Pricing Strategy

PRICING STRATEGY
Our product will be lie on penetration strategy with high quality & low price
For introducing new product
Price low to capture market share
Expect to make profit in volume
PROMOTION
As we are in the Introduction phase, our objective is to create brand awareness through Informative
Advertising. Use of Print Media, Radio Advertisement, Hoardings in Public Spots, Sample Distribution,
Organizing Events, TV Commercial etc. Tie Up with major Cinema halls to promote our products during
Intervals. In-film advertising, in its most effective form, is about a brand being a part of the cinema's
content.
WEB MARKETING
Social Networking: In order to reach out to the TA and ensure that they feel more connected with the
brand it is necessary to start making conversation.
Creating a community on Facebook, Creating a Fan page on Facebook Twitter
Creating an active account where regular tweets on product and event updates will ensure interactivity
Followers will be encouraged to tweet their suggestions on new flavors.
SEGMENTATION
Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that
behave in the same way or have similar needs
•Variables Used for Segmentation
1) Geographic variables
2) Demographic variables
3) Psychographic variables
4) Behavioral variables
1) Geographic variables
By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to
serve both domestic and international customers.
Metropolitan Cities, major cities/towns of the states.
Density of Area: Urban, Semi-urban, Rural.
2) Demographic variables
Demographic variables
Age – all age group
Gender – Both Male and Female
Family size - doesn’t matter
Education - doesn’t matter
Income – middle & hi end consumer
Occupation – student, working and retired people
Nationality/race – doesn’t matter
Language - doesn’t matter
3) Psychographic variables
Personality No
Value yes
Lifestyle yes
Attitude yes
4) Behavioral variables
Benefit sought
Product usage rate
Brand loyalty Profitability
Income status
Survey questions
Asalam-o-Alaikum!
This survey questionnaire is use to better understand International Brands Limited-IBL awareness and
image.
I should be grateful if you complete the questionnaire in your busy schedule. Thank you for your
supporting and understanding.
[email protected] (please feel free to email me if you have any questions about this survey)
Question Title
Gender
1. Male
2. Female
3. Prefer not to say
Question Title
How long have you been using IBL product/service?
1. Less than a month

2. 1 to 6 months
3. 6 months to 1 year
4. 1-3 years
5. Not sure
6. Never used
7. Other (Please specify)
Question Title
How often do you use IBL product/service?

Daily
1. Once a week
2. 2-3 times a month
3. Once a month
4. Every 2-3 months
5. 2-3 times a year or less
6. Not sure
7. Other
Question Title
Overall, how satisfied are you with IBL product/service?
1. Very satisfied
2. Satisfied
3. Neutral
4. Dissatisfied
5. Very dissatisfied
6. Not sure
Question Title
Would you use/purchase IBL product/service again?
1. Definitely
2. Probably
3. Not sure
4. Probably not
5. Definitely not
6. Never used
Question Title
What are the reasons for which you might choose IBL product/service?
1. I already had it, but want to replace it

2. It serves a need of mine
3. For quality reasons
4. For durability reasons
5. Because of the price
6. Other
Question Title
What is the reason, because of which you might not choose IBL product/service?
1. It is very costly
2. I don’t need it
3. Quality is not up to the mark
4. It is not durable
5. I already have it
6. Other
Question Title
How likely are you to choose IBL product/service over competing products in the market?
1. Extremely likely
2. Very likely
3. Somewhat likely
4. Not so likely
Question Title
How did you buy the IBL product/service?
1. By mail order
2. Internet
3. Over the phone
4. Fax
5. At the store
6. Other
Question Title
In your opinion, which of the following word describes IBL product the closest?
1. Faulty
2. Low quality
3. High quality
4. Durable
5. Not durable
6. Economical
7. Expensive
Question Title
What was the reason that attracted you to become IBL customer?
1. Brand value
2. Marketing and promotion
3. Variety of products
4. Word of mouth
5. Quality of our products
6. Pricing
7. Other
Question Title
Did you speak about the negative experience you faced with a friend or colleague?
What did they have to say?
1. They agreed with the issues you stated.
2. They agreed but were still biased towards us.
3. They denied such an experience could happen.
4. They had no opinion about it.
5. Other
Question Title
Any other recommendation?

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PRICING STRATEGY

For introducing new product

Price low to capture market share

Expect to make profit in volume

Creating a community on Facebook, Creating a Fan page on Facebook Twitter

•Variables Used for Segmentation

Metropolitan Cities, major cities/towns of the states.

Density of Area: Urban, Semi-urban, Rural.

Age – all age group

Gender – Both Male and Female

Family size - doesn’t matter

Education - doesn’t matter

Income – middle & hi end consumer

Occupation – student, working and retired people

Nationality/race – doesn’t matter

Language - doesn’t matter

Product usage rate

Brand loyalty Profitability

How long have you been using IBL product/service?

1. Less than a month

How often do you use IBL product/service?

Overall, how satisfied are you with IBL product/service?

Would you use/purchase IBL product/service again?

1. I already had it, but want to replace it

How did you buy the IBL product/service?

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