SUMMER TRAINING REPORT (BBA-307)

(BBA

ON

Implications of Digital Marketing on E-commerce

commerce

Submitted in the partial fulfillment for the requirement of the award of the

Degree of

BACHELOR OF BUSINESS ADMINISTRATION ( BBA)

TO

KURUKSHETRA UNIVERSITY, KURUKSHETRA

SESSION (2018-2021)

Under the guidance of:

Mr. Nitin Mehra
(Manager of Digital Markeeting Deptt.)
Submitted by:
Student Name : Suman Saini
College Roll No
No.7318821
University Roll No.180000303

i
 PREFACE

Training is important phase of student life. During this project student gets both theoretical
as well as practical knowledge of the subject. Training also impresses a student overall
approaches to lifeand impress his/her personality and confidence.

It is a great opportunity for me to have the BACHELOR OF BUSINESS

ADMINISTRATIONIN GALAXY GLOBAL GROUP OF INSTITUTION,
DINARPUR. In the accomplishment of this course I am submitting a project report on
"IMPLICATIONS ONDIGITAL MARKETINGON E-COMMERCE”. The whole
project is measured through the questionnaire, the data further analyzed and interpreted
and the result was obtained.

ii
 ACKNOWLEDGEMENT
I, Suman saini wish to express my sincere thanks to Mrs Kamalpreet Kaur. I take the
opportunityto express my gratitude to all of them who in some or other way helped me to
accomplish this challenging project Implications of digital marketing on E commerce.
Many people have given their previous ideas and invaluable time to enable me to
complete this training report. Dr. RAJ KUMAR, Director, Dr .SHUBHKAMNA
RATHORE, HOD and MRS.KAMALPREET KAUR, Assistant professor, my internal
guide for her valuable guidance, suggestions and advice through all stages of this training
report.

Concentration, dedication, hard work and application are essential but not the only factor
to achieve the desired goals. These must be supplemented by guidance assistance of
people to makeit a success.

SUMAN SAINI

iii
iv
 DECLARATION

I Suman Saini hereby declare that summer training entitled: IMPLICATIONS ON

DIGITAL MARKETING ON E-COMMERCE AT PROIDEATORS

SOLUTIONS PVT. LTD. is as original work and has not been copied from anywhere. This

report has not been submitted in part or full to this or any other university for the award of any

degree or diploma.

SUMAN SAINI

v
 TABLE OF CONTENT
PREFACE ii

ACKNOWLEDGEMENT iii

CERTIFICATE iv

DECLARATION v

TABLE OF CONTENT vi

CHAPTER NO. TOPIC PAGE NO.

1 INTRODUCTION TO THE TOPIC 1-7

2 INDUSTRY AND COMPANY PROFILE 8-18

3 RESEARCH METHODOLOGY 19-21

DATA ANALYSIS AND

4 22-32
INTERPRETATION
FINDINGS, SUGGESTIONS,
5 33-38
CONCLUSION

BIBLIOGRAPHY 39-40

QUESTIONNAIRE 41-43

vi
 CHAPTER 1
INTRODUCTION TO THE TOPIC

1
 INTRODUCTION
Advertising in business is a form of marketing communication used to encourage,
persuade, or manipulate an audience to take or continue to take some action. Most
commonly, the desired result is to drive consumer behaviour with respect to a
commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is
the non-personal communication of information usually paid for and usually persuasive
in nature about products, services or ideas by identified sponsors through the various
media."
Advertising is normally done by a third party known as advertising agency.An
advertising agency is a service based business dedicated to creating, planning, and
handling advertising for its clients. An ad agency is independent from the client and
provides an outside point of view to the effort of selling the client's products or services.
An agency can also handle overall marketing and branding strategies and sales
promotions for its clients. Types of ad agencies are
 Full service agencies

 Creative agencies

 Specialized agencies

 In-house agencies

 Digital agencies or new media agencies

This report is completely discussing about digital or new media agencies. There was a
time when Television was the most popular medium for Marketer to promote, spread
awareness and generate leads for their products but now the trend has changed and Digital
media has taken its place. Main reason for this change was
 Traditional methods are expensive. Compared to digital marketing
channels, you could end up spending thousands of dollars more.

