Assignment Submission Cover Sheet: Course Name Assignment Submitted To Student Name

ASSIGNMENT SUBMISSION COVER SHEET
INTERNATIONAL ISLAMIC UNIVERSITY, ISLAMABAD
Course Name ENTREPRENEURIAL MARKETING

Assignment THE IMPACT OF CLOTHE BAGS
Submitted To MAM UZMA NOOR
Student Name RUQAYYA MUHAMMED SALEEM (5194)
BUSHRA SHAHEEN (5187)
KINZA (5191)
ZARTASHIA (5166)
Sem./Sec. Semester 7 BBA (38)
Date 18-APRIL-2021
Total Pages (incl. Cover Sheet) 03
POST SUBMISSION INFORMATION Marks / Grade
Professor’s Comments
TABLE OF CONTENTS
1. INTRODUCTION………………………………………………………….. 1
1.1. Introduction …………………………………………………………………... 1
1.2 Problem statement……………………………………………………………….
2. OUR PRODUCT……………………………………………………………
2.1. Environmental Friendliness……………………………………………………..1
2.2. Strength…………………………………………………………………………2
2.3. Style……………………………………………………………………………3
3. METHODOLOGY ………………………………………………………. 8
3.1. 4 ps………………………………………………………………………………
3.2. SWOT analysis …………………………………………………………………
4. PRODUCT AND SERVICES…………………………….……………… 4

4.1. Embodied bags ……………..…………………………………….………………4
4.2. Backpack ………………………………………………………..…………….. 5
4.3. Reusable bags…………………………………………………..……………….. 6
4.4 custom promotional bags………………………………………………………..………….……….7
4.5 Paper custom bags…………………………………………………………………………………….8
4.6. Plastic printed bags……………………………………………………………………………………9
4.7. Logo drawing bags………………………………………………………………………………….10
4.8. Promotional cooler and lunch bag…………………………………………………………………..11
5. Marketing strategies……………………………………….……………… 13
5.1. SWOT analysis…………………………………………………………..14
5.2 7ps………………………………………………………………………….15
6. Pricing strategies
6.1. Celebrity branding and validity…………………………………………….16
6.2. Internet brand marketing……………………………………………………16
6.3. Traditional brand marketing……………………………………………..17
7. Conclusion……………………………………………………………………..19
8. References…………………………………………………………………20
MISSION AND VISION:

“SAY NO TO PLASTIC AND YES TO INNOVATION”
MEMBERS: 4
MEANS OF BUSINESS: ONLINE, INTERNET
BUSINESS TYPE: PARTNERSHIP
GOAL:
“We have decided to reduce single-use plastic in its stores by replacing
them out with cloth shopping bags, various other bags such as laptop
bags ,hand bags etc. ”
INTRODUCTION:
Disposable plastic bags are one of the most used items by families worldwide,
however, their excessive use and lack of re-use culture, have made them one of the
most polluting materials on the planet. Disposable plastic bags can take up to 200
years to degrade, and their impact on the environment is reflected in the
destruction of nature (landscape), alteration of marine ecosystems, and effect on
human health.
Pakistan has long struggled with its copious plastic bag trash — the country
consumes tens of billions of single-use bags a year. Estimates range from 55
billion to over 112 billion, and there's little waste management.
Over more than a decade, Pakistani provinces have repeatedly imposed bans on
single-use plastic bags made out of polyethylene (also called polythene), but those
bans have faltered.
Our product: Cloth bags

Environmental Friendliness
Cotton, hemp or jute shopping bags are made from renewable natural fibers, unlike
propylene plastic bags that are made from limited fossil fuels. The process used to
create plastic releases contaminant by-products into the atmosphere and the end
product does not biodegrade for hundreds of years. Cloth bags are woven from thread
made from plants and since cloth is a plant product, cloth bags are ultimately
biodegradable, although most consumers choose to reuse the bags.
 Strength
 Cloth bags are thicker than plastic bags, which makes them strong enough to be
used again and again. Cotton bags can last for hundreds of uses. Some types of
cloth bags have a stiff cardboard insert in the base that adds additional stability.
In general, cloth bags are larger than plastic bags, so they are capable of
holding larger items. Plastic grocery store bags can also be reused; however,
punctures or overloading can render a thin plastic bag unusable. Cloth bags are
also more durable than paper bags, which lose integrity if they become wet.
 Style
Unlike plastic bags that are often transparent and decorated with a store logo, cloth
bags are available in a variety of colors, shapes and sizes that can match your personal
style. Cloth bags need not be used only for shopping; they make an attractive tote for
carrying a variety of everyday items. Designer cloth bags can be purchased from
retailers, or crafty consumers can sew their own personalized bags. Reusable cloth
bags can also offer the opportunity to make a style statement about green living
through advertisement of green retailers or organizations.
3.METHODOLOGY
3.1SWOT ANALYSIS
STRENGHT WEAKNESSES
ECO-FRIENDLY LOT OF COMPETITORS
LESS COMPETITORS EXPENSIVE
LATEST TREND AND POLICY
RE-USABLE QUALITY
CLOTH BAGS THREATS

