodate as much as one ton of table-size fish.

Advantages of Plastic/Rubber Tank


1. They can be used to raise fishes almost everywhere.
2. They can easily be moved from one place to the other.
3. They are safe and secure because they can be used to
raise fishes indoor.
4. They can be used to learn the art and science of fish
farming.
5. They are cheap and less expensive to maintain.

Fig. 2.4: fish tank (rubber tank)

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Fig. 2.5: Fibre glass tank
Fiberglass Tanks: are transparent tanks used to raise fries and
fingerlings under controlled temperature before they are
transferred into the outdoor tanks.

Advantages of Fiberglass Tank


1. They are easy to manage
2. The activities of the fishes can be monitored at a
glance
3. They are portable and movable

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Fig.2.6: Cage Tank

Cage Tanks: are constructed and placed inside fresh water.


They are anchored to the surrounding pegs. Most of the times,
feeding of fishes in the tanks are done with the use of a canoe
because these tanks are placed in the middle of a large water
body to replace their water environment in an enclosed cage.

Task 2:
Make a suitable design of a tarpaulin pond, with proper
dimensioning.

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SECTION THREE:

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GENERAL FISH FARMING MANAGEMENT PRACTICES

Pond Treatment:
After pond construction, the pond is not to be used yet; it has to
be prepared to provide good living environment for the fish to
be introduced. Naturally, we expect other organisms like snake;
termites etc. to pre occupy d dug out pond so we need to treat
it accordingly. Before a newly constructed pond can be
impounded and stocked, different forms of pond treatment such
as fertilization, liming etc. have to be put in check where
applicable.
The most common treatment practices include:
1. Liming
2. Chemical treatment (optional)
3. Pond fertilization
These treatments vary with the nature of the pond involved.

Liming:
- This is a way of reducing the acidity of the pond.
- Normal pond pH ranges from 6.5 to 8.5 (your pH meter is
essential for this).

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- We lime using our normal agric lime or slaked lime.
- Ideal liming quantity is 50g of agric lime per square metre
of the pond.
So if our pond is measuring 5m by 3m, the quantity of lime
needed here is 15 by 50 which is (750g) of agric lime. Now the
easiest way of liming is to suspend the required quantity of lime
in the pond filled temporarily with water and leave for about few
days, the lime gradually diffuse into the pond.
Chemicals such as photo toxins could be used in killing all the
unwanted organisms preoccupying the pond, but this is not
advisable as it could harm the fish subsequently. Remember it
is a toxin (it can kill). But if the pond PH is highly alkaline, we
add calcium bicarbonate.

Pond Fertilization:
This is a process of reviving the growth of natural aquatic organisms
in the pond by introducing fertilizer such as animal droppings and
inorganic fertilizer. Now, note that before you lime, you must check
the pH of the soil, and if need be, we can then lime accordingly. It is a
source of supplementary feeding to the fish. Fertilization is most
effective in earthen ponds. The ideal quantity is 20g/metre square.
We apply this fertilizer in same manner as we apply the lime as
stated above.

Treating our Newly Constructed Concrete Pond


We know that cement is very toxic, so it takes about 2 weeks or
more to get the pond
ready.

To treat a pond constructed with concrete, do the following;

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1. Fill the concrete pond with water, and leave it for a week;
2. Flush out the water, and scrub the walls with sponge;
3. Flush again, and refill, leaving it for about a week again;
4. Scrub and wash again, then fill with fresh water, it takes
about two weeks before stocking a newly built pond. At
this time, the water must have changed from clear water to
brownish green, and mosquito larvae must have appeared
in it.

Treatment of Newly Built Tarpaulin Ponds


For tarpaulin and plastic ponds, they are equally made of
chemicals, and as such require treatment, to do this naturally,
we scrub the inside with bitter leaf and scent leaf, and then
flush out; this is an act of treatment too.

Impoundment
This is the process of introducing water into a pond. In a newly
constructed concrete pond, we don't fill at once because it
could collapse. We fill bit by bit; it could take up to 3 days, to
complete this while carefully observing for leakages and cracks.

Water Quality
Borehole water remains the best source of water because it
comes naturally from the ground and is not treated with chlorine
like our normal pipe borne water. A number of parameters are
considered in order to ascertain the quality of water; these are
majorly pH, hardness and temperature (to a lesser extent).
Ideal water pH is 6.5 to 8.5; hardness is determined by the

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presence of Calcium salts mainly CaCo3. Calcium salts
between 20mg/l to 55mg per litter are tolerable.
Note that these water qualities majorly affect fish in their early
stage of life.