 Traditional marketing channels fail to provide instant feedback and reports

about who saw or heard an ad, and took action. This data is collected long
after the initial ad impression is made (and still then, the statistics are far
from exact numbers).

Digital marketing, on the other hand, refers to marketing methods that allow organizations

2
to see how a campaigns performing in real-time, such as what is being viewed, how often,
how long, as well as other statistics such as sales conversions.
To begin with ,as a part of the curriculum a summer in ternship programme was to be conducted
for a period of two months. Given a choice one was allowed to choose the field in which he / she
was interested. As my interest and curiosity was in online or digital marketing I choose to work
with a start-up company named proideators. I choose the start-up company because with startI
can explore myself and why digital marketing? Because it is booming industry, the growth of
digital marketing is tremendous and expected to grow more. Due to this summer internship, I
learnt every aspect of digital marketing include (business development process, content writing,
social media) Marketing practices have dramatically shifted with the rise of social media and
proliferation of devices, platforms, and applications. Your prospective and current customers
are trying to communicate with you, and you can listen and respond faster, and with more
personalization than ever before. This shifting environment presents new opportunities and
challenges for marketers. With digital marketing, it's easy to fall behind. Digital marketing equips
you with the tools you need to assess your organization’s social media and digital marketing
strategy and helps you identify areas of improvement. Useful for individuals from small- to
medium-sized businesses who want to use new media as a vehicle for growth. Organizations are
leveraging digital marketing methods for successful marketing strategy implementation inbound
marketing through publishing content online in the form of portals, podcasts, e-journals, online
campaigns, social media marketing, search services; and outbound marketing including email
marketing, RSS (Really Simple Syndication) feeds and others.A recent survey of 3300 business
executives from various industries indicates that on an average, 34% of a company’s leads come
from inbound marketing verses 22% through1 outbound marketing .

DIGITAL MARKETING:-

Digital marketing can be defined as the process of promoting of brands using digital
distribution channels comprising internet ,mobile and other interactive channels. The basic
advantage in this form of advertising lies in its low cost model. Digital Marketing can be
classified into Pull and Push marketing.

PULL

Pull digital marketing technologies involve the user having to seek out and directly grab (or pull)
the content via web searches. Web site/blogs and streaming media (audio and video) are good
examples of this. In each of these examples, users have a specific link (URL) to view the content.

Push
Push digital marketing technologies involve both the marketer (creator of the message) as well as

3
there cipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of
these examples, the marketer has to send (push) the messages to the users (subscribers) in order
for the message to be received.

WEB SITE DESIGNING

From the initial process of taking inputs from clients, planning on the basis of such inputs to final
implementation and testing all are done using latest web designing techniques and skills. Our
services have the advantage of offering clarity in its design style, which is backed up with
an easy and free flowing content and latest technical know-how.Notonlyweprovideaffordable
web site design and ecommerce web development services but also search engine friendly
designs. Our Service Includes
 Website Design

 Website Redesign

 Shopping Cart Web Design

 Detailed and Advanced Page Layout

 Custom Logo Design

 Banner Ads

Digital MarketingTrends:

•

Custom Graphics Design using advanced design tools.

Organizations are implementing a wide range of digital channels so as to engage

customers in a more personalized way. Digital marketing trends that organizations are
rapidly embracing include

Mobility:

o Business Insider's recent report indicates that globally, one in every five people owns a
smart phone, and one in every 17 owns a tablet. That's an increase of nearly 1.3 billion
smartphones in last four years. Therefore an increased user base accessing the internet via
Smartphone has prompted many companies to optimize their online content for mobile
devices.

SOCIAL MEDIA:

o Organizations are focusing on engaging with customers through social media to offerreal-
time interactions.Social media helps organizations reach out to a vast pool of potential
customers by supplying them with medical and campaign-related information.

