ST.

XAVIERS COLLEGE, RANCHI

AN AUTONOMOUS COLLEGE OF RANCHI UNIVERSITY
Accredited by NAAC with “A GRADE”

PROJECT ON

“Branding & Promotional Strategy

Adopted By – Danik Jagran”

SUBMITTED TO: SUBMITTED BY:-

PROF. KAUSHIK DUTTA NAME: ROHIT KUMAR
DEPARTMENT OF A & M BRANCH: B.COM (VOC.)
ST. XAVIER’S COLLEGE, RANCHI SEM: VI
CLASS ROLL NO: 1016
EXAM ROLL NO: 17VASP036558
SESSION: 2017 – 2020
 Acknowledgement
On the way outset of report I would like to extent
my sincere and heartfull obligation toward all the
people who helped me in this endeavor without
their active guidance help corporation and
encouragement would not have made head away
in the project.I wish to express my sincere gratitude
to Mr. Mahesh Sharma for providing me an
opportunity to do my internship and project work
in dainik jagran.I also wish to express my gratitude
to the official and staff members of Dainik Jagran
who rendered their help. I also felt to acknowledge
my indebitness and deep sense of gratitude to my
project guide Mr. Kuashik Dutta whose valuable
guidance and kind supervision given to me through
your the course which shaped the present work as
it's show.
 CONTENT
Sl. No. TOPIC Pg no.

01 Introduction
02 Company history
03. Company Profile
04. Objective
05. Research Methodology
06. Consumer buying behaviour
07. Marketing Mix
08. Promotional strategies of Dainik Jagran &
& its impact.
09. Branding strategies
10. Data analysis and its interpretation
11. Findings
12. Conclusion
13. Summary
14. Suggestions
15. Limitations
16. Questionnaire
17. Bibliography
 INTRODUCTION
1942 the year in which Jagran was born as a
part of India's freedom movement What
started off with one edition in 1942 is now one
of the India's
largest media
Conglomerates
with internet
spinning across
newspaper ,Magazi
nes, Internet
Activation, OOH,
Mobile VAS and
Radio. Dainik Jagran the group of flagship Brand
37edition with 200+ sub editions, spanning250+
district and it is circulated across 11 states. 54
millions the readerships of Dainik Jagran No.1
for 15 successive of the Indian Readership of
the survey. 2.9 million Copies of Dainik Jagran
printed daily. Dainik Jagran is the most trusted
newspaper in print media in India as per BBC
Poll Conducted by Global scan. Dainik Jagran
was given the honor of being both consumer
Super Brand and the Business Super Brand
status. In 1947 a second edition made it
appearance in Kanpur. Dainik Jagran also
started several educational initiatives.

