MICROSOFT SQL SERVER 2012

BUSINESS INTELLIGENCE OVERVIEW

Jen Underwood
Technology Specialist
Microsoft Corporation
Empowered IT Pervasive Insight Dynamic Development

Mission Critical Platform

Desktop & Mobile Server & Datacenter Cloud

“Microsoft offers PowerPivot and
Power View in-memory data
analysis and discovery engine.
Think of this as Excel on steroids.
If you are already using Excel (and
who isn’t?) look no further for your
self-service BI platform”

June 2012
Source: Gartner, BI Platform Licensing Models and Negotiating Strategies - April, 2010

“Not only is purchase price becoming an increasingly important factor in initial BI platform
purchases, but the high cost of BI platforms is often perceived to be a significant inhibitor to
broader deployment.”
– Rita Sallam, Gartner – BI Platform Licensing Models and Negotiating Strategies (April, 2010)
 ANYWHERE PERSONALIZED INTELLIGENT
CONNECTION EXPERIENCE INFRASTRUCTURE
IT can use a single tool to manage & secure multiple
devices, including PCs, tablets, iPads, Andriods, phones,
enabling users to use a variety of devices at work.

INTELLIGENT
INFRASTRUCTURE
Benefits
ConfigMgr • Centralized tool to
+
Forefront manage user devices
• Increased security and
MSI App-V App-V RDS compliance for all
devices
• User focused and
device relevant
application delivery
• Unified, consistent
device management
experience
 BUSINESS INTELLIGENCE ROADMAP

2010 2011 2012 Office v. next

• Managed Self- • End-User Alerting • Office support for

Fun and
Emotive Service • Greater Self- stunning
Experiences • Cloud Data Service, Data interactive
Marketplace Visualization & visualizations
Presentation • Greater Office
connectivity to
• Enhanced BI and • Rich Developer • Self-Service BI in the cloud
Collaboration
& Sharing Collaboration Controls the Cloud • Share live data
• BI Search • Common Semantic views regardless
• BI Center Gallery Model & of location or
In-Memory BI device
• Lineage & • Track &
Impact Analysis Collaborate
Complete • Master Data • Analytics in the
• Data Quality around important
Information Management Cloud
Services values
Platform • Real time insights • Data Integration in
• Improved Data
• SQL Server Parallel the Cloud
Integration
Data Warehouse
• Reporting in the
Appliance
Cloud
• BI Appliance
 MOBILE BUSINESS INTELLIGENCE ROADMAP

2010 2011 2012 Windows 2008 Wave

• SharePoint BI, • SharePoint BI • Web based • Immersive • Touch-based data

PowerPivot mobile December 2011 solutions experience of exploration and
friendly HTML, CU released for run across all the Microsoft BI visualization
some right-click iPad/iPhone platforms platform on
limitations mobile BI Windows 8
• Numerous 3rd slates
Party applications

Deliver highly interactive and immersive

BI experiences across different devices
to all users wherever they are
 High Scalability & Security & Beyond Web & Business EIM
Availability Performance Manageability Relational Breadth Intelligence

SQL Server Up to 15K User-Defined Microsoft PHP Driver Unified Semantic SSIS Server
AlwaysOn Partitions/Table Server Roles Project “Juneau” Model

Reliable, Column Store Contained Win32 Access Local DB Crescent Data Quality
Integrated Index, “Apollo” Database to Database files Runtime
Failover Detection Authentication

Application Database Replay FileTable UTF-16 In-memory BI for Enhanced MDS

Fast FILESTEAM
Centric Failover corporate

Multiple Fast Full-Text Audit Semantic Search Paging for result Alerting MDS add-in for
Secondaries Search Enhancements Platform sets Excel

Readable Fast Spatial Management Full Globe JDBC 4.0 driver Sysprep for AS
Performance CDC for Oracle
Secondaries Pack for High Spatial Support
Availability
Online DBC & OLTP Backup DAC Support for PowerPivot
Operations Appliances/RAs Secondaries Enhancements ARM processors Enhancements

HA for Default Schema ODBC for Linux Reporting as

StreamInsight for Windows SharePoint
Group Shared Service
Windows Server Active Directory Hybrid
Core Support w/ SharePoint Applications
for SSRS with SQL Azure
 Hadoop Big Data Integration
Leverage Hadoop for Map Reduce, text mining, statistical analysis and then get Hadoop
data into SSAS, SSRS, PowerPivot using HiveQL with the new Hive ODBC driver

Reporting Services Power View Excel/PowerPivot Analytical Apps

SQL Engine SSAS Tabular SSAS Multidimensional PowerPivot

PDW

Case Study: Tesco.com

Klout uses Hadoop to capture and processes over 3 billion signals Hive
a day and Klout sought out a solution that leverages Hadoop’s
scale and cost effectiveness while delivering “speed of thought” Map Reduce
ad hoc queries. The key was to create a multi-dimensional query
“index”, or cube, that sits in front of Hive and serves realtime, ad HDFS
hoc, “anything by anything” queries using the upcoming version
of Microsoft SQL Server Analysis Services (code name “Denali”).
 C1 C2 C3 C4 C5 C6

Leverages
VertiPaq
Compression:

14
ENTERPRISE INFORMATION
MANAGEMENT FEATURES

Master Data Services Data Quality Services

Data quality Profiling

Familiar tools Cleansing

Performance Matching

Integration Services Impact Analysis

Easy data loading Lineage tracking

MDS and DQS Integration with data sources
http://msdn.microsoft.com/en-us/sqlserver/hh323832.aspx
Get started