4
Social-Local-Mobile Marketing:

o The growing popularity of smart mobile devices, increasing location based social activities
like experience sharing, review reading via social media and the evolution of Global


Positioning System (GPS) are helping companies leverage Social-Local-Mobile marketing
activities.

Personalized Content Marketing:

Customer engagement, acquisition and retention have all taken on a new dimension with the
delivery of unique, personalized, and relevant messages through identified digital channels.Email
is one of the most preferred marketing channel to broadcast targeted organization messages and
campaigns to existing and prospective customers.

ADVANCED ANALYTICS
o Increased adoption of digital channels is generating large volumes of customer behavioural
data.Advanced action able analytic scan help organizations define targeted marketing
strategies. Search Engine Marketing (SEM) / Search Engine Optimization (SEO)
Organizations are focusing on SEO efforts and paid search advertising for enhancing the
visibility of their products and services.
o One more trend that has been observed recently is the continually mounting costs of pay-
per- click (PPC) that has resulted in the increased disappointment with this form of search
engine Advertising. According to experts, the reason behind such high costs is the huge
investments made by large business concerns. Consequently, online business owners have
now turned to the organic search results delivered through search engine optimization to
enjoy so many advantages. There is currently more emphasis given to user-generated
content, improved conversion rates, location- or language specific campaigns, and E-mail
newsletters.
o The future of online Advertising is going to be more interactive with elevated bandwidth
and computing speed. View in gand transmitting videos will be a cake walk for web surfers.
There is also every possibility of witnessing browser-specific results in the coming days.
Social media will consolidate their dominance further. They will not only make more
revenues, but will grab the attention of more and more users as well.As far as searchengine
optimizations concerned, the search engine algorithms and link determination factors will
be complicated.

o Further, thereby giving a hard time to online Advertising companies. Websites will be a lot
slimmer to enhance user browsing experience. Last but not least, video search will grow in

5
 prominence with the potentiality to dictate the terms in the world of Internet advertising.

Advertising is normally done by a third party known as advertising agency. An advertising

agency is a service based business dedicated to creating, planning, and handling advertising for
its clients. An ad agency is independent from the client and provides an outside point of view to
the effort of selling the client's products or services. An agency can also handle overall marketing
and sales promotions for its clients. Types of ad agenciesare

 Full service agencies

 Creative agencies
 Specialized agencies
 In-house agencies
 Digital agencies or new media agencies
This report is completely discussing about digital or new media agencies. There was a time when
Television was the most popular medium for Marketer to promote, spread awarenessand generate
leads for their products but now the trend has changed and Digital media has takenits place. Main
reason for this change was
 Traditional methods are expensive. Compared to digital marketing channels, you could end
up spending lakhs of rupees more.

 Traditional marketing channels fail to provide instant feedback and reports about who saw
or hardened, and took action. This data is collected long after the initial ad impression is
made (and still then, the statistics are far from exact numbers).

 Digital marketing, on the other hand, refers to marketing methods that allow organizations to
see how a campaign is performing in real-time, such as what is being viewed, how often,
how long, as well as other statistics such as sales conversions.
 Digital Marketing like traditional form of marketing is a highly result driven and set
objective practice .One can’t One can’t begin a digital marketing campaign without setting
the campaign objectives. A digital marketer understands the need soft heclients and
visualizes th ir needs to deliver what they want.

 Taking a look at last year’s figures, let’s see what AdAge discovered when looking at the
statistics 77% of people interact with brands on Facebook by looking atposts 17% share
news and experiences with others about the brand 13% post updates about brands they have
connected with 56% said they would recommend a brand after becoming a fan on Facebook
34% of digital marketers have generated leads from Twitter so as a marketing management

6
 student it's very essential to research on such an important marketing tool and study on its
impact on revenue generation will help you to know abouthow marketing agencies
performing.

