Talaat A.

Kader
[email protected]
01145588800 - 01112969333

Head of Marketing
Service Management Marketing Operations Management
Polymers chemicals Additives plastics industries expert

Head of Marketing with more than 15 years’ experience in managing major plastic and chemical national and
m ul t i na t i ona l c om pa ni e s i n E gypt. Proven experience in Strategic account planning, marketing strategies,
market surveys and contract negotiations within the chemical, petrochemical, plastic raw materials, additives,
masterbatch flexible packaging in addition to oil and gas industries and services. Hands-on operations manager in
manufacturing and production, started new plants, integrating new technologies, substantial start up experience for new
manufacturing machine and support. High level of trouble shooting skills and problem solver and ability to improve
business process and performance especially in polymer, compounds, BOPP and plastic film and flexible packaging
formulation, printing, lamination and converting. I have been involved in business management with several multinational
and national companies in Egypt, Middle East, USA, Spain, Mexico, and Dubai.
CORE COMPETENCIES
Customer care &support Business startup skills B2B Solution Expert Process
Team building& Leadership Risk Management Improvement contract negotiation
Business & Sales Planning Strategic planning Quality/EHS
Business Analysis Financial control P&L Management
 Customer& supplier partnership R&D and product design

PROFESSIONAL EXPERIENCE

Nile Egypt for plastic industries 1/1/2017 --- Now

Head of Marketing
Nile Egypt is a multinational company for production and manufacturing of various plastic containers. The main
product is UN certified XL-ring drums for chemicals and viscous solution in addition to open top drums, Pails and
jerry cans for chemicals, paints and foods packaging in addition to pharmaceuticals. I have the following
achievements:
1. Established the strategic marketing system based on creating new markets and providing technical support for
existing customers.
2. I have registered the company in the major chemical organizations as the Arab organization for
industrialization, the Egyptian organization for military production, the Egyptian petroleum organization.
3. Established the strategy of segmentation, positioning of the company’s products in the top 10 chemical and oil
companies all over Egypt.
4. I have increased the market share from 30% to 60% and increased sales turnover.
5. Expert in plastic industries and solved lot of technical problems in several companies.

Lufkin Middle East (GE oil &Gas) 12/2007 – 2017

Lufkin Middle East is a branch of American Lufkin Industries, Houston, Texas. The scope of this branch is sales and
distribution of artificial lift equipments, and providing field service in installation and maintenance of beam pumping
unit, PCP and gas lift in oil fields in Egypt, Oman, Middle East and North Africa.
Operations Manager