Relationship between Dissolved oxygen and water


temperature

Dissolved oxygen (DO) is the amount of atmospheric oxygen


available in the water molecules.
This (DO) tends to decrease with increase in temperature; In
other words, temperature is inversely proportional to Dissolved
oxygen.
This DO is optimally important for the survival of fish.
So to increase DO, we must make effort to decrease
temperature, but how do we achieve this?
1. Maintaining good water level or depth, it's been observed
that temperature is highest at the water surface, and decreases
down the bottom of the pond.
2. In dry seasons, it is advisable to change the water often for
maximum well-being of the fish.
3. Use of pond aerators.

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4. Providing sheds for fish especially when the water level is
minimal.

Stocking and Stocking Densities


This simply means introducing fish (fingerlings, fries, juveniles
etc.) into the pond. This has to be done carefully to avoid
stressing the fish. Ideal stocking densities for different ponds
are as follows:
1. Earthen pond (20 to 30 fish/square metre);
2. Concrete pond (40 to 50 per square metre);
3. Recirculating system (50 to 100 fish / square metre).
Avoid over stocking or under stocking. We don't feed fish
before or during transporting them, to avoid stress which could
lead to massive death.
So during stocking, there is what we call acclimatization, it is a
way of introducing the fish into a new environment gradually.
Remember this fish you brought for stocking is from a different
location and environment all together, we need to make this
fish get use to the new environment gently to avoid massive
death. This is achieved by slowly replacing the transport water
with the receiving water. Feeding has to commence at least
four hours after stocking.

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Feed and Feeding Techniques
Catfish is omnivorous in nature and feed on a lot of things
ranging from natural food materials to artificially formulated food.
Aquatic weeds, worms, palm fruits, fish etc. constitute their
primary foods in their natural habitat. Floating and non-floating
formulated pellets are equally consumed in captivity with the
nutritional value and sizes in variation at the different stages of
the fish life.

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Fig.3.1: Different Sizes of feeding pellets
Generally, fish sizes fall into the following categories:
- Fingerlings (3 to 4 grams): 1.5mm feed size
- Post-fingerlings (4 – 6 grams): 1.8mm feed size
- Juvenile (6 – 10 grams): 2mm feed size
- Post-juvenile (10 – 50 grams): 2mm feed size
As your fishes grow, the size of feed they can pick will increase.

Here’s the recommended feed size based on their size/weight,


if you are to give them floating feed:
- 10 – 50 grams: 2mm feed size

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- 50 – 150 grams: 3mm feed size
- 150 – 400 grams: 4mm feed size
All things being equal, your fishes should be around 200 – 300
grams in 2 months with floating feed alone, if they are being fed
properly; after then, you can switch to sinking feed and give
them the following feed sizes:
200 – 300 grams: 2mm feed size
300 - 600 grams: 4mm feed size
600 grams to 1kg+: 6mm feed size

Feeding Frequency
This varies among different farmers, but for optimum growth
rate, the feeding frequency should be likened to such;
• Fingerlings (3 to 4 grams): twice daily
• Post-fingerlings (4 – 6 grams): once or twice daily
• Juvenile (6 – 10 grams): once or twice daily
• Post-juvenile (10 grams and above): once daily
• anything above post-juvenile: once daily

Feeding method: The two common types are point feeding and
broadcasting method, with point feeding more preferable as it
enables constant monitoring of fish
performance while feeding.

Ideally, the protein content of formulated feed to look out for must
be between 28%

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to 32% crude protein inclusion. Different brands of fish feeds are
available, examples
include aqua feeds, aquamax, vita feed, coppens, top feed, durante
etc.

RECORD KEEPING
This is simply an act of putting down all our expenses and
income from the beginning of the farm establishment. This
helps us to track our progress or deficit, and then re-strategize
for improvement. So we should have a notebook (either in soft
copy or hard copy). Record keeping equally helps us in
securing loans, government incentives or grants.

Task 3:
1. Define the term “pond fertilization”
2. Is pond fertilization suitable in a concrete pond?”

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SECTION FOUR:

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CATFISH PROCESSING, BRANDING AND PACKAGING

PROCESSING
This is a very interesting part of this business as it presents fish
in the most attractive forms to the final consumer. I told us
earlier that one doesn't really need to raise fish before
engaging in processing and packaging; you can as well be a
middle man; that is engage in value chain distribution of dried
fish.
Research has shown that most people prefer fish when dried or
smoked. Now, there are processes involved in doing this, and
we are going to look at these critically.
Before venturing into this, first study the market for oven dried
fish; how do you intend selling this fish and at what quantity?
This will help you know the capacity of your production. This is
very essential so you don't record much loss as a beginner.
To do this, is advisable you get few packs from people who are
well established in the business and then explore your target
market.