History of Dainik
Jagran
Dainik Jagran was launched in 1942 in Jhansi
during the Indian Freedom Struggle (Quit India
Movement) by Shri Puran Chandra Gupta JC
Arya and Shri Gurudev gupta a nationalists to
voice nationalistic sentiments. Their legacy was
carried forward by literacy stalwarts Narendra
Mohan who carried forward in paper's editorial
legacy.
In1947 a second edition made it appearance in
Kanpur. In a succession of planned expansion
Rewa and Bhopal edition wee added in 1953
and 1956
Gorakhpur was added in 1975 followed by
varanasi,Allahabad,Meerut,Agra,Aligarh
in1980's and finally Delhi in 1990.Dainik Jagran
then ventured out into other state like
Uttrakhand Haryana Bihar Jharkhand Punjab
Jammu Himachal Pradesh West Bengal. The
group also statred several educational
initiatives at both senior and junior levels.
 Company Profile
Jagran Prakashan Limited is India's largest
media and communication group with its main
interest across newspaper outdoor, Internet
Magazine below the marketing solution and
moblie value added service.
Dainik Jagran--Dainik Jagran is the flagship of
the company. The Genesis of Dainik Jagran
was in the year 1942.In today's dynamics media
world where the consumer have an
unprecedented array of choices Dainik Jagran
stand out as a
brand that is the
choice of million
it has been the
largest read daily
for the last
consecutive 23
round of the
Indian Readership survey with 37 edition. It
covers 11states of India.
I-Next---I-next India's fastest growing compact
daily in bilingual format has caught on the pulse
of young at heart. In a very short span of time it
has captured the imagination of people who
look out for newer opportunity and seek deeper
probes into more relevant issues of changing
India of today. It now cover 12 prominent cites
in 4states of India through its various editions.
Jagran Sakhi--- Sakhi is a premium women's
magazine targeted at upwardly and outgoing
women's in the upper segment of social
economy class. The Sakhi readers retain her
culture value but is contemporary and modern
in its outlook. The magazine alsa highlight the
role of women in modern times and help them
in coping with the outside world.
Jagran Engage--- Jagran Engage is the OOH
division JPL which specialise in out of home
media solution across India. It covers 900+
town spread across 370 district in 27 states.
Engage offer comprehensive out of home (OOH)
solution to the prospect and customers through
its bouquet of offering of hoarding and billboard
unique board transit and mobile media beside
innovative and ambient to suit specific
requirements.
Jagran Solution---Jagran solution is the division
that leads the work below the line marketing
solution or experiential marketing area. Jagran
Solution has been at the forefront of
transportation, transformation imagination into
relatives and ideas into beliefs awarded with
numerous awards at various national and
international platforms.
Mid Day---Mid Day is India's no.1afternoom
paper from jagran has been XUMPI takes in
middle of their work day. Mid Day is printed
from Mumbai, Pune.
Nai-Duniya---- Nai Duniya is a leading Hindi daily
been published from Madhya Pradesh and
Chhattisgarh. The newspaper was launched in
1947 and has been over the year attaining a pre-
eminent status as a Hindi daily in the print
media in madhya Pradesh and Chhattisgarh.
City Plus-- City Plus is the weekly English
tabloid from group. It covers varieties of topic
from food, fashion, lifestyle etc. It also has
reader inter activity through contest, coupons,
puzzles, quiz’s, crossword, games etc. Pehal---
As a corporate citizen JPL supports a dedicated
organization. Pehal to discharge its social rest
and provide social service such as organizing
workshop to voice different social issues health
camps for creating awareness on the social
concern and helping under pry masses.
 Project Objective
* To understand various branding and
promotional staetergies adopted by dainik
jagran.

* To analysis effects of promotional strategy

of Dainik Jagran in Ranchi.

* To develop an innovative branding &

promotional strategy to improve their market
share in Ranchi Market.
 Research methodology
The Research conducted by me to know
about position of Dainik Jagran as a
Brand in market. The quality and
quantity of information provided by the
media have a far-reaching impact on
the voters during elections, which
ultimately influence their voting
behavior. Therefore, content analysis is
the most obvious choice to be adopted
as a research methodology to study the
influence of media on voters during the
election process. From the point of view
of accuracy, content analysis is one of
the most reliable and authentic ways to
classify quantify and scrutinize the
ingredients of print media. The study
has been done through survey with
the help of questionnaire. The
 sample size is of 100 respondents.
The content analysis takes account of
the frequency of occurrence with the
help of which data is quantified to
numerical credentials of the data,
which in turn paves the way forward
appraisal and measurement to help
sound judgment. It makes it clear that
the greater frequency means the
greater significance. Therefore, this
method is widely adopted by the
communication researchers for
carrying media representation related
analysis. Referring content analysis.
The data collection is done with the
following:-
 Primary Data: Consumer survey on the
effects of branding strategies and
promotional activities of Dainik Jagran. The
primary data was collected by means of
 survey with the help of 100 respondents.
Questionnaire was prepared & people were
approached to give their views.

 Secondary Data: Articles in newspaper,

magazines and internet. Study report from
Internet. Desk research under the guidence of
my guide. Location -- Ranchi Market.