I have transformed the company from sales office in Egypt into prominent Business and service center with market share
over 90% of the Egyptian market and multimillion dollars turnover. Managed the company’s supply chain system which
included customer orders, international and local material purchasing, material manufacturing, strategic outsourcing, free
zone warehousing, inventory management, logistics, shipping to customers and end by installing and service processes
inside the customer oilfield. I have taken the following responsibilities:
 1. Set and managed the business plan and business objectives and targets and KPIs to measure the
performance against the overall corporate strategy throughout the supply chain system.
2. Strategic planning to identify the opportunities and threats in addition to the analysis of microeconomic
and macroeconomic factors in the Egyptian and Middle Eastern oilfield markets.
3. Participated in, market survey, market intelligence, market analysis in oilfield market in Egypt and Middle
East. This process caused dramatic change in the market share of the company from 30% to more than 90%
during the period from 2008- 2011.
4. I have introduced strategic change and improvement in all the company’s business processes and
performance and attended all global meetings in the USA that lead to the acquisition of the company by GE
oil and gas. I have also participated I the integration activities.
5. Marketing and sales planning of the identified target market of artificial lift in Egypt and Middle East. The
major market share in Egypt is beam pumping units, PCP, ESP and plunger lifts.
6. Implemented formal tender and contract management system to improve proposal win rate from base line
20 % to target 80%. Involved in contract review and contract negotiations with customers and suppliers.
7. Provided technical and managerial training for all the operation staff directly in contact with customers.
8. Representing the company in business and technical conferences with contractors in Egypt, Oman, Dubai
and United States and worked with Marketing and Engineering on new product development.
9. Involved in financial analysis and financial planning of new projects and tenders of the operations and
service performance and issued the operations financial indicators and ratios to demonstrate the financial
and economic efficiency of orders. I am also responsible for the representation of the results in the board
meeting annually and bi-annually
10. Provided Technical assistance to customers as needed, s u p p o r t e d trade shows, maintenance seminars
and conferences throughout Egypt, Oman, Dubai and USA.
11. I have led the team of operations and engineering in the application of the safety design of the product
which represented high competitive advantage in addition to regulations compliance.
Key Achievements:
12. Achieved high margin and high ROI through strategic business Alliance with Petrojet ( state owned company
for oil and gas projects) for manufacturing 80% of beam pumping unit in Egypt, which resulted in reduced
product cost by 30%, reduced order delivery lead time by 10% and reduced order cycle time by 15%
13. I have led the process of integrating the supplier with GE process through reviewing and integrating
engineering drawings, Petrojet quality level, EHS system and logistics system and verification process in
Egypt and USA.
14. Reduced 30 % of the transportation and logistics costs by partnership with approved vehicle, forklifts, trailers
and crane suppliers. Application of EHS system on all contracted vehicles, cranes, and warehousing
processes.
15. I have implemented Lufkin Middle East and GE oil and gas integrated QEHS management system according
to ISO 9001:2008, 2015, ISO 14001:2004, 20015, ISO 29001, and OHSAS 18001:2008 which constitute
competitive advantage in oil service companies.
16. Won the largest tender in Lufkin and GE history of delivery, installation, operations and maintenance of
Sucker rod pumps and PCP for 15 years in Oman PDO oilfields.
17. Achieved the highest market share in the Egyptian market with a ratio of 95% through providing high level
customer support by a carefully selected service team.

International Engineering Union IEU

Sales and marketing general manager 6 /2007- 12/ 2007

International Engineering union is a local Egyptian company for manufacturing and distribution of processed
injection products in addition to raw material distribution from different sources I have been recruited as
General Manager of IEU to establish the sales and technical department for PE, PP and PV injected products,
petrochemicals, additives, master batches.

1. Led the startup entry into Middle East Market by performing a gap analysis, strategic analysis, market
research to identify the market’s needs, and developing an innovative promotion method that could be used
for multiple applications within the plastic processing companies.
2. Worked with the executive team in a start-up environment to develop, validate and implement the market
methodologies and processes necessary for growth:
 Proposal management
 Price to win
 Business development
  Sales/revenue forecasting
 Capture management
1. Increased Egyptian market share through consistent customer and field interaction and by
capitalizing on pricing, promotion and placement of new products of high quality. Utilized my
technical background in this field to provide technical solution within the customer factories. I
have achieved market share increase in 6 months by 10%

