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06 10° Theoretical Framework

The theoretical framework establishes relationships between theories based on a literature review. It provides a scientific basis and helps the researcher interpret findings. The theoretical framework is developed from the problem statement, research questions, and literature review. It compares definitions and theories, and analyzes key concepts. A strong theoretical framework guides the reader and demonstrates an understanding of existing knowledge on the topic.

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Jhon Edward Toro Prado
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258 views4 pages

06 10° Theoretical Framework

The theoretical framework establishes relationships between theories based on a literature review. It provides a scientific basis and helps the researcher interpret findings. The theoretical framework is developed from the problem statement, research questions, and literature review. It compares definitions and theories, and analyzes key concepts. A strong theoretical framework guides the reader and demonstrates an understanding of existing knowledge on the topic.

Uploaded by

Jhon Edward Toro Prado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Theoretical Framework

The theoretical framework is an important concept in research. Students often face issues
in preparing the theoretical framework. In this article, an expert dissertation writing team
assignment help is providing you with a sample problem statement, theoretical framework.

Definition

The theoretical framework can be referred to as the important concepts in research that
establish a relationship between different theories on the basis of a literature review.

A strong theoretical framework provides a researcher with an effective scientific basis. It


helps you in demonstrating the understanding of existing knowledge related to the subject.
An effective theoretical framework helps the reader in making the evaluation of guiding
assumptions. It provides readers with directions. Theoretical helps the researcher in
interpretation, explanation and generalizing research findings.

Note: It is very much important for you to note that the three main elements such as research
questions, problem statement and literature review act as the basis for the preparation of
theoretical framework.

Literature review

The theoretical framework is created and is directly linked to the literature review of the topic.
A literature review helps you in developing an understanding of the relationship between
different theories.
Sample

Problem statement and research question

A multinational organization is facing issues related to the continuous decline in the number
of loyal customers. Clients of Multinational companies are not making the subsequent
purchases which have a significant influence on the profitability of the organization. The
administrative team in an enterprise has decided to emphasize on enhancing customer
services.

In the context of the above example, you intend to conduct an in-depth investigation for
identifying the issue. Now you intend to focus on the following thing such as:

Problem: Decline in a subsequent purchase by customers.

Research questions 1: How a multinational company can improve customer


satisfaction?

Research Question 2: What strategy a company can adopt for increasing profitability?

Sub questions:

 What is the relationship between customer loyalty and customer satisfaction?


 How much satisfy firms customers are present?
 What factors influence the loyalty and satisfaction of customers?

Objective:
To identify the best technique for gaining customer loyalty and to increase profit.
Example

Theoretical framework

Below is a simple example of how you can make a comparison between definitions and
theories in a theoretical framework. In this example, we will mainly concentrate on topic
customer satisfaction

Customer satisfaction

According to the view of Pearson (2009, p. 70) customer satisfaction can be referred
to as the perception of people about goods which is drawn by making a comparison
of experience with expectation. However, as per the opinion of Kottler (2012, p 86)
customer satisfaction is basically an extent up to which an individual feel either
happy or sad with the performance of products. It is the improper or bad performance
of specific good which lead to a high level of dissatisfaction among customers. While
specific item which satisfies expectations of customers achieve a high level of
satisfaction.

The Thomson has given other definitions of customer satisfaction. He said customer
satisfaction is basically a consumer fulfillment response. He also said that customer
satisfaction also can be referred to as judgment about the feature of goods.

As per the view of Zeithami (2014, p. 34) an organization should design products
considering the perception of the target customer group. The author also states that
customer satisfaction is basically a reaction to experience gain and satisfaction
achieved by an individual by consuming specific goods or services. But as per the
opinion of the company it is the objective of the firm to want to sell products but by
proving customers with good experience. Among the statement provided by different
authors definition provided by Thomson is considered to be more relevant.
As per the opinion of the author high-value proposition is the factor which influences
customers to make frequent purchases. It is the factor which also provides a high
level of satisfaction to customers. However, the theoretical framework also states
that other factors such as need, market, public relation techniques, word of mouth
are other external variables that motivate customers to make a purchase of goods.
The author said that a customer can measure by the satisfaction level by analyzing
the difference between experience and expectation level. Management in an
organization can use the Thomson model for analyzing the level of satisfaction which
customer has gain by consuming products. It will also help the firm in the
identification of the need for improvement.

By utilizing the theoretical framework you can perform analysis of different concepts
in a proper manner. You can also make a comparison between additional definitions.
We can also have a discussion about different models and ideas of different authors.

Note: It is very much important for you to do proper citations of sources in the entire
theoretical framework. If you miss doing citations then there are high chances of plagiarism.

Conclusion

From the above article it has been concluded that a theoretical framework is very
much helpful in relation to developing an in-depth understanding of the topic. Another
fact which has been concluded is that the theoretical framework provides direction
and guidance to the reader.

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