TABLE OF CONTENTS

NO. CONTENTS PAGE NUMBER

1.0 BUSINESS PLAN SUMMARY

2.0 COMPANY DESCRIPTION

3.0 MANAGEMENT AND COMPANY STRUCTURE

4.0 THE MARKET AND INDUSTRY

5.0 MARKETING AND FUNDRAISING

6.0 THE FINANCIAL PLAN

7.0 GOALS AND OBJECTIVES

8.0 RISK ASSESSMENT

9.0 SUPPORTING DOCUMENTS

ACKNOWLEDGEMENT

First of all, we would like to express our highest gratitude to our Social Entrepreneurship
lecturer, Madam Nor Rosmawati Binti Abdul Karim for guiding us in finalizing and completing
this assignment. The completion of this assignment gives us much pleasure.

Next, it would not be possible to write this assignment without the incredible support from our
team members. Each team member has always been responsive in providing necessary
information and without their generous support, this assignment would not be completed as
planned. We feel grateful to each and every one of us for giving full cooperation and for showing
wonderful pair work while doing this assignment.

As a teamwork, we had discussed and together contribute ideas to making this assignment
smoothly. Other than that, our classmates have also given good responses and valuable
recommendations which gives us inspiration to complete this assignment. Last and definitely not
least, we would like to thank everyone who has helped us either directly or indirectly in
completing this assignment.

1.0 BUSINESS PLAN SUMMARY

1.1 EXECUTIVE SUMMARY

In this business plan, we aim to build a tailoring platform for a group of passionate single
mothers and urban poor housewives to provide variety of scarves and fast-paced service for our
beloved clients. This social enterprise takes this as an opportunity to help these group of people
that are looking for other means to support their families financially. At the same time, we also
do offer tailoring classes for these people in order for them to develop better skills and
techniques in sewing and build creativity. Therefore, in order to make this social enterprise
happen, we try our best as hard as we could by applying all the possible strategic marketing
strategy which can help us to collect the funding and spread our brand awareness. It is crucial to
know which platform is the best so that our financial budget is being allocated effectively and
efficiently. Also, with all the profit we have collected from the sales will be channelled to these
people to help them to pay their kid’s education fees as we do not neglect and take education
very seriously.

1.2 BUSINESS RETAIL

Cantikha Collection is operating on Monday through Saturday from 9:00 AM to 5:00 PM. The
products offered at the retail location include “bawal” cotton scarf, matte satin silk shawl, chiffon
shawl, eyelash shawls, pleated shawl, and many others. Furthermore, as to provide high quality
products, our retail location will also serve as the venue for sewing classes.

2.0 COMPANY DESCRIPTION

2.1 Company Overview

Cantikha Collection started fully operating on June 22, 2019 and we run the business
through Instagram. We sell many types of scarves that follow the latest trends in our
collection. Cantikha’s product differentiation offers the service of custom pressed beads
onto the chosen scarves according to customer’s demands and tastes. We think that this is a
good time to take an advantage since the economy of our country will be stronger. We
choose this type of business due to several factors. This business has a good potential to
develop in future, as there is a high demand from the public. The potential customers will
be ranging from teenagers to adults. We hope that this business will develop in the future
and we can earn more profit.

As a start-up marketing strategy, we have created our official Instagram Account and
Facebook Page before the company starts fully operating on July 2019. These two tools are
not only the best medium for promotion, but also act as essential mediums to engage with
customers and potential customers, especially among the youth. Besides that, our company
also adopted penetration pricing strategy where the price of the product is initially kept
lower than the competitors’ products to gain most of the market share. By selling and
promoting our product, we hope to create awareness and loyalty towards our brand. We
also wanted to provide a different and unique fashion item that also provides enjoyable
experience for our customer in designing and wearing our product.

We started as an online business without any physical store. Online business is

strategic because nowadays women and teenagers like to spend their time scrolling through
social media such as Facebook, Instagram and Twitter. It has been a source of our strength
to carry on the venture because this type of business is a high demand from the public.

On August 2019, our profit throughout the years has helped us open a physical store.
We conducted a feasibility analysis with residents living in the areas of our proposed
branch. The survey ended as we chose the best place to open our new venture, Bukit
Bintang, which is located in the heart of Kuala Lumpur.