OPPERTUNITIES COMMON
CREATIVE OTHER D.I.Y BAGS
ACUSTOMED
ECO-FRIENDLY
Marketing strategies
Marketing mix
Promotion:- Place:- People:-
- direct marketing - Direct selling - 5 people are dealing with
- Online advertising - website Facebook page marketing activities
- 2 people are dealing for
customer service
Product:- Price:- Processes:-

Customized bags starting from RS. 100 - Made by household
sewing machine
Product and services:-

 Embroided bags:-
I wanted to venture back into embroidery (previous forays, aged 11, were not all
successful). I didn't fancy making something I couldn't use, such as a sampler, so
happened upon the idea of using a hessian bag bought from a supermarket as a
base for my embroidered designs (the weave is similar to that of aida, a fabric used
in cross-stitch).
I designed the basic pattern on paper before I put needle to bag. The felt leaves
went on first, then I made flowers and sewed them on. Finally, I added the
embroidery. Embroidery thread is six-ply, meaning that it is made up from six
individual strands: you can use all six strand together, or just use three strands, or
even two, depending on how thick you want your thread to be.
Backpack:-
A backpack—also called knapsack, rucksack, rucksack, pack, sack pack, book
sack, book bag or backpack—is, in its simplest frameless form, a cloth sack carried
on one's back and secured with two straps that go over the shoulders, but it can
have an external frame, internal frame, and there are body packs. Backpacks are
commonly used by hikers and students, and are often preferred to handbags for
carrying heavy loads or carrying any sort of equipment, because of the limited
capacity to carry heavy weights for long periods of time in the hands.
Reusable shopping bags:-

is a type of shopping bag which can be reused many times. It is an alternative
to single-use paper or plastic bags. It is often a tote bag made from fabric such
as canvas, natural fibers such as Jute, woven synthetic fibers, or a thick plastic that
is more durable than disposable plastic bags, allowing multiple use.
1. States should consider requiring printed instructions on reusable bags
indicating they need to cleaned or bleached between uses.
2. State and local governments should invest in a public education campaign to
alert the public about risk and prevention.
3. When using reusable bags, consumers should be careful to separate raw
foods from other food products.
4. Consumers should not use reusable food bags for other purposes such as
carrying books or gym clothes.
5. Consumers should not store meat or produce in the trunks of their cars
because the higher temperature promotes growth of bacteria, which can
contaminate reusable bags.
Custom promotional bags:-

The stats on custom printed bags are downright inspiring and encouraging
Let’s find the right personalized bags for you:
 Business tote bags:-

When you think of custom bags for business, your mind probably goes instantly to
totes. That’s because they’re so universally helpful—bringing groceries home,
taking to the library, shopping at the mall, you name it. And when you add your
logo to them, it’s traveling everywhere the tote does. A logo tote you can always
count on for durability and affordability is the budget shopper tote The color me
cotton tote bag is made from 100% cotton and has business-friendly colored
handles. If you’re ready to get your name on custom tote bags, we have a discount
for you! Use code TOTES at checkout to get 10% off tote bags.
Logo drawstring bag
Affordable, portable, and great for sports-related events, drawstring custom bags
bring a lot of value to the table.
The Everyday Commuter Drawstring Backpack offers plenty of room to
personalize with your logo, along with a zippered pocket, and a handy earbud port.
Consider going with muslin drawstring bags if you’re selling small trinkets,
jewelry, or bath and body products.
Promotional cooler and lunch bags

