Unit Test 1: Answer All Thirty Questions. There Is One Mark Per Question
Unit Test 1: Answer All Thirty Questions. There Is One Mark Per Question
Unit Test 1
Answer all thirty questions. There is one mark per question.
VOCABULARY: BRAND MANAGEMENT
1 Complete the sentences about brands and products with the missing word. The first letter is
given.
1 A problem with product e____________________ is that the celebrities used might get into
trouble, which could then cause negative publicity.
5 In many countries, the ‘bic’ brand n____________________ has become a synonym for
ballpoint pens.
6 Last year, our company started a huge advertising campaign to support its biggest European
product l____________________ ever.
7 In marketing, the length of time that people continue to buy a particular product is called the
product l____________________.
9 We want more consumers to become familiar with our products. So the aim of our next
advertising campaign should be to raise brand a____________________.
10 When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters
and razors, it was a typical example of brand s____________________.
16 All our staff _______________ all they can to ensure the success of the forthcoming
advertising campaign.
17 Demand is at a peak this month, but the production department _______________ every
possible effort to meet the targets.
21 Most of my colleagues usually _______________ designer brands, but for me price is more
important.
Milica (26)_______________ my opinion, this is the only way to solve our current
problems.
Sven Why don’t we focus on our brand image first? That’s the key issue!
Hans I’m (27)_______________ I can’t agree. What we need is a wider product range.
Nikola How (28)_______________ doing both? We can stretch our brand and improve our
image at the same time.
Thomas I see what you (29)_______________, but we’ve got to start somewhere, and a new
image is more important at this stage.
Peter I think (30)_______________ too. When we decide on our image, ideas for a new
logo will follow.