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IT Development in Business

Information technology drives innovation in business, which leads to business success. IT fosters innovation through smarter apps, improved data storage, faster processing, and wider information distribution. Businesses that embrace innovation tend to have more accurate planning, effective marketing, higher global sales, systematic management, and offer instant customer support. Information technology has given businesses tools to solve complex problems, make better decisions, improve marketing, enhance customer support, and improve resource management, accelerating business growth. Innovation is key to increasing profits and the future of business.

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83 views2 pages

IT Development in Business

Information technology drives innovation in business, which leads to business success. IT fosters innovation through smarter apps, improved data storage, faster processing, and wider information distribution. Businesses that embrace innovation tend to have more accurate planning, effective marketing, higher global sales, systematic management, and offer instant customer support. Information technology has given businesses tools to solve complex problems, make better decisions, improve marketing, enhance customer support, and improve resource management, accelerating business growth. Innovation is key to increasing profits and the future of business.

Uploaded by

adrian ebora
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Adriane Cedrick P.

Ebora
BSA- III IT 1

IT Development in Business
Information technology drives innovation and innovation is the path to business success.
Innovation in business has the same impact that steam had on the industrial revolution. In fact,
it’s hard to imagine any business that has not benefited from the digital revolution. Even
something as hands on as agriculture uses computers. Farmers use computers for production
records, financial planning, research on technical issues, and procurement. Nowadays the
formula for business success is simple: drive innovation with information technology. So, the
first thing startups in any industry try to figure out is how to make smart IT recruiting choices.
Without a backbone of information technology, a business is not going to go far.
Innovation in Business
Information technology fosters innovation in business. Innovation results in smarter apps,
improved data storage, faster processing, and wider information distribution. Innovation makes
businesses run more efficiently. And innovation increases value, enhances quality, and boosts
productivity.
Innovation through information technology has created the following radical changes in
business:
· Online shopping is more efficient than shopping in a store.
· Digital marketing is more efficient than high-cost newspaper, television, and radio advertising.
· Social networking is more efficient than going to clubs.
· VoiP communication is more efficient than legacy telephony.
· Cloud computing is more efficient than a private computer network.
Businesses that have embraced the innovation paradigm tend to have the following
characteristics:
· They have more accurate business planning
· They have more effective marketing
· They have higher global sales
· They have more systematic management
· They use real time monitoring
· They offer instant customer support
In fact, it’s hard to think of long-term business growth without the push of information
technology.
5 Reasons for Accelerated Business Growth
The technological revolution has improved businesses this century in the following five primary
ways:
1. Information technology has given business the tools to solve complex problems.
Improved hardware (more memory, faster processors, sharper visual displays, etc.) combined
with smarter applications (Mind mapping software like X Mind, collaborative software like
Kanban boards, organizers like Google calendar, etc.) have made it easier to research data,
analyze it, and plan scalability. Many tools available to solve complex problems.
2. Information technology allows businesses to make better decisions.
Good decisions in business are based on solid market research. This can be done through
engaging teams through video conferences, reviewing public sentiment on social media and
industry forums, and using online surveys to get customer feedback. There are also tools like
Microsoft CRM Dynamics and Google Analytics.
3. Information technology has improved marketing.
Internet marketing using online advertising methods (SEO, PPC, Facebook Ads) are far more
accurate ways than traditional marketing of finding target audiences, discovering their needs, and
building a marketing campaign to persuade them to buy. It’s difficult to see how many people
read a newspaper ad. It’s easy to figure out how many people clicked on an online banner.
4. Information technology has improved customer support.
Customers can receive support from multiple channels telephone, emails, social media platforms,
webinars, and so on. Additionally, customer relationship management systems help businesses
understand customer behavior.
5. Information technology has improved resource management.
Cloud computing allows a company’s employees to use any device anywhere in the world to
access their enterprise level software.
Innovation is the Wave of the Future
If the purpose of business is to increase profits, then innovation is the way to make more profits,
faster. The story of Jan Koum gives us a clue how much big businesses value innovation. He
went from food stamps to billionaire because of his invention of WhatsApp.

https://www.business2community.com/tech-gadgets/importance-information-technology-
business-today-01393380#:~:text=Information%20technology%20fosters%20innovation
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%20information%20technology.

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