Scribd
Upload
960 views2 pages

ShivamIsrani - 23 - DMBA - Tutorial 2 - Anything For Jetta

This document discusses a case study on a digital marketing campaign called "Anything For Jetta" launched by Volkswagen to promote their new Jetta model. [1] The campaign centered around a microsite on Twitter where users could login directly and tweet what they would do to win a new Jetta in exchange for monthly prizes or the grand prize. [2] It also had a point system where users earned points for activities like following accounts, retweeting tweets, uploading photos and videos of things they would do, to increase engagement. [3] In summary, the "Anything For Jetta" campaign was an engaging social media campaign that generated buzz around the new car model.

Uploaded by

Shivam Israni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
960 views2 pages

ShivamIsrani - 23 - DMBA - Tutorial 2 - Anything For Jetta

This document discusses a case study on a digital marketing campaign called "Anything For Jetta" launched by Volkswagen to promote their new Jetta model. [1] The campaign centered around a microsite on Twitter where users could login directly and tweet what they would do to win a new Jetta in exchange for monthly prizes or the grand prize. [2] It also had a point system where users earned points for activities like following accounts, retweeting tweets, uploading photos and videos of things they would do, to increase engagement. [3] In summary, the "Anything For Jetta" campaign was an engaging social media campaign that generated buzz around the new car model.

Uploaded by

Shivam Israni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Name -Shivam Israni FYMCA(M) Roll no 23

Digital Marketing and Business Analytics


Tutorial 2: Anything For Jetta

Q1 What lessons can you draw from the case study?


a) Identify who is going to buy what you sell which means by creating campaigns
that will target your prospective buyers. Be clear who is actually going to part with their
hard earned cash for what you offer.
b) Know your competition and then learn from their good and bad.
c) Make your marketing campaign attractive which includes building a set of
compelling messages that encompass everything from the benefits of your product
or service through to customer testimonials that provide assurance.
d) Remember, first impressions are always important as consumers when watching
something interesting there is a chance he might share it with his family and
friends.Thus, increasing social media reach of the product.

Q2 Which Sites will you remove from your digital marketing plan if you have to
optimize the budget allocation?

Watching banner advertisements is kind of irritating and creates a wrong


impression on the user about the product. So, if learning from the campaign
(Anything for jetta), Allocating maximum resources on these display
advertisements will not be beneficial. Instead using sites like twitter, instagram,
which will help in two way interaction will increase the social reach of the product.

Q3 Critique the Anything for Jetta' campaign


With the new launch Volkswagen Jetta, They launched the Anything4Jetta
campaign and got people to talk about what they would be willing to do to get their
hands on the all new VW Jetta! The online campaign is centered around a
micro-site which is primarily Twitter centric…or in other words, you can login
directly with your Twitter account. Simplicity is key and the anything4jetta.com
Name: Aniket Singh DMBA-Tutorial 2 Roll No.: 55
website gets straight to the point on the homepage. As a visitor that would like a
chance to win the new Jetta, all you have to do is Tweet what you would do for the
new Jetta along with the hashtag #anything4jetta and your witty tweet may qualify
you for a range of monthly prizes and eventually the grand prize of a brand new
Jetta. So that would get users thinking up smart tweets and tweeting but there is
more. A clever point system explained here within the site would point out you get
points for following @volkswagenindia, SMS tweets, voice tweets, uploading
photos, uploading crazy videos of what you’re willing to do, retweets and other
activity. To sum up, the Anything4Jetta campaign is just a very fun and engaging

1
Name -Shivam Israni FYMCA(M) Roll no 23

campaign which still gets people buzzing about the car.

You might also like