Porters Five Forces Template

Free Porter's 5 Forces Analysis Template
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Porter's 5 Forces Analysis
SWOT Analysis
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PORTER'S 5 FORCES
Use this sample example of Porter's 5 Forces to analyze competitive environment of your business and develop strategies by analyzing f
to competitors' rivalry, customer bargaining power, suppliers, incoming threats from new competitors and substitutes.
CHECK THE MODEL AND OTHER TIPS:
THREAT OF NEW
ENTRY
COMPETITIVE
RIVALRY
SUPPLIER POWER COMPETITIVE BUYER POW
RIVALRY
SUBSTITUTION
THREAT OF
Click below and try our complementary tools to expand your strategic vision:
BSC – Balanced Scorecard
SWOT Analysis
Ishikawa Diagram
4p’s of Marketing
Cash flow statement
s and develop strategies by analyzing factors related
titors and substitutes.
BUYER POWER
egic vision:
PORTER'S 5 FORCES ANALYSIS
THREAT OF NEW ENTRANTS
Evaluation of how the entry of new competitors in the market can influence the organization in relation to:
- Access to distribution channels and raw materials.

- Use and technological adaptations.
- Know How and patents.
- Brand image and product / service differentiation.
- Investment needs and adaptation costs.
- Regulatory requirements for new entrants.
BARGAINING POWER OF SUPPLIERS
Evaluation of the bargaining power of suppliers for the following aspects:
- Degree of dependence of the supplier or in relation to the exclusivity in the supply.

- Inherent costs of change of supplier.
- Quantity of suppliers that meet the requirements.
- Degree of flexibility in the negotiation of payment terms.
- Degree of vendor prioritization for order processing in case of product shortage or inventory reduction.
- Regularity of delivery times.
BARGAINING POWER OF BUYERS
Evaluation of the influence of customers in relation to aspects:
- Perception of product quality in relation to possible substitutes or competitors.

- Price strategy in comparison to other alternatives offered by the market.
- Requirements regarding flexibility of payment and delivery deadlines.
- Relative costs for companies to change customers VS costs for customers to switch products.
- Degree of differentiation and brand of the product perceived by the client in relation to the competitors.
THREAT OF SUBSTITUTES
Evaluation of the possibilities and trends of substitution of the product or service:
- Assess the risk of substitution of the product or service and estimated time frame for this.
- Measure the costs of changing factors of production, development and technologies to carry out the substitution.
- Perception of customers' willingness to research, evaluate and purchase substitute products.
- Projection of the product or service life cycle and adaptations according to the real demand and market dynamics.
INDUSTRY RIVALRY
Direct evaluation of influence among competitors:
- Evaluate market share VS annual growth rates VS industry growth.

- Comparison of fixed costs VS variables and simulation of possible changes of growth and adequacy to variation of demand.
- Differentiation of product / service from competitors.
- Exit barriers in relation to legal, social, strategic relations and costs.
- Evaluate the quantity VS diversity VS degree of influence of competitors.
- Funding power and potential of competitors for investments in innovation and efficiency.
PORTER'S 5 FORCES ANALYSIS SUM
- Access to distribution channels and raw materials.
- Use and technological adaptations.

- Know How and patents.
- Brand image and product / service differentiation.
- Investment needs and adaptation costs.
- Regulatory requirements for new entrants.

INDUSTRY RIVALRY
BARGAINING POWER OF SUPPLIERS

- Evaluate market share VS annual growth rates VS industr
- Degree of dependence of the supplier or in relation to the - Comparison of fixed costs VS variables and simulation of
exclusivity in the supply. changes of growth and adequacy to variation of demand.
- Inherent costs of change of supplier. - Differentiation of product / service from competitors.
- Quantity of suppliers that meet the requirements. - Exit barriers in relation to legal, social, strategic relations
- Degree of flexibility in the negotiation of payment terms.
- Degree of vendor prioritization for order processing in case of
product shortage or inventory reduction. - Evaluate the quantity VS diversity VS degree of influence
competitors.
- Regularity of delivery times.
- Funding power and potential of competitors for investme
innovation and efficiency.
- Assess the risk of substitution of the product or service a

estimated time frame for this.
- Measure the costs of changing factors of production, dev

and technologies to carry out the substitution.
- Perception of customers' willingness to research, evaluat
purchase substitute products.
- Projection of the product or service life cycle and adapta

according to the real demand and market dynamics.
ES ANALYSIS SUMMARY
stribution channels and raw materials.
hnological adaptations.
and patents.
e and product / service differentiation.
needs and adaptation costs.
equirements for new entrants.

INDUSTRY RIVALRY
BARGAINING POWER OF BUYERS

arket share VS annual growth rates VS industry growth.
- Perception of product quality in relation to possible substitutes or
competitors.
of fixed costs VS variables and simulation of possible
owth and adequacy to variation of demand. - Price strategy in comparison to other alternatives offered by the
market.
on of product / service from competitors.
- Requirements regarding flexibility of payment and delivery
in relation to legal, social, strategic relations and costs. deadlines.
- Relative costs for companies to change customers VS costs for

e quantity VS diversity VS degree of influence of customers to switch products.
- Degree of differentiation and brand of the product perceived by the

wer and potential of competitors for investments in client in relation to the competitors.
nd efficiency.
isk of substitution of the product or service and

me frame for this.
e costs of changing factors of production, development

gies to carry out the substitution.
of customers' willingness to research, evaluate and
stitute products.
f the product or service life cycle and adaptations

the real demand and market dynamics.
utes or
y the
for
ed by the

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Porters Five Forces Template

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Available Formats

Free Porter's 5 Forces Analysis Template

Template designed by www.topexceltemplates.com - Copyright © 2016 Top Excel Templates

For more templates like this, visit us at www.topexceltemplates.com

anyone interested in using it. However, we also believe that

mplates for a symbolic contribution of $5

y unlocked. See below a list of templates included in

Marketing Mix 4Ps

THREAT OF NEW ENTRANTS

- Access to distribution channels and raw materials.

BARGAINING POWER OF SUPPLIERS

Evaluation of the bargaining power of suppliers for the following aspects:

- Degree of dependence of the supplier or in relation to the exclusivity in the supply.

BARGAINING POWER OF BUYERS

Evaluation of the influence of customers in relation to aspects:

- Perception of product quality in relation to possible substitutes or competitors.

Evaluation of the possibilities and trends of substitution of the product or service:

Direct evaluation of influence among competitors:

- Evaluate market share VS annual growth rates VS industry growth.

THREAT OF NEW ENTRANTS

- Access to distribution channels and raw materials.

- Use and technological adaptations.

- Investment needs and adaptation costs.

- Regulatory requirements for new entrants.

BARGAINING POWER OF SUPPLIERS

- Inherent costs of change of supplier. - Differentiation of product / service from competitors.

- Assess the risk of substitution of the product or service a

- Measure the costs of changing factors of production, dev

- Projection of the product or service life cycle and adapta

THREAT OF NEW ENTRANTS

stribution channels and raw materials.

needs and adaptation costs.

equirements for new entrants.

BARGAINING POWER OF BUYERS

- Relative costs for companies to change customers VS costs for

- Degree of differentiation and brand of the product perceived by the

isk of substitution of the product or service and

e costs of changing factors of production, development

f the product or service life cycle and adaptations

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