Sample size: The survey is conducted with the

sample size of 100 respondents.
Period of study: This study has been done
between the periods of 30 days.

Consumer Buying Behavior

(Consumer perception)
Consumer buying behavior towards purchasing
newspaper among the user seeks a five step which
enables his/her decision making process:--
1) Need Recognition
2) Search for information
3) Evaluating alternative
4) Purchase decision
5) Post Purchase Evaluation.
 Need Recognition- Consumer buying behavior for
newspaper depend to stay updated with what is
taking place in the world?
 Search for information – Consumer behavior for
buying newspaper is where and how to get
information from?
 Evaluating Alternative – Consumer buying behavior
is based on price, type of content language and
brand name.
 Purchase Decision – Consumer buying behavior is
based on frequency of usage and region.
 Post Purchase evolution – Consumer buying
behavior towards the newspaper is to measure
satisfaction level.
 Our analysis helped us realize that the biggest
danger to the newspaper publication stem from
digital media. Therefore each and every newspaper
should focus on digital expansion throughout their
brand. The biggest reason people using apps in their
smart phones as a substitute for newspaper is the
availability of updated news on the go 24×7.
We conclude that if there was someone out there
working on development or expansion of a
newspaper the content type of newspaper
(business, sports, entertainment etc) occupation of
reader and social media presence and definite a

Marketing Mix
According to Phillips kotler marketing mix is a
set of controllable variables that the firms can
use to influence the buyers response. The 4p's
of marketing mix are:-
1) Product
2) Place
3) Price
4) Promotion

1) Products - Newspaper is a low value &high

involvement product which is judged on a daily
basis by the consumer based on its coverage, layout,
design etc. We often hear that my day start with a
coffee and newspaper. It may be considered high
involvement product in view of its association with
the reader. Reading a newspaper can also be
considered as a habit once it becomes a habitué
involvement level will go up. The main aim of Dainik
Jagran is to cover and capture the entire Jharkhand.
Daink Jagran is popular because of its relevant
content more local coverage fine printing quilt etc.
In Ranchi market Dainik Jagran provide different
supplement like Next, Jagran Sakhi, Jagran Engage,
Jagran Solution, Mid Day, Pehal, and City Plus. This
are designed to fit the need and wants of different
target readers. There are various product
characteristics of Dainik Jagran in Ranchi market:-
*Dainik Jagran newspaper is a product which is to be
made already as late as possible and to delivery to the
target readers as early as possible.
*It loses its value with the passage of time, life of which
cannot be extended by manipulating the environment.
*Dainik Jagran is judged by its content on a daily basis by
its readers.
*Though delivered as a phish product it's content
determine the success.
*Dainik Jagran is a product which is relevant only to the
literate consumers.

2) Place - Place refers to the geographical areas in

which the product is aimed to sell. The marketer
identifies the geographical area which is suitable for
selling their products. Once the geographical area is
identified the marketer will decide on a channel for
distributing their goods
and services. With 37
editions Jagran covers
11states of India. Dainik
Jagran out 24 districts of
Jharkhand it is circulated
in 19 districts.

3) Price - Price is the only element that initiates

revenue generation for the company. Like the other
entire product. Newspaper pricing is also a complex
process decision are taken taking into consideration
both internal and external challenges. Dainik Jagran
is available in different prices on different days.

4) Promotion - Newspaper though an

advertisement carrier by itself also need to be
promoted in order to be sold and read. Promotion is
communicating information between seller and
prospective buyers to motivate the behavior toward
making a positive purchase decision. Dainik Jagran
adopt various way to promote their newspaper in
Ranchi market are such as personal selling,
advertising, sales promotion, direct selling, discount
schemes to agents, reader subscription offer,
hawker schemes, publicity branding activity, social
awareness events etc. These were the various
promotional activities adopted by Dainik Jagran to
promote the newspaper in Ranchi market.
Thus these we the 4p's of marketing mix
adopted by Dainik Jagran.
spects to pay attention to.