When you choose custom coolers and lunch bags, you know your brand is going
along for a fun time.
The Tera Foldable Lunch Back with Front Pocket boasts a roomy space for
your imprint on the pocket and has a tag/ID holder so lunch never gets lost.
For 6-packs and beyond, the Budget Chiller will fit your logo, tagline, or message
quite nicely.
As always, we’re here to help you order your custom printed bags, and can’t wait
to see the positive impact they have on your marketing efforts!
Pricing strategies
Your pricing strategy should factor in the cost to make or procure the handbag, as
well as the costs associated with marketing the bag and your business.
Particularly if you offer several different handbags, consider utilizing a variety of
price points. This can help broaden your customer base, but can also encourage
current customers to price up. When they see a more costly handbag, they may
assume it's better or of higher quality.
 Celebrity Branding and Visibility
One of the quickest ways to market your handbag is to make it highly visible and
desirable. Getting a celebrity or well-known fashion blogger to wear and endorse
your bag can catapult you to fashion stardom quickly. Try participating in
celebrity giveaways. If you know a celebrity or have a friend with connections to
celebrities, consider offering the bag for free. You might even be able to pay to
get a public figure to post an image on a social networking site to draw more
attention to your handbag. You also can capitalize on celebrity culture by creating
knock-off bags that are similar to the more costly bags celebrities carry.
 Internet-Based Marketing Strategies
The Internet has greatly expanded your opportunities to market your bags.
A website with strong search engine optimization can help people find
your business. Consider investing in search engine ads, which drive
people to your website when they seek similar products. Fashion bloggers
also can be valuable assets, particularly when they have a large following
and feature your handbag on a blog. Consider offering giveaways to
bloggers or advertising on popular fashion blogs and websites.
 Traditional Marketing Strategies

Fashion and celebrity culture magazines frequently write features on
handbag trends. Try contacting the magazine to see if you can offer a bag
for review in the next issue. You might also offer bags to people attending
high-profile fashion show and similar events. If you have a store, try
advertising in local circulars and magazines and offering discounts to
customers who bring their friends. Keep your storefront attractive and
ensure the handbags are visible from the street.
Estimated prices
(Prices are lower than competitors)
Price of one bag RS

Embroided bags 1000
Backpack 1200
Business bags 500
Logo drawstring bags 700
Conclusions:-
The public should be informed not to use plastic bags, but to use eco-friendly
alternative bags made from fabric, natural fibers and paper to reduce the problems
associated with plastic bag wastes. The cloth bags and paper bags are degradable in
nature and do not harm to environment but the plastic bags are made of chemical
and toxic elements it is very harmful and non-biodegradable.
References:-
 https://www.theguardian.com/lifeandstyle/2009/may/19/how-
to-embroider-bag
 https://en.wikipedia.org/wiki/Backpack
 https://www.pens.com/bags
 https://smallbusiness.chron.com/market-ladies-handbags-
public-79087.html
 https://en.wikipedia.org/wiki/Reusable_shopping_bag
 https://www.ibanet.org/Article/NewDetail.aspx?
ArticleUid=76F8D2A9-1A1D-4A2F-8A6F-0A70149FD4D5
 https://www.sustainme.in/blogs/news/why-are-cloth-bags-
better-than-plastic
 https://www.ibanet.org/Article/NewDetail.aspx?
ArticleUid=76F8D2A9-1A1D-4A2F-8A6F-0A70149FD4D5
 https://www.quora.com/Why-should-I-use-cloth-bags-instead-
of-plastic-bags

Assignment Submission Cover Sheet: Course Name Assignment Submitted To Student Name

Uploaded by

Copyright:

Available Formats

Assignment Submission Cover Sheet: Course Name Assignment Submitted To Student Name

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Assignment Submission Cover Sheet: Course Name Assignment Submitted To Student Name

Uploaded by

Copyright:

Available Formats

ASSIGNMENT SUBMISSION COVER SHEET

INTERNATIONAL ISLAMIC UNIVERSITY, ISLAMABAD

Course Name ENTREPRENEURIAL MARKETING

BUSHRA SHAHEEN (5187)

POST SUBMISSION INFORMATION Marks / Grade

4. PRODUCT AND SERVICES…………………………….……………… 4

MISSION AND VISION:

Our product: Cloth bags

CLOTH BAGS THREATS

Product:- Price:- Processes:-

Product and services:-

Reusable shopping bags:-

Custom promotional bags:-

 Business tote bags:-

Promotional cooler and lunch bags

 Traditional Marketing Strategies

Price of one bag RS

You might also like