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    SP Bond Backside

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    Prem Kumar
    This document provides information about standard on-screen cinema advertisements in India, including: - Ads are shown before movies or during intervals for a minimum of 7 days, starting on Fridays. - Ads must be booked at least 2 days in advance and campaigns last a minimum of one month. - Advertisers are provided an inspection pass to check ads and a broadcast report after the campaign.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    SP Bond Backside

    Uploaded by

    Prem Kumar
    23 views1 page
    This document provides information about standard on-screen cinema advertisements in India, including: - Ads are shown before movies or during intervals for a minimum of 7 days, starting on Fridays. - Ads must be booked at least 2 days in advance and campaigns last a minimum of one month. - Advertisers are provided an inspection pass to check ads and a broadcast report after the campaign.

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    © © All Rights Reserved

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    This document provides information about standard on-screen cinema advertisements in India, including: - Ads are shown before movies or during intervals for a minimum of 7 days, starting on Fridays. - Ads must be booked at least 2 days in advance and campaigns last a minimum of one month. - Advertisers are provided an inspection pass to check ads and a broadcast report after the campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views1 page

    SP Bond Backside

    Uploaded by

    Prem Kumar
    This document provides information about standard on-screen cinema advertisements in India, including: - Ads are shown before movies or during intervals for a minimum of 7 days, starting on Fridays. - Ads must be booked at least 2 days in advance and campaigns last a minimum of one month. - Advertisers are provided an inspection pass to check ads and a broadcast report after the campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Standard On-Screen Cinema Ads: Advertise before movie commencement or during interval.

    CAMPAIGN PLANNING
    Media Planning Help Minimum Campaign Duration
    Based on your objectives and target market our You book Cinema Ads for a minimum of 7 days.
    experts suggest the best ad options across theatres Campaigns start on Fridays and end on Thursdays.
    suiting your budget.

    Schedule of Cinema Ads Booking Deadline


    On-screen cinema ads are played for a minimum 4 You need to book your Ad at least 2 days prior to the
    times per day per screen. You need to book your commencement of the ad campaign.
    campaign for at least a Month.

    Tracking a Campaign Final Proof of Execution


    We issue an Inspection Pass for you to check your We provide you a broadcast report at the end of
    ads in person. each campaign detailing the ad logs.

    ADVERTISEMENT CHARGES

    Cost Factors Censor Certificate


    Cost depends on: Type of theatre, location, seating capacity Censor Certificate for video commercials is mandatory. We
    of the screen, Ad format and film category. can provide you with the censor certificate for an additional
    cost of Rs 5400+Tax.
    Conversion of Cinema Ads 3 Rates for 3 Ad Types
    Ad creative’s need to be converted to the on-screen format The ad rates for slides and video ads vary; Mute Slides are
    before its featured on the big screen. You can convert your the cheapest followed by the Audio slides. Video Ads are
    Ads and share it with us or we can do it for you for Rs 2500 the most expensive Ad formats.
    for Slides & Rs 5000 for Videos.
    Discounts for Cinema Ads Service Tax is Mandatory
    Discounts on Cinema Ads depend upon the volume of your A service charge of 15% is mandatory as levied by the
    ad buying. The more the volume, the lower is the ad rates.. government.

    AD CREATIVE DEVELOPMENT

    Ad Creative Development Edits to Ad Creatives


    If your bill amounts to Rs.50000 & we provide slides for Once your ad creative is ready we share it with you for
    free. Other than you need to pay the following as per your approval you can have maximum of 4 edits on per Ad
    Ad format: creative.

    Mute Slides: Rs 1500

    Audio Slides: Rs 2500

    Video Commercials: Rs 8000

    Providing Ad Creative Advance Payment


    Your file type should be in jpeg, jpg, png or gif for slide Pay an advance of 50% (By Cheque / Cash) for Campaign
    Ads and mpeg or mp4 for video commercials. and the rest when running the campaign.

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