Egyptian Polypropylene Woven bags co. 7/2005 – 6/2007

EPBC is a branch of ASEC group for cement projects and its scope is raffia grade PP bags manufacturing and
distribution for cement packaging.
General Manager
My main roles and responsibilities were the re-organization and re- operation of the company after shutdown due to technical
and managerial problems. Developed short and long-term strategy, and partnered with executive personnel to align strategies
with corporate goals. Managed vital accounts and provided expertise for supply chain management, pricing, and compliance
issues. My role was also new customer contact and introducing new products on the same production lines to create and
develop new markets.
Key Achievements:
1. Reoperation of the factory and transformed the three production lines from cement woven bags to other
purposes such as agricultural products packages and others. I have taken the following steps to start the
company from Zero production and zero profits into breakeven production in the first there months and
then increased the production to full capacity and achieved 10% profit in the first year.
2. Performed risk management to identify business uncertainties that led to business shutdown. All
channels and partners participated in the risk assessment and a collective risk portfolio had been
established.
3. Launched full survey and full analysis of the extended supply chain that affected supply chain flow that
led to factory shutdown.
4. I have launched full process of re-engineering that included restructuring and reorganization of
production, logistics and quality department..
5. I have performed gap analysis to identify the Actual performance and the required standard
performance from productivity, efficiency, quality, profit margin, inventory level, logistics cost and
ROI point of view.
6. Reviewed and qualified new the raw materials suppliers which included PP, PE, master batch and
additives which produce high quality excellence that meet customer requirements and exceed customer
expectations and minimize the waste, returns and recycles.
7. Qualification and certification of spare parts supplier to maintain the stopped machines and reduce the
bottlenecks.
8. Maintenance of the extruders and cooling utilities and the water system which feeds the chillers and
cooling towers to overcome the problem of thickness variation which was the root cause of raw
material waste and losses that lead to factory shutdown. This step saved LE.1000000 /month.
9. I have initiated lean management principles to reduce waste and improve quality. Immediately
identified LE 2000.000 saving from extruder, spinning and slitting operation in addition to saving of
indirect costs while simultaneously broadening capabilities.
10. I have performed comprehensive market analysis and market survey for identification of new target
market for cement Polypropylene bags in Egypt and Middle East and Arab world.
11. I have lead the R&D and production team in the process of new product design using the same production
line, planning, production and verification and validation of the product in the market.
12. I have launched maintenance plan of the spinning lines as the major line in production, and eliminated the
problem of spare parts and Setting performance indicators (KPI’s) to control all processes.
13. Due to the application of the above mentioned technical improvement and marketing and sales strategies we
have achieved breakeven in the first Quarter then higher margins and higher ROI by applying the following
operational tactics and procedures:-
 Retraining of the production and quality employees.
 Material planning which includes raw materials and spare parts.
 Restructuring of raw materials and spare parts warehouses.
 Maintenance of all production processes to reduce thickness variation and waste by improving the lean
manufacturing methodology.
Alcoa CSI- Egypt 3/2004– 7/2005
Alcoa CSI Egypt is a branch of the American multinational Alcoa.. The company specialized in the manufacturing of
polypropylene and polyethylene closures for carbonated and non-carbonated beverage and water by using compression
molding techniques.

