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Smart SMS Tech Requirements

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Ali A. Karout
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92 views15 pages

Smart SMS Tech Requirements

Uploaded by

Ali A. Karout
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 15

SMART SMS

SUPERIOR PRACTICES
Features of the Solution

➢ End to end rich messaging solution having rich campaign creation,


campaign dispatching, multimedia content delivery and reporting
➢ Reach is high as end customer not need to install any OTT app like Viber,
WhatsApp
➢ Native language support
➢ Supports sending lager content to customer. There no restriction as in SMS
➢ Time to market is low as it just require SMPP connectivity from a mobile
operator.

2
Samples (Cont.)

3
Samples (Cont.)

4
Connectivity Diagram
Smart SMS Content Operator Radio Operator Packet Core/ Core Operator VPN
retrieval over HTTP Access Network network concentrator (i.e. VPN
device)
Binary SMS
Operator SMPP/ SMSC Public IP: X.X.X.X
Customer (Message
retrieval request) Private IP: Y.Y.Y.Y SMPP connectivity
over site-to-site VPN

SP VPN concentrator
(i.e. VPN device)
Public IP: A.A.A.A

Internet Smart SMS content retrieval


over HTTP
Smart SMS Advertising
Solution
Private IP: x.x.x.x

Binary SMS (Message retrieval request) Public IP: z.z.z.z

Smart SMS content retrieval request/ response

5
Call Flows

6
Case 1: Operator Having MMS APN Without Proxy

1. Binary SMS over


SMPP protocol
Binary SMS Delivery

Binary SMS acknowledgment 2. Binary SMS over Radio


Access Network
3. Delivery report over SMPP
protocol Binary SMS acknowledgment

Delivery report acknowledgment


Ad content delivery

4. Advertisement retrieval request over HTTP

Advertisement (image/video + text) delivery over HTTP

Smart SMS Platform Operator SMPP/SMSC Operator Customer 7


Case 1: Prerequisites

➢ SMPP connection as per SMPP 3.4 protocol


➢ Operator should not block Data Coding Scheme (DCS) 4 related messages
originated by the platform
➢ Mobile Operator should have MMS APN configured in customers handset

8
Case 2: Operator Having MMS APN With Proxy

1. Binary SMS over


SMPP protocol
Binary SMS Delivery

2. Binary SMS over Radio Access Network


Binary SMS acknowledgment

3. Delivery report over SMPP


protocol Binary SMS acknowledgment

Delivery report acknowledgment


Ad content delivery

4. Advertisement retrieval
4. Advertisement retrieval request over HTTP request over HTTP

Advertisement (image/video + text) delivery over HTTP Advertisement (image/video +


text) delivery over HTTP

Smart SMS Platform Operator SMPP/SMSC Operator MMS Proxy Operator 9


Customer
Case 2: Prerequisites

➢ SMPP connection as per SMPP 3.4 protocol


➢ Operator should not block Data Coding Scheme (DCS) 4 related messages
originated by the platform
➢ Mobile Operator must not block traffic originating by customers to Smart
SMS platform at MMS proxy

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Case 3: Operator not Having MMS APN
APN Push

a. MMS APN configuration over a. MMS APN configuration over


SMPP protocol Radio Access Network

1. Binary SMS over


SMPP protocol
Binary SMS Delivery

Binary SMS acknowledgment 2. Binary SMS over Radio


Access Network
3. Delivery report over SMPP
protocol Binary SMS acknowledgment

Delivery report acknowledgment


Ad content delivery

4. Advertisement retrieval request over HTTP

Advertisement (image/video + text) delivery over HTTP

OTA Smart SMS Operator SMPP/SMSC Operator Customer 11


Platform Platform
Case 3: Prerequisites

➢ SMPP connection as per SMPP 3.4 protocol


➢ Operator should not block Data Coding Scheme (DCS) 4 related messages
originated by the platform
➢ Mobile Operator to OTA push MMS APN settings to its clients

12
Supporting File Formats

➢ Images
▪ JPG
▪ PNG
▪ GIF
➢ Videos
▪ MP4

13
File Sizes & Dimensions

➢ System doesn’t have any restriction over dispatching file sizes, but
supported file sizes varies from device to device. Therefore, recommended
file sizes are
▪ File size: Maximum of 2MB
▪ Maximum width: 1024px
▪ Maximum height: 750px

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Reports

➢ Per customer advertisement delivery including


▪ Customer targeted campaigns for the given time period
▪ Advertisement delivered timestamp
▪ Advertisement delivery status
▪ Advertisement content
➢ Campaign summery report having
▪ Target base of the campaign
▪ Advertisement delivered recipient count
▪ Advertisement delivery pending customer count
▪ Advertisement delivery failed customer count

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