Scope of the project:

1) To understand the digital marketing models.
2) To understand marketing effectiveness.
3) To understand how digital marketing campaign's takes place.
4) To understand how digital marketing agencies works and generating revenue.
5) To understand how digital marketing
Limitations of this project:

1 The time span for the project is limited.

2 This revenue generation model completely with reference to Branex
3 Time of campaigns for some client is more than three months.
4 Advertising expenditure of some companies is confidential so it can’t be revealed

Digital Media Marketing or Digital Marketing

The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital
marketing became more sophisticated as an effective way to create a relationship with the
consumer that has depth and relevance. Digital marketing was defined in Wikipedia as
“marketing that makes use of electronic devices (computers) such as personal computers, smart
phones, cell phones, tablets and game consoles to engage with customers. Digital marketing
applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social
networks”.
Peoples often referred digital marketing as 'online marketing' or 'internet marketing' but it’s
wrong. Digital marketing revolves around the Internet, which explains why people tend to believe
that digital marketing and Internet marketing are synonymous. Nonetheless, they are different.
Internet marketing falls under the category of digital marketing. Internet marketing encompasses
digital marketing services such as search engine optimization, display advertising, and email
marketing..

7
 CHAPTER-2
COMPANY AND INDUSTRY PROFILE

8
 THE WORLD OF PROIDEATORS:
Proideators Head office is in Mumbai, India. Our training programs have been focused
towards Digital Products & Platforms learning. We started our operations in Mumbai in
25 December' 2010 and since then we have delivered training to12 regular batches 30+
Corporate programs & Over 500 students online across India.
We have created an platform that offers training to all the major & minor industries, well
established businesses to start-ups, executives top management under one place and with
the choice of 4 different delivery models we have provided the flexibility of location,
devices & budgets to those who really want to Perform in Digital Space.
Blog, Competitor Analysis, Domain Authority DA, Google Search Console, Keyword
Research, Keyword Research Tools, Link Building, Search Engine Optimization, Search
Engine Result Page, SEO, SEO Back link, SERP, Web Search Engines, Website, Website
Traffic free seo audit, free seo audit online, free site audit, free website audit, local seo
audit, semrush site audit, seo analysis free, seo analysis report, seo audit, seo audit
agency, seo audit report, seo content audit, seo site audit, site audit, technical seo audit,
website audit, website audit report, website seo audi

9
 HISTORY AND EVOLUTION

Electronic commerce draws on technologies such as mobile commerce, electronic funds

transfer, supply chain management, Internet marketing, online transaction processing,
electronic data interchange (EDI), inventory management systems, and automated data
collection systems. E-commerce is in turn driven by the technological advances of the
semiconductor industry, and is the largest sector of the electronics industry.
Modern electronic commerce typically uses the World Wide Web for at least one
part of the transaction's life cycle although it may also use other technologies such as e-
mail. Typical e- commerce transactions include the purchase of online books (such as
Amazon) and music purchases (music download in the form of digital distribution such as
iTunes Store), and to a less extent, customized/personalized online liquor store inventory
services.[1] There are three areas of e-commerce: online retailing, electronic markets, and
online auctions. E-commerce is supported by electronic business.[2]
E-commerce businesses may also employ some or all of the followings:
Online shopping for retail sales direct to consumers via Web sites and mobile apps, and
conversational commerce via live chat, chat bots, and voice assistants[3]
Providing or participating in online marketplaces, which process third-party business-to-
consumer (B2C) or consumer-to-consumer (C2C) sales
Business-to-business (B2B) buying and selling;

Gathering and using demographic data through web contacts and social media Business-
to-business (B2B) electronic data interchange
Marketing to prospective and established customers by e-mail or fax (for example, with
newsletters)
Engaging in pretail for launching new products and services

Online financial exchanges for currency exchanges or trading purposes.Timeline

Business application Governmental regulation Forms

Global trends Logistics Impacts
Distribution channels Recommendation
E-commerce during COVID-19 See also
References Further reading External links

10
Journey of propitiators Digital marketing

We've always worked very dedicatedly to provide our trainees with the best learning
experiences.Proideatorshasastrongassurancetoprovidethebest-trainedprofessionalsforthe
corporate world and a winning career for our trainees.
We have a team of enthusiastic members, responsible for interfacing with the
Organization

PROIDEATORS ACHIEVEMENTS
Why Proideators is Leader in Digital Marketing Classroom Training 10,000+JOB
POSTED 1,000+
CURRENT JOBS 3,000+JOB PLACEMENTS

11
MAJOR CLIENTS OF THE COMPANY

12
 TRAINING PROCESS LIST AS PROVIDED IN
THECOMPANY

1. On the basis of the performance evaluation, if there is some gap between the standard
expectation and the actual performance the employees are provided the respective
training as per their requirement in theirwork areas.