Cantikha Collection are targeting muslim women between age 20 to 60 who often
look and demand for custom and variety design of hijab, whereas our potential customers
are individuals who live in, work at or often visit the area of Bukit Bintang, which has
already gained a reputation for being one of the most vibrant and lively places in the KL
city centre to visit.
 Our objectives include providing customer affordable price for each product,
maintaining good relationship with customer by asking for a review, efficiently answer
their inquiry regarding the product, provide excellent customer service, provide high
quality product, and to always go beyond customer’s satisfaction.
2.2 Company Background

Company Logo :

Company Name : Cantikha Collection

Legal Structure : Private Company (Sdn. Bhd.)
Telephone number : 017 4186 051 (mobile) / 03 7775 6112 (landline)
E-mail address : [email protected]
Company Address : No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah
Persekutuan Kuala Lumpur.
Visions : To be the largest boutiques hood, top and competitiveness through
well-established alliances in the hijab industry.
Mission : To maintain good relationship with customer by asking for a
review and answering their inquiry regarding the product.
: To make sure that every customer that enters and leaves Cantikha
Collection store is happy with the product and service that they just
received.
Products : Square scarves, shawls, and other hijab accessories
Services : Custom bead embedding and delivery service
Operating Time : 9 am – 5 pm
SSM Registry : 25 March 2015
Operation Date : 27 July 2015
2.3 UNIQUE SELLING PROPOSITION/POINT

CANTIKHA COLLECTION

“MY RIGHT, MY CHOICE, MY LIFE”

-Make customer feel comfortable with this product, and they make a right choice.
MANAGEMENT TEAM AND COMPANY STRUCTURE
BACKGROUND OF PARTNERS

Personal Particulars of Partner:

Name : Nur Zulaikha Binti Zulkifli

Identity card number : 910417-02-5974

Permanent address : No.238 Lorong Meranti Kuning,
Taman Bersatu, 09000 Kulim, Kedah.

Correspondence address : No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah

Persekutuan Kuala Lumpur.

Email address : [email protected]

Telephone number : 017-4186051

Date of birth : 17 April 1991

Age : 29 years old

Marital status : Single

Academic qualifications : Diploma in Entrepreneurship, KPM Bandar Melaka

Bachelor of Business Studies (Hons.) in

Commerce Universiti Teknologi Mara Tapah
Course attended : Seminar Strategi Memulakan Perniagaan 2015

Business Network and Business Matching 2016

Skills : Basic computer and training employee

Experience : 1 year as Assistant Manager at Uda Holdings

3 years as Assistant Manager at Nestle
Present occupation : Chief Executive
 Name : Siti Salmiah Binti Musthami @
Sohaimi Identity card number : 921110-02-5112
Permanent address : No 3 Batu 9 Kampung Tebok, Sungai Kob,
09700 Karangan, Kedah.

Correspondence address : No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah

Persekutuan Kuala Lumpur.

Email address : [email protected]

Telephone number : 018-4033776

Date of birth : 10 November 1992

Age : 28 years old

Marital status : Married

Academic qualifications : Bachelor (Hons.) in Human Resource Management,

Management Science University

(MSU) Course attended : Seminar Asas Keushawanan 2016
Effective Communication Seminar 2016

Skills : Basic computer and training employee

Experience : 2 years as Human Resource Manager at Padela Logistic

1 years as Executive Manager at

Yeos

Present occupation : Chief Human Resources Officer

Name : Nursalawaht Binti
Kamarulzaman

Identity card number : 920114-04-5192

Permanent address : No.28, Jalan Seri Serindit,
Taman Seri Serindit, 75400 Melaka.

Correspondence address : No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah

Persekutuan Kuala Lumpur.