The main reason of processing fish is to increase its shelf life;


by shelf life I mean its durability, and this comes in varying
forms.
The need for preservation, avoiding wastage etc. is the primary
reason for processing as done thousands of years ago.

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Over the years, farmers started improving on this native
preservation method, and that led us to introducing modern
oven or kiln running on coal or gas.
With this method, we are sure of hygienically oven dried fish
with little or no contamination of carbon monoxide or other
contaminating carbon compounds.
Fish preservation is a continuous innovative approach; can I tell
you the most recent improvement on this, “Institute of
Oceanography and marine Research Lagos are seriously
working on CANNING OUR NOTABLE CATFISH AS A WAY
OF PRESERVATION, JUST LIKE GEISHA AND MACKEREL
BRANDS”
But we are going to dwell just on oven drying as a means of
processing.
To start this business, one paramount thing is to study the
market or your potential buyers.
Once you can answer these questions, next is to start small
Who are your customers?
How do you get these products across to them?
How affordable can I make my product?
Who are my competitors?
What are my unique marketing strategies/schemes?

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Processing materials/ equipment

1. Fish of desired size


2. Weighing scale
3. Big bowls and baskets of different sizes
4. Drying oven or kiln
5. Packaging nylons and sealing machine
6. Your brand name if you wish and finally
YOUR EFFORT/ COMMITMENT

Qualities of Fish to be processed


We process and dry only live fish. Avoid taking dead fishes to
the oven, otherwise, you would end up in a mess, always
deliver your fish alive for processing purpose.
Avoid fishes that are too oily, especially oils accumulated from
using some kind of fish feed or growth hormones, they end up
staining the packaging materials and tend to melt on exposure
to high temperature.
From my experience, the melange fish (fish weighing 250g -
600g) lasts longer than table sized fish after drying because of
high surface area to volume ratio in d oven.

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Processing Techniques
Now, let's look at the processes involved in doing this as a
producer;
1. Get your live catfish according to your choice of size,
melange sized fish is more advisable because it dries
faster.
2. You brine/stun the fish; this means adding common salt to
the fish, this kills the fish in a very fresh way and stiffens it
so you can easily wash/work on them properly.
3. Gut/degut the fish (remove the stomach content); this is
optional as some would skip this step. But gutting increases the
fish durability. Naturally, decomposition starts from the
stomach, so when we gut, we improve the shelf life as well as
make it easier for the consumer while cooking.
4. After about 10 minutes, the fish must have stiffened, wash
thoroughly, preferably under running water.
5. Add your spices such as your salt, pepper etc.

6. Bend the fish to shape;


7. After the fish is well bent, load them on the oven tray and
push into the oven.
8. In modern drying, we use coal or gas powered oven or
kiln; observe and monitor the fish until it is well dried.

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Fig.4.1: A gas oven loaded with fish.

Branding and Packaging


This is not compulsory but adds beauty and sense of quality to
your product.
It entails choosing a suitable name and logo.
Branding makes you to stand out; remember there are fishes
everywhere and the market is quite competitive.
So choose a catchy branding style.
Get your business name registered with CAC and NAFDAC.
Scale and pack the oven dried catfish neatly and explore the

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market.
Remember it is best to start small.

Fig. 4.2: A photo of well packed oven dried catfish

Task 4:
Choose a typical brand name for your processed fish,
highlighting your marketing strategies.

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Marketing
This is the most crucial of all, because if there is no market for
your product, your business will collapse.
And that's the reason why you must have or create a market for
this product first.

Few marketing hooks that could help

1. Online presence
2. Religious gathering
3. Parks
4. Offices
5. Super stores
6. Market
7. There is massive return in exporting this product.
About my story in this venture;
After my first production, I gave a pack to a notable personality,
and you know what that means, he kept talking about it, and
the awareness grew among his friends, and this sped up my
sales!
Fish is primarily ladies product, so find out regular ladies’
meeting points/ rendezvous like salons, seamstress stores etc.,
you can liaise with them to help you resell.

Good luck!
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For enquiries, contact us!

Agrogroom Enterprise Nig.


RC:2945445
Tel: 08136470652, 08032790911
[email protected]
[email protected]
Like and share: Facebook page: Agrogroom Enterprise Nig.

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