Promotional Strategies
and their Impacts:-
Promotion is communicating information
between the sellers and prospective buyers to
motivate the behavior towards making a
positive purchase decision. Differ ways of
promoting a newspaper are: -
Personal selling - Through direct sales personal.
Advertising - Through electronic and print media
Sales Promotion -Incentives to agent’s hawkers
and delivery boy.
Publicity- Through sponsored events.

The various element of promotion mix

followed by newspaper are:-
1) Personal Selling - Selling Newspaper engage
people to do personal selling through door to door
delivery of newspaper. These are normally called
sales promoters. Their main job is to tell people
about their various features of Dainik Jagran and
enroll them to subscribe for that particular
newspaper.
2) Advertising - We often come across
advertisement of newspaper Dainik Jagran in
magazines, television and its sister publication.
The advertisement mainly convey the strength and
power of Dainik Jagran such as readership,
circulation etc. As we know that advertisement
plays an important role to promote a particular
brand to create awareness. Sometimes this
advertisement is mainly to spread awareness
about the content being offered by Dainik Jagran.

3) Sales Promotion - Activities undertaken to

increase the sales are called Sales Promotion.
Some of the important sales promotion activities
of print media are detailed below:--
* Direct selling -It
has been a major
source of enlisting new subscribers for
newspaper like Dainik Jagran over several
decades. Dainik Jagran hires people to go
to the door step of the reader and explain
the product and obtain subscription.
Direct Selling is a selling bin which there is
a direct contact between the buyers and
sellers.
*Discount schemes to agents - Through
which agents will be compensated for
increasing sales in certain margin. For
e.g.- for a 5℅ increase in sales.

*Reader Subscription Offers - Generally

these are prepaid scheme which guarantee
a specific period of readership for the
organization and is usually at a discount
price beneficial to readers. For e.g. - for
these combo offers special offers on 6
months 1year subscription.

*Freebies--Readerswill be offered a gift for

subscribing for a specific period. This is
mainly done for promoting magazine like
Jagran Sakhi, Mid Day etc.

*Special Subscription Offers - To

school/collages student by Dainik Jagran.

4) Publicity- This is mainly used to create

awareness promoting brand and visibility i.e.
for important publicity programmers are
undertaken by Dainik Jagran and detailed
below:--
*Branding Activities - Trade fair, Job fairs,
Consumers fairs, Property Exhibition,
Health show etc to create feel good factor
among the general public.
*Newspaper in Education Programmers -
For school student for promoting
newspaper reading at young age with
anticipation that reading habit will
continue even during later years.
*Sponsored Activities - Dainik Jagran
undertakes sponsoring of such programme
such as quiz, painting competition, and
marathon to the target niche market.
*Student Centric Initiatives - Facilitates
students industry interface specialized
clubs in collage etc.
*Social Awareness Events - Programmes
to create awareness about social interest
such as environment, women's etc. Dainik
Jagran organizes different social awareness
events to promote their brands such as
women's day was organized by Dainik
Jagran in Nirmala collage Ranchi to create
awareness among the people and promote
their brand. Dainik Jagran organizes social
awareness event on a regular basis to
create awareness on social events. The
main purpose of social awareness events
by Dainik Jagran is to create awareness
among the people in Ranchi market.
The impact of the promotional strategies
in Ranchi market are:-
Dainik Jagran has managed to become one among
the top players of Ranchi market newspaper. In
Hindi daily newspaper Dainik Jagran is the most
popolular newspaper in Hindi language in Ranchi.
Out of 24 districts of Jharkhand it is
already covering all the districts and its next target
is to cover entire Jharkhand. This has the result of
effective promotional strategies of Dainik Jagran.
 Branding Strategies
Brand is a name or logo that once established
in the mind of customer identifies itself with a
particular brands. Branding is an effective
marketing tool that has been used with the
frequent success in the past. Branding
Strategies is a long term plan for the
development of a successful brand in order to
achieve specific goals. In Dainik Jagran brand
team is headed by Mr. Mahesh Kumar Sharma
with 5-6 members under him. Dainik Jagran
brand team main function is to handle
activities like events, internal activities
exhibition, seminars,
sports program and
internal activities related
to employees. Brand
team of Dainik Jagran
always tries to create awareness through
different events which is one of the most
important strategies adopted by Dainik Jagran
to promote their brand in Ranchi market. The
aim is to create such a value in the mind of
customer that a value reputation positive
image formed to crate and retain brand
ultimately enhancing their brand value in
Ranchi market.