E-mail address : [email protected]

Telephone number : 016-3438474
Date of birth : 14 January 1992

Age : 28 years old

Marital status : Single

Academic qualifications : Diploma in Entrepreneurship, KPM Bandar Melaka

Bachelor of Business Admin (Hons.) in Marketing,

UiTM Kampus Bandaraya Melaka
Course attended : Effective Marketing Seminar 2016

Online Marketing Workshop 2017

Skills : Basic computer and training employee

Experience : 2 years as Marketing Executive at Kentucky Fried Chicken

(KFC)

1 year as Sales Manager at Hajra

Present occupation : Chief Marketing Officer
Name : Nurul Afiqah bitni Mohd Azis

Identity card number : 920402-04-5140

Permanent address : PT 5969, Kg Lipat Kajang, Jalan Lipat Kajang,
77000 Jasin, Melaka

Correspondence address : No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah

Persekutuan Kuala Lumpur.

E-mail address : [email protected]

Telephone number : 012-3764018
Date of birth : 2 April 1992

Age : 28 years old

Marital status : Single

Academic qualifications : Bachelor of Islamic Finance (Hons.Economics), IIUM

Gombak

Course attended : Financial Management Workshop 2015

Kursus Keusahawanan Kuala Lumpur 2016

Skills : Basic computer and training employee

Experience : 2 years as Assistant Finance Manager at Maybank Berhad

 1 year as Assistant Finance Executive at Shadawie
Present occupation : Chief Financial Officer
Name : Atika Binti Zulkefli

Identity card number : 920215-03-5446

Permanent address : No 1, Jalan Setia Kasih, Off Jalan Muzium,
34000 Taiping, Perak.

Correspondence address : No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah

Persekutuan Kuala Lumpur.

E-mail address :
[email protected]
Telephone number : 010-3809446
Date of birth : 15 February 1992

Age : 28 years old

Marital status : Married

Academic qualifications : Diploma in Business Entrepreneur, KPM Bandar Melaka

Bachelor of Business Administration

(Hons. Entrepreneurship), UniKL Business
School
Course attended : Bengkel Plan Perniagaan dan Kajian Pasaran 2015
 Seminar Usahawan Industri Makanan 2016

Skills : Basic computer and training employee

Experience : 2 years as Sales Manager at Sri Changgong Recond Car

1 year as Asistant Manager at Syarikat Faiza Sdn. Bhd.

Present occupation : Chief Operational Officer
Partnership Agreement

The attached agreement is made and signed by all partners stated below. This agreement
is witnessed by a solicitor and defendant that have been appointed for this purpose.
Below are the details of the agreement.

Name of the business

Cantikha Collection

Form of business

Partnership

Location of the business

No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah

Persekutuan Kuala Lumpur.

Financial Matters

The profit and loss of the company is distributed among the shareholders
according to the percentage of their capital equity. If one of the shareholders is
declared bankrupt or has many liabilities or has been proven cheating, all the
others shareholders have the right to remove the guilty shareholder.

If a shareholder does not want to continue his or her involvement in the company,
his or her capital will be given back after the profit and loss of the company has
been taken into consideration.

The financial executive keeps all the accounts and all shareholders are allowed to
view the accounts.
Management and position

Nur Zulaikha Binti Zulkifli Chief Executive Officer

Siti Salmiah Binti Musthami @ Sohaimi Chief Human Resources

Nursalawaht Binti Kamarulzaman Chief Marketing Officer
Atiqah Binti Zulkefli Chief Operation Officer

Nurul Afiqah bitni Mohd Azis Chief Financial Officer

Death and dissolvement

Dissolvement depends on the agreement of all the shareholders in matters

concerning death or loss of sanity. However, the shareholder should get the profit
or capital until the shareholder quits.

Labor rights

All shareholders should acknowledge the rights of staff according to the law.
Other Matters

Dismissed notice should be given by the shareholder who wishes to quit from the
business within 30 days from dismissed date and agreed by other shareholders.
The contribution by the shareholder can be claimed whether the company gain
profit or loss depending on the ratio of the contribution. The dismissal will be
enforced within 24 hours of notice.

Signatures of shareholders

Nur Zulaikha Binti Zulkifli .……………IKHA……………

Siti Salmiah Binti Musthami @ Sohaimi .……………SALMIAH………

Nursalawaht Binti Kamarulzaman .…………SALAWAHT……….

Atiqah Binti Zulkefli ..…………ATIQAH…………..