Quality & RD/ Process

I have worked in cross functional team to establish the company in Egypt and participated in all startup processes that
included plant layout, construction, material procurement, machine commissioning, machine installation, operations,
developing and implementation of standard operating procedures for production, operation, and quality and product
design. I have received formal training on Alcoa business system from USA, Mexico, Spain and Bahrain.
Key Achievements:
1. I took the responsibility for the major processes startup that included the following:
 Procurement of the major supplier of Homopolymer PP, PVC and additives
 Verification and validation of newly developed products with Customer key figures in quality
and RD
 I have worked with Global RD department to design new products to generate new market. We
have successfully developed water polypropylene closure which added 20% market share to
become 90% of closure market share in Egypt.
2. Started the company as quality and process manager and promoted to regional technical
representatives to support customer and solve technical problems in Egypt and Middle East.
3. I have worked in a cross functional team in market survey, market research, market analysis
and target market identification and identification of customer needs.
4. Expanded product awareness at potential new customers, partnered with internal customers to support
pricing goals for existing and new external customers, facilitated maintenance seminars and product
briefings within the beverage and food industry.
5. Gained long term contracts with PepsiCo, and Coca cola in the first three months after Startup.
6. Worked with RD and bottling department in designing new closures and solved the technical problems
especially in the startup phase.
7. Wrote proposals and conducted market research/analyses to determine market opportunity for new
businesses, how to increase sales for an existing business as well as surveying the satisfaction of current
clients.
8. I have solved lot tons of technical problems within customer’s factories especially in bottling process.
9. Achieved market share of 95% of the Egyptian market directly after start-up due to high quality of product and
customer support. Alcoa was the sole supplier of PP closure for beverage companies in this period and the
market share is completely for Alcoa.
10. I have established standardized process set ups allowing production processes to be more consistent and proceduralized
the operations to be acceptable by customers during customer audit.
11. Application of lean /six sigma tools such as process mapping, statistical analysis and root cause analysis that resulted in
the following:
 Scrap rate reduction
 Production efficiency Increased to 95%of the standard.
 Due to my technical background, I had worked as technical sales support process owner to
provide customer support and customer advice and product verification and validation within
customer premises. This required 30 % travel inside and outside Egypt.
 Carefully selection of suppliers especially raw materials supplier
 Qualifying the major local supplier of Homopolymer polypropylene and validation of the product
with major Alcoa branches in Spain, Bahrain and USA
Technopack. 1/1996 - 3/2004
Technopack is the largest and the pioneer Middle Eastern company in the manufacturing of Biaxially Oriented
Polypropylene film BOPP and Metalized polypropylene film in addition to Cast Polyethylene and Cast
polypropylene films for packaging of food, detergents, cigarettes and pharmaceuticals.
Quality/RD
I had been recruited to be a change agent to improve the quality of products and the quality of processes and to
overcome the high percentage of scrap, defected materials and the high percentage of rejected products by all
customers. The company was in a situation of severe losses and I had been recruited to restore the company to
profitability and know how improvement. I have managed product formulation and raw materials research that
included homopolymer, copolymer, additives and polybatch to be compatible with the situation of the production
lines. I have launched Intensive customer satisfaction and retention strategy by designing new products and technical
support and problem solving techniques.
Key Achievements:
12. I have introduced and qualified new raw materials suppliers to work with Technopack to guarantee the
continuous production flow. I have qualified Sabic, OPC, Basell, Solvay; Schulman, Dow, Mobil and
Carmel olefins companies.
13. I have established long term and short term research on both BOPP line and CPP and CPE cast line to study
the problems of plastic deformation due to stretching beyond the elastic limit, corona treatment decay due to
additives migration, thickness variation, film brittleness, that resulted in problems during converting process.
14. I have introduced considerable improvement in the performance of the extrusion process, chill roll
temperature and stretching temperature, stretching ratio and changed the film formulation and design which
constituted very considerable technical improvement.
15. I have performed the research also in coordination with customer and through excessive customer
factories visit and inspection of films and raw materials during film processing.
16. I have reduced the additives ratios especially slip agents and antistatic to reduce migration and keep the film
wettability for long time. I have saved 95% of the additives every day which saved more than LE 200.000
every day.
17. I have reduced the percentage of scrap to be the minimum, and reusing the scrap in recycling process and
added to the product and simultaneously keeping the high quality and the standard specs of the film.
18. I have reduced the rejected materials to zero and enhanced customer satisfaction due to the improvements
that mentioned above.
19. I have improved the performance of the cast line and economically operated it after standstill and designed
new products to meet new customer’s requirements and I have created new markets rather than the original
markets assigned for the line.
20. Due to the above mentioned improvements and due to new products design, the market share has been
elevated to more than 90% of the Middle East market.
21. The company has tripled the production capacity by expansion and adding new BOPP lines of 40 ton/day to
raise the production capacity from 20 ton/day to 60 ton /day of BOPP film in addition to cast film of 10
tons/day.
22. I started the company with 20 tons/day production capacity with efficiency less than 70%, 20 % rejected and
off specs, and ended with capacity of 70/day tons of efficiency 96% and Zero rejected products.
23. I have introduced high-impact staff improvement initiatives that increased performance and morale
through proper training, dedicated leadership, and unwavering employee support.