Open Existing
Knowledge Base to
maintain Domains
 Example with third-party
data quality service
Melissa Data

Map data reference schema

data values to valid values
 Run data cleanse

Map target schema to cleanse

to DQS reference schema
Review results, save corrections
to Knowledge Base for reuse
NEW SSIS DQS Map to DQS
Cleansing Task Knowledge Base

Map Automated
Corrections
IMPACT ANALYSIS AND LINEAGE

Visual and Drill-Down

Dependency Details

• Project Barcelona (http://projectbarcelona.cloudapp.net) enterprise metadata and data

flow information available and consumable across the enterprise
• Foundation for tracking impact/lineage in SQL platform
• Query views in DependencyCatalog database to view dependency information which
was extracted for impact analysis and data linage
• Dependency Designer window in SQL Server Management Studio provides different
views that show how objects are related with regard to data lineage and impact
• Also access impact and data lineage information using
Microsoft.SqlServer.Dependencies.
http://sqlmetadata.codeplex.com
 New Integration Services
Dashboard and Reports

New SSIS Management

System Views and Queries Drill-Down reports for
troubleshooting issues
New objects for troubleshooting:
• catalog.event_messages
• catalog.event_message_context
• catalog.executable_statistics
• catalog.execution_data_statistics
• dm_execution_performance_counters
BI SEMANTIC MODEL: ARCHITECTURE
One Model for All End User Experiences

Client Tools
Analytics, Reports, Scorecards,
Dashboards, Custom Apps

BI Semantic Model

Data Model

Personal BI Team BI Corporate BI

Business Logic
and Queries PowerPivot for PowerPivot for Analysis
Excel SharePoint Services

Data Access

Data Sources
Databases, LOB Applications, OData Feeds,
Spreadsheets, Text Files
BI SEMANTIC MODEL (BISM)
Third-party Reporting SharePoint
applications Services Excel PowerPivot Insights

BI Semantic Model
Multi-
Data model dimensional
Tabular

Business logic MDX DAX

and queries
Direct
Data access ROLAP MOLAP VertiPaq
Query

Databases LOB Applications Files OData Feeds Cloud Services

VertiPaq MOLAP
•In-memory column store •Disk based store with typical
with typical 10x compression 3x compression
•Brute force memory scans is •Disk scans with in-memory
high performance by default, subcube caching, and
and no tuning is required aggregation tuning required
•Basic paging support and •Extensive paging support
data volume mostly limited and data volumes can scale
to physical memory to multiple terabytes

Direct Query ROLAP

•Passes through DAX queries •Passes through fact table
and calculations to fully requests and is not
exploit backend database recommended for large
capabilities dimension tables
•Differentiation feature for •Supports most relational
Microsoft allowing any data data sources though no
that does not fit into support for aggregations
memory to still be highly except with SQL Server
performing for reporting indexed views
 New BISM project type

Import from Analysis

Services or PowerPivot

New BISM Tabular Mode

Security Features
Visual Studio development
with integrated TFS
Source Control

New BISM Tabular Mode

Partitioning Features
 New Visual
Diagram View

New Measure Grid

New KPIs

New Date Type

Table for Time
Intelligence

New Hierarchies
 Browse, create report
or schedule data refresh

Personal/Team Dashboards
and Ad Hoc Reports from
PowerPivot data sources
in SharePoint using
Report Builder or Power View
 POWERPIVOT SAMPLES
Dashboards

Social Analytics
Twitter, LinkedIn
and Facebook
Surveys
Simple to use Report
Wizards

Great data
visualization tools
Report Part Gallery for
reusing report items

Easy drag and drop

report building
Manage User-
Defined Alerts

Define Alert
Rules

Push User Defined Report

Data Level Alerts with
Defined Schedules
Sliders, Banding, Callout Template
visualizations

Charts, Grids, Scatter Plots and

Maps

Export storyboards for story

telling with data
 Interactive charts highlight
selected data distributions in
charts

Easy Drag and Drop

Template Layouts

Animated charts play over

time periods
 Basic and
Advanced Filtering

Also Slicers and Tiles

for Visual Filtering

Visual Vertical and

Horizontal Multiples
Data mining that is embeddable and extendable
COMPLETE SET OF ALGORITHMS

Decision Trees Clustering Time Series Naïve Bayes

Introduced in SQL Server 2000

Sequence Association Neural Net Logistic

Clustering Regression

Linear Regression Text Mining

Full Development Lifecycle within Excel
In-Flight Data Mining During Data Integration
Prediction Query Syntax
SELECT <select expression list>
FROM <data mining model> | <sub select> [NATURAL] PREDICTION JOIN
<source data query> [ON <join mapping list>]
[WHERE <condition expression>]
 Data Mining APIs
Plug-in Algorithms • Add custom data mining algorithms

• Redistributable Viewer - embed standard visualizations in your

Visualizations application
• Plug-in Viewer APIs - embed custom visualizations in your application

PMML • Exchange models with other software vendors

XMLA • Industry standard metadata

Data mining
• SQL-like query language
Extensions (DMX)

ADOMD.NET
• Access and query models from clients or stored procedures
and OLE DB

AMO • Management interfaces

 © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista, and other product names are or may be registered trademarks and/or
trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation
as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part
of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.