Nurul Afiqah bitni Mohd Azis ..…………

AFIQAH……………
Company Structure

Cantikha Collection uses an organizational structure based on functions in the

organization. The firm is divided into marketing, finance, administrative, and
operational manager. This structure suits Cantikha Collection as the organization that
emphasizes functional specialties to perform tasks. The organizational structure will
cover all aspects of the management as a business entity. Figure below illustrates our
proposed structure.

Nur Zulaikha
Binti Zulkifli
(Chief
Execuitve
Officer)

Siti Salmiah Nursalawaht Atiqah Binti Nurul Afiqah Binti

Binti Binti Zulkefli (Chief Mohd Azis (Chief
Musthami @ Kamarulzaman Operating Financial Officer)
Sohaimi (Chief Officer)
(Chief Human Markketing
Resources Officer)
Officer)

Figure: Organizational structure of Cantikha Collection

Manpower planning

Cantikha Collection has five partners and they manage, contract and execute the operations of
the business as shown in Table below Cantikha Collection has one chief executive officer , one
chief human resources officer, one chief marketing officer, one chief financial officer, and one
chief operational officer.

Position Number of Personnel

Chief Executive Officer 1

Chief Human Resources Officer 1

Chief Marketing Officer 1

Chief Financial Officer 1

Chief Operational Officer 1

Table: Position and number of managing personnel in Cantikha Collection

 Schedule of tasks and responsibilities

Each manager has their own responsibilities to execute the operations of the business.
It is very important for every manager to know his tasks and responsibilities in the
company as it will guide him in accomplishing his job. Table BP describes the tasks
and responsibilities of every position. The following functions and responsibilities have
been identified and will be delegated to the respective individual to ensure the smooth
operation of the business.

Task/Position Responsibilities /Job description

- To communicate effectively with shareholders, employees,

Chief
Government authorities, other stakeholders and the public.
Executive
- To lead and oversee the implementation of the Cantikha’s
Officer
long and short term plans in accordance with its strategy.

- To be directly responsible with training, career development,

employee relations and benefits
Chief Human
- Act as the point of contact between the executive and internal
Resources
or external customers.
officer
- To handle request and queries’ appropriately

- Accomplishes business development activities by

Chief
researching and developing marketing opportunities and
Marketing
plans
Officer
- Implementing sales pelan
- To be responsible for inventory and quality control
Chief
- To communicate with the top management to develop strategic
Operational
operations goals
Officer
-To plan and oversee the accounting functions and financial
Chief resources
Financial
- To calculate the budget of the company

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Officer
- To make forecasts and accounts for the company
Table: Schedule of tasks and responsibilities of employee

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4.0 THE MARKET AND INDUSTRY
4.1 Industry Description
The purpose of this marketing plan is to represent the Cantikha Collection social enterprise program to
customers, donors, and the community in a way that will enable the organization to get the most support
and participation possible. The purpose of this industry is to encourage unemployed single mothers to
honing their skills in sewing and selling scarves. Proceeds will be given to single mothers for their
family's daily expenses.
The outcome should be a self-sustainable social entity that provides the employee of Cantikha Collection
with an opportunity to gain the essential skills and knowledge to become their own autonomous
individual. The Cantikha Collection is a consistent social entrepreneurship industry whereby customers
and the public have a common understanding of the connotations and objectives of the program. Key
points to focus throughout the marketing efforts for the Cantikha Collection social enterprise program
include:
 How this program will help single mother become independent from Cantikha Collection and
eventually sustaining themselves.
 The skills and responsibilities that employee will develop by participating in this program and
how it will help them in their future endeavors.

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A headscarf, or head scarf, is a scarf covering most or all of the top of a person's, usually women's, hair
and head, leaving the face uncovered. A headscarf is formed of a triangular cloth or a square cloth folded
into a triangle, with which the head is covered. Headscarves may be worn for a variety of purposes, such
as protection of the head or hair from rain, wind, dirt, cold, warmth, for sanitation, for fashion,
recognition or social distinction; with religious significance, to hide baldness, out of modesty, or other
forms of social convention. Headscarves are now mainly worn for practical, cultural or religious reasons.
Now Cantikha Collection giving single mothers the opportunity to join and be a good and efficient
workforce. The fact that Cantikha Collection can make this product a very viable entrepreneurial
opportunity can help single mothers in the future.