2. The list of the training programmers are as follows:-Online Media Planning & Buying-
Identify targetaudiences through comprehensive market research.

3. Understand your audiences ‘interests.

4. Find your audiences when they are most receptive toyourmessages.

5. Deliver creative that motivates them totakeaction.

6. Testandretestyouradplacementsandcreativetouncoverwhat’sworkingandwhat’snot.Refi
neandimprove.
7. MobileMarketing(ASO)

8. App Store Optimization (ASO) is a tactic that improves an app’s visibility in an app
store. App stores rank each app based on a variety of factors. By
successfullyusingoptimal
9. keywords, useful images and localized descriptions, you can rank higher and drive
moredownloads due to thatvisibility.
10. Using keywords in your app’sname

11. Including keywords in your app’sdescription

12. Localizingcontent

13. Using the right primary and secondaryappcategories

14. Screenshots and other usefulimages

15. Adsense &Blogging
16. There are several ways to monetize a blog. Discover different onlinerevenuemode

13
17. and popular strategies to make money from yourblog.

18. Ads

19. Affiliatemarketing

20. Physical or digitalproductofferings

21. Subscriptions

22. Coaching

23. ORM – Online Reputation Management

24. Content Writing and Marketing

25. Business Listings

26. Lead Generation&CRO

27. Digital Marketing Tools

28. Free lancing Techniques

29. Landing PageTechniques

30. Allthesetrainingsareprovidewithfullcareandtheparticipationoftheconcernedemployeesa
re100%. Training process and guidance is provided by their internal expertsand the
timings or period for the process is decided as per the availability or the attendance of
the Concerned employees.

31. When the number of the participants are maximum or full ,they are given the training
scheduled. Theprior information is also conveyed to the employees for their training
32. Process so that they must be present on the scheduled day.

33. The communication part for the training process is wholly open between the
employees and theirsupervisors and the trainer, so as to avoid the further problem.

14
Digital Marketing and Customer Acquisition

From optimizing search campaigns to gain maximum leverage on media spends (SEM),
to optimizing your internet property for gaining a better rank in organic search results
(SEO), weensure that you reach your objectives in the best possible way.
Plan companies social media campaigns to reach your exact target market with the right
communication message.

Understanding brand message and creating interactive videos to show case your brand
presence isour specialty

Creating custom mailer designs and execute them to drive your inbound marketing
strategy

15
Creating brand partnerships by leveraging an ecosystem with over 30,000 active partners.

Omni Channel Strategy and Business Solutions:

Designing and developing, visually appealing and functional websites which are
accessible to your audience across multiple platforms. We ensure that whatever we
deliver has the highest quality of experience.

Creating integrated campaigns to create brand presence and recall in the mind of your
audience.

16
We help understand the key pain areas of your CRM process and ensure the elimination
of negativeimpression of your brand across the web.

Mobile App Development:

Specially designed enterprise and retail apps to ensure that your buyers can easily find
and purchaseproducts, leveraging technology in your favour to increase your revenues.

Our visualizers think out of the box every day, thus helping you to leverage on existing
content throughinnovative concepts to gain revenue.

Apps specifically conceptualized and designed to meet your business objectives. Our
team of

17
highlyskilledvisualizers,designersanddevelopers,ensurethatyouruserswillexperienceonly
thebest.

Digital Media Distribution and Solutions:

Brand campaigns using a mix of media and marketing. We partner with some of the
largest musiclabels globally.

Distributionofmusic,videos&other digitalcontent across devices.Our platformandanalytics

powersome of the largest labelsglobally.

