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CMP 361 Electronic Commerce (Programming) (BCIS: 6 Semester)

This document outlines a course on electronic commerce (E-Commerce). It describes the course objectives, which are to introduce E-Commerce concepts and understand how E-Commerce affects business and society. The document lists the various topics that will be covered in the course, including E-Commerce models, infrastructure, websites, security, payments, marketing, and legal issues.

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Spandan Kc
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52 views3 pages

CMP 361 Electronic Commerce (Programming) (BCIS: 6 Semester)

This document outlines a course on electronic commerce (E-Commerce). It describes the course objectives, which are to introduce E-Commerce concepts and understand how E-Commerce affects business and society. The document lists the various topics that will be covered in the course, including E-Commerce models, infrastructure, websites, security, payments, marketing, and legal issues.

Uploaded by

Spandan Kc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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CMP 361 Electronic Commerce (Programming)

(BCIS: 6th Semester)

Course Description:
The increased commercial use of Information and Communication Technologies by individuals,
business, and government makes it essential for students to understand the fundamental concept
of electronic commerce (E-Commerce). There is a radical change in all kinds of organizations
and the way they do business. Consumers have rapid access to better information increasing
pricing and service pressure on competing firms. Workers are more production, further helping
organizations to keep prices low.
The course would cover distinct areas including E-Commerce business models and concepts, E-
Commerce infrastructure, building E-Commerce website, e-security and payment systems,
marketing concepts and communications, ethical, social and political E-Commerce issues, online
retailing, services, content and media, social networks, B2B E-Commerce.

Course Objectives:
The objectives of the course are to introduce the concept of electronic commerce, and to
understand how electronic commerce is affecting business enterprises, governments, consumers
and people in general.
The course would help students
 To acquaint students with the understanding of the content and framework of E-
Commerce, architecture, and major E-Commerce activities and mechanism.
 Understand marketplaces and list of their components.
 Understand the fundamentals of social commerce, its drivers and landscape.
 Understand the factors that affect customer behavior online in E-Commerce systems
 Understand the foundation of digital marketing.
 Understand the legal, social, and ethical issues in E-Commerce.
 Understand the players and their roles in E-Commerce payment systems.
 Understand the fundamentals of mobile commerce infrastructure that supports mobile
commerce.

Course Outcomes:
At the end of course, students is expected to
 Explain the components, categories and role of E-Commerce environment.
 Explain different E-Commerce business models and their impact on businesses.
 Discuss the evolution of web 2.0 and its commercialization
 Explain different technologies related to E-Commerce platform and explain client server
platform
 Describe E-Commerce payment systems.
 Explain different kind of security risks and their mitigations.
 Describe the approach of digital marketing, digital marketing techniques.
 Describe different legal, ethical, political issues related to E-Commerce.
 Explain different real world cases of E-Commerce implementation
Course Contents:

Unit-1: Overview of Electronic Commerce 3 hours


E-Business vs. E-Commerce; Growth of Internet and Web; E-Commerce and its various
categories; unique features of e-commerce technologies; Web 2.0; origins and growth of E-
Commerce

Unit-2: E-Commerce Business Models and Concepts 3 hours


Key elements of business models; B2B business models; B2C business models; C2C and P2P
business models; M-commerce business models; Internet and its impact on business strategy,
structure and process.

Unit-3: E-Commerce Technology Infrastructure 4 hours


Internet technology; Internet Today and Future infrastructure; The world wide web; Features of
Internet and Web; Web 2.0 features and services

Unit-4: Building E-Commerce Systems 4 hours


Planning, analysis, design, building and implementing E-Commerce systems; E-Commerce
software –web server, application server, merchant software components; Concept of self service
web store; Tools for managing E-Commerce systems, CGI, ASP, JSP, Ajax, JavaScript

Unit-5: E-Commerce Security and Fraud Protection 4 hours


Scope of security in E-Commerce systems; security threats in E-Commerce environment;
Technology solutions for implementing security in E-Commerce systems; management policies,
business procedures and laws supporting security in E-Commerce systems; electronic transaction
act (Nepal)

Unit-6: Payment Systems in E-Commerce systems 4 hours


Concept of electronic fund transfer (EFT); online credit card, online wallet, stored value account,
digital checking payment system; electronic bill presentment and payment; mobile technology
for E-Commerce payment; cases on payment system in Nepal

Unit-7: E-Commerce and Digital marketing 4 hours


Internet audience and consumer behavior; Internet marketing technologies and techniques; B2B
and B2C marketing strategies using E-Commerce technologies; marketing communications;
challenges with digital marketing strategies; SEO, affiliate site marketing, social media
marketing, push/pull digital marketing
Unit-8: B2B E-Commerce and supply chain management 6 hours
Procurement process and supply chain management; supply chain management systems;
Electronic Data Interchange (EDI), XML and XBRLfor B2B exchanges; net market places;
private industrial networks;

Unit-9: Ethical, Social, Political and Legal Issues with E-Commerce 4 hours
Basic ethical concepts related to E-Commerce; Privacy and information rights; Intellectual
property rights; governance

Project Activity:
Students would take up an individual/group project to study the E-Commerce system related to
one of the area that includes online content, online publishing; online entertainment; social
networks and online communities; online auctions; online advertisement, B2B exchanges; e-
government etc. The project activity would relate the theoretical aspects of this course with the
practical implementation in the above mentioned project areas.

Text Books:
 Laudon, Kenneth C., and Carol Guercio Traver, E-Commerce: Business, Technology,
Society, 5th Edition, Pearson/Prentice Hall

Reference Books:
 Efraim Turban, David King, Judy Lang, Linda (CON) Lai, Judy (CON) McKay,
Introduction to Electronic Commerce, 2nd edition Prentice Hall, 2008
 Nicholas D. Evans, Business Innovation and Disruptive Technology: Harnessing the
Power of Breakthrough Technology for Competitive Advantage, 1/E, Prentice Hall

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