4.2 Target Market

Our main target market is individuals that have an avid interest in indoor and outdoor activities such as
travelling, hiking, leisure and so on. We are also targeting middle-income individuals are these
individuals are more prone towards in indoor and outdoor activities than higher-income individuals and
lower-income individuals. We can also reduce the cost of acquisition by 30 percent. In order to make
Cantikha Collection social enterprise program self-sustainable it is crucial that we gain the attention of the
appropriate target markets. There will be a few different groups of individual that we will be focusing on
to ensure that we can collect the maximum amount of support and funding possible to help single mother
for their family's daily expenses. This target market to ensure that all marketing plan align with our
customer demand needs and wants in order for Cantikha Collection to earn good profit and donate to
single mothers

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4.3 Market Analysis
The population base for Kuala Lumpur is 682, 220. Approximately 20% of the county's population can
be characterized as low-income. This represents 136, 444 residents that are This group can be broken
down into three segments:

 Workers (60, 035) 44%

 Senior (45, 027) 33%
 Adult (31, 382) 23%

Worker represent 44% of the county residents in terms of buy or involved into the business.

4.3.1 Market segmentation

Nowadays, segmentation, targeting and positioning (STP) is a familiar strategic approach in

modern marketing. To sell something, we must know who our customer is and where to find them.
Marketing approaches were based more around products rather than customers.
The method used to segment our market is the psychographic dan geographic segmentation.
Psychographic segmentation is defined as a technique where groups are formed according to
psychological traits that influence consumption habits drawn from people’s lifestyle and
preferences. It is mainly conducted on the basis of “how” people think and “what” do they aspire
their life to be. Meanwhile, geographic segmentation is defined as when a business divides its
market on the basis of city, county, state, or region. We will mainly target the middle-income
individuals that have an avid interest towards travelling, hiking, and leisure. We are focusing
urban areas in Malaysia such as Kuala Lumpur Federal Territory, Selangor, Malacca, Perak, Johor
and Penang as these areas are more prone towards urban than rural areas. We will start placing our
products in Kuala Lumpur and Selangor before expanding to other areas such as Malacca, Perak,
Johor and Penang.
Table 4.1 Market Segmentation

No. Types Of Segment Variable

1. Geography 1) State – Kuala Lumpur

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 Country – Malaysia
2. Demographic 1) Age – All age
2) Occupation – All sector

Gender – Unisex
3. Psychographic 1) Status – all status
2) Preference–ceremonies
and events

a) Geographic segmentation
In terms of geography, Cantikha Collection serves the kuala lumpur area with a total population
excess 682, 220 people.

b) Demographic segmentation
 Consumers
Demographic Profile Description
Age 16-45
Gender Female
Location Early launch stages (2019-2020)
- Kuala Lumpur
- Selangor
Future Development (2021 onwards)
- Malacca
- Johor
- Perak
- Penang

Hobbies Hijabs, Designer, Trending, Casual Look, Formal Look

Others Our company is also capable to cater for formal attire.

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 Businesses
Demographic Profile Description
Industry Cloth fabric
Type of Industry Ready- to – wear scarf
Location Urban areas in Malaysia
- Kuala Lumpur
- Selangor
- Malacca
- Johor
- Perak
- Penang
Competitors
3
Amount
Competitors List - Ariani
- Neelofar Hijab
- Fashion Valet
Market Size Early Stages

Future Development
Market Share - Ariani (65%)
(Before entry) - Neelofar (20%)
- Fashion Valet (15%)

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c) Psychographic Segmentation
Psychographic segmentation divides the market into groups according to customer‟s lifestyle. Activities,
Interests, and opinions (AIO) surveys are one tool for measuring lifestyle. It considers a number of potential
influences on buying behavior, including the attitudes, expectations and activities of consumers. We
identified that our target market is people that come from all level of incomes from both genders. As we
know, we are competing with other companies and shops in producing scarft . So, our services are different
from others. These differences can attract customers to come to our company, besides the fact that our
product is a very new and unique product. Plus, we also provide the best services at reasonable prices. All
these are important to ensure that our customers are satisfy with our services.
4.4 Market Share
4.4.1 Population