Want to launch a story telling

lling campaign built around music/videos/films celebrities

18
 CHAPTER-3
RESEARCH AND METHODOLOGY

19
 METHODOLOGY

This report has been prepared on the basis of the experience and knowledge acquired during the
period of myinternship. To prepare this report I have used both primary and secondary data.

Primary Data:

Questionnaire from customers.

Secondary Data:

In the report I have used secondary data on a large scale. Information regarding organizational
structure and corporate culture were collected from PROIDEATORS SOLUTIONS company
profile by accessing the website of PROIDEATORS SOLUTIONS. For this study data is
collected from secondary resources such aswebsites, books and previous studies

Research Design:

Research design refers to the overall strategy utilized to carry out research that defines a succinct
and logical plan to tackle established research question through the collection, interpretation,
analysis, and discussion of data. Depending on the standpoint of the researcher over their beliefs
in the nature of knowledge and reality often shaped by the disciplinary areas the researcher
belongs to, will influence the methodologies and methods incorporated in a research design. The
design of a study defines the study type (descriptive, correlational, semi-experimental,
experimental, review, meta-analytic) and sub- type (e.g., descriptive-longitudinal case study),
research problem, hypotheses, independent and dependent variables, experimental design, and if
applicable, data collection methods and a statistical analysis plan. A research design is a
framework that has been created to find answer to research questions.

DATA REPRESENTATION:-
The data collected is represented in form of Table, graph, pie charts and X-Y graphs

Objective Of the Study :

• To know the source of information for purchasingonline

• To know type of information required bycustomers

• To know type of products/services availedonline

• To know the most important factor in Ecommerce

20
Limitations of the study:

• Time duration was less for project.

• Experience was less.

• More data may change the results.

• More number of questions may give different results

21
 CHAPTER-4
DATA ANALYSIS
AND
INTERPRETATION

22
 DATA ANALYSIS AND INTERPRETATION
1) How do you get information about new Products?

S.NO PARTICULARS NO. OF RESPONDENTS PERCENTAGE

1 family 30 30

2 news 20 20
3 Advertisements 40 40

4 Other sources 10 10

Total 100 100

sources of information about new

products
other
sources
10%
family news
30% 20%

advertiseme
nt 40%

INTERPRETATION:
The above graph shows that

• 40% and 30% of respondents get information about new products through advertisement
and family

• 20% of the respondents get information through news rather than other sources

• 10% get information from other sources.

23
2) What type of information will you collect?

S.NO PARTICULARS NO. OF RESPONDENTS PERCENTAGE

1 Customer experience 10 10

2 quantity 20 20
3 quality 30 30

4 price 40 40
Total 100 100

INTERPRETATION:

The above graph shows that:

• 40% of the respondents agree to collect quality information while only 30% respondents
collect price information

• 10% type of respondents will collect information through customer experience whereas
20% respondents collect quantity information.

24
3) What type of product / services did you purchase online?

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Electronic 30 30
2 Travel products 10 10
3 Kitchen and home 40 40
items
4 Sport equipments 20 20
TOTAL 100 100

Type of product travel

products
services 10%
sport
equipment
electroni
kitchen
and
home

INTERPRETATION:
The above graph shows that:

• 30% of the respondents buy electronic items online while 10% of the respondents buy
online travel products.

• 40% of the respondents purchase kitchen items from online sites whereas 20% of the
respondents purchase sportsequipments online.

25
4) What are the important factors in E-commerce.

NO. OF
S.NO PARTICULARS
RESPONDENTS PERCENTAGE
1 Delivering time 40 40
2 Price 20 20
3 Variety 10 10
4 Brand 30 30
Total 100 100

Important factors of
E- Commerce price

Delivery
time

INTERPRETATION:
The above chart shows that:

• 40% of the respondents give more importance to delivery time rather than price of the
product.

• 30% of the respondents give more importance to brand rather than variety of the product.

26
5) Products are offered at cheaper rates.