Different type of target groups are-

1) Readers: - * Youth
* Women’s
*Senior Citizens
*Corporate and Business
Professional
2) Non Readers:-* Advertisers
*Trade partners
*clients
*Agents
*Employees

The main objective of organizing different type

of events for different target groups is to create
top of mind awareness in the consumer mind.
These activities are:-

*For Youths - Motivational shows, carrier

counseling, test series for IT, knowledge series
from expert, motivate student for road safety are
organized by Dainik Jagran to create awareness
among the youths which is one of the tools to
promote the brand in Ranchi market.
*For Senior Citizens - For Senior Citizens Dainik
Jagran organize different events such as health
Seminar, Knowledge series, religion and cultural
related activities. Dainik Jagran has a club for
Senior Citizen known’s as Bhagwan Club which
help them to create awareness among them and to
promote their newspaper in Ranchi market.

*For Women's -For women's Dainik Jagran organize

different activities likes knowledge, entertainment,
fun based activity, home based decor sessions,
enjoyment activities, cookery competition and
dance competition are organized by Dainik Jagran.
All these activities are done in a club which is
made by for women are known as Sangani club to
create awareness. Recently Dainik Jagran branding
team has organized an event for women's in
Nirmala collage in women's day. The main purpose
of that event was to create awareness among the
women and to promote their brand in Ranchi
market.
*For Teacher - For teachers Dainik Jagran Organize
different types of events for respecting and
honoring the teachers.

*For Business Professional - For Business

Professional Dainik Jagran organize events like Tax
Seminars, Live concert to create awareness in the
top of mind act in them.

*For Traders:-

a) Clients -- Business related journal clients

meets thanks for support get together are activities
initiated to bring in more advertising knowledge is
imparted through automobiles fair, trade fairs male
business solution are provided with auto fairs make
easy comparison and branding of a product.
 b) Hawkers-- Dainik Jagran organize free healthy
checkup activities, picnics are organized by Dainik
Jagran to create awareness in the mind of the
customer which help them to promote their brand
in market. The main aim of Branding team is to
establish a better connection with the hawkers.

*Employees-- Award Recognition, fun based

activities like cricket, carom etc are organized by
Dainik Jagran for the employees of Dainik Jagran
to reduce pressure work effectively and they
become brand manager.
Another important function of brand team of
Dainik Jagran is to handle corporate social
responsibility. They are integrated CSR strategy
that focus on environment, education and joy of
giving initaite by Dainik Jagran. They are as
follow:-
*Computer Education -- The Computer
Education initiative is undertaken by DB corp. Ltd
is knowledge initaite to Senior citizen and
housewives. These initiatives provide digital
literacy and help them to keep pace with the
technological advancements affecting their daily
lives. The initaite is partnered by govt Of India
National Digital Literacy Mission. Till now more
than 32000 housewives and Senior citizens have
been trained in 37 centers.

*Ek Ped Ek Zindigi - Ek Ped Ek Zindigi aim to

motivate people to plant atleast one sampling in
their name and nature it till become fully grown
tree. More than 1.3 million of sampling were
planting in 34 cities across 10 states over 7500
organisation participated during the campaign.
Thus these all were the branding strategies
used by Dainik Jagran branding team under the
view of Mahesh Sharma to create awareness and
to promote their newspaper in Ranchi market.
 Data Analysis
Social media analytics is the process of
gathering and analyzing data from social
media such as fb, Instagram, LinkedIn, Twitter.
It is commonly used by marketer tobtrack
online conversation about the product and
companies. One author defined it as "the art
and science of extracting valuable hidden
insights from vast amount of semi structured
and unstructured social media data enable
informed and insight decision making.
There are 3main steps in analysing social media
data identification, data analysis and data
information interpretation. To maximize the
value derived at every point during the process,
analysts may define a question for data
analyzing are:--

Step 1: Can you properly track the data you need?