Population of Kuala Lumpur : 5462, 141 people

The target market for the business is residents of the immediate rural area as well as residents of the nearby
Kuala Lumpur . After taking consideration, each customer will spend averagely RM 20.00 for our scarft
product. Some customer will buy maybe 2 scarft each time they come to our Cantikha Collection . We
assume gross sale for every day customer were spend about RM 150.00.
Per product: per scarft
Per scarft : RM 20

Market share per month

= Population X Average spending
= 15 X 30 monthly
= RM 450
Market share per year
= RM 450 X 12 a year
= RM 5, 400/ 682, 220 people X 100 %
= 0.79 %

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Value
= RM 5, 400 X RM 50 X 12
= RM 3, 240,000

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5.0 MARKETING & FUNDRAISING PLAN

5.1 FUND RAISING TARGET & STRATEGIES

1. Personal Relationship

Cantikha Collection get financial support from personal relationships with family members, friends and
some small communities as well as coworkers. Besides that, this business shop also get their fundraising
through some campaigns organizing for the single mother that commencing every month. To achieve
this target, Cantikha Collection social enterprise will be sending fundraising letter in personal and also
have one-on-one

conversations with future donors.

2. Virtual Means

Cantikha Collection is using virtual means by organizing the website to gain donation from different
kinds of audiences through live video on social media as to promote our tailor shop and gain some
money collections from outsiders in order to increase the fundraising. We also introduced e-donation
through online banking which citizen can click and pay anytime and anywhere. This will make it easier
and smoother for people to donate.

3. Direct Mail

Cantikha Collection rely on direct mail to acquiring any financial help by sending the letter to the
government and private agencies to acquire funds for tailor shop and gain supports in three categories:

 Event announcement

This initial email serves as “Save the Date”. Cantikha Collection will send this out to spread the word as
soon as the date nailed down, so that people attendees can plan ahead.

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 Event reminder

When there are more money of the event logistics solidified, send an email invitation that highlights the
main attractions of our fundraiser to our supporters.

 Last-chance email

Cantikha Collection will create a sense of urgency with subscribers to boost last minutes RSVPs.

4. Media

There are many media platforms that can help for fundraising vehicles in gaining profits such as radio,
television and prints. Cantikha Collection use these platform to spread brand awareness and voice our
existence in the community to attract people especially women coming and buying our products. To
achieve our goals, Cantikha Collection needs to be very alert by firstly being active on social media(s)
such as Facebook, Instagram and Twitter. These platform of media gets the most notified from the
people as they can just browse through their apps. Besides that, Cantikha Collection can advertise
promotion through these social medias and construct feedback or reviews. Secondly is by word of mouth
campaign through distribution of flyers in the neighbourhood, coupon in the local through online.

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5.2 PRICING PLAN

There are several comparison Cantikha Collection pricing plan on the selling of scarves product as
stated below:

Cotton bawal & shawl Pleated shawl Eyelash shawl Satin silk bawal & shawl

Types

Prices RM10 RM20 RM30 RM20

There are calculation for the prices on each types of scarves stated as below:

Price Margin for Cotton bawal & shawl

Cost Per Item RM4

Price Per Item RM10
Formula (Price-Cost)/Price
Calculation (RM10-RM4)/RM10 = 60% Price

Margin for Pleated shawl

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 Cost Per Item RM10
Price Per Item RM20
Formula (Price-Cost)/Price
Calculation (RM20-RM10)/RM20 = 50% Price

Margin for Eyelash shawl

Cost Per Item RM15

Price Per Item RM30
Formula (Price-Cost)/Price
Calculation (RM30-RM15)/RM30 = 50% Price

Marging for Satin Silk bawal & shawl

Cost Per Item RM12

Price Per Item RM20
Formula (Price-Cost)/Price
Calculation (RM20-RM12)/RM30 = 40%

5.3 MARKETING PLAN

A) Product Strategies

Prdoucts of Cantikha Collection are high quality and unique. Raw materials such as fabrics that we
choose for each different types of scarves are high in quality. We make sure our scarves are made with
meticulous as our customers comfortably wearing it, satisfied with the materials as the price are also
affordable. Cantikha Collection also provides a nice and creative packaging as we choose the most
suitable method on packaging our products. Every package will include invoice and 2-days return policy
paper.