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Strongly agree 40 40
2 agree 30 30
3 disagree 10 10
4 Strongly disagree 15 15
5 Can’t say 5 5
Total 100 100

strongly can"t disagre

disagre 5 e
e

agre
e

strongl
y
agre

INTERPRETATION:

The above chart shows that:

• 40% respondents are strongly agree to buy products at cheaper price.

• 30% of the respondents are only agree to buy products at cheaperprice.

• 10% of the respondents are strongly disagree to buy products as cheaper price.

• 5% of the respondents are can”t say to buy products at cheaper price.

27
6) More options are available online as compare to online.

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Strongly agree 40 40
2 Agree 30 30
3 Disagree 10 10
4 Strongly disagree 15 15
5 Can”t say 5 5
Total 100 100

strongly can"t say disagree

disagree 5% 10%
10%
agree
30%

strongly
agree
40%

INTERPRETATION:

The above chart shows that:

• 10% of the respondents are strongly disagree to buy products at online as compared to
offline.

• 30% of the respondents agree to buy products at online rates as compares to offline.

• 40% of the respondents are strongly agree to buy products at offline as compared to
can’t say respondents.

28
7) Mention one from of media, which you give most importance?

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 online 48 48

2 magazines 34 34
3 radio 4 4

4 T.V 3 3
5 newspaper 11 11
Total 100 100

T. Radi
V o
Newspape
rs

Magazin
e

onlin
e

INTERPRETATION:

The above chart shows that:

• 48% of the respondents give more importance to online media whereas only 34% of the
respondents give moreimportance toMagazine.
• Very less respondents give more importance to newspaper, radio andT.V

29
8) How will you share your experience with others.

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Face to face talk 37 37
2 messaging 24 24
3 Social networking sites 32 32
In company
4 4 4
website
5 Write a blog 3 3
Total 100 100

social networking
sites32%

face to
face
talk

messagin
incompany g
website write a
blog

INTERPRETATION:
The above graph shows that:

• 37% of the respondents share their experience with face to face communication

• 32% of the respondents share their experience with the help of social networking sites.

• 24% of the respondents share their experience to give feedback to the company website.

• Only 3% to 4% of the respondents share their experience to write a blog or messages

30
9) You have good experience in purchasing online.

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Strongly agree 40 40

2 agree 30 30
3 disagree 10 10

4 Strongly disagree 15 15

5 Can”t say 5 5

Total 100 100

strongly can"t disagree

disagree 5

agre
e

strongly
agre

INTERPRETATION:
The above chart shows that:

• 10% of the respondents are strongly disagree to have good experience in

purchasing online.

• 30% of the respondents agree to buy products atonline.

• 40% of the respondents are strongly agree to have good experience in purchasing
online.

• 20% of the respondents are agree to purchase onlineproducts.

31
10) Goods purchased online are delivered ontime.

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Strongly agree 40 40

2 agree 30 30
3 disagree 10 10
4 Strongly disagree 15 15

5 Can”t say 5 5
Total 100 100

can"t disagre
strongl say e
y
disagre

agre
e

strongly
agree

INTERPRETATION:
The above chart shows that:

• 10% of the respondents are strongly disagree to purchased online goods are delivered
onetime.

• 30% of the respondents agree to buy products at online are delivered on time.

• 40% of the respondents are strongly agree to have good experience in purchasing online
that are delivered ontime.

• 20% of the respondents are agree to purchase online products that are delivered ontime.

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CHAPTER 5
FINDINGS

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 FINDINGS

 Indian customers are highly information seekers. They collect more information about
quality, price and refercustomer’s experiences before purchasing a product.
 Advertisements have high impact for creating stimulus in Indian customers. But this
stimulus will get in toaction only through opinion leaders.
 Indian consumers have high tendency to go for online purchase. They have high affinity
to go online forelectronic products and apparels.
 The same thing is happening for the newspaper also, people have more affinity towards
online news portals. Here's the reason may be they can get news updates very early; they
don’t need to wait for daily news papers.