You need to be able to track data before you can
 read data. One of the main reasons why your data
is not making sense to you is probably because you
don't have access to the right data not purposefully.
You may not have the tracking mechanism in place.

Step 2: Set digital marketing goals to support your

business goals but don't confuse the two everybody
is sick of talking about this. Many of the companies
we talk to don't have solid goals and are not realistic
about what they can expect from digital marketing.
If you don't get visitors you need to evaluate your
marketing and if you get a lot of visitors but they are
not buying you need to evaluate your product,
positioning and caobersion strategies.

Step 3:don't look for data, look for an analysis.

This is where the marketer fails too often. We
think marketing analytics means reporting data.
Data is no. Analytics is the stories the no. Tell us.
To show social media the result you need to first
translate data into compelling story. Being able to
 tell the story has to do with understand and
connection between data and consumer behavior.
Here are some common interpretations.
This data analysis is taken on the sample size of 100
respondents.
1. Which magazine keeps in your shop?
 Sakhi - 25
 Femina – 55%
 Other – 20%

20%
25%
Sakhi
Femina
Other

55%

Interpretation: in this pie chart out of 100

respondents 55% have femina magazines & 25%
sakhi magazines.
 2. According to your best distribution channel is
of?
 Sakhi – 45%
 Femina – 35 %
 Other – 20%

20%
45%
Sakhi
Femina
35%
Other

Interpretation: out of 100 respondents 45% says

sakhi have best distribution channel & 35% says
femina.
3. Which brand provides best promotional efforts?
 Sakhi – 55%
 Femina -35%
 Other -10%
 10%

35% Sakhi
55%
Femina
Other

Interpretation: In the survey out of 100 respondents

55% have sakhi magazines & 35% femina.
4. Which brand is most liked by consumer?
 Sakhi -30%
 Femina -50%
 Other – 20%

20%
30%

Sakhi
Femina
Other
50%
Interpretation: out of 100 respondents mostly
consumer 50% says femina magazines & 30% says
sakhi magazines.
5. Is the magazine readily available to you on
ordering to company?
 Yes – 75%
 No – 25%

25%

Yes
No

75%

Interpretation: In the survey out of 100 respondents

I find out that mostly retailer 75% says sakhi
magazines & 25% says femina magazine.
6. Are you satisfied with margin provided by the
company?
  Yes – 70%
 No – 30%

30%

Yes
No

8.2

Interpretation: In the survey I find that out of 100

respondents 70% retailers are satisfied with the
margin of magazine & 30% are not satisfied.

FINDINGS
 Out of 100 respondents 55% have femina
magazines & 25% sakhi magazines.

 Mostly retailer out of 100 respondents 45%

says sakhi have best distribution channel & 35%
says femina.
 In the survey out of 100 respondents 55% have
sakhi magazines & 35% femina.

 Out of 100 respondents mostly consumer 50%

says femina magazines & 30% says sakhi
magazines.

 In the survey out of 100 respondents I find out

that mostly retailer 75% says sakhi magazines &
25% says femina magazine.

 In the survey I find that out of 100 respondents

70% retailers are satisfied with the margin of
magazine & 30% are not satisfied.
 Conclusion
Finally it can be concluded from this project that
Dainik Jagran is one among the top major players
in newspaper. There was a time when newspaper
publishing was considered as a mission. But in
present era newspaper are run by a big corporate
and for them newspaper are a product. At the
same time competition in media industry become
more intensity because technology has increased
the no. of content provider and made it possible for
many more competitors to seek the attention and
loyalty of audience and advertisers. Dainik Jagran
is transforming themselves from locally operated
traders to the corporate entity. The Hindi
newspaper are entering into new geographic other
than their strong holds to increase footprints across
the Hindi belts. The growing competition is leading
Dainik Jagran to apply marketing strategies and
develop them as a brand. Branding is essential to
occupy the mind space of the readers, advertisers,
stakeholders and Industry fraternity. In future
marketing and branding strategies will become
more prominent for the Hindi newspaper as the
industry will move towards consolidation.