B) Pricing Strategies

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As stated in above product strategy, Cantikha Collection offers good quality products with affordable
prices as we use good fabrics of materials in producing the scarves. We also make sure that our
employees carefully made the products before approving it to sell on store or online for the customers.

At times, especially during Raya, end year sale or any special occasions, Cantikha Collection offers
special discount price and gives some introduction price when the new products is launched to early
birds of our customers. 5% discounts will be given to the loyal customers on their birthday specials if
they buy the products from Cantikha Collection.

C) Advertising and Promotion Strategies

A well laid out and user friendly web page is important for the growth Cantikha Collection . The site
will include detailed descriptions of the products, photos of goods, a description of the company and its
philosophy, and contact information to raise awareness of Cantikha Collection. In addition, the website
will include information on the upcoming classes offered with detailed descriptions of each class and
photos that previous people have made.

Besides that, social media is one of the platforms that we use to advertise and promote our products.
Every progress, important announcement and many others will be made through social media for people
to notice and aware about our products. Sales promotion are often made as to attract customers’
attention in buying our products.

D) Distribution/Place Strategies

The distribution process of Cantikha Collection is detailed below:

 Online ordering: Processing online via social media and owned website includes
catalog, shopping cart, checkout form.

 Shipping: Processing via J&T Express and mail system to notify after receiving the
order.

 Delivering: Processing via mail delivery on 1-2 business days.

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 Customer service: Getting a feedback via survey form and response to any
complaints.

8.0 RISK ASSESMENT

As with any start-up business, Chantika Collection is subject to certain risks, both known and unknown,
including changes to general economic conditions, changes in the level of consumer spending on or
preferences in apparel, the company's ability to successfully implement various new supply chain,
consumer trends and legal and financial risks, and others. Some of the more predominant risks include:

8.1 Financial Risk

There are some risk maybe beared by individuals financially in Chantika Collection. Among them is
market risk, which will be feared any competitors which is offering the price better than Chantika
Collection and risk of seasonal demand from customer. There is also currency risk, which caused by the
market differences, political changes, natural calamities, diplomatic changes, or economic conflicts. For
the downside to failure on each point will be make Chantika Collection will have negative impact to
society, and may cause the biggest obstacles to achieve the social success.

8.2 Legal Risk

As for legal risk, Chantika Collection must aware of every risk when handling the employee’s rights to
ensure no controversial case will happen at the shop. Employees right consists of getting enough salary,
benefits, rights to work without disturbance, no violation or sex harassment, and other rights under
human resources. Chantika also need to make sure that customers rights must be fulfilled adamantly,
where they entitle to get the product based on what they pay for. The shop also must be well prepared to
serve the best service for the customers. Other than that, Chantika Collection also need to have licenses
documentation to open the business from SSM, and need to make sure the premises is safely to be
operated.

8.3 Talent Risk

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Chantika Collection should be aware of talent risk of their employees. Chantika Collection must
examining the talent risk and gaps that exist for each skill. For example, Chantika need to identify who
are the high performers for each skill among the single mothers and housewives so that company will
have better production flow. This makes the company will know who need to get training and what are
the training that needed. The company must do some inspections every week to identify any worker that
has some difficulties in certain skills so they can get the suitable training.

8.4 Environmental Risk

8.4.1 Economic Risk

Changes in the economy will require that the company adjust its operations to account for financial and
economical fluctuations. Chantika will pursue various business strategies, including horizontal
integration and economies of scale, geared toward reducing economic risk. Recently, many businesses
are in panic situation because of COVID-19 issues. To ensure continued profits during economic
instability, the company will control the environment in which it operates by reducing uncertainty,
minimizing expensive competition, and capturing more market using online platform. Other than that,
production cost can be high because of economy risk. Today, the supplier that involved in fashion
industry having difficulty to get the materials especially from overseas thus transportation of materials
are limited. Therefore, in case to produce the best product with limited cost, Chantika need to minimize
the materials purchased and try the best way to produce the product, but with limited offerings.