AMC SPREA - Misr 7/1992 – 12/1995

AMC Sprea is an Italian company for the production of thermosetting plastic polymers and resins. I have established
RD laboratory and Quality department from scratch. Set the specs of raw materials and final products and
supervision on all reaction processes. I was responsible for the product formulation and setting the process
conditions and measuring parameters of the manufacturing processes..
Lab/ RD manager/ plant manager
Recruited to establish the chemical and physical and RD laboratory from scratch. Coordinated efforts with production
and material managers to produce for quality and design new products to expand market share and increase profits.
Key Achievements:
1. I have designed, established and developed QC and RD laboratories that included RD laboratories, physical,
chemical inspection of raw materials, semi-finished and finished products.
2. Implemented all inspection and laboratory analysis procedures and SOPs after researches and benchmarking
with AMC Sprea in Italy and the raw materials producing company.
3. Implemented process design, equipment sizing and specification for treatment systems, estimating design
parameters from published literature when data not available for a given type of wastewater. Design and
 perform bench scale and pilot treatability studies for evaluating and selecting treatment processes (physical,
chemical, and biological) for a given waste stream.
4. In startup phase I have fully responsible with logistics department in creating the specs of all raw materials
that included Urea, Melamine, Formaldehyde, Methanol, zinc Sulphide, and zinc Sulphide as a catalyst in
addition to pigments and fillers. The main raw materials, catalyst, additives and fillers. I have established and
implemented raw material supplier list
5. Succeeded to procure the main raw materials from the local markets especially Formaldehyde and Hexamine
which constituted 60% of raw materials, Urea, barium sulphate, methanol, calcium carbonate, etc.
6. Strategic alliance: I have established strategic alliance with major supplier of raw materials such as Urea,
Formaldehyde and Hexamine to minimize the cost of transportation and importation from international
suppliers. I have also worked from the supplier laboratories and shop floor to improve the quality and
manufacturing the products of Sprea specs. This initiative reduced raw materials cost by 40%
7. Water treatment plant for industrial water and boilers: required to feed the Formaldehyde production plant
and also to feed the boilers which required demineralized water of Zero conductivity.
8. I have replaced the Italian factory manager after merger dissociation in product design and product
formulation issued the bill of material for products and set the operations parameters for reactors.
9. I have established the official technical Egyptian Standards of urea formaldehyde, Melamine
Formaldehyde, and Phenol Formaldehyde in the presence of representatives from Cairo University,
Egyptian organization of Standardizations and representative of the major thermosetting plastic manufacturer.
The standards had been approved and applied by the Ministry Of industry in Egypt to be applied all over
Egypt.
EDUCATION& Training
1. Bachelor of Science in chemistry & Geology (BSC.): Ain Shams University – Faculty of
Science. Concentration in chemistry, geochemistry,
2. Higher studies diploma in biophysics and radiation protection: one year intensive studies and
concentrated on the mechanism of ionizing radiation, somatic and non somatic effects and
protection in 2002
3. Higher studies Diploma in Total Quality Management: American University in Cairo,
concentration on designing for top quality and achieving customer satisfaction and statistical
process control in 2001
4. Higher studies diploma in Business Administration 2007: Ain Shams university, Faculty of
commerce, 2-year diploma that covered corporate finance, strategic management, operations
management and negotiation skills and management theory
5. Higher studies diploma in Managerial economics 2011: Al-Azhar university : 2 years
6. Higher studies diploma in human resources planning and development: Al-Azhar
University, 2 years which concentrate on Strategic management, human resources management,
strategic planning, theory of management, in 2008
7. Master of Business Administration MBA in 2014 : Cairo University, faculty of commerce. I
have finished the program in 3 years that covered the following courses:
 Marketing management Strategic management
 Organizational behavior International business
 Operations management Managerial accounting
 Managerial finance Human resources management
 Research methodologies Quality management and six sigma
 Leadership and negotiation Information technology
8. NEBOSH international diploma 2014
9. Nebosh international general certificate 2009
10. Sucker Rod Pumps installation, and maintenance from the Pumping school in USA.
11. Lean manufacturing and six sigma application in Alcoa USA.
12. Statistical process control SPC.
13. Six sigma Black belt and Toyota Kaizen.
14. APICS programs of CSCP an CPIM
TECHNICAL PROFICIENCIES
1. Microsoft Office (Word, Excel, PowerPoint and Visio)
2. Photo Shop, Integrated ERP Software
Languages
1. Arabic
2. English
3. French