SUMMARY
The present study is an attempt to
methodologically analyze the role
played by the print media in
highlighting a social movement. The
coverage of the two prominent Hindi
dailies, Amar ujala & Dainik Jagran
(Meerut Editions), was critically
assessed in propagating Bhatia Kisan
Union's (BKU) movement in Western
Uttar Pradesh. The Researcher, himself,
was a mainstream journalist during the
BKU movement, and got an
opportunity to cover the movement,
comprehensively, from its inception in
1987 to 1990 which is also a time
frame of our study. As required of a
proper methodological study, an
elaborate Content Analysis of the
newspapers was done. Other data
collection techniques were also used.
The method of observation through in-
depth interviews of journalists who
covered the movement, farmer leaders,
farmers who participated and the self
observation of the researcher as a
journalist were also made use of. Social
movements have been an area of
interest to sociologists, communicators
and political scientists since the third
decade of independence. The study
traced the nature and characteristics of
social movements, their emergence and
outcomes and their relationship to
social structures. The discourse on
New Social Movements (NSMs) emerged
in the year 1980s, attempting to make
conceptual sense of the diverse, at
times chaotic and complex movements,
struggles and organizations that came
up in the post 1960s scenario, in both
the First and Third Worlds. The study
defined the new social Movements
(NSM) and emphasized upon the
relevance of these NSMs to the New
Farmer's Movement which emerged in
different parts of India, recently, in the
form of BKU and other farmer's
movements.

Suggestions
Dainik Jagran has managed to become one of
the top players of ranchi but still is capable of
improving its market shares for that it should
adopt following practices:-
a) The promotional campaigns need to
understand habit of Ranchi consumers.
b) The branding strategies need to be
promoted on a wider basis like hoarding,
banners etc. Advertising should be done on TV
and radio to make these events more popular.
c) The participation of readers in different
activities should be increased by calling them,
messing them through mails etc.

LIMITATION
Marketing research suffers from several
limitations. A large number of problems which
are caused by financial constraints, insufficient
sample size, & lack of personal contact.
Marketing research only helps managers in
decision making process. It provides data &
information to the managers but it cannot be
a substitute for marketing.

Limitations of survey
 The time to conduct survey is loss.

 The data may be probabilistic as the

data is collected from loss no. of people
who is determined to process the
characteristics of the whole universe.

 There is lack of financial resources to

collect data.
QUESTIONNAIRE
 NAME –
 AGE-
 GENDER-
 QUALIFICATION-
 ADDRESS-
 PH NO. –

1. Are you known about dainik jagran?

 Yes
 No

2. Which newspaper you like most?

 Dainik jagran
 Hindustan
 Amar ujala
 Any other

3. Are you satisfied with the service of

dainik jagran?
  Yes
 No

4. Are you satisfied with the quality of

jagran?
 Yes
 No

5. Are you satisfied dainik jagran given correct

news?
 Yes
 No

6. Are you satisfied with brand name?

 Yes
 No

7. Does visit of deliveryman is regular?

 Yes
 No
8. To what extent do you think that
performance appraisal is necessary for
efficient functioning of the organization?
 Very much necessary
 Necessary
 Not necessary

9. Are you satisfied with the

topics of these brands?
 Dainik jagran
 Amar ujala
 Punjab kesri

10. Anything other you want to say

____________
 Bibliography

a) Internet Site:-
*dainikjagran.net.com
*www.indiapress.org
*www.google.com

b) Internet Article:-
*market that matter
*samvad