 From the first part of this research itself, we know that customers are highly information
seeker. It may be the reason for high trust in online ads. They can search for more
information after seeing an ad or online is the only two way communication channel for
customers.
 Most of the Indians prefer to purchase from a retail shop only, but before going to retail
shop they will seek information about the product through an online platform. Here is
actually change happens in consumer buying journey, early times consumer belief a
product only after seeing the product in a retail shop.
 But now Indian customers want to get conviction about a product before going to retail
shop. So from a marketers view they want to convince their customers before going to a
retail shop.
 Brands want to build a cool presence over digital platforms because the customer will do
research about theproduct after seeing an ad or after gettingstimulated.
 Brands are getting more touch points to reach target group in a cost effectivemanner.

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SUGGESTIONS

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 SUGGESTIONS
After working in the digital marketing field in proideators solutions and observing this, I have
come up with thefollowing recommendations.

More Investment on Digital Marketing – In order for the industry to have more growth,
PROIDEATORS SOLUTIONS needs to put in more money in this sector so that agency ideas are
not hampered due to budget restrictions. It is often seen in proideators solutions that creative idea
on digital platforms are put on hold dueto lack of budget.

Mobile User Friendly Website Interface – proideators solutions needs to improve their website
for the mobile users, so that who those are mostly use their smartphones than desktop or laptop,
can order their necessary products whenever they want. Customer satisfaction is the ultimate key
for any business growth.

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CONCLUSION

37
 CONCLUSION
By completing this report I have learned a lot that will help enrich my knowledge and experience.
Before starting my internship I was very anxious and nervous about the new department to work
with and how I was going to fit into it. But I was glad to be able to join a team that has ingrained
positivity and friendliness. Each and every one that I have worked with in PROIDEATORS
SOLUTIONS has helped me fit into the corporateenvironment so well that I have started feeling a
certain loyalty to this organization.

Overall experience that I have got from this internship program would be an unforgettable
experience and this would be working as a direction to my future career. I have done major in
Marketing and I had to work in the content and digital marketing department of PROIDEATORS
SOLUTIONS and this has increased my knowledge level in the digital marketing sector.
In today’s modern age of technology and innovation, people are almost always occupied with
something or theother to do. No longer do people only sit in front of the television after a day’s of
hard work. As people are

Always on the move, smartphones have now become the media to witness all the day’s happening
activities as content include podcasts, news and YouTube views etc. Such new drastic changes in
the way people view content is a testament to the impact Digital Marketing Industry has had on
people of Bangladesh. To conclude, my internship helped me to develop essential skills and build
the confidence I needed by performing tasks in the company. I believe that I still have a lot to
learn from them and a lot more to contribute. I am looking forward to continue working here in
the future.

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BIBLIOGRAPHY

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 BIBLIOGRAPHY

Books:

 New rules of marketing and PR(By david merman,2017),1stedition

 Epic content marketing(Joe pulizzi,2019),2ndedition

 Built to scale(Sarey keskin,2015),1stedition

 The everything store(jeff bezos,2017),1stedition

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QUESTIONNAIRE

41
 QUESTIONNAIRE

Appendix 1: Questionnaire
Understand Consumer Buying Behaviour of Indians
This questionnaire will be used to understand the consumer buying behaviour of Indians.
1) How do you get information about products?
• Friends
• Family
• Advertisements
• News
• Other sources
2) What type of information will youcollect?
• Price
• Quality
• Attributes
• Quantity
• Customer's Experience
3) what type of product/ service did you purchase online?
• Electronic
• Travel Products
• Kitchen and Home items
• Sports equipments
4) What is the most important factor inE-commerce?
• delivery time
• price
• variety
• brand
5) Products are offered at cheaper rates?
Strongly agree agree
disagree strongly disagree

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6) More options are available online as compare to offline?
Strongly agree agree
disagree strongly disagree
7) Mention one from of media, which you give most importance?
T.V online
newspaper magazines
8) How will you share your experience with others?
Social network ignites Messaging
Write a blog In company website
face to face talk
9) You Have good experience in purchasing online
Strongly agree agree
disagree strongly disagree
10) Goods purchased online are delivered on time.
Strongly agree agree
disagree strongly disagree

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