8.4.2 Demographic risk

Chantika Collection also have concerned its demographic risk, where the product has acceptance in the
society. The product offerings must be suitable with the target age. Every collection sometimes has
simple designs and practical that suitable with every age. Chantika should care of their customer‟s
preferences and select what’s suitable for them. Other than that, sometimes customer have different
income level; they have low and high income level. Prior to Chantika Collection, we introduce the
several products with different prices to ensure any customers with different incomes can have chance to
purchase the product. Moreover, Chantika Collection need to give attention on which area suitable to
open the physical store, where it must be in area that most of shop will be selling female products.

8.5 Operational Risk

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Like many other business, Chantika is exposed to many types of operational risks, including the risk of
fraud by employees or outsiders, unauthorized transactions, and errors relating to computer or
telecommunications systems. To mitigate operational risks, Chantika Collection will maintain a system
of controls that is designed to keep operating risk at a minimum, such as limiting authority to conduct
business activities to the appropriate functional branch.

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8.6 Early Stage Business

As a small business company, Chantika Collection has limited operating history beyond the industry
experience gained by the founder. To mitigate risks relating to inexperience, the company will leverage
the experience of external advisors to provide support for management decisions, as well as industry
expertise and day-to-day operations.

8.7 Intellectual Property

Chantika Collections’ copyrights, trade-marks, trade secrets, methodologies, practices, tools, and other
intellectual property rights are critical to success. The company relies on a combination of trademark
and copyright laws, trade secret protection, nondisclosure agreements, and other contractual agreements
with its employees, affiliates, clients, strategic partners, acquisition targets, and others. Chantika
management will prudently monitor the company's intellectual property and ensure that adequate
measures are taken to protect intellectual property belonging to the company.

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9.0 APPENDIX

9.1 Supporting Documents

9.1.1 Partnership Agreement

The attached agreement is made and signed by all partners stated below.
This agreement is witnessed by a solicitor and defendant that have been
appointed for this purpose. Below are the details of the agreement.

9.1.2 Name of the business

Cantikha Collection

9.1.3 Form of business

Partnership

9.1.4 Location of the business

No. 1018, Jalan Walter Grenier, Bukit Bintang, 50250 Wilayah

Persekutuan Kuala Lumpur.

9.2 Financial Matters

The profit and loss of the company is distributed among the

shareholders according to the percentage of their capital equity. If
one of the shareholders is declared bankrupt or has many liabilities or
has been proven cheating, all the others shareholders have the right to
remove the guilty shareholder.

If a shareholder does not want to continue his or her involvement in

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 the company, his or her capital will be given back after the profit and
loss of the company has been taken into consideration.

The financial executive keeps all the accounts and all shareholders
are allowed to view the accounts.

9.2.1 Management and position

Nur Zulaikha Binti Zulkifli Chief Executive Officer

Siti Salmiah Binti Musthami @ Sohaimi Chief Human Resources

Nursalawaht Binti Kamarulzaman Chief Marketing Officer

Atika Binti Zulkefli Chief Operation Officer

Nurul Afiqah binti Mohd Azis Chief Financial Officer

9.2.2 Death and dissolvement

Dissolvement depends on the agreement of all the shareholders in

matters concerning death or loss of sanity. However, the shareholder
should get the profit or capital until the shareholder quits.

9.2.3 Labor rights

All shareholders should acknowledge the rights of staff according to the law.

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9.2.4 Other Matters

Dismissed notice should be given by the shareholder who wishes to quit from the business within
30 days from dismissed date and agreed by other shareholders. The contribution by the
shareholder can be claimed whether the company gain profit or loss depending on the ratio of the
contribution. The dismissal will be enforced within 24 hours of notice.

9.2.4.1 Signatures of shareholders

Nur Zulaikha Binti Zulkifli .……………IKHA……………

Siti Salmiah Binti Musthami @ Sohaimi .……………SALMIAH………

Nursalawaht Binti Kamarulzaman .…………SALAWAHT……….

Atiqah Binti Zulkefli ..…………ATIQAH…………..

Nurul Afiqah bitni Mohd Azis ..…………

AFIQAH……………

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9.2 Website and social medias

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